Mobile game Marketing Plan

1

• Chinese  IOS  Market• How  to  enter  Chinese  Market• Case  Introduc6on• Coopera6on  Mode• Company  Introduc6on

2

IOSMarket  in  China

3

Data sources: www.tongbu.com

How  Many  IOS  in  China？12,000,000

4

IOS  distribution  in  China

ipad16.45%

iphone70.25%

iTouch13.30%

Age  distribution

18~3482.7%

other17.3%

Data sources：www.tongbu.com    www.iimedia.cn  Source：艾媒咨询（iimedia  research）

5

How  to  enter  the  Chinese  Market（Marke6ng  Resource）

6

Mobile  game  marke;ng  solu;ons

Three  PowerfulMedia  

coopera6on

Public  Praise

Opera6on  experience

Efficient  push

Accurate  users

Own  Products  toPush  each  other

Poweful  App

Strategic  Alliance

Three-­‐dimensional  Marke6ng

Mobile  three-­‐dimensional  marke;ng

7

Income distribution10K↑

9%

2K↓26%

6K~8K16%

2K~6K49%

Age  distribution

18↓10%

19~2455%

25~2926%

30↑9%

●  Three  Powerful  Media  Coopera6on：QQ—China’s  Facebook

QQ  App  Centre：      ——Average  daily  Login  user：  Tens  of            millions      ——Daily  download    peak：More  than  Ten  million      ——Month  download  amount：  Hundreds  of  millions

8

●  Three  Powerful  Media  Coopera;on：Sina—China’s  TwiJer

Sina：  ——Average  daily  Login  user：  Tens  of  millions    ——Daily  download    peak：More  than  Ten  million  

More than 250 million registered users

Over 20 million download

9

●  Three  Powerful  Media  Coopera6on：Baidu—China’s  Google

Baidu：——Average  daily  Login  user：  

Tens  of  millions    ——Daily  download    peak：

More  than  Ten  million  

Over 20 million download

10

The  first  and  largest  Chinese  on  Apple  products  and  iOS  development  net  work

ios  game  Top  Website  in  China

Most  popular  Chinese  iPhone  network

50+  Mobile  Internet  industry  partners

Public  praise  and  Opera;on  experience

11

Top  brand  of  free-­‐limit  AppTop  1  in  Chinese  region  Top  2  in  Taiwan  region  Top  1  in  HongKong  regionApple’s  annual  Gold  List  34（leading）It  collect  global  Free-­‐

limit  App  and  games,  especially  in  China，8000+  5Stars  evalua6on

Rapid  discovery  of  ho`est  and  funniest  game  and  App.  Save  money，6me  and  flow  fee

Present  popular  sobware  app,  ho`est  mobile  game  、the  depth  of  the  trial  evalua6on  and  prac6cal  skills

App  Daily  Downloads  more  than  40  million  ;mes/home

Coopera;on  with  App  recommenda;on  site

12

Efficient  push  to  accurate  users

1、Mul;ple  forms  of  adver;sing

Support  a  variety  of  forms  of  adver;sing（banner  image  、banner  text，image  ads，full-­‐screen  animated  ads，rich  media  ads，etc.）  

13

2、Wide  coverageCovering  over  200  million,  ie  75%  of  mobile  Internet  users  in  ChinaIntegra6on  of  the  leading  WAP  site  and    high-­‐quality  adver6sing  resources  of  the  massive  applica6on  (APP）

3、Precision  Push

Mul6-­‐dimensional  targe6ng  to  make  the  push  more  accurate

Efficient  push  to  accurate  users

Behavioraltarge6ng

Geographicalorienta6on

Operatortarge6ng

Timeorienta6on

Mediatarge6ng

14

Own  Products  to  push  each  other

15

Fishing  Joy：It  was  on-­‐line  in  April  2011，and  ranked  top  1  in  33  countries  and  regions.  And  was  the  champion  of  the  total  income  in  16  countries  and  regions  and  become  an  essen6al  sobware  installed.  It  ranked  among  top  3  in  major  App  market.

In  Mid-­‐December  2011.  It’s  users  has  exceeded  37  million  ,  and  daily  ac6ve  users  were  up  to  3.8  million  all  over  the  world.

Strategic  Alliance  of  powerful  Apps

Mei  Tu  Xiu  Xiu：App  Store  2011  year's  best  product  (total  download  amount  ranked  13,  TOP  1  in  photography  category

IOS  +  Android

35  million  users

Jinshan  baJery  doctor：Jinshan  sobware  produc6on

More  than  6  million  people  around  the  world  love  jinshan  ba`ery  doctor!Ranked  TOP10  on  free  billboard  in  More  than  10  countries  and  regions  Ranked  Top  10  on  free-­‐  tool  billboard  More  than  30  countries  and  regions

16

Case  Introduc;on

17

Figh;ng  of  Sango：Game  name：Figh6ng  of  Sango:Legend  of  HeroesGame  Language：Chinese、English、German、Spanish、Japanese、ThaiGame  Type：  Tower  DefenseOpera6ng  environment：iOS  3.0，iPhone、iPod  touch、iPad、androidGame  capacity：76.3MBGame  Developer：im20  interac6ve

Figh;ng    of    Sango

18

Dec.25th    2010 Apr.8th    2011 Jun.  30th  2011 Oct.25th    2011

1 2 3 4

2010-­‐2011

iPhone  free  App iPhone    Paid  App iPad  Paid  App Android  ver.

• Ranked#1  Aber  18  hours  in  free  AppStore

• >5，000,000  downloads

• Ra6ng  4.5  star

• Best  iOS  game  2010（Netease）

• $3.99  Ranked  #6  aber    

• $0.99  Ranked#1  aber  24hours  in  Paid  AppStore

• >30,000  downloads

• Ac6ve  explora6on  on  Android  market

• Integrated  social  resources  marke6ng

• Es6mate>4,000,000,downlo-­‐ads

• Ranked#1  Aber  36  hours  in  Paid  AppStore

• >350,000  downloads

• Awarded  the  4th  mobile  Internet

•

Figh;ng    of    Sango

19

Evalua;on  text

Popular  recommenda;on

Forum  recommenda;on

Download  promo;on

Figh;ng    of    Sango

20

Characteris;cs  of  this  game：1）Across  the  ancient  6me，modern  6me，and  the  Stone  Age  with  rich  maps  and  excellent  rounds.2)Different  func6ons  of  cards  can  help  you  become  a  Millionaire  in  an  instant3）Humourous  story  and  random  events  which  are  popular  burst  your  sides  with  laughter.4)  With  excellent  pictures  and  Seven  unique  roles  for  you  to  choose5）Two  modes  for  you  to  choose,  Mu6player  mode  is  supported  in  free  mode.

Sango  Millionaire

21

2012.01.09 2012.01.31

1 2

IPad/iPhone  ver.  

• Ranked  Top1（China）Aber  3days  in  free  App  Store

• >1，000,000，downloads  in  20days    

• Ra6ng  4.5  star

• More  than  ten  thousand  praises  in  App  Store

Update

• >2，000,000  downloads

• Ra6ng  4.5  star                                              More  than  ten  thousand  praises                                          in  App  Store

Sango  Millionaire

22

Sango  Millionaire

Covering  59million  fans

23

Coopera6on  Mode

24

1

2

3

4 Transparent  billing  data

Proxy  Chinese  district  promo;on

im2.0  investment  of  promo;on  resources，Partners’  0  input

Coopera;on  division

Coopera;on  Mode

25

1

Alliance of Own high-quality games pushing mutually.

Joint issue promotion of Tencent and Sina

Joint promotion of all kinds of industries resources input costs

advertising promotion

we can help

2

3

4

5 Commercial implantation of brand advertisers

26

Company  introduc6on

27

Innova6ve  Open-­‐minded  Diversified  ExcellentI n t e r a c t i v e   G r o u p

28

IM  2.0  About  us

•Founded  at  the  end  of  2008

•Head  office  in  Beijing                                                                        Branch  office  in  Shanghai

•More  than  250  staff  

29

IM2.0  Capital  situa;on

• Angel  investors

• Cai  Wensheng、  Lei  Jun

• TusPark  Ventures（Early  2010）

• ORIENTAL  FORTUNE    CAPITAL（Mid  of  2011）

30

IM2.0  资本概况IM2.0  People

31

IM2.0  资本概况IM2.0  People

32

IM2.0  资本概况IM2.0  People

33

Core  client  Group

Client  Service&  Strategic  plans  Crea6ve  Services

Media  Planning  &  Purchase Project&  Product  Management

Func;onal  Expert  Group

Community  Marke6ng  Services

Mobile  Marke6ng  Services     SEM  Marke6ng  Serivices

IM2.0  资本概况IM2.0  Core  client  Group

34

IM2.0  Goal&Belief

35

IM2.0  Differen;a;on

36

IM2.0  Differen;a;on

37

IM2.0  Differen;a;on

38

IM2.0  Clients

39

IM2.0  Case

Mobile  Internet

Social  Interac;ve  Marke;ng

Social  Game  Customiza;on

40

We  are  looking  forward  to  coopera;ng  with  you

Rui Song |  宋锐Senior Business ManagerIM2.0 Interactive Mobile ：18611741115MSN ： edi1004@hotmail.comQQ ： 56126312Mail：rui.song@im20.com.cnA Room 1908 in Block No.15,JianWai SOHO,No.39 of Middle East Third Ring Road,Chaoyang District,beijing,Chinawww.im20.com.cn

41