christian bason - mindlab denmark
DESCRIPTION
A CONFERÊNCIA HUMAN HABITAT 2012 com Christian Bason terá lugar no Auditório Mar da Palha do Oceanário de Lisboa, no Parque das Nações. Christian Bason, dirigente do MindLab na Dinamarca, irá falar sobre: Inovação e Design como Impulsores do Desenvolvimento Social. Christian Bason é o responsável pelo MindLab Dinamarquês, organização governamental que compreende diversos ministérios, cujo objeto é a inovação centrada no cidadão. O MindLab integra os Ministérios de Negócios e Crescimento, Emprego e Impostos. Antes de assumir as suas funções no MindLab, Christian dirigiu o organismo público Ramboll. Dedica-se apaixonadamente a transformar o sector público no sentido de responder de modo integral às necessidades dos cidadãos e da sociedade, leciona em universidades, é conferencista e aconselha governos em todo o mundo. Contribui regularmente com artigos de opinião para a imprensa e blogues e é o autor de quatro livros sobre liderança, inovação e mudança no sector público, sendo o título do mais recente “Liderar a Inovação no Sector Público: cocriação para uma sociedade melhor” (Policy Press, 2010). O enfoque desta Conferência está na demonstração das oportunidades de intervenção nas nossas cidades, conducentes à optimização do desempenho energético-ambiental, assentando em medidas e ações robustas e inovadoras. A Conferência é dirigida a todos os decisores que contribuem para a qualidade de vida nas cidades.TRANSCRIPT
Christian Bason, Director
Innovation and design as drivers of social change-what does it take?
Why do we need more public sector innovation?
“We haven’t got the money, so we’ve got to think!”
Ernest Rutherford
Value of public sector innovation
Productivity
Serviceexperience
Outcomes
Democracy
Co-creation
Co-productionProfessionalsproduce
Expertscreate
Two paradigm shifts?
Involving citizens is about creating ideas thathave a better chance of working for them.
The systematic processof creating new publicpolicies and services with people, not for them.
Co-creation
Professional empathyExperiencing what citizens experience
New mode of knowledge
New meaning for adult mentally disabled
From a ”case” to being a person with a future
From digitally incompetent to digitally self-reliant
Rehearsing the futureDesign as driver of policy and service co-creation
Different kind of process
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
Herbert Simon (1968)
Design
ChallengingChallengingChallengingChallengingReimagining problems & opportunities
Human Human Human Human Understanding drivers of behaviour
ExperimentalExperimentalExperimentalExperimentalPrototyping as a vehicle for learning
ConcreteConcreteConcreteConcreteVisualising to enable cross-cutting dialogues
The servicejourney...
...and pointsof pain.
Prototyping: Storyboard
Mapping system resources, current and potential, over time – to enable system redesign.
An approach that seeks to leverage all availableresources to produce the bestpossible outcomes for citizensand society at the lowestpossible cost.
Co-production
Services, regulations,benefits, etc.
Authority Citizens
Producing outcomes FOR…
Authorities
Citizen
Localcommunity
Family / friends
OutcomesCitizen + society
Producing outcomes WITH...
BusinessesNon-
governmentalorganizations
What’s new?
Not a new phenomenon, but a new awareness
Policies and services do not ”arrive” in a vacuum
Fit with recipients’experience and practicesshapes outcomes
Other actors are alwayspart of the picture
Three
approaches to
creating value
through co-
production
Redefine
www.tacsi.au.orgFind and build capacity
Facilitate
Platform
Traditional Co-production
Optimize Redefine
Help Invest in capacity
Authority Platform
1. New professional identities for public service staff: How to make the transition from ‘authority’ to ‘platform’?
2. Radical redesign of public systems: Everything could potentially change...
3. What is the role of public managers in a model of co-production?
Challenging public services
The leadership challenge
“My staff don’t question the new insights we gained from involvingcitizens. But they question the consequences for our organization”.
Public Manager
Policy Press2010
mind-lab.dk/en
christianbason