christian bason - mindlab denmark

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Christian Bason, Director Innovation and design as drivers of social change -what does it take?

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A CONFERÊNCIA HUMAN HABITAT 2012 com Christian Bason terá lugar no Auditório Mar da Palha do Oceanário de Lisboa, no Parque das Nações. Christian Bason, dirigente do MindLab na Dinamarca, irá falar sobre: Inovação e Design como Impulsores do Desenvolvimento Social. Christian Bason é o responsável pelo MindLab Dinamarquês, organização governamental que compreende diversos ministérios, cujo objeto é a inovação centrada no cidadão. O MindLab integra os Ministérios de Negócios e Crescimento, Emprego e Impostos. Antes de assumir as suas funções no MindLab, Christian dirigiu o organismo público Ramboll. Dedica-se apaixonadamente a transformar o sector público no sentido de responder de modo integral às necessidades dos cidadãos e da sociedade, leciona em universidades, é conferencista e aconselha governos em todo o mundo. Contribui regularmente com artigos de opinião para a imprensa e blogues e é o autor de quatro livros sobre liderança, inovação e mudança no sector público, sendo o título do mais recente “Liderar a Inovação no Sector Público: cocriação para uma sociedade melhor” (Policy Press, 2010). O enfoque desta Conferência está na demonstração das oportunidades de intervenção nas nossas cidades, conducentes à optimização do desempenho energético-ambiental, assentando em medidas e ações robustas e inovadoras. A Conferência é dirigida a todos os decisores que contribuem para a qualidade de vida nas cidades.

TRANSCRIPT

Page 1: Christian Bason - MindLab Denmark

Christian Bason, Director

Innovation and design as drivers of social change-what does it take?

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Why do we need more public sector innovation?

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“We haven’t got the money, so we’ve got to think!”

Ernest Rutherford

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Value of public sector innovation

Productivity

Serviceexperience

Outcomes

Democracy

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Co-creation

Co-productionProfessionalsproduce

Expertscreate

Two paradigm shifts?

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Involving citizens is about creating ideas thathave a better chance of working for them.

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The systematic processof creating new publicpolicies and services with people, not for them.

Co-creation

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Professional empathyExperiencing what citizens experience

New mode of knowledge

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New meaning for adult mentally disabled

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From a ”case” to being a person with a future

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From digitally incompetent to digitally self-reliant

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Rehearsing the futureDesign as driver of policy and service co-creation

Different kind of process

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“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

Herbert Simon (1968)

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Design

ChallengingChallengingChallengingChallengingReimagining problems & opportunities

Human Human Human Human Understanding drivers of behaviour

ExperimentalExperimentalExperimentalExperimentalPrototyping as a vehicle for learning

ConcreteConcreteConcreteConcreteVisualising to enable cross-cutting dialogues

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The servicejourney...

...and pointsof pain.

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Prototyping: Storyboard

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Mapping system resources, current and potential, over time – to enable system redesign.

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An approach that seeks to leverage all availableresources to produce the bestpossible outcomes for citizensand society at the lowestpossible cost.

Co-production

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Services, regulations,benefits, etc.

Authority Citizens

Producing outcomes FOR…

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Authorities

Citizen

Localcommunity

Family / friends

OutcomesCitizen + society

Producing outcomes WITH...

BusinessesNon-

governmentalorganizations

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What’s new?

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Not a new phenomenon, but a new awareness

Policies and services do not ”arrive” in a vacuum

Fit with recipients’experience and practicesshapes outcomes

Other actors are alwayspart of the picture

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Three

approaches to

creating value

through co-

production

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Redefine

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www.tacsi.au.orgFind and build capacity

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Facilitate

Platform

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Traditional Co-production

Optimize Redefine

Help Invest in capacity

Authority Platform

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1. New professional identities for public service staff: How to make the transition from ‘authority’ to ‘platform’?

2. Radical redesign of public systems: Everything could potentially change...

3. What is the role of public managers in a model of co-production?

Challenging public services

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The leadership challenge

“My staff don’t question the new insights we gained from involvingcitizens. But they question the consequences for our organization”.

Public Manager

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Policy Press2010

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mind-lab.dk/en

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