chromologics - cleantech scandinavia · chromologics aps was founded in 2017 assoc. prof andreas...
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CHROMOLOGICS
g t o l b o r g @ c h r o m o l o g i c s . c o m
w w w . c h r o m o l o g i c s . c o m
Short investor p i tch
Sustainable ColorsProduced by Nature
“ C h r o m o R e d h a s a u n i q u e c o l o r h u e a n d c o u l d b e a
p r o m i s i n g c o l o r a n t f o r s e v e r a l f o o d a p p l i c a t i o n s . ”
After testing ChromoRed for food applications, US color houses say:
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Team:
Chromologics Aps was founded in 2017
Assoc. Prof Andreas Laustsen
· Serial bio-entrepreneur ·
Co-founded 5+ biotech companies (e.g.
Biosyntia, Bactolife, Antag Therapeutics)
Gerit Tolborg, PhD
· CEO · Co-founder
Graduate from INSEAD program
”Making Innovation Happen”
Prof. Thomas Ostenfeld Larsen
· Co-Inventor & Scientific Advisor ·
Leader of the “Natural product
chemistry” group at DTU
Henrik Dalbøge, PhD
· Strategic Advisor ·
Industrial experience from
Chr. Hansen and Novozymes (20+ years)
C h r o m o l o g i c s ’ s t r o n g a d v i s o r y b o a r d c o n s i s t s o f o t h e r
c o - f o u n d e r s
Louise Jørgensen
Fermentation Scientist
Anders Ødum, PhD
· CSO ·Co-founder
PhD in cell factory design
from Novo Nordisk
B u s i n e s s
A c c e l e r a t i o n
A c a d e m y
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Problem: The food color industry faces a challenge in finding high
performance natural colorants
Variations in
quality & quantity
P E R F O R M A N C E
L M I TAT T I O N S
Poor stabilitypH
Challenges in cost
structure and supply
chain
FA I L
C O N S U M E R
E X P E C TAT I O N S
Sustainability
challenges
Not all vegan
Not kosher/ halal
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Solution:
Biotech platform solves the challenges of traditional natural colorants
Bioreactor based productionValidated at 50 L scale
Natural Fungal host – Non-GMO
IP on production processPCT/EP2018/061898
C H R O M O C O L O R
PLATFORM
Performance validated in food
applications by 7+ food producers
Compliant with all diets
Novel colorant
P R O D U C T
C H R O M O R E D
yellow-red colors possible Ethical & sustainable sourcing
Low cost-in-useScalable & cost-efficient
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Natural
Colorants
Regulatory
status
Source to
make 1 kg of
colorant
Vegan/
halal
Heat
stability
pH
stability
Label
requirements
Cost in
use
ChromoRed Not approvedCell factory
10 kg sugarYes E-number € 25
CarmineApproved with
concerns
100.000
InsectsNo
E-number
120€ 30-80
Betanin Approved2.5 t
Beet rootYes
Clean label/ E-
number 162€ 50
Competition: ChromoRed has similar great heat stability like Carmine,
but is compliant with vegan diets- with a cost in use of only € 25
COMPETITIVE LANDSCAPE
47% market share
Not vegan/kosher/halal
Poor consumer reputation
Heavy price fluctuations
29% market share
Low temperature stability
Earthy off-taste
Wasted farming space
22% market share still covered by synthetic colorants
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€ 300 M
Market: Chromologics color portfolio can be scaled into multiple
industries and address a market of more than € 4,300 M
€ 400 M
€ 50 M
Markets segments
grouped by
regulatory requirements
Long term targets
ChromoRed
€ 1,200 MCompetitor:
Carmine, Betanin
€ 200 M
€ 300 M€ 500 M
€ 50 M
ChromoRed
€ 1,200 MCompetitor:
Red40, Carmine, Betanin
€ 100 M
€ 200 M
€ 50 M
USAFuture colorants:
Global market sizes
€ 200 M
ChromoOrange
€ 950 M
€ 100 M
€ 200 M
€ 50 M
€ 200 M
ChromoYellow
ChromoPurple
€ 1000 M
€ 200 M
€ 100 M
€ 400 M
€ 100 M
€ 100 M
Cosmetics
Detergents
Beverages
Food contact
material
Pet foods
Foods
Europe
€ 200 M € 100 M
€ 200 M
€ 50 M
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Food packaging (€ 300 M)
Food (€ 350 M )
Pet Food (€ 50 M)
Go to market strategy for ChromoRed as a food colorant for the
European market
European market
opportunity
€
750 Min Europe
First pilot tox tests concludedNOT Genotoxic
NOT Cytotoxic
NOT Bioavailable
NOT MetabolizedChromoRed is:
Today TLR7Technology validated
at 50 L
Q4- 2020
Submit
EFSA
dossier
2021- 2022 2022
Set- up
manufacturing
agreements
Q3- 2023
Obtain EFSA
approval
First revenue
Beachhead
Meat substitutes
Q4- 2023
De-risking regulatory approval:
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Business Model & Revenue projection:
+10 years: Sales of ChromoRed will reach a sales revenue of € 90 M
Raw
materials
Color House Natural colorant Food producer
Chr. Hansen
Givaudan
Chromologics
Danone
Haribo
Fazer
Betanin
Carmine
ChromoRed
Food supply chain
Consumer
Retail
Food colorants are highly specialized products combined with flavor and
fragrances - tailored precisely to the need of the food manufacturer
Color houses are often one-stop shops that offer flavor/ color/ fragrance recipes to food producers
Fully integratedwith production by CMO
Business model B2B 2 models possible
Royalty basedChromologics : R&D Development of novel colorants
2027
200 t sales€ 25 M
Revenue
700 t sales€ 90 M
Revenue
2033
Regulatory approval for foods€ 1.5 M Revenue
2023
Revenue projection
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2020 2021
License
ChromoRed
2022 2023
R&D
Company
Use revenue to
expand color
portfolio
Yield
increase
Classical strain
engineering
Regulatory
Commercial
Customer
sampling & pilot
studies with food
companies
Seed phase
€ 2 M
investment
Series A
€ 3-5 M
investment
Company
Exit
Preparation for
EFSA & FDA filing
Join the color revolution! Buy your ticket and support
Chromologics’ activities for 2020-2022
Join the color revolution!
Buy your ticket
Term sheet is signed
Round remains open for 4 more
months
Ticket size: € 300.000-1.5 M
Pilot scale-up (4 m3)
1 0
Summary Chromologics
Technology platform demonstrated
50 L submerged cultivation
IP Protection
License agreement with DTU in place (with buy-out option)
Agreement includes production strains
Strong value proposition
Addresses unmet need within the food industry
Financial advantages for customer (stable, low price)
Positive Customer Feedback
De-risking the investment
Toxicology pilot studies indicate safe usage of ChromoRed in food
Application studies with customers confirm excellent performance in
food