ciana o’dea & jessica sheppard · ciana o’dea & jessica sheppard . 5th floor...
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Ciana O’Dea & Jessica Sheppard
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5th Floor Analytic’s Goal: Increase brand awareness through digital outreach by gaining a total of 100 followers across all social media platforms.
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Increase traffic to website through Google Ad Words campaigns
Establish a stronger following on Twitter and Instagram
Create Newsletter to send to potential customers
Actively participating in local events to create brand awareness Updating all social networks while events are taking place
Integrate all social media platforms Including the launch of Instagram
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Create brand awareness and customer outreach through images
Beginning Stats Posts:0
Followers:1 Following:0
Final Stats Posts:12
Followers:59 Following:523
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Creating customer conversations Lead to a new idea Also may lead to new
business
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Create conversations and interactions with potential consumers (legal professionals)
-ReTweets and Messaging
Beginning Stats
Following: 1,460
Followers: 440
Tweets: 169
Final Statistics
Following: 1,744
Followers: 500
Tweets: 271
Interactions Messages: 8
RT’s: ~ 60 @: 7
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Created general newsletter for distribution via email to legal
professionals
In the process of obtaining law school student email addresses
Send to potential and past customers to create awareness
about new products
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ASAP March Madness Chess Tournament:
• Main stage chess set featured at
tournament • Collaborated with
ASAP head of communications to
create social media buzz
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Campaign 1 General Adwords campaign directed to all legal
professionals (Lawyers, Paralegals, Judges etc) to drive general traffic to website.
Keywords: • “Chess” • “Legal” • “Law” • “Gift” • “Lawyer” • “Law gifts”
Total words: 12
Impressions: 40,804 Clicks: 38 Average Position: 3.7 CTR: .11%
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Campaign 2 Aimed toward law grads and those
gifting to law graduates, directing them to website to purchase gifts for these
graduates. Key Words: “Graduation” “Law School Graduation” “Grad Gift” “Law School Grad Gift” “Approach The Bench”
Total:19
Impressions: 14,547 Clicks: 47 Average Position: 3.3 CTR: .27
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Campaign 1
Campaign 2
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Implement Google Analytics on ATB website Limited by outside professional webpage designer
Launch third Google AdWord campaign Base third campaign off of the better of the two A/B tested Launch A/B campaigns earlier
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5th Floor Analytics