ciceron mba - discovering new customer insights through digital and social data
TRANSCRIPT
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THE CICERON MBA Discovering New Customer Insights through Digital and Social Data
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JOIN THE CONVERSATION
@CiceronHQ
#CiceronMBA
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OFFICIAL VIDEOGRAPHER VidTiger
We make moving images.
#CiceronMBA
THANK YOU TO OUR SPONSORS
CATERING BY moto-i
Sake Brewery and Izakaya
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Dawn Hepper, Emcee Ciceron, VP of Strategy
@dhepper
On Twitter | @CiceronHQ | #CiceronMBA
THE CICERON MBA
Marketing + Booze + Art
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STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.
EXPERIENCES If you want exceptional results, you must create exceptional experiences.
ADVOCACY People who love your brand will introduce you to your new customers.
CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.
THE CICERON PHILOSOPHY
What We Believe
#CiceronMBA
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THE NEW MARKETING ECOSYSTEM
What We Do
BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
analytics
optim
ization insights
analytics
optim
ization insights
#CiceronMBA
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Andrew Eklund, Moderator Ciceron, Founder & CEO
@aeklund
THE CICERON MBA
Discovering New Customer Insights through Digital and Social Data
On Twitter | @CiceronHQ | #CiceronMBA
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Over 70% of CMOs feel they are underprepared to manage the data explosion and “lack true insights”
Top Challenges for CMOs Due to impact and underpreparedness
Data Explosion
Social Media Channel Growth
Demographic Shift
Source: 2012 IBM CMO Study #CiceronMBA
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Source: 2012 IBM CEO Study
Research shows that when consumer insights are translated into action, a company is
84% more likely to surpass
revenue and pro?itability goals
38%
40%
43%
44%
49%
50%
Risk Management
Supply Chain
Human Resources
Market/Competitors
Sales
Operations
Customer Insights
CEOs Areas of Investments
73%
#CiceronMBA
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Jeff Dachis, Dachis Group CEO, Founder & Chairman
@jeffdachis
Jen Swanson, Capella University Director of Graduate & Career Services
@jgswanson
Jim Cuene, General Mills Interactive Marketing Director
@jcuene
Jason Nyhus, Digital River Group Vice President
OUR PANEL
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#CiceronMBA
“BIG DATA”
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REPORTING VS. INSIGHTS
#CiceronMBA
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DOES YOUR PLATFORM SUPPORT YOUR DATA?
#CiceronMBA
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EXHILIRATING DATA SOURCES
#CiceronMBA
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THE FUTURE OF MARKETING
#CiceronMBA
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#CiceronMBA
CICERON DIGITAL SNAPSHOT
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OFFICIAL VIDEOGRAPHER VidTiger
We make moving images.
#CiceronMBA
THANK YOU TO OUR SPONSORS
CATERING BY moto-i
Sake Brewery and Izakaya
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EXECUTIVE DIRECTOR Carolyn Payne Soo Visual Arts Center 2638 Lyndale Avenue South @soovac Hours Wednesday – Friday 11-7pm Saturday – Sunday 11-4pm
#CiceronMBA
SOO VISUAL ARTS CENTER FEATURED ARTIST Jonas Criscoe Rosalux Gallery 1400 Van Buren Street NE #195 @rosaluxgallery Hours Saturday & Sundays Noon-4pm