cigarette seduction - you are what you smoke
DESCRIPTION
The story about why we smoke, how tobacco companies researched it and how you can quit.For more visit www.cigseduction.comMusic: Subway Glass by Jennie WalkerProduced by Tommy Faragherwww.jenniewalker.comTRANSCRIPT
How this book works
Once upon a time, 50% of Americans smoked
No one thought it was a big deal
But the tobacco Companies did!
They even put Cigarettes on the couch
Philip Morris used it to develop Marlboro
They discovered this crest – and the words:Veni. Vidi. Vici. I came. I saw. I conquered.
Marlboro was a kind of medal
Boys everywhere want to prove themselvesBoys everywhere want to prove themselves
Smoking is what teens seek out for initiation
Marlboro is the classic coming-of-age symbol
Marlboro is the initiation brand of 70% of male teens because of what it stands for
This is what Marlboro stands for -- every brand has its own meaning
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Something smokers didn’t realize at the time they bonded
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It represents an unconscious deal they made at their coming-of-age moment
A young person’s bond with their idea of adulthood
Something they’ll forget when they grow up
Unlike food or drink – or even drugs –there is no obvious rationale for smoking
It is more like a belief system – supported by addiction
When they try to quit 10, 20 or 30 years later,
they are unaware of this psychic bond
So here’s where this book helps
It tells you what the brands do and why
Once you understand what they mean to you
And you’re ready to quit
This takes the magic out of smoking –Bringing it from the sublime….
To the ridiculous!
There is just no going back!
You’ll walk a mile from your Camel…
You are no longer seduced!
Music by Jennie WalkerThe Subway Glass
www.jenniewalker.com