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600mTotal population of

South-East Asia

US$16 to

US$100 per day.

Levels of disposable income among the

middle class in the region.

28% 61%

17% 44%

54% 68%

Out-of-home entertainment

42%

Vacations

44%Savings

66%

New clothes

42%

1 2

54

3

6$

Japanese brand products Korean brand products European or American brand products

I would try new products, services or shops faster than anyone else

I would wait and see before trying new products etc

I would try new products only after they became popular

I’m not interested in new products etc

6.4%5.9%Indonesia

5.5%4.7%Philippines

5.2%4.2%Malaysia

6.5%6.8%India

5.4%5.9%Vietnam

3.9%4.4%Singapore

8.4%6.8%China

4.7%2.9%Thailand

Manufacturing growth

as % GDP2013-2017

vs2008-2012