cincinnati people for 2017 uc social media week

16

Upload: game-day-communications

Post on 11-Apr-2017

12 views

Category:

Marketing


0 download

TRANSCRIPT

Game Day Communications, a sports and entertainment communications & marketing firm founded in 2002 by Betsy Ross and Jackie Reau.

As newspaper readership and revenue continues to decline with digital readership and revenue holding a modest growth pattern, Cincinnati People will fill a current void for feature news that tells the stories of locals—people, events and triumphs.

Led by a leadership team that knows Cincinnati and its people, Cincinnati People will provide an engaging platform to tell these stories that are now going untold.

People Magazine has a readership of 46.6 million adults, the largest audience of any American magazine.

Cincinnati People, a multi-media digital company, is designed to celebrate and showcase the creative and curious side of Cincinnati and its people with great story telling and impactful visuals.

CincyPeople.com, updated every Thursday with new content (free to read)

email to 1,000 local influencers, media and elected officials sent Thursdays at noon (free).

Weekly video features

Social media platforms updated regularly to drive traffic to website.

Paid social media campaign each week to boost readership to those interested in the topics with $50-100 weekly budget.

Results and Insights

Website Unique Visits 20,000+/monthlyEmail Open Rate 38-43%Facebook Insights 2K followersFacebook Reach 5,000+/weekly

Monetizing Cincinnati People with Paid ContentIncludes targeted boosts on Facebook and Instagram

Video, Photo, Long Form Story $2,500

Event Coverage $1,500-2,000

Paid Themed Content $1,500-2,000