cinzia de marzo, european tourism expert, lawyer and ... · the network of european regions for...
TRANSCRIPT
,
Cinzia De Marzo, European Tourism expert, Lawyer and specialized on European Law and Economy
Definition: The sustainability of tourism covers a number of aspects: the responsible use of
natural resources, taking account of the (environmental impact) of activities (production of waste, pressure on water, land and biodiversity, etc.),
the use of 'clean' energy, protection of the heritage and preservation of the natural and cultural integrity of destinations (socio and cultural impact),
the quality and sustainability of jobs created, local economic fallout or customer care (economic value).
International dimension Globally, several world-leading organizations have put sustainable tourism on
their agenda, such as the United Nations World Tourism Organization (UNWTO) or the Global Sustainable Tourism Council (GSTC).
Two major initiatives at international level are the GSTC and the UNWTO sustainable tourism indicators. Both aim at contributing to the objectives of the
United Nations 2030 agenda for sustainable development.
European Commission initiatives The EU eco-management and audit scheme (EMAS) and the EU Ecolabel
EMAS is a tool developed by the Commission allowing actors in the tourism sector to improve their environmental performance and promote the quality of their services.This voluntary tool and certification scheme aims to help its users to achieve enhanced performance. Registered organisations also gain credibility and transparency thanks to a verification of performance and the validation of external communication (the EMAS environmental statement) by a third-party verifier.The EU Ecolabelis a voluntary label of environmental excellence of the European Union. It helps consumers identify products and services that have a reduced environmental impact throughout their life cycle, from the extraction of raw material through to production, use and disposal
The Corporate Social Responsibility initiatives (CSR). In its 2011 Communication on Corporate Social Responsibility, the European
Commission defined CSR as 'the responsibility of enterprises for their impacts on society'. According to the communication, enterprises should have a process in place that integrates social, ethical, environmental, human rights and consumer concerns in their core business
Other initiatives taken by private stakeholders The Network of European Regions for Sustainable and Competitive Tourism
(Necstour)has since 2007 been committed to implementing the 10 principles of the agenda for a sustainable and competitive European tourism;
Europarc (the Federation of European protected areas) has created and disseminated the European Charter for Sustainable Tourism in Protected Areas, a practical management tool for ensuring that tourism contributes to a balanced economic, social and environmental development of protected areas in Europe;
The European network for sustainable tourism development, Ecotrans, has been helping to make tourism more sustainable through the sharing of experience and know-how with its members as well as through global networking, supporting and contributing to joint projects and its DestiNet portal. DestiNet is managed by Ecotrans as a UN-registered Partnership for Sustainable Development to support the sustainable development goals 2030;
The 'Green Travel Maps' on DestiNet provide transparency on sustainable tourism
certification worldwide and help destinations and their businesses to monitor, manage and market their green tourism offer.
Data
availability
•Need to monitor and to measure sustainable tourism performances
with a common and concrete approach, to be shared at destination
level
•
The EC
initiative
•The European Commission launched ETIS in 2013, designed as a tool which any destination
can pick up and use on voluntary basis, without any specific training.
•This pilot initiative was implemented over 100 destinations across Europe, during 2-year
testing phase
The current
ETIS toolkit
•The first version of the ETIS toolkit is based on 27 core indicators and 40
optional indicators, articulated in four categories:
•(1) Destination management (2) Social and cultural impact (3) Economic value
(4) Environmental impact
A management
tool, which
supports the
destinations who
want to take
sustainable
approach to
destination
management
A monitoring
system , easy to use
for ollecting data
and detailed
information and to
follow destination's
own performance
from one year to
another
An information
tool not a
certification
scheme), useful
for policy
makers, tourism
enterrprises and
other
stakeholders
Step 1. Raise Awareness
Step 2. Create a Destination Profile
Step 3. Form a Stakeholder Working Group (SWG)
Step 4. Establish Roles and Responsibilities
Step 5. Collect and Record Data
Step 6. Analyse results
Step 7. Enable ongoing Development and Continuous improvement
CHANGES AND IMPROVEMENTS
Key principles for changes:
Consistency, Comprehensiveness,
Flexibility, Complementarity
The revised set of 43 Core Indicators, the essential
starting point for effective destination management
and monitoring for all destination types
Addition of supplementary indicators
tailored to particular destination
types
REVISION PROCESS
Paper base support (guidelines) -- Clear text, simple and
easy to understand (Glossary and useful links included)
G
Dedicated IT platform in DG GROW website; will be the repository of
documents
The Virtual Tourism Observatory–VTO- will be the platform to
collect the data and to display the destination's sustainable tourism
performances
BACKGROUND INFORMATION
The 2 pilot phases (2013-2015) - the Commission made the
assessement of ETIS implementation, with the technical
support of the pool of experts
ETIS public conference in 2014- Results of the first pilot phase
2 video conferences in 2015 comments/feedback from the
destinations
Effective risk
management
Prioritizatio
n
Improved
community
buy-in and
support for
tourism
stakeholders Improved
information
for decision
making
Increase
d value
per
visitor
Enhanced
visitor
experience
ETIS Joint Conference on: Managing and promoting sustainable and accessible tourism destinations, Bruxelles 28 January 2016
https://vimeo.com/album/3791674
Joint Award on European Tourism Indicator System and Accessible tourism, Bruxelles 22nd April 2016
Videos of best 4 winner destinations (3 stars) https://vimeo.com/album/3873767
The birth of a programme devoted to European Cultural Routes only dates back to the 1980s. The Council for Cultural Co-operation established three main objectives for the Cultural Routes programme:
- to make European citizens aware of a real European cultural identity;
- to preserve and enhance the European cultural heritage as a means of
improving the surroundings in which people live and as a source of social,
economic and cultural development;
- to accord a special place to cultural tourism among European leisure activities.
"The term European Cultural Route is taken to mean a route crossing one or two more countries or regions, organised around themes whose historical, artistic or social interest is patently European, either by virtue of the geographical route followed or because of the nature and/or scope of its range and significance." "
UNWTO Global report on cultural routes and itineraries (2015) http://cf.cdn.unwto.org/sites/all/files/pdf/global_report_cultural_routes_itineraries_v13.compressed_0.pdf
Jewish heritage is an integral part of European history and culture. Much of it is rooted in Europe, with a story of migrations, persecutions and precariousness; but also of exchanges, humanism and a profusion of mutual enrichment.
Date and countries
Incorporated into the programme "The Council of Europe Cultural Routes": 2004
Countries: Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom
Presentation
The European Jewish heritage mainly includes:
archaeological sites, old synagogues and cemeteries, ritual baths, Jewish quarters, monuments and memorials,
archives and libraries,
specialised museums to study, to protect and to publicise Jewish life and its religious and daily artefacts.
Objectives:
The main goals of the European Route of Jewish Heritage are to preserve, to promote and to keep alive Jewish heritage, to set up cultural routes, tourism and social development around these sites and to make Europeans aware of the cultural richness brought to Europe by the Jews .
The European Day of Jewish Culture and the European Route of Jewish Heritage are being promoted by an alliance of several Jewish and non-Jewish organisations, including tourist agencies as well as volunteer organisations. The AEPJ is currently formed by 6 organisations, B’nai B’rith Europe (BBE), the Red de Juderias de España, the Unione delle Comunità Ebraiche Italiane, the Rede de Judiarias de Portugal, the Fonds Social Juif Unifié, and the Journées Européennes de la Culture et du Patrimoine Juifs en France.
www.jewishheritge.org
Email: [email protected]
The European Destinations of Excellence (EDEN ) is an initiative of the European Commission, since 2006, for promoting sustainable tourism development models across the EU.
The initiative is based on national competitions that take place every other year and result in the selection of a tourist 'destination of excellence' for each participating country.
Through the selection of destinations, EDEN effectively achieves the objective of drawing attention to the values, diversity and common features of European tourist destinations, aiming at:
enhance the visibility of emerging and lesser known tourist destinations in Europe;
create awareness of Europe's tourism diversity and quality
The winners of the competition join the EDEN Network, where they can share good practice with their counterparts across Europe.
The theme for the seventh EDEN awards in 2015 was Tourism and local gastronomy.
One winner from each of the 20 participating countries has been selected and the winners were announced on 16 December 2015.
Dedicated website: EDEN – European Destinations of Excellence
http://ec.europa.eu/growth/tools-databases/eden/index_en.htm
