circo workshop 3: implement
TRANSCRIPT
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CREATINGBUSINESS THROUGHCIRCULAR DESIGN
IMPLEMENT WORKSHOP
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THE THREE WORKSHOP DAYS
INITIATEFind circular opportunities
IDEATECreate circular business and design concepts and develop concrete plans
IMPLEMENTFeasibility check and roadmap
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TODAY
IMPLEMENTCircular product, service and businessModel
Feasibility check of the circular value proposition
Roadmap towards realization
Create a pitch
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AGENDA TODAY
9:45 – 10:15 10:15 – 11:00
11:00 – 11:15
11:15 – 12:1512:15 – 12:30
12:30 – 13:30
13:30 – 14:0014:00 – 15:00
15:00 – 15:30
15:30 – 16:0016:00 – 16:30
16:30 – 17:00
WelcomeFeasibility check
Break
RoadmapWrap up discussion
Lunch
Story telling introductionPitch practice
Break
Pitch practice Pitch time!
Drinks!
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INSIGHTS AND AMBITIONS
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Do a joint feasibility check: what is needed to make your idea happen?
Take turns: One company starts, the other is a challenging and critical, yet constructive sparring partner.
Openly discuss what you know and want to know about your proposition,e.g. the interaction with your client, partners you need to make the proposition work, design challenges, strategic fit with your company, external factors
SPARRING SESSION
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SPARRING SESSION
Do a joint feasibility check: what is needed to make your idea happen?
Take turns: One company starts, the other is a challenging and critical, yet constructive sparring partner.
Openly discuss what you know and want to know about your proposition, e.g. the interaction with your client, partners you need to make the proposition work, design challenges, strategic fit with your company, external factors
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FEASIBILIY CHECK
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LOOKING AHEAD – ROADMAPPING
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ROADMAPPING
What needs to happen in order to realize your envisioned concept in short term and long term?
Plan concrete actions and list them on the roadmap!
Actions that affect stakeholders you are not in direct contact with should be planned in the long term.
1.
2.
3.
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ROADMAPPING
What needs to happen in order to realize your envisioned concept in short term and long term?
Plan concrete actions and list them on the roadmap!
Actions that affect stakeholders you are not in direct contact with should be planned in the long term.
1.
2.
3.
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PITCH YOUR STORY
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WHAT MAKES A CONVINCING PITCH?
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WHAT TO CONSIDER FOR YOUR PITCH?
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WHAT SITUATION?
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WHAT TARGET GROUP?
NeedsRoleMotivators ValuesDesiresFearsInfluences
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WHAT MESSAGE?
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STRUCTURE
An often used structure is:• Situation – ‘for a long time, we have
…’• Complication – ‘recently, the
situation has changed’• Question – ‘ So what should we do?’
• Answer – ‘We need to …!’
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• What is your objective?• Why would your audience care about that?• What do you need from your audience to make that happen?
BRAINSTORM
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• A "hook” – start with something that makes them want to hear more
• Main take-aways (max 3)• Passion – why is this important to you?• A request – what do you want from them?
• And think about the follow-up: what will their response be?
ELEMENTS OF YOUR PITCH
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• Write down the elements of your story + summarize the essence in one sentence (30 min)
• Practice in first group (30 min)• Rewrite / adjust (30 min)• Practice in second group (30 min)
LET’S PRACTICE!
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PITCH TIME!