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CISCO CONNECT 2018 . IT’S ALL YOU


Cisco CMX Leverage Your Wireless Network to Improve Customer Experience and Business Operations Mark Krischer, CTO, Wireless - Asia Pacific and Japan

15 March 2018

CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU

Digital Transformation

IoT Mobility Analytics Cloud

Technology Transitions

The Network Connects Everything


Digital Network Architecture

Intent-Based Network Infrastructure

DNA Center

Analytics Policy Automation

I N T E N T C O N T E X T

S E C U R I T Y

L E A R N I N G


z

I N T E N T C O N T E X T

Business Goals

Digital Insights

Intent Based Networking

S E C U R I T Y

L E A R N I N G

Security Mobile

IoT Cloud

Digital Business


Driving Outcomes and Experiences

Operational Analytics

• Asset Visibility & Traceability

• Asset & Tag Management

• Operational Insights

Customer Experience

• Guest Experience

• Omni-Channel Experience

• Context Profiling

• CMX Engage

Location Analytics

• Presence Analytics

• Location Analytics

• Workplace Analytics

• Social Analytics

Mobile Experience

• Navigation & Wayfinding

• Mobile SDK & App

• Digital Marketing Automation


Operational Insights


Business Rules

Operational

Insights

Digitising Physical Assets

Asset Tags Sensors Wi-Fi Devices

Operations

Detect Categorize Monitor

CMX Alerts

Reports


Asset Location

Click on Asset For location and details

Customisable Quick Filters

Zones Edit zones on map to

create effective alerts

Tools Export, filter and

customise view


Healthcare Industry

Equipment Inventory Tracking

• Avoid loss of lost medical equipment and save money by reordering stock only as it runs low.

Safety and Compliance • Save costs by making sure your devices are in

compliance with CDC. • Prevent inventory damage from environmental

conditions.

Workflow Optimisation • Improve efficiency and save costs by understanding your

staff flow and dwell times in your facility.


Manufacturing Industry

Asset and Inventory Tracking

• Avoid loss of costly inventory and save money by reordering stock only as it runs low.

Device Level Telemetry • Save money on maintenance and inspections by

automating data collection and monitoring of your equipment.

• Prevent damage of your inventory from environmental conditions inside your facility.

Machine Utilisation • Improve efficiency and save costs by enhancing your

equipment paths of operation and making better workflows.


Retail Industry

Cart and basket tracking • Save staff time dedicated to locate carts and baskets.

Fridge temperature monitoring • Avoid waste in your inventory by monitoring products

sensitive to temperature (vegetables, dairy, frozen food, etc.).

Improve Store Operations • Increase customer satisfaction by always having their

online pickup order ready and fresh.


Business Rules

Set Conditions Location, Attribute Battery Level, Button Press, Telemetry

Information Name, Description Priority

Select Assets Filter by Department, Category

Take Action E-Mail, SMS HTTP POST Attribute Update

Select Triggers When rule fires


Workplace Analytics


Workspace Evolution

HYBRID Fixed & Agile

Utilization

Increased Mobility

TRADITIONAL Names to Seats

Allocation/Chargeback

Adjacency

MODERN Activity Based Working

Real Time Utilization

Collaboration/Productivity

Portfolio Cost Savings: 5-10% Portfolio Cost Savings: 10-20% Portfolio Cost Savings: 20-30%


Serraview

Measure Model Monitor Enable

Occupancy Portal

Actual Utilization Neighborhoods/ Ratio Seating

Portfolio Modeling Utilization Analytics

Performance Monitoring

Space Availability

Employee Locator

Portfolio Right-Sizing Workforce Enablement


Digitising the Workplace Experience

Space Utilisation Productivity

Portfolio utilisation over 3 years

Involuntary turnover

In job applications

Measured by throughput targets & employee survey

42% Increase

400% Increase

12% Increase

11% Reduction

Talent


Social Analytics


Geofencing

Without location-based monitoring, you are missing at least 80% of the content posted on social media about your business.

Local Measure’s technology captures content within a geographic location, regardless of hashtags or keywords, ensuring that you always see the full picture.

Geofencing


Local Measure

Discovery Comprehensive local content and audience dashboard with a simple and easy to use interface.

Engagement Real time engagement allows cross-platform and multi-brand engagement with your audience.

Automation Smart, rules-based alerts and tagging automatically route data to the right place. Image Recognition Tagging

Publishing Compelling user-generated content galleries that are embeddable on your digital properties.

Analytics Location-based analytics to help drive better business decisions and real time response.

Integration Simple integrations to

Cisco Spark, Meraki,

Cisco CMX. Customer

Profile data feed into

Salesforce, IBM,

Wordpress, Marketing

Automation

Mobile Local Measure Mobile

App plus push

notifications to Cisco

Spark with AI BOT and

full Collaboration

capabilities.

Wi-Fi Customer Wi-Fi Splash

Page with Social Sign

on. Customer Profile

dashboard and

Analytics


Mobile Experience


Navigation and Wayfinding

• Wi-Fi • Hyperlocation

• BLE

• Device Sensors • Accelerometer

• Gyroscope

• Magnetometer

• Barometer


MazeMap

• From CAD to mobile optimised maps

• Single source of truth

• Automated pathfinding

• Web access

• Mobile app integration


Cisco Live Mobile App


CMX Engage


Digitising Physical Spaces Insights Acquisition Engagement

Acquire Visitors, Identify Location Personas & Understand Behaviour

New vs Returning Visitor

Weekend Visitor Evening High Dweller

Employee Loyal Member

Multi-location Visitor

SMS Email

Smart Captive Portal

API Trigger

App

Deliver Contextual Omni-Channel Engagements

Gain Insights on Visitor Behaviour, Benchmark Locations & Measure

Return On Space™

Seamlessly Integrate with Enterprise Workflows Ticketing Marketing/CMS PoS Loyalty/CRM

https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwic9-Dm4LPZAhWBVrwKHWfsCV4QjRwIBw&url=https://www.venturetechsolutions.com/website-design/&psig=AOvVaw1tNHw-_5Esymr11kmV-HNC&ust=1519190709633700

https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiU_qzR4LPZAhVIhrwKHazyDB8QjRwIBw&url=https://www.fenton-it.co.uk/2016/11/which-crm-is-best-for-your-business/&psig=AOvVaw2TKKW21DAuMmYYBJ9tin7q&ust=1519190671624739


Location Personas Enable Actionable Insights Personas Rules

Business Lunch Visitor IF user enters Food Court Zone between 11am and 1pm on Mondays to Fridays, TAG as Corporate Lunch Visitor

Gym User IF user enters Gym Zone, TAG as Gym User

Weekend Visitor IF user enters Site on Saturday or Sunday, TAG as Weekend Visitor

Food Court Dweller IF user dwell time in Food Court Zone >45 minutes, TAG as Food Court Dweller

Lounge Visitor IF user enters Lounge Zone from 4pm to 6pm on Mondays to Fridays, TAG as Lounge Visitor

Frequent Movie Goer IF user enters Movie Zone more than 2x in 30 day period, TAG as Frequent Movie Goer

Frequent Shopper IF user enters Retail Zone more than 4x in 30 day period, TAG as Frequent Shopper

Create personas meaningful to locations to understand user behaviour

Food Court Dweller

Weekend Visitor

Lounge Visitor

Frequent Movie Goer

Frequent Shopper

Gym User

Business Lunch Visitor


Smart Captive Portals

Business Lunch Visitor


Omni-Channel Engagement

• IF guest tagged as loyalty member • AND lounge visitor

• AND is in the hotel between 4pm and 6pm

• THEN send Happy Hour Promotion notification • Push Notification for App Users

• SMS for Non-App Users

Lounge Visitor


Proven Results

5 Countries UAE, Bahrain, Egypt, Oman, Beirut

14 Locations Mall of Emirates, Mall of Egypt, City Center Malls

8 Weeks End-to-end deployment across all properties

Enhancing Shopper Experience with Contextual Mobile Engagement

65M Engagements delivered in 8

months

2.5M unique users acquired

80% Engagement rate at-location with

repeat shoppers

2,666 Access Points


10.9M Engaged Devices

1,400+ Hotels 57,000+ APs 725+ VPNs 235 with PMS to date

Global Scale & Reliability

7 Countries United States, Canada, Germany, Japan, Mexico, Dominican

Republic and El Salvador

Centralized Management Across

11 Brands CP, CW, EV, EX, HE, HI, HN, HR, IC, IN and SB

Rapid Deployment at Scale

1 Day To deploy across 31 Hotels

Properties provisioned in 30 minutes

9.7M Authenticated Devices

The Largest LBS Cloud Deployment in the World

Proven Results


Driving Outcomes and Experiences

Operational Analytics

• Asset Visibility & Traceability

• Asset & Tag Management

• Operational Insights

Customer Experience

• Guest Experience

• Omni-Channel Experience

• Context Profiling

• CMX Engage

Location Analytics

• Presence Analytics

• Location Analytics

• Workplace Analytics

• Social Analytics

Mobile Experience

• Navigation & Wayfinding

• Mobile SDK & App

• Digital Marketing Automation

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