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Territory Business Manager – Florida Territory

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Cisco Customer Education

Brian Avery

Get Hyper! HyperconvergedComputing From Cisco

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Territory Business Manager – Florida Territory

Cisco Customer Education

Brian Avery

Get Hyper! HyperconvergedComputing From Cisco

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Today’s Agenda

► Welcome from Cisco

► What is Cisco Customer Education?

► Conclusion

► Cisco Sells Servers?

► Introducing Cisco HyperflexPriors:Cisco Sales and Channels (11 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

About Your HostBrian AveryTerritory Business ManagerCisco Systems, Inc.

[email protected]

Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Who Is Cisco?

Cisco Confidential 5

Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984


WellFleet

SynOptics

3Com

ACC

DEC

Proteon

IBM

Bay Networks

Newbridge

Cabletron

Ascend

Fore

Xylan

3ComNortel

Ericsson

Alcatel

JuniperLucent

Siemens

NECFoundry

Redback

Riverstone

Extreme AristaHP

Avaya

Juniper

Huawei

Aruba

Brocade

Checkpoint

Fortinet

ShoreTel

Polycom

Microsoft

F5

Riverbed

Dell

Internet of Everything

1990 –1995 1996 – 2000 2001 – 2007 2008 – Today

The Landscape is Constantly

Changing

Leading for Nearly 30 Years

2016


Who Is Cisco?

Chuck Robbins,CEO, Cisco

• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)

• $117B Market Capitalization

• $49.6B in Revenue

• $10B in Annual Net Profits

• $34B More Cash than Debt

• $6.3B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics


No. 1Voice

41%

No. 1TelePresence

50%

No. 1Web

Conferencing43%

No. 1Wireless LAN

50%

No. 2x86 Blade Servers

29%

No. 1RoutingEdge/Core/

Access47%

No. 1Security

31%

No. 1SwitchingModular/Fixed

65%

No. 1Storage Area

Networks47%

Market Leadership Matters


CCE is an educational session for current and prospective Cisco customers

Designed to help you understand the capabilities and business benefits of Cisco technologies

Allow you to interact directly with Cisco subject matter experts and ask questions

Offer assistance if you need/want more information, demonstrations, etc.

What Is the Cisco Customer Education Series?

Unified Computing IntroductionFree Your Mind!


What if I were to tell you that Cisco sells servers…


Why reinvent the wheel?

Data Center Economics

Source: Gartner, Cisco IT, “Data Center Cost Portfolio”

29%

22%12%

11%

10%

7%

7% 2%

Overall Spend Distribution

People Software Energy / Facilities Servers

Networking Storage Disaster Recovery Overhead

0%

20%

40%

60%

80%

100%

1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018

Server-Related SpendWW New Server, Power, Cooling, Management,

and Administration Spending Share

New Server Server Admin Power and Cooling

Source: IDC #250082, “Worldwide Server, Power and Cooling, and Managementand Administration Spending 2014–2018 Forecast,” August 2014

of Overall IT Spent on OpEx

(People, SW, and Facilities)


Unified Computing: Inspired by Customer Needs

Help Me:

Industry in Transition

• Reduce complexity that drives OPEX

• Get the most out of virtualization

• Automate and move faster

• Get ready for cloud

Cisco UCS

Virtualization

Compute &Flash

Acceleration

Networkand Storage

Access

OperationalSimplicity

ApplicationCentricity

Platform forIT Innovation


Cisco Unified Computing SystemA differentiated/revolutionary approach

Unified Management

• Faster deploy/ provision

• Unification leads to reduced complexity

• Management via a single interface

Simplified Architecture

• Networking with fewer components

• Lower cost and easier scaling

• Fewer management touch points

• Stateless: any resource, any time

• Better TCO/ROI

Scale

• Ultimate Scalability

• Enhanced design capability

• Designed for the future, today

Higher Performance

• Brings out the best of x86 architecture

• Optimized resource utilization for compute, networking, and management


Source: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

Unique Design of Cisco UCS Automates and Reduces Complexity

Application CentricUCS Manager Service Profiles define server identity for rapid

deployment.

Treat hardware like software.

Cisco Singleconnect Technology

One connection for LAN, SAN, and management. Physical and Virtual

Rack and Blade.

Single Unified SystemDesigned from the ground up to integrate computing, networking,

storage access and virtualization for greater operational simplicity and

seamless infrastructure management.


Cisco UCS: Driving Business OutcomesProven value and over 48,000 customers world wide

“We’re able to offer leading-edge solutions to our customers and continue to expand our business.”

Reduction in Provisioning

Times

84%Reduction of Management

Costs

61%Reduction of Power and

Cooling Costs

54%Cabling

Reduction

77%World-record Performance Benchmarks

100

“Our Cisco Unified Computing System decision is a game-changer.” Wes WrightCIO, Seattle Children’s

Martin BreslinInfrastructure Architect, SEI

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark AdamsVP Information Technology, HireRight

Source: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks


Cisco Unified Computing System

100+World Record Performance

Benchmarks to Date

3,800+UCS Channel Partners

$3.5B+Data Center

Annualized Revenue Run Rate 2

Fortune 500

>85% of all Enterprise

customers have invested in

UCS

48,000+Unique UCS Customers 2

#1Americas Revenue

Market Share in x86 Blades 1

Top 4Server Vendor 1

Source: 1 IDC Worldwide Quarterly Server Tracker, 2015 Q1, May 2015, Vendor Revenue ShareSource: 2 As of Cisco Q4FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

40%Rack Growth


Mainstream Computing Scale Out

UCS M-Series Modular Servers

UCS C3160 Fourth Generation UCS

Cisco UCS—One Management Platform

HyperFlex Systems

HyperconvergedInfrastructure

Converged Infrastructure

Core Data CenterEdge Cloud

Cisco ONE—Single Infrastructure Management Model

UCS Mini

UCS Manager UCS Director Enterprise Cloud Suite

Cisco HyperFlex SystemsMike WilliamsProduct Sales Specialist - Datacenter

Business Demand Transition to Modern Data Center Operations

Model Driven OpEx and CapEx

Software Ecosystem Rapid Adoption

Open Choice Multi-vendor Innovation

Simplification Automation and Operations

Transformation Cloud Models

Fast IT = Efficient Business

Processes

IT Must Successfully Span Two Worlds

Source: Gartner 2015, Bimodal IT: How to Be Digitally Agile Without Making a Mess

BIMODAL IT

THINK MARATHON RUNNER

THINK SPRINTER

MODE 1 MODE 2

Goal

Value

Approach

Governance

Sourcing

Talent

Culture

Cycle Times Long (months)

IT-centric, removed from customer

Good for conventional process and projects

Plan-driven, approval-based

Enterprise suppliers, long-term deals

Price for performance

Waterfall, V-model, “high-ceremony IID”

Reliability

Short (days, weeks)

Business-centric, close to customer

Good for new and uncertain projects

Empirical, continuous, process-based

Small, new vendors; short-term deals

Revenue, brand, customer experience

Agile, Kanban, “low-ceremony IID”

Agility

Demands on the Compute EnvironmentWORKLOAD DIVERSITY OPERATIONAL VELOCITY

Virtualization and Cloud

Zero-touch Environments Are Essential

Consistent Policy and Security

Scale-Out and Bare Metal

Fog and IoT

In-Memory Analytics

Need to Deploy / Re-Deploy Assets Rapidly

Management Must Span Local and Remote Data Center and Cloud

System Link

SiliconPhotonics

Computing Options are Proliferating

Mode 1 Mode 2

White Box

White Box

HYPER-CONVERGED

CONVERGED INFRASTRUCTURE

BLADE SERVERS

RACKSERVERS

MULTI-NODE AND CLOUD SCALE

DISAGGREGATEDCOMPUTE

CAUTION: SILOS AHEAD

The Innovation Interval Is Compressing

1960 1970 1980 1990 2000 2010 2020

WEB

STORAGEVIRTUALIZATION

CLIENTSERVER

SERVERVIRTUALIZATION

DISTRIBUTEDCOMPUTING

CONVERGEDINFRASTRUCTURE

MAINFRAME MINICOMPUTER

HYPERCONVERGED

SOFTWARE DEFINED X

DISAGGREGATEDCOMPUTING,

SILICON PHOTONICS

Mainstream Business ApplicationsOLTP, ERP,

Database, Collaboration

Virtualized ApplicationsDesktop Virtualization

Production Cloud

Big DataIndustrial

GridTest/Dev

DevOpsCloudEDA

Lighter, Virtual OnlyVDI

Branch/Remote

Applications Drive Architecture DiversityFREESTANDING

INFRASTRUCTUREINTEGRATED

INFRASTRUCTURE SCALE OUT HYPERCONVERGED

A La Carte DesignServers, Networking, SAN

Pre-Engineered with App Sizing

Platform Level AutomationFlexible Resource Ratios

Bare Metal

Disk-optimized Rack Mount Servers

Appliance ModelFixed Resource ratiosStorage Virtualization

APPS

Attributes

Infrastructure

FREESTANDINGINFRASTRUCTURE

INTEGRATED INFRASTRUCTURE SCALE OUT HYPERCONVERGED

Silos Stifle Speed and Efficiency

FlexibilityResource Sharing

FlexibilityResource Sharing

FlexibilityResource SharingSecurity Automation

Utilization PolicyA

Security Automation

Utilization PolicyB

Security Automation

Utilization PolicyC

Security Automation

Utilization PolicyD

FREESTANDING INFRASTRUCTURE


Supporting Diversity with One Operating Model

ONE SYSTEM, ONE OPERATING MODEL

FREESTANDING INFRASTRUCTURE






UCS C3160

Fourth Generation UCS

C-Series Rack Servers

Cisco: One System for All WorkloadsCisco UCS Integrated Infrastructure Solutions




Fog-Edge Cloud

Cisco UCS: One System for All Workloads

Core Data Center


UCS C3160

Fourth Generation UCS

C-Series Rack Servers

Introducing Cisco HyperFlex SystemsHX-Series

Hyperconvergence Meets Unified ComputingHyperFlex HX-Series

HCI Built on Cisco UCS

UnifiedFabric

Integrated Compute

Centralized Management

Optimized for Virtualization

Scale Without Complexity

Low LatencyPhysical & Virtual

Data & Management

Proven PerformanceEnterprise ReliabilityBlades & Rack Mount

Complete HW AbstractionPolicy & Profile Driven

Optimized for Scale

Comprehensive Hypervisor Integration

Native I/O VirtualizationHypervisor Switching in HW

Maintains Single Point of Management

Self-IntegratingFewer Components

Cisco HyperFlex Systems

1 Complete HyperconvergenceUnified Compute and Network Infrastructure Wide Array of Rack and Blade Form Factors

Integrated, High Performance

Network Fabric

Automated Management of all

Hardware

Virtualization Aware

Cisco UCS: The Ideal System for Hyperconvergence


1 Complete HyperconvergenceUnified Compute and Network Infrastructure

Cisco HyperFlex

Cisco HX Data PlatformData Services and Storage Optimization

2 Next Gen Data PlatformDesigned for Distributed Storage


1

3

Complete HyperconvergenceUnified Compute and Network Infrastructure

Part of a Complete Data Center StrategyElastic and Secure at Enterprise Scale

Cisco HyperFlex

Cisco HX Data PlatformData Services and Storage Optimization

2 Next Gen Data PlatformDesigned for Distributed Storage

Cisco One Enterprise Cloud SuiteCisco ACI

Cisco Security

Primary HyperFlex Use Cases

• Agile provisioning

• Frequent iterations

• Instant cloning and snapshots

Test and Development

• Low upfront costs

• Consistent performance

• Predictable scaling

Virtual Desktop Infrastructure

• Reduce operational complexity

• Adaptive scaling

• Always-on resiliency

Server Virtualization

• Simple deployment

• Centralized management

• No “fly-and-fix” missions

Large RemoteBranch Office

HyperFlex System – What’s the “appliance”?

Fabric Interconnects

HX-240 or 220 Nodes

UCS B-Series Blades

Cisco HyperFlex Configurations HX240c + B200 for HF

Hybrid NodesHX240c NodesHX220c Nodes

Smallest footprint3-8 Node Cluster

(VDI, ROBO)

Per-Node1x480 GB Cache SSD

6x1.2TB HDDs SD Card/120GB SSD (Boot/Housekeeping)

Capacity-heavy3-8 Node Cluster

(VSI: IT/Biz Apps, Test/Dev)

Per-Node1x1.6TB Cache SSD

up to 23x1.2TB HDDsSD Card/120GB Back SSD

(Boot/Housekeeping)

Compute-heavy hybrid(Compute bound apps/VDI)

3-8 Node HX240c Cluster

Up to 4 BladesSD Card or SAN (Boot)

Next Generation Data PlatformCustom Built, Log Structured File System with Flash, Dedup and Compression as Foundational Elements

Independent Scaling andScale Out Architecture Predictable, Pay-as-You-Grow Efficiency

Enterprise Storage FeaturesInline Dedup and Compression

Pointer-Based SnapshotNear Instant Clones

Enterprise Data Protection

Highly Available/Self-Healing Single Button Non-Disruptive Rolling UpgradesCall Home and Onsite 24x7 Support Available

Single Point of Management

Integrated into vCenterRobust Reporting and Analytics

Fast and Easy Installation

Step 0• VMware and HX Data Platform Software installed on servers at

Factory/Reseller before shipping to customer

Step 1• Rack up servers, power on and add to vCenter• Create Cluster and Datastore

• Start Provisioning VMs60Minutesor less

Dynamic Data Distribution• HX Data Platform stripes data across all nodes simultaneously,

leveraging cache across all SSDs for fast writes• Balanced space utilization: no data migration required following a

VM migration

Systems built on conventional file systems write locally, then replicate, creating performance hotspots

CONTROLLERHYPERVISORHYPERVISOR CONTROLLERHYPERVISOR CONTROLLERHYPERVISOR

VM VMVM VM VMVM VM VMVM

HX Data Platform

VM VMVM

CONTROLLERCONTROLLER

CONTROLLERHYPERVISOR

VM VMVM

Simplified Scaling

CONTROLLERHYPERVISORHYPERVISOR CONTROLLERHYPERVISOR

VM VMVM VM VMVMVM VMVM

CONTROLLER

PhysicalView

ApplicationView

HX Data PlatformCisco HyperFlex

Virtual Controller Cache Capacity

Creating Virtual Pools of Shared Resources

SSD HDDMemoryCPU

Independent Scaling of Compute and Capacity

Scale Compute

HX Data Platform

Add NodesScale Cache or Capacity Within Nodes

HX Data Platform

CONTROLLERHYPERVISORCONTROLLERHYPERVISOR CONTROLLERHYPERVISOR CONTROLLERHYPERVISOR

IOVisorIOVisor

IOVisorIOVisor

IOVisorIOVisor

IOVisorIOVisor

VM VM VM VM

Non-HyperFlex Hosts Can Connect to

Storage with IOVisor

VM VMVM VM VMVM VM VMVM VM VMVM

2-5X Data Reduction without impacting performance

Inline Deduplication Inline Compression

No Special Hardware

No Performance Impact

Log-structured file system yields more efficient data optimization

20–30% space savings 30–50% space savings

Management Built for Server Admin

• 100% VCenter Based Management• Extends virtualization management seamlessly• No switching between management consoles• View storage alerts/alarms alongside with ESX alerts/alarms• Command line interface for automation

Complete Solution

Cisco vs. First Generation HCI Solutions

• Compute• Storage • Networking

Cis

co

• Compute• Storage

Com

petit

ion

✔

✖ ✖

✔

Scaling

• Independent Scaling (compute and/or storage)

• Only Linear Scaling

✖

Data Availability

• Wide Striping

• Local Data

✔

✖ ✖

✔

Management Simplicity

• 100% vCenter

• Multiple Management Frameworks

✖

Architectural Underpinning

• Purpose Built H/W and S/W

• White box H/W• Open Source S/W

✔

✖ ✖

✔

Total Cost of Ownership

• Pricing Advantage• Use of Existing

Resources

• Replace Existing Servers

• Support ???

✖

✔ ✔ ✔

$

Why Cisco HyperFlex?

Deploy the ENTIRE system faster, not just computing and storage

Standardize your configurations and apply across all your HCI platforms

Manage in the same way you manage your UCS blade servers, rack servers and converged infrastructure solutions

Networking Integration

Simplify Management

Break Down Silos

Agile Efficient Adaptable

Conclusion

5

Questions?


Why reinvent the wheel?


Evolution.Not reinvention.


Thank You and Next Steps

Brian [email protected]

Contact Your Cisco Partnerhttps://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

www.

Learn more about Cisco Hyperflex:www.cisco.com/go/hyperflex/

mailto:[email protected]

https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

http://www.cisco.com/go/hyperflex/


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