cisco unified computing system (ucs) - cisco connect tr '14

Time to Meet with Leaders Unified Computing System (UCS)

Cem Albayrak Datacenter&Virtualization

Consulting Systems Engineer

Cisco and/or its affiliates. All rights reserved. Time to Meet with Leaders - UCS Cisco Public

Cisco Unified Computing System Fastest Growing Product in the Market

38,800+ UNIQUE UCS CUSTOMERS 2

Top 5 Server Vendor 1

100 world record performance benchmarks to date 3,700+ UCS CHANNEL PARTNERS

#1 Americas revenue market share in x86 blades 1

Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q12 Aug 2014, Vendor Revenue Share Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

More than 85% of all

customers have invested in UCS Fortune 500

$3B+ Data Center Annualized Revenue Run Rate 2


Cisco UCS Leading Overall Server Growth (Y/Y)

2%

-22%

-5%

37%

-3% -4% -2%

Source: IDC Worldwide Quarterly Server Tracker, 2014Q2, August 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q3CY13 – Q2CY14).

$13.3B $11.7B $8.1B $2.4B $1.7B $49.6B

Market $2.6B


0%

40%

-10%

15% 14%

-35%

-19%

6%

Cisco UCS Leading X86 Blade Server Growth (Y/Y)

$3.3B $2.0B $1.2B 0.1B $8.1B Market

$0.8B

Hitachi Ltd NEC

$0.1B 0.1B

Source: IDC Worldwide Quarterly Server Tracker, 2014Q2, August 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q3CY13 – Q2CY14).


UCS Market Share Growth X86 Server Blade Market Share Q2CY14

1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q2, August 2014, Vendor Revenue Share

# 1 in USA (43%) 1 # 2 Worldwide and growing 37% YoY1

UCS momentum 38,800+ Unique Customers 18,000 Repeat Customers

UCS # 1 in Only Five Years

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%

Sugon Oracle Fujitsu Others

NEC Hitachi Huawei

SGI Dell IBM

Cisco HP

UCS # 2 with 27.4 %

Wor

ldw

ide

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0%

Fujit

Orac

Othe

SGI

IBM

Dell

HP

Cisc

UCS # 1 with 43.4%

US

A




0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%

Fujitsu

Oracle

Others

SGI

IBM

Dell

HP

Cisco

UCS # 1 with 42.5%

Nor

th

Am

eric

a

# 1 in North America (42.5%) 1 # 2 Worldwide and growing 37% YoY1



0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%


NEC Hitachi Huawei

SGI Dell IBM

Cisco HP

UCS # 2 with 27.4 %

Wor

ldw

ide




0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%

Others

Hitachi

Oracle

SGI

IBM

Dell

HP

Cisco

UCS # 1 with 40.3%

Am

eric

as

# 1 in the Americas (40%)1

# 2 Worldwide and growing 37% YoY1



0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%


NEC Hitachi Huawei

SGI Dell IBM

Cisco HP

UCS # 2 with 27.4 %

Wor

ldw

ide




0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0%

NEC Oracle Hitachi

Groupe Others Fujitsu

SGI Dell IBM

Cisco HP

UCS # 2 with 17.3%

EM

EA

R

# 2 in the EMEAR (17.3%)1



0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%


NEC Hitachi Huawei

SGI Dell IBM

Cisco HP

UCS # 2 with 27.4 %

Wor

ldw

ide



1 Source: IIDC Worldwide Quarterly Server Tracker, 2014Q2, August 2014, Vendor Revenue Share

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%

Oracle Fujitsu Sugon Others Hitachi

NEC Huawei

Dell Cisco

IBM HP

UCS # 3 with 16.1%

AP

JC

# 3 in the APJC (16.1%)1



0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%


NEC Hitachi Huawei

SGI Dell IBM

Cisco HP

UCS # 2 with 27.4 %

Wor

ldw

ide


Cisco is a Leader in the 2013 Gartner Magic Quadrant for Blade Servers

Read the Full Report here:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

By Andrew Butler and George J. Weiss, G00250031, April 29, 2013, © 2013 Gartner Inc

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Gartner 2013 Magic Quadrant for Blade Servers

Gartner 2013 Magic Quadrant for Blade Servers


Cisco UCS Performance: 100 Records World-Record Performance

12

23 CPU

17 Virtualization

/Cloud

7 Database

17 Enterprise Application

18 Enterprise Middleware

18 HPC

Cisco UCS Benchmarks that held world record performance records as of date of publication For details, please see source document “Cisco Unified Computing System and Intel Xeon Processors: 100 World-Record Performance Results” at http://www.cisco.com/c/dam/en/us/products/collateral/servers-unified-computing/le_32801_pb_ucs_worldrecords.pdf

Key UCS Differentiation


Cisco Unified Computing System Summary of UCS Components

Anatomy of Cisco Unified Computing System

BEYOND EFFICIENCY MORE EFFECTIVE IT •  Cisco UCS breeds simplicity •  Agile, flexible, high-performance,

self-integrating IT •  Reduced staff costs •  Increased uptime •  Automation •  Rapid return on investment

Cisco UCS Manager

Cisco UCS Fabric Interconnects

Cisco UCS and Cisco Nexus Fabric Extenders Cisco UCS C-Series Rack-Mount Servers

Cisco UCS Blade Server Chassis

Cisco UCS B-Series Blade Servers

Cisco UCS Virtual Interface Cards for B-Series & C-Series Servers

14


Traditional Rack

Duplicate Infrastructure for Every 16 Servers Divide into Mini-Racks

Evolution of the Mini-Rack Architecture

Blade Mini-Rack 1 (16 blade servers)

Blade Mini-Rack 2 (16 blade servers)

15


Cisco UCS - Reducing Complexity

•  Embed management •  Remove unnecessary:

•  Switches •  Adapters

•  Management modules

•  Unify the Fabric Network, Storage, Mgmt

•  Power and cooling 1/3rd less infrastructure

Lower power •  Built for virtualization

•  Processor density

•  VM/host ratio •  I/O improvement

SAN LAN

MGMT SAN

LAN

MGMT

Multiple Ethernet Connections

Multiple SAN Connections

Separate Remote Management per Chassis

Multiple Management Modules

Additional LAN and SAN Connections

Additional Management Connections

Additional Management Connections

Additional LAN and SAN Connections

16


Cisco UCS: Form Factor Freedom

UCS Manager Determine New Workload Requirements

Local Storage? Memory? Special Cards? LAN/SAN Connectivity

Deploy on Appropriate Server

Detect Changing Needs of Workload

Locate and Redeploy on Appropriate Server

Workload C

Workload D

Workload A

Workload B

Workload C Workload D

Analyze Needs and Effect Change on Intelligent Infrastructure

Blade Servers Blade Servers Rack Servers

Form factor freedom to deal with needs and constraints Single management interface for deployment choice

Automated workload mobility across blade and rack, physical or virtual

SAN LAN


Cisco Unified Computing System Form Factor Independence and Cloud Scale

Cloud Scale Increases Mobility, Utilisation and Availability

LAN Any IEEE Compliant LAN

SAN A Any ANSI T11

Compliant SAN

SAN B Any ANSI T11

Compliant SAN

Mgmt

One Logical Chassis to Manage

§  LAN Connectivity §  SAN Networking §  Blade Chassis’ §  Server Blades §  Rack Servers

§  Server Identity Management

§  Monitoring, Troubleshooting

§  Etc.

160 Servers per UCS Domain, 10,000 Servers with UCSM and UCS Central

Simplicity

18

Cisco and/or its affiliates. All rights reserved. Time to Meet with Leaders - UCS Cisco Public 19

UCS Cabling: Radical Simplification

Ad hoc and inconsistent Structured, but siloed, complicated

Simplified

Traditional Rack Traditional Blade Cisco UCS


API API

Basic Management Functionality

API

API

UCS Director API

Stand-Alone UCS C-Series Unified Computing

System

UCS Central Policy Driven Multi DC, Multi-Domain

Management

UCS Director Policy Driven, Application Centric Infrastructure Management and Orchestration

CIMC

Integrated & Converged Infrastructure

UCS Manager Domain 1

UCS Manager Domain x

FlexPod vBlock

Storage

Virtual Machines

Network Devices

Servers

Non-‐Cisco Infrastructure

Advanced Infrastructure Abstraction & Automation

UCS Management Portfolio

UCS Invicta

(Whiptail)

20

UCS Compute Portfolio


Applications Have Unique Requirements at Every Scale

Edge-Scale Computing Core Data Center Workloads

Faster Decisions

Cloud-Scale Computing

Deeper Insight Connecting to Opportunity


Powering Applications at Every Scale

Edge-Scale Computing


Power and Operational Simplicity in the Data

Center Core

A More Efficient Way to Power Cloud-Scale

Applications

Customer Needs

1 2 3

Seamless Extension of the Data Center to the Edge


Powering Applications at Every Scale

Compute ! Network ! Storage ! Virtualization ! Management and Automation

UCS Mini

Edge-Scale Computing Cloud-Scale Computing

UCS M-Series Modular Servers

UCS C3160

Core Data Center Workloads

Fourth Generation UCS Servers UCS Management

Innovation


Fourth Generation UCS

UCS Mini




UCS C3160


Innovation

Power and Operational Simplicity in the Data Center Core 1


Post-Brickland Consolidated UCS Compute Portfolio Performance Optimized for Bare Metal, Virtualized, and Cloud Applications

Intensive/Mission Critical

UCS B420 M3 Enterprise Class, 4-Socket Blade for Large, Memory- Intensive Bare Metal and Virtualized Applications

UCS C24 M3 Entry, Expandable Rack Server for

Storage Intensive Workloads

UCS C22 M3 Entry Rack Server for Distributed and

Web Infrastructure Applications

UCS B22 M3 Entry Blade Server for IT

Infrastructure and Web Applications

Scale Out

Rac

k B

lade

Cisco UCS: Many Server Form Factors, One System Industry-Leading Compute Without Compromise

New M4 Servers

Orderable

UCS B260 M4 Mission-Critical, 2-Socket Blade for Large, CPU-Intensive Bare Metal

and Virtualized Applications

UCS B460 M4 Mission-Critical, 4-Socket Blade for Large, CPU-Intensive Bare

Metal and Virtualized Applications

UCS C460 M4 Mission-Critical, 4-Socket

Server For Large, CPU-Intensive Applications

New New

New

UCS C420 M3 Enterprise Class, 4-Socket Server for Large, Memory-Intensive Bare Metal, and Virtualized Applications

UCS C460 M2

UCS C260 M2

UCS B230 M2 UCS B440 M2

Enterprise Performance

UCS B200 M4 Optimal Choice for VDI,

Private Cloud, or Dense Virtualization/

Consolidation Workloads

UCS C220 M4 Versatile, General Purpose Enterprise Infrastructure, and Application Server

UCS C240 M4 Ideal Platform for Big Data, ERP,

and Database Applications

New

New

New


UCS Mini



Innovation




UCS C3160 UCS Mini

Edge-Scale Computing

Seamlessly Extend the Data Center to the Edge 2


UCS Mini

6248 Fabric Interconnects


UCS Mini

UCS Mini

New architectural entry point for Unified Computing at 1~15 server scale

Full Power UCS in an all-in-one package: •  Compute •  Networking •  UCS Manager •  Standard UCS Blades /

Fans / Power Supplies

Enterprise Capability at Edge Scale Connect up to 7 C-Series

Rack Servers for Expanded Capacity

UP TO

29%

CapEx Savings

UP TO

36% TCO

UP TO

34%

Lower Power

UP TO

80%

Fewer Cables

6324 Fabric Interconnects



UCS Mini


Innovation




UCS C3160


Revolutionizing Cloud-Scale Computing 3


Cloud-Scale Inverts Computing Architecture

Core Enterprise Workloads Cloud Scale

Many Applications

Server Single Server

Many Servers

Single Application

SCM ERP/Financial Legacy CRM Email Online

Content Gaming Mobile IoT eCommerce

Hypervisor



UCS M-Series

True Server Disaggregation

Compact Chassis 8 Compute cartridges

Shared Local Resources Network and storage resources

Lightweight Compute Cartridge Two Independent Intel Xeon E3 Servers No adapters or HDDs

Based on Cisco System Link Technology 3rd Gen VIC extends UCS fabric to within the server

Shared Local Resources Four shared SSDs in the chassis Shared dual 40Gb connectivity

Compute Density 16 Intel Xeon E3 Compute nodes in 2RU chassis Each cartridge holds two independent compute nodes


Traditional vs. Disaggregated Servers 16 Server Footprint

16 x Traditional 1U Rack Servers

32 x HDD

16 x 1GbE NIC Cards

16 x RAID Controllers

32 x Sets of Cables

32 x Redundant

Fan kits

32 x PSU



UP TO

77% Faster Provisioning

UP TO

8x Server Density

UP TO

95% Fewer Peripherals

UP TO

38%

TCO Improvement

UP TO

22%

Power Efficiency


C3160 Rack Storage Server Bare Metal and Virtualization

•  High-density local disk combined with modular high-performance compute

•  Dual processor server with up to 360TB in a compact 4U Form Factor

Capacity Optimized Server UCS C3000 Series Rack Server Family

•  Large scale content storage and data repositories •  Distributed file-systems •  Big Data and Hadoop applications •  Media streaming and transcoding

BIG DATA


Next Wave of Unified Computing Powering Applications at Every Scale

UCS Mini


Fourth Generation UCS Servers

UCS Management Innovation




UCS C3160

‟ TEB SUCCESS STORY”

•  with Altuğ Erbaşı

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