Citel. The VoIP Migration Company™

The Best of Both Worlds: Centrex Handsets in a VoIP Environment

Presented to

May 6, 2010

Presentation PreviewPresentation Preview

• Enterprise and Telephony Landscape• Citel’s Market Motivations• Summary• Questions and Answers

Today’s Enterprise Operational LandscapeToday’s Enterprise Operational Landscape

• Business 2.0, UC (collaboration?) not just buzz terms

• Enterprises de-centralized, yet focused• New applications to serve customers• New methods to control costs• New accountabilities

Today’s Enterprise Telephony LandscapeToday’s Enterprise Telephony Landscape

• Massive proprietary legacy infrastructure base

• VoIP benefits real: cost savings, productivity, application integration

• New choices, more flexibility• Migration to VoIP fast, but could be faster

Enterprise Telephony Priority ListEnterprise Telephony Priority List

• Operational/Total Cost Reduction• System Integration/Consolidation• Reliability/Availability/Security• Scalability• Standards

Objections for Migrating to VoIPObjections for Migrating to VoIP

• Grooming of the Network

1. Investment of Layer 2/3 Managed Data Switch w/ PoE

2. Investment of having to rewire with Cat 5/6 Data cable

3. Disruption of work flow for the implementation of a converged network

Prospect Objections for Migrating to VoIP - continued

Prospect Objections for Migrating to VoIP - continued

4. Investment of new IP based Telephones

5. Disruption of work flow in training employees on new functionality

6. Lack of confidence in the quality of VoIP

7. Anxiety of stepping into the unknown

Enterprise VoIP Migration OptionsEnterprise VoIP Migration Options

• Rip & Replace – Expensive, disruptive

• Proprietary/Single Vendor Path– Limited flexibility, no leverage

• Do Nothing– Expensive, limited flexibility, no leverage

Changing the Dynamics of Migrating from a Legacy TDM/Centrex Based

Telephone System to VoIP

Changing the Dynamics of Migrating from a Legacy TDM/Centrex Based

Telephone System to VoIP

Category 3 Cable

25 PairAmphenol

PSTNCO Lines

Service Provider

Current TDM Customer ScenarioCurrent TDM Customer Scenario

PSTN & IP NetworkBroadBandCO/E1/T1

Category 3 Cable

25 PairAmphenol

RouterService Provider

Premise Based IP PBX OfferingUsing Digital Handsets w/Citel Portico™ TVA™ Premise Based IP PBX OfferingUsing Digital Handsets w/Citel Portico™ TVA™

Premise Based IP PBX

Telephone VoIP Adapter(Think of it as a Data switch for TDM Phones)

IP Network

BroadBand

Category 3 Cable

25 PairAmphenol

Router

Service Provider

Hosted IP PBX OfferingUsing Digital Handsets w/CitelHosted IP PBX OfferingUsing Digital Handsets w/Citel

Hosted IP PBX

Telephone VoIP Adapter

Service Provider Benefits when Using the Portico™ TVA™

Service Provider Benefits when Using the Portico™ TVA™

1. Easier to Sell: – Sales Reps & Sales Engineers don’t have to concern

themselves with Enterprise LAN Assessments or QoS.

– It is easier to migrate a prospect to VoIP rather than fork-lifting them into new technology

2. Less Expensive:– Customers can migrate and receive the benefits of VoIP

PBX Services without CAPEX investment in:

• Layer 2/3 Managed Data Switches w/PoE

• New Cabling or New IP Phones

3. Faster to Deploy:• No data switches to install

• No cabling to run

4. Easier to Train:• Since the customer is keeping their existing handsets

there is no end user training involved on the phones

• Only training is on new IP PBX services

5. Customer can retain 65% of the existing investment in their phone system• Sell new IP Phones for new extensions• Customers can migrate all phones to IP phones

over time rather than fork-lifting all at once.

Service Provider Benefits when Using the Portico™ TVA™

Service Provider Benefits when Using the Portico™ TVA™

Citel’s Portico™ TVA™ Solution Citel’s Portico™ TVA™ Solution

SIP media adapter designed to convert existing P-Phone, analog and digital proprietary PBX

telephone sets into “SIP Endpoints”

Citel’s Portico™ TVA™ Citel’s Portico™ TVA™

• 2 Versions: 12- and 24-port, stand alone or rack mountable, 1U 19” rack. Digital, P-Phone and Analog versions

• 100+ Phone Models currently supported, continually growing

• Line-powers the digital telephones with no local power at the handset needed (handset power issues for P-Phones same whether connected to DMS100 or TVA)

• Optional FXO Ports to handle E-911

Citel’s Portico™ TVA™Citel’s Portico™ TVA™

Only Portico™ TVA™ integrates disparate equipment from multiple vendors into a single, seamless, enterprise

voice network

Cabling RequirementsCabling Requirements

• Cabling to handsets requires only one pair of wires• Cabling is Polarity Sensitive for Meridian 1 phones• Cat 3 station cable is recommended, maximum loop

length is 1600 ft or 500m• Existing PBX/station wiring may be re-used

Questions & AnswersQuestions & Answers

Thank you for Listening

Questions?

Ian Gomm206-957-6270 x3025Ian.gomm@citel.com