citizens, community and social media lessons, cases and more lessons by joseph peters
DESCRIPTION
A cutting-edge brief on how social media can help organizations build communities with their key stakeholders, fans, clients and true believersTRANSCRIPT
Ci#zens, Community and Social Media Lessons, Cases, and More Lessons Joseph Peters [email protected]
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What is social media?
• Online tools and pla>orms that facilitate decentralized content crea#on, social interac#ons and community development.
• Also referred to as Web 2.0
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How is it different?
• ShiH in thinking from masses accessing content to masses creaKng content online.
• Content: text, photos, videos, tweets, blogs • ShiH from visitor to community
• Honda Story
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We’re similar but different
• Americans like football, MySpace, and text messaging.
• Canadians like hockey, Facebook, and playing the loSery.
• And both just can’t get enough of the Internet. • Ipsos study from September 2009 on the habits of 18-‐34 year olds.
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Two Documents – Hot off the Press
5 www.ascentum.com
10 QuesKons To Answer
1. What do you want to know?
2. What is your commitment to your parKcipants?
3. Who needs to parKcipate?
4. How hot is the issue? 5. What type of
contribuKon are you looking for?
6. What types of data are you looking to collect?
7. What are your Kmelines?
8. What resources are available to support the process?
9. How can parKcipants stay involved?
10. Which online tools should you use?
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Quick Stat:
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The number of active Facebook accounts in Canada and the United States.
Online | TradiKonal vs. Social
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TradiKonal Formula
TradiKonal
Website
Choicebook
Story Sharing
Idea Sharing
Small Group Dialogue
Real Time Q & A
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Social Media Mix
Social Media
TwiSer
Blogs
Wikis
YouTube
Flickr
Widgets
Wordle
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Old and New Both Work
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Future | Social | Community
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