city of dallas & dallas mayor’s complete count committee ......mayor s complete count...

Memorandum

CITY OF DALLAS

July30, 2010

TO Honorable Mayor and Members of the City Council

suBJECT 2010 Census Final Report of City of Dallas and Mayor’s Complete CountCommittee Efforts and Activities

On Wednesday, August 4, 2010, you will be briefed on the final report of the Cityof Dallas and Dallas Mayor’s Complete Count Committee 2010 Census effortsand activities. The presentation materials are attached for your review.

If you have qu ns or need additional information, please let me know.

iAary k. iifwCity Manager

cc: Deborah A. Watkins, City SecretaryThomas P. Perkins, Jr., City AttorneyCraig D. Kinton, City AuditorC. Victor Lander, Administrative JudgeRyan S. Evans, First Assistant City ManagerA.C. Gonzalez, Assistant City ManagerJill A. Jordan, P.E., Assistant City ManagerForest Turner, Assistant City ManagerJeanne Chipperfield, Chief Financial OfficerFrank Librio, Public Information OfficeHelena Stevens-Thompson, Assistant to the City Manager

“Dallas — Together, we do it better!”

A Complete Count is in Our Hands 1

2010 Census Final ReportCity of Dallas & Dallas Mayor’s Complete Count Committee Efforts and Activities


Purpose

Provide a final review of 2010 Census awareness efforts

2010 Census Outcome (mail participation)

Final Report Highlights

2010 Census Project Close Out Activities

Final Report Details

Dallas Mayor’s Complete Count Committee (CCC)

City of Dallas City Council

City of Dallas Census Team


Decennial Census: Then and Now

2000 Census

62% questionnaire mail response rate in Dallas

64% questionnaire mail participation rate in Dallas

50 question “Long Form” included

English language questionnaires only mailed to communities

Questionnaire assistance made available in 17 languages

2010 Census

65% questionnaire mail participation rate in Dallas

Final Census count information will not be released until early 2011 (no later than April 1)

10 question survey shortest Census in history

Dual language questionnaires sent to Census tracts reporting 20% or more primarily Spanish speaking residents.

Questionnaire assistance made available in 59 languages


Final Report Highlights

Over 234K people reached through outreach activities and events

Over $17K raised to support Dallas CCC effort

Partnered with over 60 local non and for profit agencies and organizations

Partnered with Dallas area churches to host 2 Census Sundays and several community awareness events


Final Report Highlights (con’t)

Worked with local singing group, ASG, to produce a music video highlighting their original song “It’s In Your Hands”

Hosted and/or supported more than 10 press conferences, many including local, regional and national Census officials

Over 400 Dallas Complete Count Facebook friends and followers

Robo calls resulting in over 130K households successfully reached


Final Report Highlights (con’t)

Successfully assisted several Dallas HOAs, organizations, and City of Dallas departments complete Census Bureau Partnership Support Fund (PSP) applications resulting in over $35K in funding awarded for Census promotional items

Partnered with over 15 COD departments to promote the 2010 Census to residents and customers

Over 400 COD employees trained during Census awareness/education sessions, new employee orientations, and department staff meetings


2010 Census Project Close Out Activities

Continued Census Bureau enumeration support

Archiving

Promotional items

Reports and presentations

Newspaper articles and printed materials

Internal and external surveys

Survey sent to CCC members

Survey sent to partnering departments

Best practices report


Final Report Details


CCC: Outreach Subcommittee

Community events attended to date

Over 171 outreach efforts and events/meetings attended

Over 234,000 people reached

Additional people reached as they visited City web site

Outreach meeting series

Community and social organizations

Business and professional organizations

Faith based organizations

Local business employee education and awareness

Apartment Association of Greater Dallas

DART

Hotel and Restaurant Associations


CCC: Outreach Subcommittee (cont)

CCC sponsored events/activities and fostered partnerships focusing on Hard To Count (HTC) populations

CCC Partnership Drives

Dallas Area Census Sundays

Census Block Party & Rally

Hosted the Regional Census Road Tour kick-off


CCC: Public Relations Subcommittee

2010 Census CCC media campaign consisted of

Billboard messaging

Social networking sites (Facebook & Twitter)

Advertisement targeting HTC populations

DART advertisement and bus wraps

Ad buys in smaller media outlets

Dallas Chinese News, Dallas Weekly, Aldia, Dallas South News, Elite News

Radio interviews and promotions

KKDA Heaven 97 to promote Census Sunday

K104 during MLK Parade

Weekly announcements on 730AM

Partnership with WRR


Dallas CCC on Facebook and Twitter


CCC: Resources Subcommittee

Dallas CCC Census Bureau Partnership Support Funds

Funds were secured to purchase promotional items such as clappers, hand sanitizer, hats, fans, and shirts.

Remaining funds were used to print over 11,000 copies of Census awareness documents

Donations were secured for printing, purchase of promotional items and continued awareness efforts in the community

Monetary: $17,645

MetroPCS ($10K)

HPAC: Hispanic Political Action Committee ($1145)

Irving Holdings: Yellow Cab ($5K)

Dallas Breakfast Group ($1K)

Mr. and Mrs. Garrett Boone: The Container Store ($500)

In-Kind

Printing (English/Spanish)

Reilly Echols Printing: 5000 copies

MALDEF: 6000 hand pamphlets

Clear Channel Outdoor: donated the use of 3 electronic billboards

DART: bus scrolling message boards

Coca Cola: beverage products for events

Kentucky Fried Chicken: box meals for events


CCC: Speakers Subcommittee

A link from COD Census Web page to the Census Team inbox allowed site visitors to request speakers

Speaking engagements averaged 3-4 per week

Over 100 speaking engagements

Over 6800 people reached


CCC: Partnering with Dallas City Council

CCC Co-Chairs met with Dallas City Councilmembers early in the process

Councilmembers made requests for 2010 Census volunteers/staff to do presentations and man outreach booths at community meetings and events

Councilmember sponsored events/activities in their districts

Census in Schools Informational Assembly (District 2)

Countdown to the 2010 Census Gospel Extravaganza (Districts 4, 5, 7, & 8)

Census Block Party and Community Fair (District 4)

Census in the Streets (District 11)


CCC: Partnering with Dallas City Council (con’t)

Councilmembers participated in Census Awareness Week (last week of Jan-Mar 2010)

Wore Census lapel pins during council meetings

Posted blog messages and called radio stations

Sent Census awareness emails blasts and incorporated messages into district newsletters

Dallas City Council Census Awareness Day (3/6)

Census Clean Up (District 2)

Census Parade (District 8)

Support of Census Take 10 Initiative

Census in the Streets Walk & Door-to-Door Awareness (District 7)


Dallas Complete Count Committee PartnersAdministration for Children and Families

Al Dia

Alliance/AFT

Alpha Kappa Alpha (Alpha Xi Omega Chapter)

Alpha Kappa Alpha (Omicron Mu Omega Chapter)

Alpha Kappa Alpha (Upsilon Lambda Omega Chapter)

Alpha Phi Alpha (Alpha Sigma Lambda Chapter)

American Red Cross: Dallas Area Chapter

Born Again House

Boys and Girls Clubs of Greater Dallas

Boy Scout Troop # 986

Casa Buena Apartments

Casa Linda United Methodist Church

Cedar Crest Country Club Estates

Chimney Hill Home Owners Association

Clear Channel

Dallas Area Rapid Transit (DART)Dallas Baptist Association

Dallas County Community College District

Dallas Lighthouse for the Blind

Dallas Friday Group

Dallas ISD

Dallas Market Center

Delta Sigma Theta (Dallas Alumnae Chapter)

Delta Sigma Theta (Metropolitan Dallas Alumnae)

dfwRealtorsDallas Independent School DistrictDOWNTOWN DALLAS

Elite News

Episcopal Church of the Transfiguration

Eva’s House of BBQ

Lita Cruz Productions: Filipino Americans Events and Announcements

Ferguson Road Initiative

Glen Oaks United Methodist Church

Golden Gate Adult Rehabilitation Ministry

Greater Dallas Hispanic Chamber of Commerce

John Wiley Price

LULAC Council 102

Metro Dallas Homeless Alliance

Metro PCS

Metrocare Services

Mexican American Legal Defense and Educational Fund (MALDEF)

NALEO

Neiman Marcus Parade Committee

North Dallas ChamberOaklawn Community Outreach Center

Oak Cliff Presbyterian Church

Paul Quinn College

Richardson Independent School District

Sammons Art Center Texas Municipal League

The Korean Society of Dallas

United States Census Bureau

Upper EUrban League of Greater Dallas

US Veterans Chamber of Commerce

Univision

Visiting Nurses Association

Vollmex Public Relations

Volunteer Center of North Texas

Warren United Methodist Church

Welcome House Inc.

Westmoreland Heights Neighborhood Association

Wynnewood Heights Neighborhood Association

*Numerous HOA, BA, and faith based organizations


COD Census Team: Citywide Efforts

Provided support to Dallas CCC and Census Bureau

2010 Census COD Web site

Hosted best practices meeting for Metroplex area Complete Count Committee leaders

Managed 2010 Census music video production

Water bill messaging

Robo calls

Over 130,400 successful calls

Sent weekly press releases and announcements

Daily utilization of City Channel (16)


COD Census Team: Citywide Efforts (con’t)

Sponsored Spring Break Camp Census

Coordinated City Council special recognitions and proclamations

Supported/participated in 2010 Census Take 10 Initiative (April 10th)

Continued assistance to and support of Census Bureau during enumeration efforts (May-August)


COD Census Team: Citywide EffortsSome of the Web sites with COD

Census site link included

Dallas Convention & Visitors Bureau

Dallas Heritage Village

Downtown Dallas

Ferguson Road Initiative

John Wiley Price

The Merrimam Park/University Manor Neighborhood Assoc.

Old City Park

Sammons Art Center

Stemmons Corridor Business Assoc.

The League of United Latin American Citizens

Kessler Neighborhood United

WRR 101.1 Classical Radio


COD Census Team: Multi-Departmental Collaboration

Encouraged COD department employees to participate in Census awareness by providing

Awareness/education materials and promotional items to satellite offices/facilities

Assistance with Census Partnership Support Program application submittals

Information and photos for departmental newsletters and mailings


COD Census Team: Internal Employee Awareness Campaign

Employee 4th Friday activities

Countdown to 2010 Census Good Health Contest

Employee information series

Presentations at new employee orientation, department staff and team meetings

Census information sessions for front line employees

Information and photos published in monthly internal employee publication City Highlights


COD Department PartnersBudget Management Services City of Dallas WIC ProgramCode Compliance Courts & Detention Services Dallas Fire Rescue Dallas Police Department Dallas Water Utilities Department of Street Services Economic Development Equipment & Building Services Library Services Park and Recreation Business Development & ProcurementPublic Works & Transportation

Strategic Customer Services & Dallas 3-1-1Trinity River


Events supported by, in partnership with, and/or implemented by the Dallas CCC and COD Census staff


Dallas Mayor’s Complete Count Committee Partnership Drive Faith based, community, and business organizations were invited to learn more about the 2010 Census efforts and how to partner with the Dallas CCC to raise awareness


Hispanic Chamber of Greater Dallas Annual Viva Dallas Expo


Marc Morial Visits Dallas Partnership Press Conference with National Census Advisory Committee Chairman Marc Morial, Vice Chair Deputy Mayor Pro Tem Medrano, and the Visiting Nurses Association with performance by ASG, Anthony and Sarah Garcia, It’s in Your Hands.


Mayor’s Back to School Fair


Allan Ross Parade


Dallas Ride to City Hall


2009 State Fair of Texas Outreach at the Mexico Soccer Game at Dallas’ Cotton Bowl Stadium and daily outreach during the month long State Fair of Texas


Medrano Elementary Back Pack Bash Dallas Mayor Tom Leppert, DISD Superintendent Hinojosa, and School Board President Medrano support the 2010 Census message…Safe, Important, and Easy.


The Brady Senior Center


Veteran’s Day Parade

Help the Homeless Fun Run/WalkCCC Volunteer


Dr. Robert Groves’ Visits Dallas Visit to the Brady Center which provides services, recreation, and meals to the elderly population


2010 Census Road Tour Kickoff The Regional Census Tour Bus makes its first stop in Dallas

http://www.facebook.com/photo.php?pid=3337511&id=191196382917






Dallas Community Events


Buckner Children’s Christmas Parade Partnership with Dallas Fire Rescue to promote the 2010 Census


Community Group PresentationsOld Lake Highlands HOA

One Day Dallas Informational Meeting

Turkish Women’s Association

Dallas Mayor’s Revitalization Townhall Meeting

Southwest Center MallNational Night OutHillridge Crime Watch Exline Recreation Center


Church Community Census Connection Outreach Office Grand Opening CCC Partners with Oak Cliff Presbyterian Church (Pastor Clay Allard) and the Church Community Census Connection (Edna Pemberton) to make Census materials and questionnaire assistance available to the community


Latino Leadership Meeting Deputy Mayor Pro Tem partnered with NALEO to host a Census Awareness Training for Latino elected officials.


LULAC Menudo & Chorizo Community Breakfast Deputy Mayor Pro Tem Pauline Medrano, Councilmember Delia Jasso, and CCC Co-Chair Carmen Garcia encouraged community leaders to promote participation in the 2010 Census.


District 8 Census Awareness Parade & Rally


District 8 Community Office Census information made available at Councilmember Tennell Atkins’ Community Office


Latino Bridal Expo


Partnering with DISD to Promote Census in Schools


Elite News MLK Parade Local Boy Scout Troop (#986, Mustang District, Circle Ten Council) and Sorority Chapter (Upsilon Lambda Omega Chapter, Alpha Kappa Alpha Sorority, Inc.) partner with CCC by handing out promotional items and employment information to attendees along parade route


Alpha Kappa Alpha Promotes Census at District 5 Trash Attack Several chapters of Alpha Kappa Alpha Sorority (Upsilon Lambda Omega, Alpha Xi Omega, and Tau Rho Omega) collaborated to host an informational table in partnership with Councilmember Vonciel Jones Hill


Delta Sigma Theta Census Awareness Block Party Coverage of this event was included in a BET News Census segment


Census Video Debut The media was invited to view the official Dallas Census Video It’s in Your Hands by Anthony & Sarah Garcia/ASG. Representatives from Visiting Nurses Association continued to partner by sending out additional messages to their 4000 Meals on Wheels recipients. After the press conference, held at Pleasant Oaks Recreation Center, ASG and Deputy Mayor Pro Tem Medrano canvassed the neighborhood to pass out Census information.


District 11 Census in the Streets Linda Koop, in partnership with Park Central Neighborhood Association, led a group of volunteers through her district to educate the public on the 2010 Census


DART Employee Census Awareness Day Dallas Area Rapid Transit (DART) is teamed up with the Mayor's Complete Count Census Committee to promote the importance of the Census to DART employees. DART President & Executive Director Gary Thomas, DART Board Chair William Velasco and Census Regional Director Gabriel A. Sanchez joined Deputy Mayor Pro Tem Pauline Medrano for presentations and outreach to local DART patrons


Charles Rice Elementary School Day of Service Volunteers from Corgan & Associations spend time with the children and promote the 2010 Census


Census Gospel Extravaganza Councilmembers Atkins, Davis, Hill, and Mayor Pro Tem Caraway provided Census education during a celebration of gospel music in partnership with Pastor Sylvesta Shed and the Glen Oaks United Methodist Church. One of the most memorable performances was given by the Dallas International Street Church Choir, made up of people who were previously or are currently homeless (a hard to count population). Bennie Jones, Wiley Councilmember, and Dr. Louie White, local radio personality and Lincoln High School visual arts teacher, facilitated the program.


Mayor/Council Special Recognition of Partners and Donors


2010 Census Mail Back Response Update Meeting A status update and thank you event, hosted by the Local Census Bureau Office staff, was held at the NTCOG. It was attended by Dr. Robert Grove (Director of the Census Bureau), Gabe Sanchez (Census Texas Regional Director), DMPT Pauline Medrano (Dallas City Councilmember), Carla Ranger (Dallas School Board Member and DCCCD representative), and representatives from each city in the North Texas area.


Internal Awareness Efforts: 4th Friday Count Down to the 2010 Census Dallas Census Team offer 2010 Census information, counting games, and Census trivia to City of Dallas employees


2010 Census Countdown to Good Health Mayor Pro Tem Dwaine Caraway teamed up with the City of Dallas Census Team, Cigna, City Wellness Center, BEST, and Genghis Grill to promote healthy living and the 2010 Census to City of Dallas employees

During the contest closing ceremony, Renee Wilson (Biggest Loser contestant) spoke to the

participants. The 1st-4th place winners lost a total of 164.25lbs (79.36% body weight) and the winning

team lost 95.6 pounds (9.27% body weight)


COD Office of Financial Services Promote the Census Census Bureau Partnership Support Funds were used to purchase shirts, pens, water bottles, and planners which will be distributed at community meetings/events


COD Human Resources Department Support Census Census Bureau Partnership Support Funds were used to purchase shirts, bags made from recycled materials, and water bottles which will be distributed at job fairs and events


COD Streets Services Promote the Census Census Bureau Partnership Support Funds were used to wrap a cement barrel truck and several pickup truck windows


COD Convention Center & City Hall Support Census Awareness The Dallas Convention Center ran 2010 Census promotional information on televisions screens throughout center common areas while posters were placed on all bulletin boards in Dallas City Hall


Appendixes


Decennial Census: Information Review

Census data is used for legislative purposes

City municipalities use Census totals to redraw council districts

States use Census totals to redraw legislative districts

The population totals from the Census determine apportionment of the 435 House of Representative seats

Census data determines annual federal funding allocations of over $400 Billion to states and cities

$4 Trillion over the next 10 years

Funds used for

Emergency food & shelter

Community Development

Public transportation

Road rehabilitation & construction

Programs for elderly

Head Start programs


Mail Participation Rate vs. Mail Response Rate

The Mail Participation Rate is the percentage of forms mailed back by households that received them. The Census Bureau developed this new measure in 2010, in part because of the current economy and higher rates of vacant housing. The rate excludes households whose forms were returned to us by the U.S. Postal Service as “undeliverable,” strongly suggesting the house was vacant. Census Enumerators still followed up on all these housing units to ensure everyone was counted.

The Mail Participation Rates will be a higher number than the Mail Response Rate used over the last decade, but is a better measure of actual participation and therefore an easier goal to achieve when residents mail back their forms.

In 2000, the national Mail Response Rate was 67% and the comparable national Mail Participation Rate was 72%

The Mail Response Rate is important to help plan for the important door-to-door workload in which all households that have not returned a census form are visited


Dallas Mayor’s CCC Information Review

Dallas Mayors Complete Count Committee Goals

Increase the response rate in HTC Census tracts in Dallas

Increase the Census questionnaire Mail Response Rate for Dallas (city) to 70%

Foster partnerships with community groups and corporations to reach all Dallas residents

Secure a commitment of partnership to promote the 2010 Census

Secure donations (both monetary and in-kind)

Establish and maintain a presence in every district to ensure that Census promotion reaches all communities

Work closely with the COD Census Team and local Census Bureau employees


US Census Bureauwww.2010census.govwww.census.gov

US Census Dallas Regionwww.census.gov/rodal/www/

City of Dallaswww.dallascityhall.comwww.dallascityhall.com/census/www.alcaldiadedallas.com/census/

Its In Your Hands You Tube Videohttp://www.youtube.com/watch?v=_9188KXObeE&feature=channel_page

http://www.youtube.com/watch?v=_9188KXObeE&feature=channel_page

city of dallas & dallas mayor’s complete count committee ......mayor s complete count...

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