city of peoria, az- entertainment district presentation
DESCRIPTION
Peoria, AZ moves forward on Entertainment District Improvement ProjectA Mixed- Use Redevelopment Project will be coming to the Peoria Sports Complex District The proposed Entertainment District Improvement project (EDIP) and the Osage West, LLC Mixed-Use edevelopment Project (MURP) and set the stage to transform the Peoria Sports Complex District into a destination-oriented and pedestrian- focused environment.TRANSCRIPT
Peoria Entertainment District
Identity, Signage, Connectivityand Redevelopment Opportunities
Study SessionAugust 23, 2011
Today’s Presentation…
Entertainment District Opportunities:
1. Mixed‐Use Redevelopment Project Update
2. Need for Parking Garages and Funding Option
3. Entertainment District Identity Options
4. Sign Concepts /Pedestrian Connectivity
5. Next Steps
6. Questions?
Entertainment District
Adopted Urban Design Plan Foster a “sense of place”…
ED Implementation StrategyCouncil Adopted 2010
“The District is a Significant Investment Zone.”Proposed activities include:
• Identity and theme creation
• Redevelopment of parking lot(s)
• Creation of a public space
• Signage (electronic, digital, and way‐finding)
• Key intersection improvements/pedestrian connectivity
District Design Principles
1. Improve visual appearance
2. Create signage opportunities
3. Change traffic paradigm
4. Activate the District
5. Create entertainment space
Is it Feasible?
Tier 1
• Develop Design Principals• Develop Identity, Theme, Signage, and Connectivity Concepts
• Council Concept Check‐In
Tier 2
• Traffic/Circulation/Parking Analysis• Community Outreach• Council Concept Check‐In• CD/Bids/Value Engineering
You are here!
The Place Making Process…
Is it Feasible?
Tier 1
• Site Plan Development and Modification• Market Study/Sign Proposal/Econ Analysis• Council Concept Check‐In
Tier 2
• Further Site Plan and Pro‐Forma Review• Traffic/Circulation /Parking/Garage Analysis• Photometric/Line‐of‐Sight Studies
Tier 3
• Community Outreach• More Site Plan/Pro‐Forma/Financing Review• Council Concept Check‐In
Redevelopment Process…
You are here!
Why Invest in the District?• Bell Road Corridor Demographics
• Transportation Corridors (Bell/101/83rd)
• Existing Entertainment Assets
• Major Anchors (Sports Comp/Harkins)
• Best opportunity to diversify City retail
• Best opportunity to grow City retail
• Infrastructure is in place
• Market is in place
Mixed‐Use Redevelopment Project – Osage West, LLC
Incorporate Redevelopment Project into District Design
• Create pedestrian portals to connect west and east side of 83rd Ave.
• Connect with Harkins and Stadium through design and pedestrian flow
• Focus on compact vertical development
• Create a destination entertainment experience
Osage West Project Concept
Osage West Project Concept
From Hotel East to Stadium
From Stadium Looking West
Retail Scene
Parking Garage Concepts
Initial Parking Issues:• Need to replace parking spaces (Project + Harkins + connectivity) = 2,039 +
• Need to avoid garage placement impacts to Teams
• Need to add parking for events (Sports Complex + public space on west side of 83rd Ave)
• Need to create new financing option for 2 garages at 2,020 spaces
Garage graphics provided courtesy of Raintree Design Group
Garage graphics provided courtesy of Raintree Design Group
On‐Site Garage – Elevation
Identity Concepts
Why Is Identity Important?• Market position – every city has to compete for its share of consumers
• Market fragmentation – multiple messages about the District = confusion
• Identity + dev offerings = competitive advantage
• Provide a consistent message for public awareness and perception
Identity Options Considered:
• Peoria Eighty Three (P83)
• The Fields at Peoria
• The Peoria District
• The Peoria Place
• Peoria Live
• The Peoria Point
District Signage Concepts
Digital Signage
Rendering of Intra‐District Digital Sign
Proposed Loop 101 Digital Sign Placements
83rd Avenue Bridge Treatmentover Skunk Creek
(View from the Loop 101)
Pedestrian Connectivity in the District
Paradise Avenue Concepts(looking west)
Next Steps:
• Proposed Next Steps:• Design of the parking garages;
• Traffic Impact Analysis and Parking Study;
• Community/Stakeholder meetings;
• Final design documents for garages and signs;
• Finalization of a ground lease, site plan, development pro forma, financing of the 2 parking garages;
• Seek Letters of Intent (LOI) from prospective tenants;
• Develop place‐making construction documents to determine timeline and phasing of the project
Questions?