ONTARIO TOURISM EDUCATION CORPORATION (OTEC)

Tourism and Hospitality

Overview and Resources

Adam Morrison Director, Project Development

• Facilitated training and program development

• E-learning & blended learning programs

• OTEC partners with Provincial Tourism Associations, 2000 businesses, 260+ educational institutions, 100+ employment serving agencies, and many government bodies

• OTEC has trained/certified 175,000+ individuals

• 1,000’s of high school students have received training for OTEC’s Service Excellence program

About OTEC

• Ontario’s Tourism Sector Human Resource Council & Workforce Development Organization

• Ontario’s representative on the Canadian Tourism Human Resource Council (CTHRC)

• Represents and administers the National Sector Council’s programs within the Province of Ontario

Our Role

OTEC Research and Reports

• Labour market research & reports

• Workforce Skills Audits / Needs Assessment

• Demographic Profiles

• Compensation research & reports

• OTEC liaises & collaborates with local workforce planning boards, economic development offices, labour, and Community Futures

Industry Research

Industry Research

Provincial Share of Canada’s Tourism Sector Employment

Source: 2011 Tourism Sector Highlights – Labour Force Survey, CTHRC, 2011.

Industry Research

The Ontario tourism industry will face labour shortages in the not too distant future

Labour Shortage Projections

Source: The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets Tighten, CTHRC, 2012.

Industry Research

Labour Shortage Projections

• The tourism sector returned to labour shortages in 2013

• Most acute shortages forecasted in food and beverage services

• By 2025, the Ontario tourism sector will see a labour shortage equivalent to almost 67,453 full-year jobs

Source: (The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets Tighten, CTHRC, 2012).

Industry Research

Changing Demographics

Immigrants held 27.3% of jobs in 2010, an important source of labour for tourism industries in Ontario(Statistics Canada, HRM of the Tourism Satellite Account: A Pilot Study for Ontario, 2010)

47% of immigrants working in tourism are in Ontario(CTHRC, Newcomers to Canada Employed in Tourism, 2010)

Before middle of next decade, all labour force growth will come from immigration (Statistics Canada, Citizenship & Immigration Canada, Employer Road Map, 2009)

Aboriginal population growing at faster rate than non-Aboriginal; over 600,000 Aboriginal youth will enter labour market 2001- 2026(Statistics Canada, Census 2006, Indian & Northern Affairs Canada)

National Occupation Standards and Certifications

Workforce Development Solutions

• Led and administered by CTHRC, OTEC and other provincial/territorial HROs

• Developed, validated, and maintained by Canadian industry professionals

• Resources based on National Occupational standards

• Over 50 tourism & hospitality occupation standards and 30 certification options

Education Partnerships: High Schools

325 High Schools from 60 Ontario School Boards

Career Awareness• Discover Tourism website • Labour Market Information

Programming Support• Specialist High Skills Major (SHSM) • Canadian Academy of Travel and Tourism (CATT)• emerit standards and certification, coop,

service excellence licensing agreements, etc.

Workforce Development Solutions

Education Partnerships: Post-Secondary

25 Public & Private Colleges

Programming Support• emerit National Occupational Standards Integration• Curriculum development and course materials• Dual credentialing• Prior learning recognition• Transferability

Example: HOHTO-CTHRC Curriculum Mapping

Workforce Development Solutions

Projects and Partnerships

Ministry of Citizenship & Immigration (MCI)

Citizenship and Immigration Canada (CIC)

Service Canada/Métis Nation of Ontario (MNO)

City of Ottawa

City of Toronto

Employment Ontario (MTCU)

United Counties of Leeds and Grenville

Corrections Canada

Unite Here – Hospitality Workers’ Training Centre

RDEE Ontario

College workforce development projects (Employment Ontario)

Workforce Development Solutions

What if…

• You could have an exciting career with opportunity, travel and diversity?

• You could have a flexible job in a fun, fast paced industry?

• You could have the freedom to run your own business, doing something you love?

• You could have a work/travel vacation that could take you around the world?

You CAN! Discover the Path to Your Future…

Discover Tourism!

In Canada…

• There are over 400 different jobs in tourism!

• 1.7 million people work in tourism-related occupations

• 2.1 million will be employed by 2030• 380,000 new jobs are expected over

the next 15 years

Part time, full time or seasonal, you'll find the right opportunity and a work environment that's friendly and fun!

Tourism Offers Something for YOU

• Work on a ski slope • Develop marketing strategies for an

international organization • Prepare gourmet meals • Operate your own tour company

Jobs in Tourism can be fast paced, fun and flexible. They can not only help you through school, but offer adventurous, meaningful, rewarding – even exotic – careers! 

What area interests you most?

• Accommodation• Food and Beverage Services• Recreation and Entertainment • Transportation• Travel services

Accommodation

• Employs over 211,000• Offers flexibility to work in different

regions, establishments and countries• Has unlimited opportunity for career

growth• Encourages ongoing training and skills

development

Consider yourself in any of the followingoccupational areas…

• Front Desk and Guest Services• Administration/Management • Fitness, Health and Wellness • Maintenance and Housekeeping

Food & Beverage Services

• Employs over 858,000 people• Provides an excellent training

ground to begin your career • Offers variety: fast service, fine

dining, pubs, bars, nightclubs and lounges, bookstores, casinos and more!

Consider occupations such as…

• Administration/Management• Sales/Marketing• Chef/Cook/Kitchen Staff• Room Service Staff • Food and Beverage Servers/Bartenders• Host/Hostess

Recreation & Entertainment

• Approximately 270,000 employed • Offers unique, exciting and

adventurous work and career opportunities

• Combines special expertise with love and knowledge for indoor and outdoor activities

Consider occupations such as…

• Outdoor Adventure and Ecotourism • Ski, Golf and Tennis Resorts• Parks and Attractions• Marine Facilities• Convention Facilities• Casinos

Transportation

• An essential part of tourism and a significant employer

• Over a quarter of a million Canadians work in transportation

• Range of occupations includes customer service, maintenance, management, sales, flight attendant, limo driver and much more!

Consider occupations such as…

• Road – Bus Driver, Cab Driver• Air – Flight Attendant, Pilot• Rail – Purser, Host, Server• Marine – Cruise Ship, Water Taxi, Tour

Operator

Travel Services

• Employs over 40,000• Coordinate accommodations, tours,

transportation, food and beverage and/or attractions

• Plan special events, conferences, meetings, trade shows and conventions

Consider occupations such as…

• Retail Travel Agency Manager or Agent • Wholesale Tour Operator

Resources, Education & Training

Visit discovertourism.ca for national, provincial/territorial andcareer/job, education and training resources including:

• Canadian Academy of Travel and Tourism (www.cthrc.ca)• WORKink (www.workink.com) • Career Edge – Graduates (www.careeredge.ca) • Youth Link (www.youth.gc.ca)

For more information regarding careers in tourismplease visit:

• Canadian Tourism Human Resources Council (www.cthrc.ca) for labour market information and research

• Discover Tourism (www.discovertourism.ca) for sector information and emerging opportunities

• emerit (www.emerit.ca) for training and professional certifications

Connect with Us!

CTHRCDiscoverTourismCanada

@CTHRC@DiscoverTourism

Canadian Tourism HR Council & Emerit

TourismHRCouncil

C A N A D I A N T O U R I S M H U M A N R E S O U R C E C O U N C I L

C O N S E I L C A N A D I E N D E S R E S S O U R C E S H U M A I N E S E N T O U R I S M E

Develop. Perform. Succeed.

www.otec.org