cklw and ckac 50 kilowatts...page two canadian broadcaster january 17th, 1948 ijietctet...

THREAT TO QUASH

COUNCIL AIRINGS

STARTS FIREWORKS By Doug Stuching

The voice of the people still has some meaning to Hamilton city council, and the next time Alder- man Peter McCulloch decides to do a Quixote, he is going to choose some windmill other than radio. At least that seems to be the result of a trial balloon effort of the Hamilton Alderman after he released a newspaper recom- mendation that he intended to press for- elimination of broadcasts of city council proceedings by Radio Station CHML.

For the past two years, CHMi. has been carrying delayed broad- -asts of city council debates as a )ublic service. With mikes set ip around the 21-man-and- voman city council chamber, HMI. feeds the council debates

'town the line to the studio, where t recording is made. Immediately ollowing the meeting a selection d the most vigorous debates is nade and, without editing, the lehates are put on the air. Broadcasts Ridicule Council

Late in December, Alderman IcCulloch told a newspaperman arching for a story that in the ew Year he would recommend )at there be no further broad- .sts of city council proceedings. e charged that some members

.f council talked too much. And; ce added, "the broadcasts hold he council up to ridicule".

The newspaper story also laimed support for the motion rom Controller Andy Frame md Controller -elect W. \V. _'hadwick.

Immediately on publication of he story, Ken. oble, president f CHML, charged that prohi- pition of the broadcasts consti- uted an infringement of free peech. He pointed out that many -lamilton listeners depend on hese broadcasts for informa - ion concerning city council .appeniugs.

The attack on th _ broadcasts rought unexpected strong con- enutation from other city council tembers. As soon as the inten- on of Alderman McCulloch was flown, city council lined up )(idly against him. The final )unt for Alderman McCulloch's reposition was five against xteen.

What's the Big Idea? But this was not where the

CBC TO MULL

CKLW and The 57th meeting of CBC's

Board of Governors, January 23 and 24, will consider recommen- dations dealing with requests for eight new FM stations, two power increases, four new AM stations, and three emergency transmitter licenses, in addition to miscellaneous matters. The open meetings will be held in Committee Room 268 of the House of Commons, Ottawa, following a closed meeting January 22.

Power increase applications are from CKL\V and CKAC. The Windsor outlet seeks 50 kw on 800 kc. The .Montreal station asks temporary 10 kw on 730 kc, later going to 50 kw. Directional anten- nae are indicated in all three cases.

FM Applications The F applications are from

C. A. Pollock, of Kitchener, Ont- ario ; CFPL London ; CHUM Toronto ; CJAD Montreal ;

CFOS Owen Sound; T. A. McDonough of Haileybury, Ont- ario; Moncton Publishers, and the Pearce Publishing Company of Simcoe, Ontario.

Four of these applications (Haileybury, Moncton, Simcoe, and Kitchener) are from aspiring operators not now in the business, and, in the former three cases will not, if granted, be in conjunction with AM operation. Kitchener asks 10 kw, no height stated. Haileybury seeks 360 watts, antenna height above average terrain, 100 feet. Moncton Publishers application is for 300 watts, antenna height seventy feet.

CFPL. asks 4.44 kw, 131 feet ;

CHUM 3.2 kw, 204 feet ; CJAD 6.02 kw, 205 feet ; CFOS 340 watts, 170 feet ; and the Simcoe application is for 367 watts, 232 feet.

AM Applications The standard band applica-

tions include one from the Depart- ment of National Defence for a station at Churchill, Manitoba, with 100 watts at an unstated fre-. quency. Churchill is a testing and observation point for joint Can -

8 FM and 2 AM APPS

CKAC SEEK 50 KILOWATTS adian-United States military operations.

Radio Edmonton Lim itée asks for a license to operate at 5 kw on 680 kc in Alberta's capital city. This is one of the group of French -language applications in Western Canada, whose hearings caused considerable controversy during' and following the Board of Governors meeting in Calgary last fall.

The other two AM applications are from Charles H. Llewellyn, of Summerside, P.E.I., fair a quarter -kilowatt operation in that town ; and from T. A. McDon- ough, of Haileybury, Ontario, for 1 kw on 910 in that Ontario town.

Emergency Transmitter The Emergency Transmitter

License applications are from CFCO Chathatn, CHAB Moose law, and CF N B Fredericton, New Brunswick. The Board has at previous meetings approved the principle of emergency transmitter licetses.

CKRM, Regina, asks increase in power of its emergency transmitter from 100 to 1000 watts.

Share Transfers Other matters before the

Board deal largely with requests for share or license transfer, and frequency changes. CJFX, Anti- goni:sh, desires to transfer one share in Atlantic Broadcasters Limited, and CHUM Toronto, seeks transfer of 799 shares in York Broadcasters Ltd. CKB\V in Bridgewater, Nova Scotia, asks for changes in share subscribers of Acadia Broadcasting Com- pany Limited.

License Transfers License transfer requests

include permission to shift from W. T. Cruickshank to Radio Station CKNX Limited, and from Howard Fleming (CFOS Owen Sound) to Grey and Bruce Broadcasting Company Limited.

Frequency Change CI -INS -FM, Halifax. asks

change in frequency from 92.3 mgs to 96.1 mgs. CHOK, Sar-

nia, Ont., seeks a I 'adcast pick- up license, another development whose principle has been approved by the Board.

Satellite Station (TAB Windsor, Nova Scotia.

seeks permission to operate a satellite transmitter on 1400 kc at Kentville. using 250 watts. This application was recom- mended for deferment at the last Board meeting to consider appli- ation for a new station in Kent - ville by F. J. Burns, who pub- lishes the weekly newspaper there. There was some indication at the tinte that an agreement might he reached for a form of joint operation by the two contesting appli- cants. Public Commercial Licenses CJDC in Dawson Creek, B.C.

seeks a public commercial license, and CFGI' Grande Prairie, asks change in hours of service of public commercial license. A public commercial license is one granted under specific conditions to certain stations serving out- lying territories which permits them to broadcast person -to -person messages in emergencies where no land -line facilities exist.

Montreal Stations Blasted Montreal. - A terrific explosion

ripped open the King's Hall Building here in which are located the Marconi station CFCF and CBC stations CBM and CBF. Thursday afternoon, Janu- ary 8 at 3.07 p.m., taking the life of one seventeen year old boy and injuring six women.

At 4 p.m. the building was ordered evacuated, and, within six minutes. CFCF had resumed its normal broadcasting schedule from its facilities in the Mount Royal Hotel.

When the evacuation order came, the CBC stations switched to their trans- mitters, and an hour later, CB\'. Que- bec City -took over the French network and CBI. fed CBM.

All Montreal private stations, as wé l as Walter P. Downs and the Willis Company offered the CBC facilities. The CRC took advantage of several of these, as well as operating from their short wave studios and the engineering department, thereby restor- ing normal Montreal service.

broadcasts got their strongest support. Every member of council was flooded with unsolicited phone calls asking : - "\What's the big idea?" Alderman \V. K. Warrender, who had expressed

approval of the broadcasts, said :

"I had no idea so utany people listened. I had a flood of phone calls myself about stopping the broadcasts."

Alderman \\'arrender said that

he thinks the idea of eliminating the broadcasts has died aborning. "It's too hot an issue and council will hesitate to tamper with anything that sounds like infringement on free speech."

www.americanradiohistory.com

Page Two Canadian Broadcaster January 17th, 1948

ijietctet Amicctíetyheio YOUR ADVERTISING DOLLAR

New and greater horizons are in store for your Advertising Dollar in the Western Ontario markets, urban and rural, in 1948. If you're in a mood to

grapple with statistics, consider these facts:

1. Windsor is the most popular gateway to Canada from the United States.

2. Over 51/2 million tourists passed through the Port of Windsor in 1947. This figure is considerably higher than the previous year.

3. A higher tourist rate is forecast for '48 with the tourist industry, Canada's third largest source of revenue, in high gear after six years of war.

4. Automobiles will be more plentiful, thereby reducing the transporta- tion bottle -neck.

5. A greater variety and volume of consumer goods manufactured in Canada and also imported will be available.

6. CKLW has concentrated on the Western Ontario market for over fifteen years. To -day it is a welcome visitor in 95,710 homes in the daytime and 87,314 homes at night.

7. On entering Canada, the tourist will learn much about Canadian merchandise and vacation resorts through

CKLW, the "Good Neighbor Station."

After considering these points, you'll agree there's a brighter future in store for your Adver- tising Dollar if you use it through CKLW in '48.

CANADIAN BROADCASTING CORPORATION MUTUAL BROADCASTING SYSTEM

MEMBER OF CANADIAN ASSOCIATION OF BROADCASTERS LW "THE GOOD NEIGHBOR STATION" WINDSOR ONTARIO

REPRESENTATIVES: H. N. STOVIN, CANADA ADAM J. YOUNG JR. INC., U.S.A.


January 17th, 1948 Canadian Broadcaster Page Three

INTERNATIONAL

Local Revenue Will Exceed Nets

Washington, D.C.-Up nearly $20,000,000 over 1946 and reflec- ting radio's increasingly local character, U.S. radio stations' gross revenue from local retail advertising in 1947 will exceed national network revenue for the first time in 20 years of recorded industry figures, a survey just completed by the National Asso- ciation of Broadcasters' Research Department shows.

Based on replies from a pro- jectable sample of the broadcasting industry, the NAB survey shows over $10,000,000 more in local retail revenue than in national network revenue.

The 1947 gross revenue from local retail advertising is shown as $136,000,000, and revenue of national networks as $125,- 796,000.

The figures do not reflect net profits, but supplement a recent NAB survey which showed average gross station revenues up about 8 per cent in 1947, with operating expenses up 9 per cent.

Growth of Station List The survey made by NAB also

takes into account the new stations in the industry, the growth in whose numbers would account for the smaller average station revenue increase. There were more than 1,400 stations in 1947, compared with 953 in 1946.

Pointing out that all estimates of 1946 revenue from local advertising were seriously under the actual figures, especially those for local retail advertising, as revealed by the FCC recently, the NAB Research Department reported from its survey that income from local advertisers will exceed the 1946 figure by about 17 per cent.

The rise was taken by NAB's Broadcast Advertising Depart- ment as further proof of radio's growing importance as a "community" medium.

National spot business also

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JOKES OS IJ

q uNOU N[EKt

JOKES o AGENCIES 4 JOKES 0w PReoucsgs

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JOKES ON C. o C.

"My name is Don King, and I don't know why I'm knocking myself out dreaming up ideas for Harkley's cartoon when the old goat will be back

on the job himself next issue."

showed a slight increase of 9 per cent over 1946, but both regional and national networks showed a small decline.

FINED FOR RELIGIOUS BROADCAST

Mexico City.-The ministry of Com- munications and Public Works .fined station NEW $2.000 for broadcasting the sermon at the shrine of Our Lady of Guadalupe, Mexico's patron saint, on Guadalupe Day, December 12.

The fine was cancelled by Communi- cations Minister Agustin Garcia Lopez, who said the station technically had broken the Mexican law forbidding stations from airing anything religious but that no harm had been done. He warned the station against any repeti- tion of the offence.

SHIPLOAD FOR SCOTLAND Boston. - The Yankee Network in

New England aired a broadcast in con- nection with the Friend Ship. January 2.

The ship, loaded with thousands of dollars worth of food, clothing and other vital articles for the Scottish people, is the result of a plan origin- ated by Michael T. Kelliher, president of the Boston Chamber of Commerce. Kelliher decided that since the famous

CKCL TRURO, NOVA SCOTIA

250 WATTS NON -DIRECTIONAL

1400 KILOCYCLES

Manager: J. A. MANNING

Representative: WM. WRIGHT

Friendship Train had missed the England States, the people of N% England should do something to aid their needy neighbors. Thus was born the idea for the Friend ship, and, as a result, all six New England States have co-operated in the project.

In addition to an impressive group of speakers, the Yankee Network's Friend Ship Rally presented an entertainment program having an American and Scot- tish flavor.

FOR THESE ARTISTS Abbott, Lawrence Barry, Pat Bochner, Lloyd Bond, Roxana Braden, Bernard Cowan, Bernard Davies, Joy Dennis, Laddie Gerow, Russ Growe, Vic Kelly, Barbara Lockerbie, Beth Mahon, Irene McCance, Larry Milsom, Howard Nelson, Dick O'Hearn, Mona Owens, Loy Rapkin, Maurice Rouse, Ruby Ramsay Scott, Sandra Stout, Joanne Willis, Austin Wood, Barry

Day and Night Service at

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Page Four Canadian Broadcaster January 17th, 1948

SASKATCHEWAN'S BEST SELLER

CHAB Moose Jaw

PICKS STOVIN . o . and we're mighty proud

to welcome this 5000 -watt hard-working, hard -selling radio voice to the list of outstanding stations we represent

-particularly as we're expanding our national sales

operation to include an office in Vancouver.

CHAB is Saskatchewan's Best Seller

THE WIDEST COVERAGE

AT THE LOWEST COST PER LISTENER

IN SASKATCHEWAN

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Stztiom eieden Az. for these Live Radio Stations

CJCH Halifax CHOV Pembroke CKX Brandon CHSJ Saint John CHML Hamilton CFAR Flin Flon CKCW Moncton CFOS Owen Sound CJNB North Battleford CJEM Edmundston CFOR Orillia CJGX Yorkton CJBR Rimouski CJBC Toronto CKLN Nelson CKVL Verdun 'CFPL London CFPR Prince Rupert CKSF Cornwall CKLW Windsor CJIB Vernon CFJM Brockville CKY Winnipeg CJOR Vancouver CJBO Belleville CJRL Kenora ZBM Bermuda

Reerosenbsd by us In Monk..I only

MONTREAL TORONTO WINNIPEG VANCOUVER

PEOPLE

Heads CBC P & I

Ron Fraser has been appointed assistant supervisor of Press. and Information for the CBC. Fraser, who broke into radio in 1941 with CJLS, Yarmouth, N.S., takes over the duties of Wells Ritchie, who left the CBC last November to become managing editor of MAYFAIR Magazine.

Fraser left CJLS in 1943, and until he moved to Toronto last April, was CBC Farm Broadcast Commentator for the Maritimes, working out of Halifax.

RADIO MAN PASSES '

Montreal.-Marcel Lefèbvre, former managing director of CHLP, Mont- real, died at his home in Montreal, December 20.

He is survived by his wife, one daughter and two sons. He was buried at Cóte des Neiges Cemetery.

Mr. Lefèbvre, who left CHLP last year, had been in ill health for some considerable time.

Joins NBS Montreal. - On January 1, James

Tapp joined National Broadcast Sales, where he is now in company with Bob Leslie, Ed Kavanaugh, Murray Morri- son and Wes Bauldry. Jim resigned as radio director of A. McKim Ltd.. which post he has filled for the past nine months, having previously been with CBC in the Maritimes and Montreal.

RADIO SPOKESMAN Windsor, Ont.-In addition to his

regular daily broadcast, Val Clare, news editor of CKLW, Windsor, made 83 speeches on radio during the past year. The clubs and orginizations who heard him speak are demanding en- cores.

15 YEARS OF RADIO

Windsor, Ont.-With the signing of his daily 6.15 news summary, sponsored by the C. H. Smith Co., Windsor departmental store, Terrence O'Dell, CKLW, Windsor, celebrated his 15th year in radio.

JOINS JACK MURRAY

Ross Patterson, formerly general manager of Patterson's Chocolates Ltd., has joined Jack Murray Ltd., Toronto, as an account executive.

FRESH HEIR DEPT.

Toronto.-The stork just beat Santa Claus to the draw when he delivered their first born on Christmas Eve to Mr. and Mrs. Warren Wilkes. Warren is with Tandy Advertising, Toronto.

MIDDLE AISLE

Montreal.-Corey Thomson of CKVL, Verdun, was married on Sat- urday, December 13, to Mlle Lilian Gauthier in a very quiet ceremony.

HAMS

HAMS FORM EMERGENCY NET Lethbridge, Alta.-Amateur radio

operators have banded together in Southern Alberta to form the Southern Alberta Radio Amateurs Club, with sixty members. The club is ready to broadcast news, and act as a communi- cation system in emergencies.

The Lethbridge hams spend part of their time tracing and.elimínating radio interference caused by electrical instal- lations.

Since the war, the Alberta club has had a membership increase from twenty-five to sixty, and now com- prises all Southern Alberta amateurs. Seven years after its founding in 1932, the club became a member of the Ama- teur Relay League, and received its charter from them.

At the opening meeting of the season, held at the CJOC, Lethbridge, transmitter, Ken Owen became president, Douglas Card and Murray Mc- i

Leod, both CJOC technicians, were named vice-president and secretary re- spectively. McLeod, with Jim Massor, will edit R.F., the club's monthly.


January 17th, 1948 Canadian Broadcaster Page Five

4NAPIAN ,fetCE A MONT/.t (ASTER (Authorized as Second Class matter at the Post Office Dept., Ottawa)

Published by . R. G. LEWIS & COMPANY, LTD., 371 Bay Street, Toronto 1, Canada

Printed by Age Publications Limited, 31 Willcocks St., Toronto 5, Ont. 65

Editor: RICHARD G. LEWIS Production Manager: ARTHUR C. BENSON

Art Editor: GREY HARKLEY Photography: AL GRAY

Montreal Ottawa Toronto Winnipeg Vancouver New York

Correspondents - Lovell Mickles, Jr.

- James Allard Elda Hope

- Dave Adams - Robert Francis - Richard Young

Vol. 7, No. 1 $3.00 a Year -$5.00 for Two Years January. 17th, 1948

Aspiration and Perspiration Last month, in common with hundreds of other small businesses, we at the

BROADCASTER office found ourselves compelled either to put in an increase in

advertising rates, effective immediately, or else tó suspend publication.

The fact that plenty of other concerns were faced with the same emergency did not lighten our anxiety. What if too many of our regular advertisers refused to accede to our request? What if they didn't reply to the letter? The answer of

course was that we would write "30" to our operation, and would regard as a

total, loss our initial capital investment of 35 cents.

Fortunately for us, it did not work out this way. Within two weeks of

sending out our letter we found that all but three of our regular advertisers had given us a favorable reply to the toughest letter we ever tried to write. We are presumptuous enough to take this, to us, vital gesture as a vote of confidence in

our publication, and we are proud to be able to announce that we start out on

this, our seventh year, on an economically stable basis. At the same time we are ;humbly determined to justify the confidence our advertisers have placed in us by

continuing to make every effort to make the paper of ever-growing interest to our readers whom it is our province to serve.

Like a trade association, a business paper depends for its success on the co-operation it receives from the industry it strives to represent.. Unlike a trade association, it has not the benefit of the approving or disapproving votes of its "membership". Rather it depends on its ability to purvey news and information which is of value to its readers. Only this way can it have the readers with which to invite advertising. Only this way can it rate the confidence of those from

ti

whom its revenue must be derived. Such is all private enterprise.

Through the years we have tried to earn the confidence of those who, 'whether as buyers or sellers, come in contact with the radio industry. We have reached the point where we are "tipped off" ahead when a story is going to

ibreak, so that it can be set in type and ready to run while it is still news and valuable as such. Gradually we have been able to establish the beginning of a 'Trans -Canadian network of correspondents, so that our coverage of the radio story may be as national in scope as possible. We have Bob Francis in Vancouver; Dave Adams in Winnipeg ; Elda Hope, our constant listening post in Toronto ;

Jim Allard in Ottawa; and Lovell Mickles in Montreal. With this issue we institute a New York letter from Richard Young, and before 1948 is too old we hope to expand our network to the east coast.

Whether you, as a reader, are an advertiser, an advertising agency, a national representative or a station man, you are interested in the improvement of radio as an advertising medium. Your co-operation with our correspondents, where we have them, and directly with our Toronto office In those areas where we are not yet represented, will not only help us make your CANADIAN BROADCASTER a more useful organ for commercial radio; it will also help you make the radio medium better known, on whichever side of the advertising counter you sit.

This is our pledge for 1948, to spread the radio story wherever business is transacted. May we depend upon your help in keeping us better informed of your own activities, so that we may truly be what we aspire and perspire to be- "A Meeting Place for the Industry and Its Sponsors".

EDITOR.

BUSINESS

Purpose Without Policy A successful business depends

largely on an ability to estimate future requirements, future markets, future prices, then to make commitments and plan the use of resources accordingly. So long as normal economic influences are permitted to operate unfettered, or are confined within clearly understood bounds by government control, it is possible for the wise administrator to assess the future and plan for it intelligently. Long term financing can be arranged, and supplies procured to advantage for future delivery under long term contracts. A stable credit basis is thus formed and the foundation of productive activity to which responsible people are committed over a period of time.

But who can search the secret mind of a politician who is forever dangling his toe in the water to test the political temperature and making up his mind what conditions he will create on the basis of political expedients? The lobbies of Ottawa hotels and the cor- ridors of the public buildings have been filled these last few weeks with throngs of harrassed executives trying to get rulings which will interpret the Abbott pronunciamento in terms of the Howe administrative policy. For the most part, these managers of business, on whom we must rely for the production of goods which we shall be needing next summer, have found that the government has purpose but no policy and has appointed an economic overlord who has no administrative machinery.

Manufacturers Are Bewildered In conversation with manufacturers

of several lines, I have found nothing but bewilderment. . They have made heavy investments on the basis of conditions which they had every right to anticipate. These conditions were never allowed to grow into being. Instead a new environment has been created over night into which their projects cannot he made to fit. True to the tradition of their kind, they want to apply their ingenuity and resourcefulness to adapt- ing what they already have .to some other purpose. But they cannot discover any purpose until they have been told what will be permitted to them and given assurance that the latitude prqmised to -day will not 'be circum- scribed to -morrow. But this is the one thing they cannot get . in Ottawa. Clearly, government must either run all business, which God forbid, or at least make it possible for business to run itself.

If government is to choose the latter course, as is the declared intention of the present government in Ottawa, then it must formulate a set of economic

objectives, adopt a code of practise by which these objectives are to be attained, and take business into council. In the end, it is the administrator on the firing line who must make the decision as to. method. It is all very well for the government to plan grand strategy, but if the high command starts to plot day-to-day tactics for all fronts, the local commanders cannot be expected to win battles.

Dollar Conservation Creates Inflation

The truth is that government departmental agencies are at war among themselves. The paramount objective of one is to conserve American exchange. The paramount objective of another is to check inflation. In order to save exchange, they prohibit the import or Texan cabbages and thus give a monopoly to the local producer, who withholds these and other not too perishable goods from the market until he can command an unprecedented price. Up goes the cost of living index and another milestone is passed in the inflationary spiral. No economic brain trust can foresee everything, or. having foreseen it and having found it undesirable, bring it under control without dictatorial power and the fabu- lous enforcement agencies of a police state. The ethic of socialism may be good but the results desired cannot be achieved by the means chosen without the sacrifice of principles now operative and which the Socialist cherishes as much as anybody else.

-JOH N COLLINGWOOD READE.

A F of M Snipes UBC Vancouver. - Vancouver local

145 of the American Federation of Musicians has prevented stu- dent vocalists and musicians at University of B.C. from doing their weekly evening program, according to Ernest Perrault, president of the University Radio Society.

The union wants the piece on the air before 7. p.m., so as not to deprive union' men of potential work. However, the. society has not been able to get time before seven and Perrault is trying to work out a compromise with the union.

Meanwhile the VANCOUVER SUN, commenting on "James Caesar Petrillo's long arm," said that "this is really not in the best interest of Caesar and his musicians. For many of the very people he is ordering off the air are those who will, in the not too (listant future, become prospective union members, provided they have the opportunity to gain radio experience."


Page Six Canadian Broadcaster January 17th, 1948

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TALENT

Lady Bountiful Toronto.-Several hundred In-

dian school children, the British widow of a Canadian soldier who was killed in action and her little girl, fourteen people she met when she went to London to cover the Royal wedding and at least fifty returned British prisoners were on Claire Wallace's personal Christmas gift list this year.

Claire, who is featured on Trans -Canada in her They Tell Me programs for Robin Hood Flour, -and who was recently named Princess Gaw-go-wan-na-rya-nee of the Six Nations Indians (CB, October 18, 1947), sent a Christ- mas novelty to each of the children in the twelve schools on the Oshwegen (near Brantford, Ont.) reservation. 726 individual gifts with a total of 185 pounds of candy were distributed in all, with Claire footing the bill and her staff helping with the packing.

Christmas in Carload On her Christmas Eve broad-

cast, Claire presented on her program a Mrs. Arnold Barker, Eng- lish widow of a Canadian soldier, killed in action, who brought her daughter, Patricia, to Canada so that she might be brought up in her father's country. Claire had learned that Betty Barker had been living in very meagre cir-

cumstances since her arrival, and after the broadcast on which she interviewed the young mother, she presented her with an automobile full of food, clothes and toys. She also gave them a quilted bed spread which had been given her for just such a purpose by the "Plain Janes Club" of Vancouver. In the first ten minutes following the broadcast there were six calls on the phone inviting Mrs. Barker and her daughter to Christmas and New Years dinners. "Now they have more friends than I have", Claire confided - without conviction.

Trans -Atlantic Santa Fourteen people Claire met in

London when she flew over to cover the Royal Wedding in No- vember cause in for their share of the Wallace bounty. Claire kept the names of people she felt would really appreciate food parcels, and sent them over for Christmas. These included a waiter, a seven- year -old war orphan, a taxi- driver, a secretary, a newspaper woman, a broadcaster and a scrub -lady.

Finally Claire Wallace chose this Christmas season to start the wheels turning on her project to help returned British prisoners of war who are finding the curtailed British rations insufficient to re- store the strength they lost in German and Japanese prison camps.

While she was in London she met the Duchess of Leinster who

Our New Switchboard Operator Thinks She Has a Soft Job!

A radio station? After 5:30? That's right. But she'll find out. Those extra calls to CJKL are just natural to the people in Kirkland Lake. Whether it's triplets to the John Jones' or a fire at Sweeney's Bakery, CJKL hears first.

CJKL has been the driving power behind almost every Community project in Kirkland Lake and district for thirteen years. This Community spirit has created Station interest, high program acceptance and merchandise sales.

High Acceptance plus High Listenership* equals results on CJKL. Ask NBS for the facts.

*See Elliott -Haynes and compare the Sets -in -Use!

CJKL KIRKLAND LAKE 5000 Watts 560 Kcs.

and CJKI. - F.M.

NATIONAL BROADCAST SALES TORONTO: 2320 Bank of Commerce Bldg. - AD. 8895 MONTREAL: 106 Medical Arts Building - FL 6388

has transferred her wartime activities in the field of "Bundles for Britain" to caring for these former prisoners, many of whom have become tubercular. Right after her first broadcast on this i

subject Claire received fifty requests from listeners for naines of men to whom parcels might be sent. She is now -inviting people to "adopt" them by sending' a specific man from three to twelve parcels a year.

New Commentator Winnipeg.-A former member

of Maurice Desourdy's CKRC Draina Lab has a job of her own now.

Elaine Wilson has taken over +

as commentator on the Hudson Bay Company Shopping News, 15 -minute feature heard daily -

over CKRC. As the program title would indicate, Elaine tips off Winnipeg housewives on what is a good buy at the Big Store.

The company executives chose Elaine over several other candidates.

If possible, Desourdy is now finding himself busier than ever with the "Lab." He has branched out to holding two classes weekly, the overflow of eager candidates having forced him to do this. Each class occupies the time and l budding talent of 40 persons.

Probably there is a reward in j another world for a fellow like'' Maurice. The "Drama Lab" was his own idea. He doesn't make a nickel out of it and the "hobby" takes up a big slice of his time.

However, Maurice claims the kick of seeing one of his "pupils", Elaine for example, landing a job j

for herself, is compensation enough.

SPORTCASTER GOES FREELANCE

Winnipeg.-Jack Wells, Winnipeg sportcaster, is leaving CKRC's staff in favor of a free lancing assign- ment. However, Wells, who joined CKRC in 1941, will continue to pre -4 sent his nightly sportcast over that'

station. He has also contacted to do several broadcasts for the CBC and, is at present angling in other -1

quarters. Mrs. Kay Doyle, a member of the

station's public relations staff, is also leaving CKRC. Mrs. Doyle was in the radio business locally for seven years and now simply states she is "retiring."

300,000 LETTERS -MORE THAN 300,ió / es . . . m

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LETTERS

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January 17th, 1948 Canadian Broadcaster Page Seven

Internationally Acceptable

"The Leete"

The best way to overcome an English accent for purposes of Canadian radio is to make your enunciation internationally acceptable by eradicating from your speech both English and Canadian extremes.

So says Marjorie Leete, who got a job as nursemaid to a re- turning American family in order to get across the Atlantic, and is now making herself heard with reasonable regularity on Stage 48, Buckingham Curtain Time and other network programs..

Marjorie, who revels in the nickname they have hung on her around the studios, "The Leete", trained at the Royal Academy in London, and before leaving Eng- land did professional stage work, mostly Ruth Draper style character sketches, and also taught speech.

She took on the nursemaid job because this was the only way she could get permission to leave England, and changed diapers on the high seas for fifteen days. After a few weeks stay in New York, as the guest of her em- ployers, she came on to Canada to get into radio, and did eventually.

On arrival in Toronto she landed a job as a domestic ser- vant with the proviso that she might have her afternoons free to make the rounds of the producers' offices.

"Everybody was very charming," the Leete confided, "but," she added, "patience is a hard virtue to attain."

Open Sesame After three weeks, ACRA

)resident Earle Grey offered her

WANTED Combination news and sportscaster (experienced).

Box B

Canadian Broadcaster 371 Bay St. - Toronto

a part in his open air production of "Twelfth Night". It wasn't radio, she pointed out, and the fee was nominal, but it gave her a chance to be heard.

Next she lined up with Howard Milsom's CKEY Drama Work- shop. She credits Howard with giving her the Canadian back - grounding she needed, both in his instruction classes and also in his weekly productions- on the air.

Then came the first truly professional engagement. They gave her the lead in Buckingham Cur- tain Time's version of "Ladies in Retirement". Next she broke into Stage 48 (then 47) with the part of Mrs._ Bennett in "Pride and Prejudice", followed by Jocasta

in Oedipus Rex. i ipposite Andrew Allan.

Besides these parts, "The Leete" is writing and broadcasting for CBC .International Ser- vice about every three weeks on the series Discovering Canada. She works on the CBC children's program, The Junior League Cuckoo Clock House. She worked for Johnny Adaskin in the Lou- don 'Playhouse programs recorded recently in Toronto by James Mason for Towers of London.

She is currently rounding out what she terms "a comfortable living", implementing her income as an actress as speech lecturer at the Academy of Radio Arts, where she claims she is learning a great deal.

Consult Northern Electric for all your requirements

from microphone to antenna.

!I

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QUEBEC

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1191 Mountain St., Montreal Represented in Montreal and Toronto by National Broad- cast Sales; in U.S.A. by Adam J. Young Jr., Inc.

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ACROSS CANADA

E L E C T R I C A. L SERVICE.


Page Eight Canadian Broadcaster January 17th, 1948

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PROGRAMS

Caravan of Caroleers Winnipeg.-Dudley Patterson,

the man who handles most of CJOB'S news broadc4sts, came up with a novel idea to further the spreading of Christmas cheer.

Dudley, along with two other Winnipeggers, Edward Black and Ted Robinson, organized the CJOB Caravan of Caroleers.

One night just prior to Christ- mas, Dudley lined up a couple of cars and proceeded over to the Cenotaph on Memorial Blvd., where a memorial service was held for veterans who lost their lives overseas in thé Second World War. Six representatives from each of the three armed services were present.

Then, joined by a caravan of citizens, Dudley and associates visited special sections of the city as well as a couple of hospitals. Everywhere they went, the boys, aided by scores of Winnipeggers, came up with special carol services.

A few days later, C JOB, in conjunction with a large packing concern, passed out Christmas hampers to the needy.

Usually a discussion on the pros and cons of Canadian radio brings forth the ideas of only one person, but in the case of CHUM'S Matter of Opinion the beliefs of two interviewees on this topic were unhesitatingly aired. Those in question were Doris Gill and Bryn Morgan, interviewed by Ron McAll- ister on this program which is sponsored by Pull -a -Way. It proved to be a timely subject, one that occupies everybody's interest and certainly one that concerned me.

Neither of these conferees seemed to suffer the least bit from mike -fright and some enlightening opinions were voiced. \\'hile Mrs. Gill leaned toward live dramatic shows, she mentioned the merits of many good musical programs. To her, soap operas were often far- fetched' but tempting. Mr. Morgan's chief complaint seemed to embrace commercials. Frankly I thought he had hopes of eliminating them, but that wouldn't be quite fair to sponsors. Maybe he has heard that frightful yodelling commercial at the termination of Big Sister. That would turn anyone against them for my money.

To add it all up, Canadian radio programs seem to rate favorably with this small cross-section of listeners. And why shouldn't they? We have some truly outstanding artists within our boundaries.

Canadiana Evidence of this carne to light the

other day on Musically Yours when emcee Elwood Glover devoted the en- tire program to what might well have been called `Canadians'. It was recordings of some of our artists who have truly made the grade. There were vocalists such'as Beaver -winner Alys Robi, Claire Gagnier, a winner in Singing Stars of To -morrow, and our Eddie Allen of Colgate's Happy Gang. Orchestras represented included Beaver -winner Mart Kenney as well as that of Bert Niosi who, in himself, is a hand. Never have I heard a truer nor more fitting description than that of Eddie Allen's rendition of "Irish Lullaby". "Some singers utter words, some notes; this vocalist sings thoughts", he said.

With a great deal of pride in To- ronto -horn Percy Faith, I listened to The Pause That Refreshes over CFRB. Just to hear it speaks for itself. When better arrangements are made, they'll probably be Faith scores.

Off My List If I'm ever guilty of listening to

another CBC Forum, I'm ashamed of me. Curiosity prompted my hearing three of them and each one followed suit in one respect. These programs may feature a panel of four speakers discussing a so-called interesting subject. They may have held interest originally but when a number of speakers get so steamed up .they all talk at once, then it becomes a con- versational brawl. If there happens to be an audience, those people asking the questions sound so very rehearsed it takes away all spontaneity.

In brief, count me in to encourage Canadian artists in their talented work on Canadian programs.

TWO OPENINGS on aggressive Ontario City Station

Announcer for Breakfast Show, young glib and Buehlmanish. Salary plus talent fees.

Good straight announcer for regular announce work.

Write Full Particulars to:

Box C, Canadian Broadcaster, 371 Bay Street, Toronto


January 17th, 1948 Canadian Broadcaster Page Nine

KIDS' QUIZ

Vancouver.-The CBC resumed its series, MacMillan Club Quiz, on Janu- ary 14. The first broadcast originates in the studios of CBR, Vancouver, but five of the subsequent shows will come from schools of the lower mainland, including South High, King Edward High, Strathcona and Queen Elizabeth schools.

The shows were started in 1940, as

a public service feature, by the CBC, in co-operation with the Sir Ernest MacMillan Fine Arts Club.

This year, studio audiences will have á chance at the prizes, as well as the contestants. Three schools will be represented at each broadcast. The questions for the show, on current affairs, will be made up in the CBC Vancouver newsroom.

A few of the new features of the program will be a famous guest artist to appear on each broadcast, a special Name the Picture feature, and free Pops symphony tickets for successful contestants.

MASS CAROL PROGRAM Belleville.-On Christmas morning,

a unique program was broadcast over CJBQ. During the previous ten days, the Belleville station's engineering staff visited the principal churches in the city and made recordings of hymns and carols sung by the various choirs. These recordings were compiled and produced in the form of a special Christmas program, which was heard Christmas morning.

IMPERIAL CHANGES NAME Imperial Radio Productions have

found it necessary to change their firm name in order to complete their incor- poration. A charter has now been issued to them as Guild Radio Features Ltd., and they continue to operate at 444 University Avenue.

Jack K. Cooke is president, Dan Carr continues as general manager and ;Don Davis is assistant manager.

BROADCAST BONSPIEL Winnipeg.-The Roarin' Game has

Manitoba in its grip once again and CKRC is busy spreading the gospel of curling.

The 60th anniversary of the Mani- toba Bonspiel got under way January 5, and ended a week later with the entry nearing record proportions. Four times daily Jack Wells took the CKRC- microphone down to 'Spiel headquart- ers to broadcast results. Besides airing daily play to the province, Jack quizzed many prominent exponents of the broom and stare. Radio Oil Refineries Ltd. sponsored the broadcasts.

NORTHERN GREETINGS Timmins.-Christmas night, at mid-

night, CKGB broadcast Christmas greetings to the North and Far North. Messages were sent to the lumber camps and trading posts, into isolated homes and places in the North. The program, Calling The North, was presented by Ernie Courtney, CKGB program director. Gerry Lauzon, woman's commentator, helped with the reading of the many greetings and messages.

AGENCIES

F. H. HAYHURST CO. LTD. The Dr. A. W. Chase Medicine

Company of Oakville has transferred the bulk of its advertising in all media from Ardiel Advertising to F. H. Hayhurst Company Ltd. Ardiel retains the ointment account. The current series of spots and flashes continues on forty odd stations from coast to coast. Future plans have not been announced.

British Ceramics & Crystal (Can- ada) Ltd. is starting the disc series Music Hall of Fame (All -Canada) over 8 stations between Montreal and Vancouver, including both CFRB and CKEY in Toronto. The series starts February 15 for 13 weeks and returns in September to complete a 26 weeks run. Programs, consisting of "famous names in the world of music", break in the middle for announcements of local musical events.

Edgeworth Tobacco is resuming its David Ross spots over 14 stations coast to coast.

JACK MURRAY LTD. Harry D. Reid Agencies Ltd. (Dog-

gie Tid-Bits) are running five minute talks (advice about dogs) on CFRB, Toronto, five a week, 10.25 to 10.30 a.m. for 17 weeks from January 5,

through Jack Murray Ltd. The same agency advises that Lam-

bert Pharmacal Co. is running a five minute test campaign for Listerine Shaving Cream (6.55 to 7.00 p.m., Monday through Friday) on CKPC, Brantford. The present campaign runs on the one station for 26 weeks. Ex- tension of this into a national campaign depend on its success. Lambert Phar- macal continues to sponsor Treasure Trail on CFRB and the Dominion Net- work for Listerine tooth -paste and antiseptic.

MASON'S UNITED ADVERTISERS AGENCY LTD.

Community Associates Ltd. (Insur- ance) started Time to Sing with Lanny and Ginger Grey, January 12 over

CFRB, Toronto. This five minute transcription is heard five times a week.

E. W. REYNOLDS & CO. LTD. West York Motors Ltd. has started

the 15 minute Safety Show over CFRB, Toronto. The Sunday Show consists of transcribed music and each week a careful or courteous driver is singled out for special commendation.

The Canadian Co-operative Wool Growers has started a spot announcement campaign over CHOK, Sarnia and CKNX, Wingham for 13 weeks advertising Dri-Kil.

The Professional Products and Equipment Ltd., Saint John, is testing its new product Gora (teething remedy) in a flash campaign over CHNS, Halifax.

COCKFIELD BROWN & CO. LTD. The Ford Dealers of Canada have

taken over sponsorship of the Fred Allen Show, piped in from NBC to the T -Can network.

Ford started Theatre Ford, January 8 (9-10 p.m.) over the French network and supplementaries every Thursday. Contract runs until May.

Socony Vacuum has renewed a year's campaign of daily spots over a

wide list of stations coast to coast, fo- Mobiloil.

RUTHRAUFF & RYAN Thirty-three stations are now carry-

ing a minimum of a thousand spot announcements a year for Lever Brothers in what is believed to be the biggest national spot announcement campaign ever released in Canada.

This appropriation, which is in addition to Bob Hope, Amos 'n' Andy and Lucy Linton, calls for a minimum total of 33,000 spots in the larger centres throughout Canada, calls for a budget estimated at over $300,000.00 Products advertised in th-' spots are Pepsodent, Rinso, Lipton's tea and Lifebuoy Soap.

D'AR.CY ADVERTISING AGENCY Coca-Cola Ltd., has sta rted the

transcribed Claudia over CHNS, CBO, CFCF, CFRB, CKY and CKWX. The 15 minute fige a week show has been scheduled for a year, and more stations will be added during the year.

STEAULIE! Nature has provided

the gull with streamline characteristics. It is thus able to get to its point of destination smoothly, rapidly.

We at CJCA

believe in the same policy in this business of

broadcasting The streamlining of inter- departmental operation has laid emphasis on the all- important task of satisfying all directly connected with radio operation. The streamlining of production has laid emphasis on the all-important task of satisfying the listener. The streamlining of sales approach has laid emphasis on the all- important task of satisfying the sponsor. And the streamlining of promotion has laid emphasis on the all-important task of keeping everybody "sold" on

CJCA's popularity

Like all things that progress favorably, radio must enjoy streamlined operation.

(First in Popularity)


Page Ten Canadian Broadcaster January 17th, 194í

C. B. C.

CBC '48 (An article by CBC Chairman A. D.

Denton reprinted from Radio, .

December, 1947.)

Contrary to the usual ways of news, the biggest story for the CBC in 1947 was a negative - something that didn't happen. Probably never before has this country seen stich a concentration of radio time, newspaper space and other pressures marshalled in an attempt to influence legislators. But the dull thud of the Parliamentary Committee Report

5000 WATT.ri

announced the failure of the assault on the Broadcasting Act and the national broadcasting system. The report was a sharp rebuke of the assailants ; it was at the same time a reaffirmation by legislators of belief in the national radio system. When principles survive that kind of trial by fire before parliamentary judges, they and the organization based on them must come out toughened and more vigorous than before.

National Radio Scores Members of Parliament also

showed considerable appreciation of the economic facts of life that affect the national system. The

1 L4 VOIX DU VIEUX QUÉBEC" REPRESENTATIVES u, s .o., CANA DA

Jt $. A. HARDY & CO.

940 ON THE DIAL

940 2: IN THE

GOOD LISTENING

Speaks Volumes: The number of local and national accounts which CJGX has had the pleasure of serving in 1947 is the most positive evidence of its concentrated coverage of this rich market. Millions of dollars will be distributed to western farmers in the coming months- a very substantial share to this r "crop -rich" area.

C X YORKTON.

FARM AjraH

- -- AAs ScAnOiNioN NETloRK

Representatives HORACE N. STOVIN & CO., Toronto, Montreal, Winnipeg

ADAM J. YOUNG Jr. Inc., U.S.A.

granting of the full license fee to the CBC doesn't guarantee the means for an adequate national service for years ahead, but it does enable us to go ahead with the job in hand and meet some current pressing problems.

And 1947 saw big strides toward filling out the coverage of the national system across Can- ada, carrying further the essential conceptions that have always been held and meeting pressing needs for a fuller Canadian service. A radio organization has not only to produce and procure programs, but also to get them to the homes of listeners. In 1948, the CBC will be doing that much more effect- ively in various parts of Canada than it did before.

Altogether the ideas and purposes of national radio have won some big victories against heavy opposition. The cause of service to the Canadian nation through its own broadcasting system is pushing ahead.

Battles To Come In 1948 there may be more

attacks on the principals and organization of radio in Canada. The Board of Governors believe that it will be to the benefit of the listening public, and even of those who have been concerned in at- tacking, if discussion is substitu- ted for assault. But our main concern is not to worry about any interested pressures. It is for the proper authorities to decide such things. We must, of course, as occasions arise, explain what we are doing and why, to carry out the tasks set out for us.

But the great concern of every one connected with the CBC must be to see that we are doing our very best to carry out the great mandate entrusted to us - hon- estly, devotedly, intelligently. If we are being true to the very best of our abilities to the principles and demands of national radio, everything else is secondary.

More Money Needed In 1948 national radio will be

far from being out of the financial woods planted by the nature of our country. Here again it is clear that the CBC must first of

all be sure it puts the means at it: disposal to the very best possible use. Performance and acceptance of performance provide thl strongest -arguments to suppor the basic financial needs of ;

national radio system in this vas country in a time of rising costs

From every point of view thl first concern of us all in the CB( in 1948 must be our own effective ness-how well we as individual: and as an organization carry ou the job before us. We can onh reach full effectiveness by unites effort. Unity and co-operatioi hold the key in this complicate business of running a nationa radio service in Canada, with al the compromises that are neces sary.

The CBC is not a means ii itself. It exists only to serve th, public. If each one of us is stri ving loyally to do his best toware that service, putting co-operatioi and the common purpose first then 1948 and the years ahea.e will be a time of increasingl' successful and satisfying servio through national radio to thl people of Canada. The past give. us reason for assurance. Ou. confidence in the future of th, service can be just as great a our knowledge that we are trying now to do the best we know Each person has that knowledg. inside himself.

CBC Set For Winnipeg Winnipeg.-J. R. Finlay, CB(

Prairie Regional Representative announces that new CBC hig power stations, CBX, Albert (1010 kcs.) and CBW, Manitob (990 kcs.) will go on the ai July 1.

Lacombe, midway between Cal gary and Edmonton, will be th location for the 50,000 -watt trans mitter for CBX, Alberta. Studio will be in Edmonton and pro grams will be carried to Lacombe 95 miles away, by direct line.

Appointed to head the Albert: set-up is Dan E. Cameron, unti recently in charge of talks ani public affairs broadcasting a Winnipeg.

The new 50,000 -watt tram mitter for CBS, Manitoba, wi


January 17th, 1948 Canadian Broadcaster Page Eleven

ne at Carman, 52 miles from tudios in Winnipeg.

It is expected that the new tations will have wide provincial overage in Manitoba and Alberta espectively, enabling greatly im - roved service for prairie listeners o CBC's Trans -Canada network, inlay said. The Province of askatchewati will continue to be erved by the corporation's 50,000 -att clear channel station at Natrons.

Meanwhile, final disposition of Tanitoba government stations. KY Winnipeg and CKX Bran - on, is still clouded in mystery. owever, it is known that two

ids, besides the standing CBC -eserve bid, have been entered for "KY, one of which is believed to )e the WINNIPEG TRIBUNE.

idding is also said to be brisk or the lucrative Brandon set-up.

Sounding Board for Higher Fees

1 ndications that the CBC is still v sighing chances of getting across

higher license fee for listeners nnes to light in the statement of

'rofessor Arthur L. Phelps dur- ng the first of the CRC II'rdnes- 'u v Nights (Trans -Canada. De - ember 3, 1947) .

Phelps, a former CBC official, iow professor of English at Mc -

University, Montreal, said :

It (the CBC) hasn't told us, as think it should have told us, that

he license fee in a mature coun- ry as rich as ours should be five ullars, or even ten dollars, with he present nominal fee retained r n specified wage and income rackets." Although Mr. Phelps is, as has

cell stated, a former member of he CBC staff, he was announced n- this talk as "speaking as a

,itizen of Canada." His talk was sprinted in the November issue f the CBC employees' magazine, adio. The caption, which sug-

ests that he was voicing CBC pinking, read as follows : "Arthur

Phelps ... speaking as a citizen. I Canada, expresses his hopes as

1, listener for CBC Wednesday light. Outspoken 1L1 r. Phelps Vas the feature speaker...."

CBC Appointment George Young, CBC supervisor

f station relations, has now been fficially named head of the regu- ations department, which he has een operating on an acting basis ïnce the resignation of Jack :adford.

ASSOCIATIONS

Toronto Execs Feature First Annual "Eaga Beevas"

Eega Beeva Award m

'COURAGE"

Bill Byles, chairman of the Christmas party committee of the Radio Executives Club of To- ronto, was probably responsible for the presentation at that func- tion of the first annual "Eaga Beeva" Awards, when CANADIAN BROADCASTER Production Man- ager Art Benson was honored (?) with a Beeva for "courage in putting up with Dick Lewis as long as he has". In Art's absence, doing his baby sitting shift while his wife bought him his Christmas present, the award was accepted on his behalf by-you've guessed it-Dick Lewis.

Other "Eaga Beevas" were presented as follows :

"Spence Caldwell-for leader- ship. The Dan Carr of Richmond Street, the man with the shade - grown ulcers and Our Dearly Beloved President."

"Bill Wright-for vision. Our founder-man of vision-forgive him for he knows not what he did."

"Walter Elliott - for ?. He, with his rating, started the Worry of the Month Club and gave us in radio the cross we have to bear."

"John Crosby - for originality -the only Crosby with a John."

"Jack Slatter - for security. 'Tis a wise rep who prepares. for his future by having a son with a radio station and a charming wife with a job."

"Waldo Holden-for progress. Just like a train he stops at all stations."

AVAILABLE Now Young executive with 20 years successful selling and advertising experience, specializing in radio. Several years with one of Canada's largest national advertisers, plus 2 years with advertising agency. Radio experience covers all phases from microphone work to production and planning. Highest possible references. Married, no family, now living in Toronto. Prepared to live anywhere in Canada.

Box C - CANADIAN BROADCASTER

Santa in Montreal Montreal. - The big event of

the Quebec advertising world was the annual Christmas party of the Advertising and Sales Executives Club, of Montreal 1, Saturday, December 20. For weeks before, there was a clamor for tickets which had to be limited to the hotel facilities. As it was, the ballroom atop the Mount Royal Hotel was filled to overflowing with about 650 guests.

President Jack Clifford gave his Christmas greeting to the members and guests in a novel fashion, via a six minute sound film. Chairman of the Entertainment Committee, Glen Mackay, and his workers were commended for the party's success.

Tickets were numbered, and drawings were made for such prizes as the following : An electrolux refrigerator, radios, watches, hampers of liquor, merchandise certificates, two evening gowns, a typewriter and many others.

A turkey dinner was followed by dancing and a floor show consisting of some of the best ants from leading night clubs and local radio stars. The show was produced and directed by Wilf Dip - pie with Len Wheatley as emcee. Another feature of the evening was the performance of character actor, Ralph Bowden, who for- sook his usual role of "rep" to play Santa Claus.

t<t':

QUEBEC MARKET ON NO. 2

"The season's greetings to all of you-written from New Carlisle. A little market, did somebody say? Well-is 76,000 families such a very small market? They piled up $74,727,000.00 in retail sales in 1946 ... They have a per family effective buying power of $1524.00

I call that pretty big! Quebec Maritime Fisheries show an increase of 253% over 1938 .

Salaries paid to labor by Pulp and Paper Industry in the Gaspé Peninsula, in 1946, were over $5,000,000.00 . and a much larger amount was paid by the Lumber Companies and Mills. Remember, you can reach all of Quebec's prosperous Market No. 2 through these radio stations."

For any information on Quebec Market No. 2

Telephone, Wire or Write to

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Page Twelve Canadian Broadcaster January 17th, 1948

IN LISTENERS .. .

In Western Ontario they have the CFPL listening habit. CFPL programs are tops in audience preference.

IN COVERAGE.. CFPL with its 5000 watt clear channel signal gives not just LONDON but ALL of the rich Western Ontario market.

IN AUDIENCE BUYING POWER .. .

Western Ontario industries are non -seasonal, its farrps richly productive. It's a land of prosperous home -owners with money to spend. Reach them through

WESTERN ONTARIO'S MOST PROGRESSIVE

STATION

LONDON 5000 WATTS

DAY AND NIGHT For availabilities, rates and fall information. . . .

TORONTO-Contact Station Direct. Dial 110 ask for Zenith 58000 (no toll charge). MONTREAL and WINNIPEG-Horace N. Stovin and Company. U.S.A.-Weed & Company.

11111111111111111111.1.11

NEW YORK'S

RADIO ROW by

Richard Young

New York, N.Y. - Musicians' union boss James C. Petrillo continues as the main topic of conversation in Toots Shor's, Louis and Armand's, Sardi's and the many other hangouts frequented by broadcasting biggies. And small wonder- since Mr. P. has already made good his ban on recordings and trans- criptions and is scheduled to yank his boys off the networks after Jan. 31. However, despite the grimness of the picture, few top industry execs seem too concerned. They point to a backlog of master records which they estimate will provide music for the next year or two. Secondly they point to increasing reports- and only reports at the moment- that Mr. Petrillo will not pull out his musicians but will allow them to continue on the networks without a contract until a new one can be negotiated. But, we hasten to add, there are many network officials who are not so optimistic. And most of the officials have been burning the midnight oil during recent weeks in an attempt to create substitutes for the big musical shows. Nearly all national advertisers have been cooperating but already insiders are wondering how long the sponsors will be willing to accept the substitutes. Meanwhile, the All -Industry Music Committee is preparing its

strategy for the Petrillo tussle. The committee has appointed Verne Burnett Associates, New York, as its public relations counsel, and named Sydney Kaye, vice-president and general counsel of Broadcast Music, Inc., as legal counsel.

Not all of radio's labor headaches have been caused by Mr. Petrillo. The Radio Directors Guild, for instance, prompted some concern when it threatened three of the major networks, NBC, CBS and ABC, and Mutual's New York outlet, station WOR, with a walkout Jan. 1. However, no walkout was evident by Jan. 5 and as this edition of the Broadcaster went to press, authoritative sources told your reporter that nearly all major problems had been ironed out and that complete settlement was due at any moment.

Radio rowites are still talking about the full -page advertisement run by NBC Television in 38 news - pape -s in 18 cities at a cost of approximately $75,000. What most intrigued tradesters was the similar- ity between the 1948 ad and the one run by RCA in 1926 announcing the birth of the NBC network. The '48 ad revealed that during '48 and '49 NBC really expects to go to town with TV, building its current three regional networks - ill the East, Midwest and West Coast - into a coast -to -coast network. Which recalls to this correspondent a statement made about a year ago by a then top official at NBC: "In five years NBC radio will be known primarily as NBC Television."

1 3 Auto Dealers in REGINA and

SOUTHERN SASKATCHEWAN

Use 4 -1/2 hour programs

21 - 15 minute programs

6 - 10 minute programs (News Casts) 7 -5 minute Sports Casts

50 - Spot announcements

PER WEEK //`' H:R

cv$' iztGINA

"THE SASKATCHEWAN FARMER STATION"

The Broadcast Measurement Bureau (U.S. equivalent of BBM )

steps into the news parade with its 1948 plans - an Interim Measure- ment in March and preparation of its 1949 nationwide survey which it -

scheduled to incorporate a number of improvements and refineruerit over Study No. 1. One such development, according to the BMB, ie

the measurement not only of stations' total weekly audiences but alsc of more frequent listening such a, their average daily audience.

By the way, before we forget it here's an interesting little yarn. The other day a rather timid sou approached a top-ranking trans cription company official and sug gested that his company move into Canada to transcribe its musica programs. "Hah!" was the official': retort wonderful, "you mean yot haven't heard that Petrillo has rel atives in Canada?"

At this point, in comes word tha Chairman Hartley (R.-N.J.) plans to

summon James C. Petrillo before the House Labor Committee to ex plain his ban on recordings in th. near future-probably before thes words reach the printed pages. Inci dentally, this reporter has heard vi. the trade grapevine ever-increasing reports that: (1) some leading musicians are ready to bolt th AFM; and (2) Mr. Petrillo may b out as the musicians' chief in th not -too -distant future. But of brother, you should hear the Ion; list of ifs, ands and buts attache to those predictions.

On the cuff notes .. .

ABC network has finally signe a new sponsor, Rayve Shampoo, fa its soon -to -be -a film star comedian Henry Morgan, starting Jan. 29.. If you don't think broadcasting corn. petition is growing keener in th U.S., you haven't yet viewed th latest highly -competitive statistic and data contained in promotio pieces being sent out by network and stations alike. But it's easy t understand when you look at th latest figures on the number c

stations now operating-1,505-wit additions every day. At the, end 1947, the FCC listed 456 construe Lion permits authorized ... MB network will bring the popular qui series, True or False, hack to the ail lanes on Feb. 7 sponsored by th Shotwell Manufacturing Co., Ch cago ... Three of the four majc network, NBC, CBS and the lates .ABC, have reduced their rat change notification to advertiser from one year to six month; Insiders are attaching much sign, ficance to these changes and w hear that any future rate increase depend a great deal on the result of union negotiations ... Keep yoc eyes as well as your ears on tlj CBS network's Ozzie and EaPrit Program, one of our favorite show; We predict that it'll soon chili higher and higher on the variot; ratings now that it's in the Fridi evening slot ... Before the end e3

February, we'll be hearing moi about the proposed broadcasteq standards of practice code. Indust} leaders are working behind tli scenes in an attempt to prompt

I "rather" severe code while others seemingly in the majority -- 9 working just as hard in favor e

cushioned standards ... That's d for now.


anuary 17th, 1948 Canadian Broadcaster Page Thirteen

STATIONS

WOODSTOCK STATION

Jack Peterson has announced hat he will be opening his long eralded station in St. Thomas, )ntario around March of this ear. Call letters CHLO have en assigned, and the station,

hich is being Northern Electric uipped, will operate at 1,000 atts on 680 kc.

I, Peterson, who is new to radio, trill act as general manager. His hief engineeer is- John Warden, armerly with CKPC, Brantford ú id CFPL, London.

Station Signs With Union

1

Flin Flon, Man. - Following ree months of negotiation, an

greement has been signed be- 4veen -local union B1405 of the

e»nternational Brotherhood of

lectrical Workers (A.F. of L.) rid the Arctic Radio Corporation. 4cl., owners -of Radio Station 'FAR Flin Flon. Said to be the first in Canada,

;le agreement provides for sub- :antial increases in rates of pay, 2troactive to October 1, 1947, r the station's employees and a aximum of 44 hours per week orking time. ,

Negotiations between the union d Station Manager G. B. Quin - y got underway in September. conciliation board was asked'

r in November and began ttings on December 17. The xt clay the agreement was

.ached. R. H. Hooper of the Federal epartment of Labor was con- liation officer. C. R. Roberts, ternational representative of the B.E.\W., was present at the ttings and S. J. Beaufoy, repre- ntative of the Arctic Radio orporation, along with G. B. uinney and D. A. Ross, K.C., ted for the radio corporation. W. Smith, chairman of the ecutive board, I.B.E.W.,

onalcl Willis and Wallace Hop-

per, bargaining representatives for the CFAR employees, attended the hearings. Orson F. Wright, K.C., presented the union's case.

Revamp Oshawa Setup Oshawa.-The Oshawa Broad-

casting Company Limited, owners and operators of station CKDO, Oshawa, ' has been reorganized with the following board : Walter A% Dales, president and managing director ; Tom Elliott Sr., vice- president ; and Stanley E. Ever- son, treasurer. -

Transfer of stock will, of course, be subject to the approval of the CBC.

Following the reorganization, Ross Rowlands has been appointed station manager, having been on the announce staff for some time. He was previously with CKCW, Moncton. James L. Alexander continues as natiònal representative.

Third BBM Survey Begins In March

The Bureau of Broadcast Measurement, which has announced that it will start taking its third national survey in March of this year, has received fourteen new applications for station membership, bringing the total to 82 stations, over two-thirds of the radio stations in Canada, including 11 CBC stations.

New stations to line up with the bureau are CJFX, Antigon- ish; CHEF, Granby; CJCH. Halifax ; CKRS, Jonquiere ;

CKCR, Kitchener ; CFPL, Lon- don; CFRA, Ottawa; CFBC, Saint John ; CKSB, St. Boniface ;

CHLT, .Sherbrooke; CJSO, Sorel ; CJCS, Stratford ; CJOB, Winnipeg; CJLS, Yarmouth.

New radio home figures are being compiled in co-operation with the CBC. Current radio license lists of the Department of Transport are being used in preparing the mailing lists for dis- tribution of the ballots. Machine tabulation of ballots will be handled, as before, by BMB, New York.

STATION AIDS NEWSPAPER IN PROMOTING FUND

Yorkton, Sask.-The 20th annual all - request program over CJGX in aid of the "Enterprise Empty Stocking Fund" sponsored by the local paper, held just before Christmas, proved to be one of the most successful of its kind in the history of this worthy càuse. From 10.20 p.m. until 1.40 a.m., Ken Parton, manager of CJGX, and Ken Mayhew, convener of the fund, sat at the microphone while ten local artists, CJGX's library of music and a battery of workers kept things humming as listeners poured in $400 for the cause.

Before the sign -off, Ken Mayhew, of the Yorkton Enterprise, thanked all the artists and those who assisted with the program.

DISC JOCK AIRS RIVAL

Vancouver.-A listener to late night shows on the west coast reports that there's a disc jock on CKMO Van- couver who has a new dodge to give his fans a wider picture of the available radio fare.

According to this informant, the platter batter found it was 11 o'clock and time for the news.

"Well," he says, "it's time for the news. But there's lots of news on the other stations, and I happen to have my portable radio with me here at the mike. So let's listen tonight to Bill Ward's Doghouse."

With that he turned up the volume, moved the portable receiver closer to the mike, and CKMO fans got Ward's piece from CKWX without even turning the knob.

At press time Ward was reported as saying . that that guy Haynes should stick around.

Representatives: Toronto: James L. Alexander

U.S.A.: Joseph Hershey McGillvra Inc.

CFCO - Chatham now covers "Southwestern" Ontario like a blanket with the 1 Kw. Northern Electric day and night all - Canadian coverage directive array. Ask anyone.

JOHN BEARDALL, Manager -Owner.

Exclusive Sales Representative: HORACE N STOVIN


Page Fourteen Canadian Broadcaster January 17th, 194E

IF your show calls for a cab driver, don't call a taxi. Call me!

DICK NELSON

WAVERLEY 1191

OPINION

Goodbye, Mr. Petrillo The ukase of Mr. J. C. Petrillo,

czar of the musicians' union, whereby he forbids his supporters to make any recordings of music after the first of the New Year, is based on the assertion that the phonograph record is killing the

memo to c Kmo from .. DONALD COOKE INC.

NEW YORK

"congratulations on the amazing jump in your Elliott -Haynes ratings ... you are going like a

house -a -fire, and for the cost in coverage involved, CKMO is definitely a `must'."

Signed, DONALD COOKE. December 22, 1947.

FOR RADIO ADVERTISING ... CKMO is used exclusively by the HUDSON'S BAY COMPANY in Canada's third largest market.

Resolutions aren't necessary! You won't find a resolution affecting "LIONELIZING" on Lionel's New Year list. It's not necessary! You see, CKCW decided at the inception of "LIONELIZING" that every account would receive the full treatment of this sure-fire formula for greater sales and increased profits. So-resolutions or no-clients are assured of the same personalized attention in 1948 when they place their radio advertising with Lionel.

Start your New Year right by having your sales message "LIONELIZED".

O !\ CT (3Zl NEW BCUNSW/CC., 04e46-#tlie. .

RePererlstitsStovin cTCoyToronf-o -Montreal ,,

musician's profession. Like other labor leaders, Mr. Petrillo doubt- less feels privileged to issue state- ments that will make good headlines, without regard to their probability.

If Mr. Petrillo, however, has come to a firm decision, that cannot be altered by an offer of an increased royalty or other con- cessions for which the ultimate consumer of recorded music will pay the cost, his action raises an interesting point about the soli- darity of union labor. The business of making records and record -playing devices involves many other workmen than musicians, such as machinists, electricians and cabinet-makers. Many of these would be deprived of their jobs, if Mr. Petrillo's order holds, and it may be safely assumed that most of them are members of a union.

On Mr. Petrillo's own reason- ing, then, members of these other unions would be entirely justified in refusing to have anything to do with the records made by Mr. Petrillo's musicians, because Mr. Petrillo constitutes a threat to their own jobs.

It is rumored that the threat has already been countered by the recording companies, who are said to have built up stocks of unreleased records sufficiently large to supply the expected demand for the next two years. By the end of that period, if Mr. Petrillo has not changed his mind, it is probable that new records will be made in profusion, by musicians, either on this conti- nent or abroad, who pay no trib- ute to Mr. Petrillo. That is a result much more likely than that the machinists, carpenters and electricians would co-operate in the destruction of their own jobs.

What should not be -forgotten is that if it had not been for the development of the phonograph and radio, there would not bave been the phenomenal growth in demand for music, good and bad, that has marked the past two dec- ades. Without this demand, there would not have been enough musicians to make their grievances front-page news. They could never have formed a union weal- thy enough to afford the luxury of a Mr. Petrillo. They now may discover that he is too expensive a luxury for their means.

-Printed word

Your

COMPETITORS read the

CANADIAN BROADCASTER

$3.00 a year - 2 yrs. $5.00

FLUFF O' THE MONTH "Meanwhile the gaunt starvinf women of Europe are cookinf their scanty meals over chareoa brassieres."

-Joel Aldred, CBC Newscast

PAN MAIL Sir: Further to the closint paragraph in your editorial "Th, Dawn Is Dark", I note that yoi don't know if a man can succee, in business and be a Christiai because you have never tried. should like to ask this simpl question: "Which?"

-A.S.

ALL WET NBC has now waived its vet of the use of the word "diaper on the air, but spoils it all b.

adding the proviso that it ca only be used for purposes of dr. humor.

HELP WANTED Advertising agency wants model to pose as radio artists in printe publicity.

UNFAIR TO PUBLISHERS As more and more publication are suspended due to printer: strikes, this column become increasingly hard to compile.

STYMIED One casualty in New York' recent mammoth blizzard wa Bud Collyer who was unable t get home to Greenwich, Com Bud is radio's Superman.

FORCED MARCH Another radio "character' Alex. Sherwood of Standar Radio, who also lives in Greet' wich, hopes to get out in tim to attend the CAB Conventio in Quebec in March.

REMOTE CONTROL Then there's the well -know politician who likes to do hi campaigning by radio because h

can make his promises over th air without looking his cor stituents in the face.

THIS IS THE END Gene Lees, our editorial depart ment's latest liability, wants t know why we don't run a colum of humor in the BROADCASTEI


, anuary 17th, 1948 Canadian Broadcaster Page Fifteen

1301' CANA'Áß9 INDEPENDENT STATIONS ALERT... Progressive... And Doing THE Job

In A Major Canadian Market

r

V/CTpR/,*

*PRINCE GEORGE

o

VERNON

*KELOWNA

ri% CHILLIWACK

TRAIL

*NELSON

B.C.-QiowHq vsrce! The story of the growth of the University of British Columbia is typical of the bulging muscles of this great and expanding Pacific Province. It seems only yesterday that the University of British Columbia was only one of Canada's uni-

versities averaging between 3,000 and 4,000 students. Today it enjoys an enrollment that places it next to the University of Toronto. and some 1,000 more than the registration of McGill. Over 9,000 jam its learned halls.

YOU'RE NOT SELLING CANADA UNTIL YOU COVER BRITISH COLUMBIA BY RADIO

Chilliwack Kamloops

CHWK CFJC

Prince George Trail

CKPG CJAT

Kelowna Nelson New Westminster Vernon

CKOV CKLN CKNW CJIB

Vancouver Victoria Port Alberni CJOR CKMO CKWX CJVI CJAV


do. goo two

We asked our advertisers... "Why do you use CFRB?"

HOW

411AhL.

Jack Fraser USES RADIO TO SELL CLOTHING*

JACK FRASER, president of Jack Fraser Stores Limited, Toronto, tells us: "Week in and week out for over fourteen years

I've been advertising over CFRB, and I'm con- vinced that a great degree of ¡ny success is due to this advertising medium. Back in 1932 I had two stores; today there are five Jack Fraser stores in the city of Toronto. Radio has brought customers into these stores from Orillia, Cobourg, Collingwood, and even farther afield to buy clothes for themselves and their families. No one needs to sell me on the pulling power of radio

advertising-and CFRB is the logical station to use in the Ontario area."

This advertising success of a local concern is a guide for the NATIONAL advertiser! The local businessman has direct checks on the effectiveness of his medium! Do more customers come in? . .. do more goods move? Jack Fraser has proved that CFRB delivers for him. flow much more then will CFRB deliver the goods for the national advertiser? On CFRB - your advertising dollar reaches more people in Canada's richest market! That's why advertisers keep on using CFRB year after year.

*This is one in a series of success stories Representatives: Adam J. Young Jr., Incorporated; New York, Los Angeles, Chicago All -Canada Radio Facilities Ltd.; Montreal


cklw and ckac 50 kilowatts...page two canadian broadcaster january 17th, 1948 ijietctet...

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