Custom Marketing Research Specialists

Capabilities Presentation

1776 Broadway Suite 1206

New York, NY 10019

212-664-1100

@ClarionResearch

clarionresearch.com

Who we are, what we do:

• Full-service custom research firm:

• Qualitative & quantitative

• Domestic & international

• Consumer & B2B

• Proud winner of two David Ogilvy Awards

• 2011 Research Achievement Award

• 2011 Gold Award for Multicultural Research

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• When research designs call for both quantitative and qualitative, Clarion is uniquely qualified to apply its experience in both.

Integrated quant & qual insights:

• Both phases of research handled by senior

level researchers.

• No confusion or lost findings – because

only one vendor is involved.

• Integrated reports that include both

quantitative & qualitative findings – the richer story.

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Our model is more “consultancy” than “supplier”:

• We build studies for our clients – custom

solutions to address specific needs.

• We bring an added level of partnership

continuity and expertise to every client.

• Reputation for highly complex issues and

markets.

• 95%+ of our business from repeat clients.

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Our main practice areas:

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Advertising:

Sports &

Entertainment:

Tech & Telecom:

TV &

Digital Media:

Transportation:

Education:

• Clarion’s qualitative portfolio:

• Focus groups – in person/online

• Buddy groups, mini groups, triads, pairs – in person/online

• In-depth interviews – in person/phone/online

• Online bulletin boards

• Mobile diaries

• Online communities

• Street Sessions intercepts

• Ethnographies/shop-along’s

Qualitative capabilities:

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• We add extra value to every qual project:

• Creative approaches/designs.

• Detail-oriented recruiting management.

• Post-group “on-site” analysis and discussion.

• Our reports translate findings into actionable insights.

CERTIFIED

Services User

• Clarion’s quantitative portfolio:

• Online Surveys, Custom Programmed

• Digital ad exposure tracking

• Mobile surveys

• Telephone surveys

• In person: mall and street intercepts

• Mail surveys

Quantitative capabilities:

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• We think about quant differently:

• We build custom designs – every time

• Attention to detail

• Precise sampling

• Custom programming

• Stringent quality control

• Senior level project management

• Actionable, theme-focused reports & recos

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Street Sessions℠

Street Sessions is a qualitative research tool invented by Clarion, built to address the need for

rich and impactful feedback on a focused issue, quickly and cost effectively.

Live event audience research:

• Live event audience research

• Large scale data collection capabilities:

• Our team of interviewers collects data from

attendees.

• “In the moment” research:

• In-person data collection before, during, and after

events.

• Clarion is a key research partner of Barclays

Center.

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Our approach to Customer Experience research:

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Clarion ExperienceSuite®

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FOR MORE INFORMATION:

212-664-1100

clarionresearch.com@ClarionResearch