Everyone is more connected than ever.

• Consumers are connecting with brands and each other every hour, of every day, everywhere.

• Engaging with brands when they want to, in real-time, at the moment of interest, on the move.

Smartphone penetration

39%

2,2 average connected device per person

number of times we watch our phone/day150

Smartphones are always switched on

Don’t leave home without their smartphone77%

Smartphones are used everywhere

86% On the go

Smartphones are a Major Access Point for Search

42% Search on their smartphones every day

Source: Google Mobile Planet-Belgium 2013 n=1000Source: Google Think Performance – Sept 2013

People are connected

Smartphones are fully integrated in our daily lives

Everyone is more connected than ever.

Q1 2014: 60%Expected by Google

Of smartphone users have looked for local information

84%

Performed an action after having looked for local information

83%

Use their smartphone to communicate: send e-mail, visit social media

86%

Source: Google Mobile Planet-Belgium 2013 n=1000

Made a purchase after looking op information. 17% performed this purchase online.

22%

Use their smartphone to look up information on products

58%

Visited a store after online search

46%

Smartphones change consumers behavior.

• It is increasingly difficult to “cut-through” in the cluttered, competitive multi-media environment.

‒ Time-shifting

‒ Multi-screening

‒ Mass message push

‒ Media bombardment

Consumers continue to have messages and offers pushed at them throughout their day.

The challenge is to get your message into consumers’ hands when

they are most receptive.

Outdoor can bridge the gap between the physical and virtual worlds.

• Combination of Outdoor’s outstanding audience reach and consumers’ intimate relationship with their mobile devices, provides an opportunity for consumers to engage with brands individually, immediately and effectively.

‒ One-to-many -> Personal

‒ Scale -> Contextual

‒ Push -> Pull

Outdoor advertising is a strong driver of mobile search.

of smart device users have taken some sort of action as a direct

response to an Outdoor advertising campaign.

74%

Source: Kantar (N= 5,283 respondents)

42%mobile searches have been elicited by offline triggers.

Source: Google Mobile Planet-Belgium 2013 n=1000

The smartest way for consumers to connect with content on the move.

Connect provides instant access to a deeper consumer experience.

Advertising panels on our sites will be turned into mobile launch pads, enabling consumers to access content

from advertisers via their smartphones, with one tap or scan.

Search, Maps, Location-relevant, Utility

Social media integration, Sharing, Text/IM

Gaming, Video, Photos, Music downloads, Apps

Transactional capabilities,Discounts / Vouchering,

Special Offers

Information

Entertainment

SharingExperiences

Shopping

Consumers to receive instant connection to rewarding offers, messages and content

Agencies to make mobile strategies fit for the real world

Advertisers build an effective mobile channel, prompting purchase, direct response and closing the loop on the consumer journey

The first global network of mobile interactive outdoor advertising, helping…

Seamlessly integrating outdoor and mobile.

• Driving sales

• Enabling brand discovery

• Driving deeper levels of engagement

• Increasing advocacy

• Reinforcing interactivity

…and a range of other possibilities for consumers on the move.

Allowing advertisers greater ‘permission’ to connect.

Source: Smartphone Real World Interactors study/Clear Channel/Posterscope (N=1,000)

Connect Belgium

The mobile platform can be found at strategic locations in the 5 main cities (shopping streets, schools & universities,…) and the top 12 of the Belgian railway stations:

5 Main Centers:• Brussels• Antwerp• Ghent• Liege• Charleroi

Top 12 Railway stations:• Brussels-North, -South & -Central• Antwerp-Central• Ghent-St.-Pieters• Liege• Charleroi• Leuven• Namen• Ottignies• Mechelen• Bruges

Carrefour & Carrefour Market car parks

Connect Maximum (3070 sides):• # interactive sides: 400 in the 5 main cities• Close to pedestrian zones,

shopping areas, schools and universities at bus stops

• Activation: 4.000 €

Connect DNN (104 screens):• # interactive screens: 58

(# Create&Play: 10)• Top 10 train stations• Activation: 580 €

Connect stations (580 sides):• # interactive sides: 100 in

top 12 train station• Activation: 1.000 €

Malls network:• # interactive sides: 172• Last contact before

purchase• Activation: 1.720 €

Belfius/Pulse Start

Objectives. Idea & Execution. Results.

First on interactive networks in Belgium

For the launch of its new product Belfius Pulse Start, Belfius wanted to emphasize the dual aspect of its offer which combines the advantages of two worlds: the free mobile banking and the face-to-face service of the bank.

Belfius used the interactive digital network equipped with the Near Field Communication (NFC) and the Quick Response (QR Code) technology. Via these innovative technologies, passers-by could directly access Belfius mobile-friendly website to order a pack. Ten screens had been wrapped to draw the attention of passers-by on the screens interactivity.

The campaign was well received among the passers-by. The interactive technologies enable advertisers to develop a closer relationship with consumers. The NFC and QR codes generated respectively 8 and 30 visits.

Belfius/Pulse Start

Media agency Initiative

Creative agency Boondoggle

Specialist agency Outdoor Services

Environment & formats Vertical digital screens in stations

Number of faces98 screens (<30 interactive screens <10 screens Create & Play with 2D cut-out)

CoverageAntwerp-Central, Namur, Brussels-South, Brussels-Central, Brussels-North & Ghent

Target audience Travelers and passers-by in the train stations

Audience figures/Research(Reach, Frequency)

In the 6 stations: 3.3 million/week8 NFC connections30 QR code scans

Date & Duration 19/12 – 25/12

http://www.youtube.com/watch?v=XGnt7gmWtPM

KFC, Hot Shots Box Meal Using the Mobile Platform on Adshel 2.0 to direct consumers to KFC outlets

Background.We have worked in partnership with KFC for many years to make sure their long-term holding is working as effectively as possible. With the new Mobile Platform there was an opportunity to bring a new dimension to their on-going proximity campaigns.

Idea.To use the Mobile Platform to give customers instant directions to their local KFC outlet, using GPS data. The poster creative carried a call to action close to the interactive tags, prompting people to tap for directions.

Results.The campaign received almost double the per panel interactions vs. a similar campaign with “map directions” that had no call to action on the poster, and was the third most popular campaign on the Mobile Platform since launch.

Harper Collins Most successful campaign since launch

Background.To launch ‘Revenge Wears Prada’ a sequel to The Devil Wears Prada, Harper Collins wanted to reach women who had seen the film adaptation of The Devil Wears Prada but were unlikely to be regular book-buyers. They wanted to drive pre and post launch awareness of the book by harnessing its position in popular culture.

Idea.The campaign ran on Clear Channel UK’s Mobile Platform which includes traditional and digital 6-sheet panels with NFC and QR code capabilities. The creative played on the fashion theme which is central to the story line and would appeal to women. The interactive feature, offered by Mobile Platform, added another dimension to the campaign. Consumers where encouraged via a strong call to action to download the first chapter of the book for free on their mobile phone via NFC or QR code. They were also led directly to the Amazon site where they could purchase the book. A map facility also showed the nearest Waterstones store where they could buy the book.

Results.– 1,066 interactions from 181 active frames– Engagement index of 5.9 (interactions vs. active frames)

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Bespoke Consumer Experience

THANK YOU !

Clear Channel BelgiumBoulevard de la Plaine 5, 1050 Brussels

Tel. 02 641 73 00

info@clearchannel.be