C A N A D A’ S I N T E R A C T I V E , L I F E S T Y L E , A N D M U LT I - S P O R T E V E N T.

The Great Canadian FitfestCalgary / Edmonton / Edmonton KDaysgcfitfest.ca

MARKETING DECK

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ALL ABOUT FITFESTOur mission is to help every person, regardless of their level of health or fitness to connect with experts and resources to better their lives spiritually, physically and emotionally.

To achieve our mission, we aim to inspire guests to try new products and activities. Fitfest offers a fully interactive, fitness, health, wellness and lifestyle event for any age or fitness level. From advanced fitness athletes to busy single parents and everything in between, The Great Canadian Fitfest will connect attendees with a fitness solution that best fits their lifestyle. This multi platform event boasting various nutrition and fitness mediums, is meant to offer a interactive way to learn and explore various fitness options.

Come be a part of Fitfest and take advantage of one of the world’s most interactive opportunities to have attendees try and experience everything fitness has to offer.

A C A N A D A W I D E E V E N T

S T E V E C A P P

President & Founder, The Great Canadian Fitfest

CALGARY September 25-27, 2019Calgary Central Sportsplex

EDMONTON October 26-27, 2019Northlands

EDMONTON K-DAYS July 19-28, 2019Northlands

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ONGOING AC T I VAT ION

E V EN T S , A DV EN T URE

T OURS A ND UNIQUE

MEDI A P ROMO T ION S

T HROUGHOU T T HE Y E A R

• ACRO YOGA

• APPAREL

• CIRQUE DU SOLEIL PERFORMANCES

• CLIMBING ACTIVITIES

• CROSSFIT ACTIVITIES

• FUNCTIONAL TRAINING

• HANDSTAND WORKSHOPS

• HEALTH FOOD OPTIONS

• HOLISTIC HEALTH

• LOG SPORTS

• NINJA WARRIOR

• OUTDOOR ACTIVITIES

• PARKOUR COMPETI-TIONS AND ACTIVITIES

• SCHEDULED FITNESS CLASSES

• TOMMY EUROPE BOOTCAMP

• WELLNESS PRODUCTS

• WIM HOF METHOD

• YOGA

Fitfest is an interactive fitness, health, wellness and

lifestyle event for all ages and fitness levels. Fitfest

provides an opportunity for attendees to connect with

vendors, experts, instructors and fellow participants in

a welcoming environment conveniently organized into

one weekend long event.

A B O U T F I T F E S T

PERFECT FOR

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S P E N D M O N E Y O N O U T S I D E E N T E R TA I N M E N T

Such as visiting concerts, attending the theatre, and nights out. 2017/2018 Fitfest Attendee Survey

79%Our target target audience typically exercises to

build confidence, stay in shape, and relieve stress.

A B O U T F I T F E S T

ATTENDEE DEMOGRAPHICS

AV E R A G E H O U S E H O L D I N C O M E

2017/2018 Fitfest Attendee Survey.

$110K+

A R E PA R E N T S

2017/2018 Fitfest Attendee Survey.48%

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F E M A L E

2017/2018 Fitfest Attendee Survey

54% 46%

S O C I A L M E D I A F O L LO W I N G

At the conclusion of the 2018 show season.

240,000

C O R E AU D I E N C E A G E S

2017/2018 Fitfest Attendee Survey.

24-44

AV E R A G E S H O W AT T E N D A N C E

At the conclusion of the 2018 show season.

5,000TO 8,000

M A L E

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S TAY E D F O R 6 H O U R S O R M O R E . 3 1 % S TAY E D 4 - 6 H O U R S .

K-Days 2018 data.

56%

K-Days brings a huge opportunity for any exhibitor looking to reach a large

Edmonton market.

K-DAYS DEMOGRAPHICS

2 0 1 8 AT T E N D A N C E

K-Days 2018 data.

808,009

O F U S E R S R E A C H E D O N S O C I A L M E D I A

Based on 2018 K-Days data.

MILLIONS

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“We support The Great Canadian Fitfest in any

way we can. We love their mission, events and

the way they are getting people active within

Canadian communities.”

“ W E H AV E G AT HERED T HOU S A ND S

OF L E A D S F ROM F I T F E S T E V EN T S

A ND C ON T INUE T O PA R T IC IPAT E

E V ERY Y E A R .”

A B O U T F I T F E S T

TESTIMONIALS

R YA N M A C I S A A C R E G I O N A L M A N A G E R , F L A M A N F I T N E S S

“We love the Fitfest events! They have great

energy, happy attendees and they convert

into new, happy Lorna Jane customers. We

typically meet or exceed our sales targets at

each event.”

J A N E L L E C H E R N I W C H A N C A N A D I A N B U S I N E S S D E V E L O P M E N T M A N A G E R , L O R N A J A N EJ A S O N D AY

G E N E R A L M A N A G E R , V E R T I C A L LY I N C L I N E D R O C K G Y M

N I N J A W A R R I O R

O B S T A C L E C O U R S E

F I T N E S S C L A S S E S

A C R O Y O G A

A C T I V I T I E S

H E A L T H Y L I F E S T Y L E

P R O D U C T S A N D

S E R V I C E S

B O O T C A M P S

F I T N E S S

P E R F O R M A N C E S

P A R K O U R

M M A / B O X I N G

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AREAS OF FITFEST

W H AT W E D O

WHAT ARE THOSE PREMIUMS?

Corner PremiumYour booth is facing two aisles.

Peninsula PremiumYour booth is facing three aisles.

Island PremiumYour booth is facing four aisles.

Your Booth

Other Booths

Aisles

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Contact us for pricing if you’re interested in larger

booths. Sponsorship packages are available for all

budgets.

L E T S W O R K T O G E T H E R

EXHIBITOR BOOTH PRICING

Booth Size (In Feet)

Show Rate (Per Booth)

KDays Rate (10 Day Event)

5’ x 10’ Contact Us Contact Us

10’ x 10’ $1,100.00 $1,800.00

10’ x 20’ $2,100.00 $3,400.00

10’ x 30’ $3,000.00 $4,800.00

Larger Booths Contact Us Contact Us

ADD: Corner Premium $100.00 $100.00

ADD: Peninsula Premium $200.00 $200.00

ADD: Island Premium $350.00 $350.00

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SPONSORSHIP OVERVIEW

P R E S E N T I N G S P O N S O R

$ 4 0 , 0 0 0 - P E R S H O W

$ 1 0 0 , 0 0 0 - P E R S E A S O N

Presenting sponsor of the 2019 GC Fitfest.

F I T N E S S WO R K S H O P S P O N S O R

$ 1 5 , 0 0 0

Sponsor the fitness workshops held throughout the event.

N I N J A WA R R I O R O B S TAC L E C O U R S E S P O N S O R

$ T B D

Sponsor the ninja warrior obstacle course that is unique to each event.

E X C L U S I V E V E H I C L E S P O N S O R

$ 1 5 , 0 0 0

Exclusive vehicle of the 2019 GC Fitfest.

O F F I C I A L T R A I N I N G S N E A K E R S P O N S O R

$ 2 0 , 0 0 0

Be the sole training shoe sponsor of Fitfest.

M A I N S TA G E P R E S E N T I N G S P O N S O R

$ 1 5 , 0 0 0

The Main Stage Sponsor of the 2019 GC Fitfest.

T H E S P O R T S D R I N K S P O N S O R

$ 7, 5 0 0

Be the exclusive sports drink sponsor and partner of Fitfest.

O F F I C I A L AT H L E T I C G E A R S P O N S O R

$ 7, 5 0 0

Be the athletic gear sponsor of Fitfest and have your clothing shown off to all the attendees.

O F F I C I A L T R A I N I N G S YS T E M S P O N S O R

$ 1 0 , 0 0 0

Official Training System Sponsor of 2019 GC Fitfest

O F F I C I A L M E D I A PA R T N E R

$ 2 0 , 0 0 0

The Official Media Partner of the 2019 Spring GC Fitfest.

O F F I C I A L W I F I S P O N S O R

$ VA R I E S

The Official Wifi Sponsor of the 2019 Spring GC Fitfest.

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SPONSORSHIP OVERVIEW (CONT.)

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M Exclusive Gift Bag (exclusive logo on bags handed to the first 1000 guest at the entrance of the event) - $3,500

M Exhibitor badge - $2,000

M Front door handouts - $2,000

M Full page interactive ad in app - $2,000

M Half page interactive ad in app - $1000

M Lanyard Sponsorship - $2000

M Aisle banner- $1,000

M Featured Newsletter - $1,000

M eTicket Sponsorship - $3500

M Dedicated Social Posts(5 included on all platforms) - $1,500

M One 4x4 floor sticker - $500

M Feature Product in the Fitness Workshop Area $1,500

M 30-second commercial (with sound) played on the stages in rotation during dark time and leading into all show programming on the stage - $2,500

M Stage Presentation Sponsorship - $1,500

M Roaming brand/Marketing activation: $2,000 team of 2 $4,000 team of 4 $6,000 team of 6

M Workshop Presentation - $750 Per Subject (min of 2 workshop slots per day)

A LA CART SPONSORSHIP

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CONTACT USFor any questions or comments please reach

out to me. We’re currently accepting proposals

for sponsorships. For bulk rates please contact

Adam Singer.

S T E V E N C A P P F O U N D E R A N D P R E S I D E N T, F I T F E S T

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