GOALS & CAMPAIGNSTRATEGIES

STAGE IN FUNNEL SUCCESS METRICS

GOALS• Increase brand awareness

• Impressions Delivered against Target Audience

• Target Reach

• Share of Voice

• Target Audience Website Traffic Lift

• Awareness Impact

• Brand Recall

• Saturate brand messaging within target audience.

OXYGEN CAMPAIGNSTRATEGY• Broad Demographic Targeting: Industry, Company, Size, etc.• Company Targeting

• Video Targeting

TOP FUNNEL IMPACT(Brand Awareness)

GOALS & CAMPAIGNSTRATEGIES

STAGE IN FUNNEL SUCCESS METRICS

GOALS• Content engagement and education

• Branded Search Lift• Website Content Engagement Lift

• Total Visit• Page Views/Visits• Cost per Lead• New Visitors• Cost per New Visitor• Cost per Page View• Lift in Page Views per Visit• Cost per Visit

• Drive site traffic and conversions• Velocity through funnel

CAMPAIGN STRATEGY• Demographic Targeting: Job Function, Seniority, etc• Facebook Targeting

• Mobile/Youtube/LinkedIn/Targeting

MID FUNNEL IMPACT(Content,Engagement & Education)

GOALS & CAMPAIGNSTRATEGIES

STAGE IN FUNNEL SUCCESS METRICS

GOALS• Leads

• Leads• Cost per Lead

• Conversion Lift• Revenue Contribution• Lead Quality• Opportunity Contribution

• Website form conversions• Contribution to opportunities & revenue

CAMPAIGN STRATEGY• Keyword Targeting• CRM Retargeting• Website BOTTOM FUNNEL IMPACT

(Lead Generation & Sales Conversation)