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Page 1: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month
Page 2: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

CLICK HERE TO SEE WHY VEGAS.COM

IS THE RIGHT MEDIA PARTNER FOR YOU

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Page 3: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

D E M O G R A P H I C S

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Page 4: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Demographics

AGE

13%

6+

9%55-64

15%

45-54

20%

35-44

23%

25-34

27%

21-24

6%

913k 260.6k 137k

SOCIAL REACH

GENDER

51%

49%

ORIGINATION MARKET

of customers in drive market(within 400 miles)

36%of customers in fly market(exceeding 400 miles)

SITE TRAFFIC

MONTHLY PAGE VIEWS

62%Mobile

32%Desktop

6%Tablet

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BOOKING MIX

53%Mobile(Phone & Tablet)

38%Desktop

6%Call Center

3%Retail

Page 5: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Geographics

TOP INTERNATIONAL MARKETS

TOP 10 STATES

1. Canada

2. United Kingdom

4. Australia

5. Germany

6. Brazil

7. India

1. California

2. Nevada

3. Texas

4. Illinois

5. New York

6. Florida

7. Arizona

8. Washington

9. Colorado

10. Michigan

3. Mexico16%

ORDERS BOOKED

OUTSIDE U.S

84%ORDERS BOOKED

WITHIN U.S

5Data is based on site traffic

Page 6: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

R E S TA U R A N T

M E D I A P R O D U C T S

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Page 7: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Annual Traffic:

Desktop | 115,000 Page Views

Mobile | 85,000 Page Views

The following placements have a desktop &

mobile equivalent:✓ HERO

✓ TOP LAS VEGAS RESTAURANTS

✓ FEATURED LAS VEGAS RESTAURANTS

Restaurant Main Page

7

648 x 390

(HERO)

300x250

300x250

160x600

160x600

728x90

100x75 + Name

& Location

200x175

648 x 390

(HERO)

200x175

100x75 +

Text

Page 8: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

300x250 | 160x600

Run of section placements will appear

anywhere in the restaurant vertical where there

is an available ad unit on the desktop platform;

includes search results pages and restaurant

detail pages.

Restaurant Run of Section

8

300x250

300x250

160x600

160x600

Page 9: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Restaurants Main Page Rate CardPage Placement Size Rate

7 Leaderboard 728 x 90 $500/month for 50% SOV

7 Left Column Banner | Position #1 300 x 250 $450/month for 50% SOV

7 Left Column Banner | Position #2 300 x 250 $400/month for 50% SOV

7 Right Column Banner | Position #1 160 x 600 $450/month for 50% SOV

7 Right Column Banner | Position #2 160 x 600 $400/month per 50% SOV

7 Left Column Banner | Position #2 300 x 250 $450/month per 50% SOV

7*Hero | Position #1-3

*Hero | Position #4-5 (Auto scrolls while on page)648 x 390

$1,200/month (Max 5 Total in Hero Unit)

$850/month

7 *TOP LAS VEGAS RESTAURANTS section 200x175 Image $800/month per ad (Max 6)

7 *FEATURED LAS VEGAS RESTAURANTS section

Native Ad | 100x75 Image with

Restaurant Name & Location $500/month per ad

9* Includes a desktop & mobile equivalent

Page 10: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

S O C I A L M E D I A

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Page 11: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

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Social Media Reach

FOLLOWERS

117KWEEKLY IMPRESSIONS

242KAVG POST REACH

45K

INSTAGRAMFACEBOOK

PAGE LIKES

947KAVG MONTHLY REACH

400KAVG POST REACH

78K

18-24 25-34 35-44 45-55 55-64 65+

1%

19%

13%

6%

2% 1%

1% 1%

29%

15%

6%2%

WOMEN

43%

MEN

56%

WOMEN

51%

MEN

49%AGE RANGE TOP LOCATIONS

9%

2%1% 1%

Page 12: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

SOCIAL MEDIA PACKAGES

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PACKGE A: (1) Instagram Post

(2) Instagram Story (with swipe-up & link to advertiser page) –

Live for 24 hours

(1) Facebook Post (with link to advertiser page)

Rate: $1,500

PACKAGE B:(2) Instagram Posts

(2) Facebooks Posts

(2) Instagram Stories (with swipe-up & link to advertiser page) –

Live for 24 hours

Rate: $2,200

POSTS INCLUDES:

✓ Image [Must look native to Vegas.com content- No logos or Copy]

✓ Line of Copy

✓ Tags (@) and hashtags (#)

✓ Sponsorship mention Terms and Conditions:Final content (images & copy) to be mutually agreed upon by Vegas.com and advertiser to ensure brand standards are met.

Page 13: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

S P O N S O R E D C O N T E N T

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Page 14: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

W H Y S P O N S O R E D

C O N T E N T ?

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Traditional banners not your thing?

Sponsored content offers native exposure that fits the form and function of Vegas.com.

Vegas.com is already a Vegas-content powerhouse, receiving millions of monthly page views by those looking to book and research their Las Vegas visit.

Our content advertising allows you to position your message and brand amongst the content that our customers have come to trust for more than 20 years.

If you need help sharing your restaurants’ story by providing useful, educational or entertaining stories, this is the platform for you.

Page 15: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Write a Vegas-centric blog to be permanently hosted on blog.vegas.com

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WHAT YOU GET✓ Your article posted & permanently indexed on the Vegas.com Blog

Site (desktop & mobile platform)✓ Up to (3) images | 1200x900 pixels (MAX 50kb)✓ Up to (4) do-follow links ✓ Article promoted on Vegas.com Instagram story with swipe up on

release date (live for 24 hours) ✓ Editorial services for your article ✓ Author Credit

▪ Author Name ▪ Mandatory call-out of paid collaboration [ie: “in collaboration with..” or

“Sponsored by..”]

RATE: $3,000 | 1,500 Word Article $1,700 | 750 Word Article

(One-time fee due in advance of term)

Terms and Conditions:Vegas.com to have final approval of any published content (images and copy) to ensure brand standards are met. Final content to be mutually agreed upon by Vegas.com and advertiser. Content cannot be altered once posted.

SPONSORED BLOG

Page 16: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

SPONSORED CONTENT

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Vegas.com hosts hundreds of pages dedicated to informing readers on all things Vegas. Place your content in front our highly qualified audience on the content page of your choice.

HOW IT WORKS: 1) PICK YOUR PAGE (where the content will be hosted)2) PICK YOUR TERM (how long it will be posted)3) PICK YOUR WORD COUNT 4) REQUST A QUOTE

Need help selecting the right page for your target audience? Just ask!

RATES:250 WORDS………………………….$40 CPM150 WORDS………………………….$30 CPM75 OR LESS WORDS…………………$20 CPM[CPM = Cost per thousand impressions]

Rate is determined by page traffic and term.Minimum Term Investment: $2,000

Terms and Conditions:Vegas.com to have final approval of any published content (images and copy) to ensure brand standards are met. Final content to be mutually agreed upon by Vegas.com and advertiser.

Page 17: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

E M A I L M A R K E T I N G

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Page 18: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

An upper funnel email tactic intended to inspire

Vegas travel by promoting our latest products and

best deals!

This high-volume email targets a broad audience,

sent 2x weekly, exposing your brand or product

to subscribers that have opted-in

or made previous purchases on Vegas.com.

Emails are responsive to each device, offering an

optimized experience to the end user.

Subscriber Newsletter

R E A C H P E R D R O P

MIN. 1 MILLION SENDS

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540 x 155

Page 19: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Target a customer with guaranteed Vegas

travel!

This email is sent to customers with an

upcoming trip to Vegas. Timing and email

content is tailored to each customer based

on their purchase, focusing on other things

to do in Vegas during their trip.

Pre-ArrivalUpsell Email

540 x 155

540 x 155

R E A C H | R A T E

20,000 SENDS | $1,500

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540 x 155

Page 20: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Target a customer with guaranteed Vegas

travel!

This email is sent every Tuesday to

all customers with an upcoming show or

hotel reservation booked through

Vegas.com. Customers receive this email in

lieu of the Subscriber newsletter while they

have a pending trip to Vegas; content is

geared toward additional activities available

for our customers’ upcoming trip to Vegas.

PendingTrip Email

540 x 155

540 x 155

R E A C H | R A T E

40,000 SENDS | $1,500

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540 x 155540 x 155

Page 21: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

Email Rate Card

Page Email Type Size Send Volume Rate

18Subscriber Newsletter

Footer Banner540 x 155 1Million Sends $1,000

19Pre-Arrival Upsell Email

Footer Banner540 x 155 20,000 Sends $1,500

20Pending Trip Email

Footer Banner 540 x 155 40,000 Sends $1,500

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Page 22: CLICK HERE TO SEE WHY VEGAS...Restaurants Main Page Rate Card Page Placement Size Rate 7 Leaderboard 728 x 90 $500/month for 50% SOV 7 Left Column Banner | Position #1 300 x 250 $450/month

R E S T A U R A N T S T A R T E R P A C A K G E :

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TERM: 6 MONTHS

INCLUSIONS:✓ FEATURED LAS VEGAS RESTAURANTS listing | Desktop & Mobile

✓ PENDING TRIP EMAIL BANNER | 540X155 | 40,000 Sends

✓ (1) INSTAGRAM POST*

✓ (1) INSTAGRAM STORY WITH SWIPE UP (Live for 24 hours)

✓ (1) FACEBOOK POST *

______________________________________

$5,500 | Rack Card Rate

$4,500 | First-Time Starter Package Rate ($1,000 Savings!)

* Includes 1 image with mutually agreeable copy/tags