click the logo for more help… the ultimate accountants’ google adwords keyword swipe file...

Click the logo for more help THE ULTIMATE Accountants Google AdWords KEYWORD SWIPE FILE Discover the exact keywords you can use to get more targeted traffic and more leads for your accounting firm Whats Working Now - More Clients Series

Click the logo for more help PUBLISHED BY Whats Working Now (an Academy For Growth Company) Suites 1-10 Springfield House Water Lane, Wilmslow United Kingdom SK9 5BG www.WhatsWorkingNow.club For Accountants, CPAs and Bookkeepers AS SEEN ON Copyright 2015 Academy For Growth Limited. All Rights Reserved. May be shared with copyright and credit left intact.

Click the logo for more help ABOUT WHATS WORKING NOW Whats Working Now is a community where accountants, CPAs and bookkeepers from all over the world, come together to get proven how to information on Getting more clients Increasing fees and Building a better practice Since 2008, tens of thousands of accountants, CPAs and bookkeepers have benefitted from our no-nonsense advice on how to grow their firms and get more of the right type of clients, at the right fee. A warm welcome to our community! In the last 3 years alone, our Accountants Growth Blueprint has been responsible for generating over 100,000 business clients worth over 150 million in recurring fees for our members. AS SEEN ON

Click the logo for more help INTRODUCTION Heres the secret to generating a high volume of targeted traffic with Google AdWords KEYWORDS. Of course theres more to it. You need well-written ads, sitelinks, negative keywords and the right campaign settings, but none of this matters if you choose the WRONG keywords. Everything starts and finishes with your keywords. More importantly, you need to group your keywords in tightly knit ad groups (see later) which are then neatly contained within relevant campaigns (see later). We call this The Success Equation THE ADWORDS SUCCESS EQUATION Campaign Ad Group Tightly Knit Keywords

Click the logo for more help INTRODUCTION (continued) The challenge is how do you choose the RIGHT keywords? Then how do you put them in the right ad groups and campaigns (we discuss ad groups and campaigns shortly). The more tightly knit your keywords, the better. It means your ads can be laser focused on the keywords, which results in more clicks (targeted traffic) and higher click through rates (Google reward you for higher click through rates). This should then translate into more leads or enquiries for your firm. Having tightly knit keywords means your ads can be laser focused resulting in more targeted traffic and a better performing campaign overall

Click the logo for more help INTRODUCTION (continued) Over the years weve tested literally thousands of keywords. By monitoring the performance of each keyword across our hundreds of accounting AdWords campaigns, weve distilled this list down to 808 prime keywords, 23 ad groups and 4 campaigns. and youre getting the inside scoop to all of them with this special report. That means, you dont have to do all the keyword research and all the testing. More importantly, you can cut out the fat and create your campaigns with knowledge that these are the best keywords you could ever use to generate targeted traffic to your website. THE ADWORDS SUCCESS EQUATION Campaigns x 4 Ad Groups x 23 Tightly Knit Keywords x 829

Click the logo for more help INTRODUCTION (continued) But before we give you all the keywords, ad groups and campaigns, its important we explain the fundamentals of how Google uses keywords, ad groups and campaigns. For example, did you know, there are 5 ways to express a keyword and how you express it will determine your success? Please read this section carefully, it will help you understand how to get better results from your AdWords campaigns To many people, Google AdWords is a gamble and a difficult game to win. But when you understand the fundamentals (keywords, ad groups and campaigns) you transform AdWords from a lottery into a predictable lead generation machine!

Click the logo for more help KEYWORDS As weve explained, one of the biggest challenges and complexities with setting up any Google AdWords campaign is selecting the right keywords. Unfortunately its not just as simple as entering a keyword and expecting it to work. Why? Because Google have 5 different ways for each keyword to be searched on. Whilst this is complex, it is a very good feature of AdWords, because it makes your targeting laser-focused. Again we dont want to get too technical here but Google calls this Keyword Matching. The diagram on the following page shows you what this means for EVERY keyword...

Click the logo for more help KEYWORDS Broad: accounting practice Also matches: accounting jobs, practice kite flying Broad: accounting practice Also matches: accounting jobs, practice kite flying Modified Broad: accounting +practice Also matches: best practice, dental practice Modified Broad: accounting +practice Also matches: best practice, dental practice Modified Broad: +accounting +practice Also matches: bst accounting practice, accounting best practice Modified Broad: +accounting +practice Also matches: bst accounting practice, accounting best practice Phrase: accounting practice Also matches: best accounting practice, accounting practice in leicester Phrase: accounting practice Also matches: best accounting practice, accounting practice in leicester Exact: [accounting practice] Matches: accounting practice Exact: [accounting practice] Matches: accounting practice Understanding Googles Keyword Matching system is very, very important to your success and its where most of the big mistakes are made!

Click the logo for more help KEYWORDS Most people just enter the broad keyword form, which will bring many untargeted searches. This results in the click-through rate being reduced and leads to bad and wasteful clicks. This is one of the BIG causes of excessive cost in an AdWords campaign and WHY MANY ADVERTISERS WASTE A LOT OF MONEY. But when you know the rules, its a great game to play. The keywords were giving you I this report use 3 of the 5 keyword matching categories: EXACT, PHRASE and MODIFIED BROAD (the 3 inner circles on the previous page). The game of AdWords is won and lost in your choice of the right keywords and their matching types.

Click the logo for more help AD GROUPS Having identified your keywords, you then need to arrange them into tightly-knit ad groups. For example, here is a small list of keywords: Many people would conclude this is a good set of keywords and put them all in one ad group. This is a BIG MISTAKE. Notice, whilst they are all relevant, they are not focused on one particular subject. You overcome this by creating different ad groups for each subject. So these are the ad groups for the set of keywords shown above: accounting firms, accounting practice, accountancy for small business, chartered accountant, top accounting firms, accountancy practice, small business accounting, accountant chartered GROUP 1: accounting firms, top accounting firms, GROUP 2: accounting practice, accountancy practice GROUP 3: accountancy for small business, small business accounting, GROUP 4: chartered accountant, accountant chartered

Click the logo for more help CAMPAIGNS Having identified your ad groups you will notice some are not related at all. In this case, you then need to create different campaigns for each different set of ad groups. For example, ad groups based around general accounting terms (like the ones on the previous page) should be in one campaign and then ad groups based say around your own brand (company name) should be in another campaign. We actually recommend you set up the following 4 campaigns LOCATION CAMPAIGN: This campaign focuses on keywords that include the name of your village, town, city, state etc. For example accountant in leicester, leicester accountant. GENERAL CAMPAIGN: This campaign focuses on keywords that are NOT specific to a location, but rather are related to an accounting / cpa / bookkeeper term. For example accountant, small business accountant, accounting firm. BRAND: This campaign focuses on keywords related to your own company name, products and services. For example, if your business name is ABC Accountants these keywords would focus on abc accountants abc accounting etc. COMPETITOR: This campaign focuses on keywords related to your competitors. Yes, this is sneaky but 100% legal. You of course cant use the name of your competitors in your ads but your ad can show every time someone searches for your competition.

Click the logo for more help KEYWORD SWIPE FILE Here are the keyword lists for you to swipe and deploy into your own AdWords campaigns. As youll see, weve arranged them by CAMPAIGN AD GROUP KEYWORDS and included introductory text for each campaign set. All you need to do is create the 4 campaigns, add the ad groups and then enter the keywords into each ad group. Our Keywords Swipe File will save you hours and hours, as well as potentially hundreds even thousands of pounds or dollars. More importantly it will help you maximise your targeted traffic resulting in more leads!

Click the logo for more help CAMPAIGN 1 LOCATION CAMPAIGN

Click the logo for more help KEYWORD SWIPE FILE 1. LOCATION CAMPAIGN: Notice, each keyword has the town leicester in it. Simply replace this with your own town. Dont just limit your town to the main town your business is based. Use Googles location feature to identify the names of other towns/suburbs/villages within say a 10 mile radius and create different ad groups for each town. For instance, within a 10 mile radius of leicester, Google identified the following additional places (see opposite) 1. Barrow upon Soar 2. Mountsorrel 3. Rothley 4. Syston 5. Belgrave 6. Oadby 7. Wigston 8. Kibworth Harcourt 9. Blaby 10. Cosby 11. Sapcote 12. Enderby 13. Kirby Muxloe 14. Newbold Verdon 15. Groby 16. Markfield

Click the logo for more help KEYWORD SWIPE FILE 1.LOCATION CAMPAIGN (continued): So in this example, our Location Campaign would include an ad group for Leicester and 16 other ad groups for the towns identified. The reason why we do this is because through our tests we know people tend to type in their own town/suburb/village when looking for an accountant, CPA or bookkeeper. Your Location campaign should therefore contain a number of different ad groups for each town/suburb/village. For each ad group you need to remember to change the town in each keyword. Googles helpful location feature showing a 10 mile radius and the other towns within it. Each town will have its own ad group

Click the logo for more help KEYWORD SWIPE FILE: Location Keywords [accountancy companies leicester] [accountancy firm in leicester] [accountancy firm leicester] [accountancy firms in leicester] [accountancy firms leicester] [accountancy in leicester] [accountancy near leicester] [accountancy practice leicester] [accountancy practices in leicester] [accountancy leicester] [accountant in leicester] [accountant near leicester] [accountant leicester] [accountants in leicester] [accountants near leicester] [accountants leicester] [accounting companies leicester] [accounting firm in leicester] [accounting firm leicester] [accounting firms in leicester] [accounting firms leicester] [accounting in leicester] [accounting practice leicester] [accounting practices in leicester] [accounting leicester] [certified accountant in leicester] [certified accountant leicester] [certified accountants in leicester] [certified accountants leicester] [chartered accountant in leicester] [chartered accountant leicester] [chartered accountants in leicester] [chartered accountants near leicester] [chartered accountants leicester] [leicester accountancy business] [leicester accountancy companies] [leicester accountancy] [leicester accountants] [leicester accounting businesses] [leicester accounting firm] [leicester accounting firms] [leicester accounting] [leicester certified accountant] [leicester chartered accountant] [leicester chartered accountants] [accountancy companies in leicester] [accountancy practice in leicester] [accounting firms near leicester] [leicester accountancy firms] [leicester accountancy practice] [leicester accounting companies] [leicester certified accountants] "accountancy companies leicester" "accountancy firm in leicester" "accountancy firm leicester" "accountancy firms in leicester" "accountancy firms leicester" "accountancy in leicester" "accountancy near leicester" "accountancy practice leicester" "accountancy practices in leicester" "accountancy leicester" "accountant in leicester" "accountant near leicester" "accountant leicester" "accountants in leicester" "accountants near leicester" "accountants leicester" "accounting companies leicester" "accounting firm in leicester" "accounting firm leicester" "accounting firms in leicester" "accounting firms leicester" "accounting in leicester" "accounting practice leicester" "accounting practices in leicester" "accounting leicester" "certified accountant in leicester" "certified accountant leicester" "certified accountants in leicester"

Click the logo for more help KEYWORD SWIPE FILE: Location Keywords "certified accountants leicester" "chartered accountant in leicester" "chartered accountant leicester" "chartered accountants in leicester" "chartered accountants near leicester" "chartered accountants leicester" "leicester accountancy business" "leicester accountancy companies" "leicester accountancy" "leicester accountants" "leicester accounting businesses" "leicester accounting firm" "leicester accounting firms" "leicester accounting" "leicester certified accountant" "leicester chartered accountant" "leicester chartered accountants" "accountancy companies in leicester" "accountancy practice in leicester" "accounting firms near leicester" "leicester accountancy firms" "leicester accountancy practice" "leicester accounting companies" "leicester certified accountants" +accountancy +companies +leicester +accountancy +firm +in +leicester +accountancy +firm +leicester +accountancy +firms +in +leicester +accountancy +firms +leicester +accountancy +in +leicester +accountancy +near +leicester +accountancy +practice +leicester +accountancy +practices +in +leicester +accountancy +leicester +accountant +in +leicester +accountant +near +leicester +accountant +leicester +accountants +in +leicester +accountants +near +leicester +accountants +leicester +accounting +companies +leicester +accounting +firm +in +leicester +accounting +firm +leicester +accounting +firms +in +leicester +accounting +firms +leicester +accounting +in +leicester +accounting +practice +leicester +accounting +practices +in +leicester +accounting +leicester +certified +accountant +in +leicester +certified +accountant +leicester +certified +accountants +in +leicester +certified +accountants +leicester +chartered +accountant +in +leicester +chartered +accountant +leicester +chartered +accountants +in +leicester +chartered +accountants +near +leicester +chartered +accountants +leicester +leicester +accountancy +business +leicester +accountancy +companies +leicester +accountancy +leicester +accountants +leicester +accounting +businesses +leicester +accounting +firm +leicester +accounting +firms +leicester +accounting +leicester +certified +accountant +leicester +chartered +accountant +leicester +chartered +accountants +accountancy +companies +in +leicester +accountancy +practice +in +leicester +accounting +firms +near +leicester +leicester +accountancy +firms +leicester +accountancy +practice +leicester +accounting +companies [cpa companies leicester] [cpa firm in leicester] [cpa firm leicester] [cpa firms in leicester] [cpa firms leicester]

Click the logo for more help KEYWORD SWIPE FILE: Location Keywords [cpa in leicester] [cpa near leicester] [cpa practice leicester] [cpa practices in leicester] [cpa leicester] [cpa in leicester] [cpa near leicester] [cpa leicester] [cpas in leicester] [cpas near leicester] [cpas leicester] [leicester cpa business] [leicester cpa] [leicester cpas] [leicester cpa businesses] [leicester cpa firm] [cpa companies in leicester] [cpa practice in leicester] [cpa firms near leicester] [leicester cpa firms] [leicester cpa practice] [leicester cpa companies] "cpa companies leicester" "cpa firm in leicester" "cpa firm leicester" "cpa firms in leicester" "cpa firms leicester" "cpa in leicester" "cpa near leicester" "cpa practice leicester" "cpa practices in leicester" "cpa leicester" "cpa in leicester" "cpa near leicester" "cpa leicester" "cpas in leicester" "cpas near leicester" "cpas leicester" "leicester cpa business" "leicester cpa" "leicester cpas" "leicester cpa businesses" "leicester cpa firm" "cpa companies in leicester" "cpa practice in leicester" "cpa firms near leicester" "leicester cpa firms" "leicester cpa practice" "leicester cpa companies" +cpa +companies +leicester +cpa +firm +in +leicester +cpa +firm +leicester +cpa +firms +in +leicester +cpa +firms +leicester +cpa +in +leicester +cpa +near +leicester +cpa +practice +leicester +cpa +practices +in +leicester +cpa +leicester +cpa +in +leicester +cpa +near +leicester +cpa +leicester +cpas +in +leicester +cpas +near +leicester +cpas +leicester +leicester +cpa +business +leicester +cpa +leicester +cpas +leicester +cpa +businesses +leicester +cpa +firm +cpa +companies +in +leicester +cpa +practice +in +leicester +cpa +firms +near +leicester +leicester +cpa +firms +leicester +cpa +practice +leicester +cpa +companies

Click the logo for more help CAMPAIGN 2 GENERAL CAMPAIGN

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 2. GENERAL CAMPAIGN: There are 571 keywords organised into 22 ad groups. Theres no need for you to do anything else with these keywords. Look at each ad group and decide if the keywords in it are suitable for your firm (most will be) The ad group name is at the top of each set of keywords (and are listed opposite for your convenience) 1. Accounting Firm 2. CPA Firm 3. Accounting Practice 4. Small Business Accountant 5. Small Business CPA 6. CPA 7. Chartered Accountants 8. Accounting Services 9. Accountant For Start- Ups 10. CPA Services 11. Management Accountant 12. CPAs For Start-Ups 13. Tax Advice For Start-Ups 14. Business Tax Advice 15. Accounting Consultants 16. Accounting Organisations 17. Outsourced Accounting 18. Online Accountants 19. Financial Consultants 20. Accountancy Fees 21. Cashflow Consultants 22. Turnaround Consultants

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 1. Accounting Firm [accounting firms] [accountancy firm] [accountancy firms] [accounting firm] [top accounting firms] [accountant firm] [accountant firms] [accountants firms] [small accounting firms] +accounting +firms +accounting +firm +accountant +firm +accountancy +firms 1. Accounting Firm +accountant +firms +accountants +firms +accountancy +firm +small +accounting +firms +top +accounting +firms "accounting firms" "accountancy firm" "accountancy firms" "accounting firm" "top accounting firms" "accountant firm" "accountant firms" "accountants firms" "small accounting firms" 2. CPA Firm +cpa +firm +cpa +firms +cpas +firms +small +cpa +firm +small +cpa +firms +top +cpa +firm +top +cpa +firms "cpa firm" "cpa firms" "cpas firms" "small cpa firms" "top cpa firm" "top cpa firms" [cpa firm] [cpa firms] [cpas firms] [small cpa firms] [top cpa firm] [top cpa firms] 3. Accounting Practice [accounting practice] [accounting practices] [accountancy practice] +accountancy +practice +accounting +practice +accounting +practices "accounting practice" "accounting practices" "accountancy practice"

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 4. Small Business Accountant +accountancy +for +small +business +accountancy +services +for +small +businesses +accountant +small +business +accountant +for +small +business +accountants +for +small +business +accountants +small +business +accountants +for +small +businesses +accounting +and +small +business +accounting +for +small +businesses +cost +of +accountant +for +small +business +small +business +accountant +fees +small +business +accounting +small +company +accounting [accountancy for small business] [accountancy services for small businesses] [accountant small business] [accountant for small business] [accountants for small business] [accountants small business] [accountants for small businesses] [accounting and small business] 4. Small Business Accountant [accounting for small businesses] [cost of accountant for small business] [small business accountant fees] [small business accounting] [small company accounting] "accountancy for small business" "accountancy services for small businesses" "accountant small business" "accountant for small business" "accountants for small business" "accountants small business" "accountants for small businesses" "accounting and small business" "accounting for small businesses" "cost of accountant for small business" "small business accountant fees" "small business accounting" "small company accounting" 5. Small Business CPA +cost +of +cpa +for +small +business +cpa +and +small +business +cpa +services +for +small +businesses +cpa +small +business +cpa +for +small +business +cpas +for +small +business +cpas +small +business +small +business +cpa +small +business +cpa +fees +cpas +for +small +businesses [cost of cpa for small business] [cpa and small business] [cpa services for small businesses] [cpa small business] [cpa for small business] [cpas for small business] [cpas small business] [small business cpa] [small business cpa fees] [cpas for small businesses] "cost of cpa for small business" 5. Small Business CPA "cpa and small business" "cpa services for small businesses" "cpa small business" "cpa for small business" "cpas for small business" "cpas small business" "small business cpa" "small business cpa fees" "cpas for small businesses"

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 6. CPA [cpa] [cpas] +cpa +cpas "cpa" "cpas" 7. Chartered Accountants [chartered accountant] [chartered accountants] [accountant chartered] [charter accountant] [chartered accounting] [chartered certified accountants] [chartered accounts] [certified chartered accountant] [chartered account] [accountants chartered] +chartered +accountants +chartered +accountant +chartered +certified +accountants +accountants +chartered +accountant +chartered certified +chartered +accountant +chartered account +chartered accounting charter +accountant +chartered +accounts "chartered accountant" 7. Chartered Accountants "chartered accountants" "accountant chartered" "charter accountant" "chartered accounting" "chartered certified accountants" "chartered accounts" "certified chartered accountant" "chartered account" "accountants chartered" +charter +accountant +chartered +accounting +certified +chartered +accountant +chartered +account 8. Accounting Services [accounting services] [accounting service] [accountancy services] [accountancy service] [business accounting services] [outsourced accounting services] [services accounting] [accountant services] [accountant service] [accountants services] [chartered accountants services] [accountancy business services] [accounting services for business] +services +accounting +accounting +services +accounting +service +accountancy +service +accountant +service +accountant +services +accountancy +services +business +accounting +services 8. Accounting Services +accountants +services +outsourced +accounting +services +accountancy +business +services +accounting +services for +business +chartered accountants +services "accounting services" "accounting service" "accountancy services" "accountancy service" "business accounting services" "outsourced accounting services" "services accounting" "accountant services" "accountant service" "accountants services" "chartered accountants services" "accountancy business services" "accounting services for business"

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 9. CPA Services [cpa services] [cpa service] [cpa services] [business cpa services] [outsourced cpa services] [services cpa] [cpas services] [cpa business services] [cpa services for business] +services +cpa +cpa +services +cpa +service +business +cpa +services +cpas +services +outsourced +cpa +services +cpa +business +services +cpa +services for +business +chartered cpas +services "cpa services" "cpa service" "cpa services" 11. CPA Services "business cpa services" "outsourced cpa services" "services cpa" "cpas services" "cpa business services" "cpa services for business" 12. Management Accountant [management accounts] [management accounting] [management accountant] [certified management accountant] +management +accounting +certified +management +accountant +management +accountant +management +accounts "management accounts" "management accounting" "management accountant" "certified management accountant" 10. Accountants For Start-Ups "start up business accountants" "Accountancy for start up businesses" "Accountancy for start ups" "Accountancy for start-up businesses" "Accountancy for start-ups" "Accountancy for startup businesses" "Accountancy for startups" "Accountants for start up businesses" "Accountants for start ups" "Accountants for start-up businesses" "Accountants for start-ups" "Accountants for startup businesses" "Accountants for startups" "start-up business accountants" [start up business accountants] [Accountancy for start up businesses] [Accountancy for start ups] [Accountancy for start-up businesses] [Accountancy for start-ups] [Accountancy for startup businesses] [Accountancy for startups] 10. Accountants For Start-Ups [Accountants for start up businesses] [Accountants for start ups] [Accountants for start-up businesses] [Accountants for start-ups] [Accountants for startup businesses] [Accountants for startups] [start-up business accountants] +start +up +business +accountants +startup +business +accountants +Accountancy +for +start +up +businesses +Accountancy +for +start +ups +Accountancy +for +start-up +businesses +Accountancy +for +start-ups +Accountancy +for +startup +businesses +Accountancy +for +startups +Accountants +for +start +up +businesses +Accountants +for +start +ups +Accountants +for +start-up +businesses +Accountants +for +start-ups +Accountants +for +startup +businesses +Accountants +for +startups +start-up +business +accountants

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 13. CPAs For Start-Ups "start up business cpa" "startup business cpas" "cpa for start up businesses" "cpa for start ups" "cpa for start-up businesses" "cpa for start-ups" "cpa for startup businesses" "cpa for startups" [start up business cpa] [startup business cpas] [cpa for start up businesses] [cpa for start ups] [cpa for start-up businesses] [cpa for start-ups] [cpa for startup businesses] [cpa for startups] +start +up +business +cpa +startup +business +cpas +cpa +for +start +up +businesses +cpa +for +start +ups +cpa +for +start-up +businesses +cpa +for +start-ups +cpa +for +startup +businesses +cpa +for +startups 14. Tax Advice For Start-Ups "tax advice for start up businesses" "tax advice for start-up businesses" "tax advice for startup businesses" "tax advisers for start up businesses" "tax advisers for start-up businesses" "tax advisers for startup businesses" "tax advisor for start up businesses" "tax advisor for start-up businesses" "tax advisor for startup businesses" "tax advisors for start up businesses" "tax advisors for start-up businesses" "tax advisors for startup businesses" [tax advice for start up businesses] [tax advice for start-up businesses] [tax advice for startup businesses] [tax advisers for start up businesses] [tax advisers for start-up businesses] [tax advisers for startup businesses] [tax advisor for start up businesses] [tax advisor for start-up businesses] [tax advisor for startup businesses] 15. Business Tax Advice "small business tax" "small business tax advice" "tax advice for small businesses" "tax accountants for small business" "tax advice for small companies" "small business tax advisers" +small +business +tax [small business tax] [small business tax advice] [tax advice for small businesses] [tax accountants for small business] [tax advice for small companies] [small business tax advisers] +small +business +tax +small +business +tax +advice +tax +advice +for +small +businesses +tax +accountants +for +small +business +tax +advice +for +small +companies +small +business +tax +advisers 16. Accounting Consultants "accounting consultants" "accounting consultant" "accounting consuntancy" "accounting consultancies" [accounting consultants] [accounting consultant] [accounting consuntancy] [accounting consultancies] +accounting +consultants +accounting +consultant +accounting +consuntancy +accounting +consultancies

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 17. Outsourced Accounting "outsourced accounting" "outsourced accountancy" "outsourced accountants" [outsourced accounting] [outsourced accountancy] [outsourced accountants] +outsourced +accounting +outsourced +accountancy +outsourced +accountants 18. Online Accountants "online accountants" "online accountant" "online accounting" "online accountancy" "onlines accountancies" "online accounting business" "online accountant business" "online accountancy business" [online accountants] [online accountant] [online accounting] [online accountancy] [onlines accountancies] [online accounting business] [online accountant business] [online accountancy business] +online +accountants +online +accountant +online +accounting +online +accountancy +onlines +accountancies +online +accounting +business +online +accountant +business +online +accountancy +business 19. Accountancy Fees "accountancy fees" "accounting fees" "accountants fees" "accountant fees" [accountancy fees] [accounting fees] [accountants fees] [accountant fees] +accountancy +fees +accounting +fees +accountants +fees +accountant +fees 20. Financial Consultants +financial +consultants +financial +consulting +financial +consulting +firms "financial consultants" "financial consulting" "financial consulting firms" [financial consultants] [financial consulting] [financial consulting firms]

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 21. Cashflow Consultants +cashflow +consulting +consutant +cashflow +consuting +cashflow +cashflow +consultant +cashflow +consuntancy +cashflow +consultanies +cashflow +consultants +certified +cashflow +consultants +cashflow +consultants "cashflow consulting" +investment +cashflow +investment +cashflow +consulting +investment +consulting +investment +advisors +business +advisory +business +advisors +wealth +cashflow +consultant +investment +consultants +investment +cashflow +services +wealth +cashflow +consulting +investment +cashflow +consultant 21. Cashflow Consultants +wealth +cashflow +consultants "consutant cashflow" "consuting cashflow" "cashflow consultant" "cashflow consuntancy" "cashflow consultanies" "cashflow consultants" "certified cashflow consultants" "investment cashflow" "investment cashflow consulting" "investment consulting" "investment advisors" "business advisory" "business advisors" "wealth cashflow consultant" "investment consultants" "investment cashflow services" "wealth cashflow consulting" "investment cashflow consultant" "wealth cashflow consultants" 21. Cashflow Consultants [cashflow consulting] [consutant cashflow] [consuting cashflow] [cashflow consultant] [cashflow consuntancy] [cashflow consultanies] [certified cashflow consultants] [cashflow consultants] [investment cashflow] [investment cashflow consulting] [investment consulting] [investment advisors] [business advisory] [business advisors] [wealth cashflow consultant] [investment consultants] [investment cashflow services] [wealth cashflow consulting] [investment cashflow consultant] [wealth cashflow consultants]

Click the logo for more help KEYWORD SWIPE FILE: General Keywords 22. Turnaround Consultants +turnaround +consulting +consutant +turnaround +consuting +turnaround +turnaround +consultant +turnaround +consuntancy +turnaround +consultanies +turnaround +consultants +certified +turnaround +consultants +turnaround +consultants "turnaround consulting" +investment +turnaround +investment +turnaround +consulting +investment +consulting +investment +advisors +business +advisory +business +advisors +wealth +turnaround +consultant +investment +consultants +investment +turnaround +services +wealth +turnaround +consulting +investment +turnaround +consultant 22. Turnaround Consultants +wealth +turnaround +consultants "consutant turnaround" "consuting turnaround" "turnaround consultant" "turnaround consuntancy" "turnaround consultanies" "turnaround consultants" "certified turnaround consultants" "investment turnaround" "investment turnaround consulting" "investment consulting" "investment advisors" "business advisory" "business advisors" "wealth turnaround consultant" "investment consultants" "investment turnaround services" "wealth turnaround consulting" "investment turnaround consultant" "wealth turnaround consultants" 22. Turnaround Consultants [turnaround consulting] [consutant turnaround] [consuting turnaround] [turnaround consultant] [turnaround consuntancy] [turnaround consultanies] [certified turnaround consultants] [turnaround consultants] [investment turnaround] [investment turnaround consulting] [investment consulting] [investment advisors] [business advisory] [business advisors] [wealth turnaround consultant] [investment consultants] [investment turnaround services] [wealth turnaround consulting] [investment turnaround consultant] [wealth turnaround consultants]

Click the logo for more help CAMPAIGN 3 BRAND CAMPAIGN

Click the logo for more help KEYWORD SWIPE FILE: Brand Keywords 3. BRAND CAMPAIGN: Since the Brand campaign relates to the name of your firm, you will need to create your keywords based on the following criteria Lets say your firm is called Smith & Co Accountants. Your keywords would be smith & co accountants smith co smith & co smith and co smith accountants smith chartered accountant If youre a CPA you may also add smith & co cpa, smith cpa. So these are your broad match keywords DO NOT ENTER THESE. Youd want to add the equivalent phrase and exact match keywords like this (NOT modified broad this time) EXACT MATCH [smith & co accountants] [smith co] [smith & co] [smith and co] [smith accountants] [smith chartered accountant] PHRASE MATCH smith & co accountants smith co smith & co smith and co smith accountants smith chartered accountant

Click the logo for more help CAMPAIGN 4 COMPETITOR CAMPAIGN

Click the logo for more help KEYWORD SWIPE FILE: Competitor Keywords 4. COMPETITOR CAMPAIGN: Since the Competitor campaign relates to the names of your competitors, you will need to create your keywords. Simply write down all your main competitors. Better still, go to your yellow pages or local directory (or search on Google) and write down the name of EVERY competitor. Then for each one in turn create the phrase and exact match keywords exactly as you did for your Brand keywords on the previous page. With a Competitor Campaign you can ethically steal traffic from your competitors!

Click the logo for more help SUMMARY IMPLEMENT

Click the logo for more help IMPLEMENTATION IMPLEMENTATION IS THE KEY TO SUCCESS: You now have all the keywords, ad groups and campaigns youre ever going to need for your accounting, CPA or bookkeeping firm. Whats important now is you apply them to your own AdWords campaign. We can assure you, when you do, youll see a significant increase in targeted traffic. Of course, as you know, theres much more to AdWords than just keywords, ad groups and campaigns. For example, to optimise your results you need to understand How to create ads that get the click The key to your success is implementation!

Click the logo for more help IMPLEMENTATION Apply the right settings to your account (where many mistakes are made) Increase the size of your ad with sitelinks (they also force competitor ads further down the page!) Positioning your ads in the right place (this alone can either amplify or destroy your campaign) Using location targeting to optimise clicks How to split test your ads to increase clicks (and how many ads you should test at once) The critical importance of negative keywords and why you MUST include them in every campaign Even with the right keywords, ad groups and campaigns, its easy to make mistakes that can result in poor performance. Be careful!

Click the logo for more help IMPLEMENTATION and tailor all these variables to your own accounting, CPA or bookkeeping firm! Yes, Google is a complex advertising medium, but when you really know what youre doing, it is a stunning practice growth tool. You can get all the answers youll ever need and build an amazingly successful campaign for your firm with our Google AdWords Execution Plan. For a limited time were making it available to our community for just 7 (normal price 97) The Google AdWords Execution Plan (exclusive to accountants, CPAs and bookkeepers) is available for a limited time for just 7.

Click the logo for more help IMPLEMENTATION its the A to Z of setting up your AdWords campaign from start to finish, with absolutely everything youll ever need to create a successful campaign for your accounting, CPA or bookkeeping firm. This is the EXACT SAME detailed execution plan our own Certified AdWords team use to set up our members campaigns (who pay us hundreds each month)! But hurry, this special price wont be around for long. You can get all the details here Google AdWords Execution Plan Get the Google AdWords Execution Plan for just 7 now!

Click the logo for more help PUBLISHED BY Whats Working Now (an Academy For Growth Company) Suites 1-10 Springfield House Water Lane, Wilmslow United Kingdom SK9 5BG www.WhatsWorkingNow.club For Accountants, CPAs and Bookkeepers AS SEEN ON Copyright 2015 Academy For Growth Limited. All Rights Reserved. May be shared with copyright and credit left intact.

click the logo for more help… the ultimate accountants’ google adwords keyword swipe file...

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