client presentation v4

Customized Marketing: Strategy, Research, Management, and Communication Support

The Medical Marketing Boutique

Confidential

Our Clients

4/2/2015 2 Confidential * The Medical Marketing Boutique

Who We Are


Boutique firm dedicated to providing customized healthcare marketing & decision support Virtual marketing team that seamlessly blends into your

organization

Additional marketing bench-strength to tackle immediate needs & tasks

Quick, results-oriented support team

Scalable services to any size project … no job is too small

Expertise of three Independent consultants operating as one

How We Operate

4/2/2015 Confidential * The Medical Marketing Boutique 4

3 Independent Consultants Operating Under 1 Umbrella

Janoff & Associates P. Cooper & Associates

MLC Consulting

One point of contact … One vendor qualification … One invoice

Meet Our Team Of Highly Experienced, Dynamic Medical Marketing Experts:


•Over 20 years experience medical device clinical marketing

•Solid experience developing clinical marketing strategy, positioning and program execution

•Strong understanding of clinical drivers and needs, healthcare market, and environmental trends

•Talent for building unique clinical value propositions

•Ability to drive ideas from concept to completion with strong brand & project management skills

•Experienced in day-to-day product & brand management.

Karen Janoff, RN, MBA President Janoff & Associates

•Over 25 years of client and vendor market research experience

•Excels at organizing and facilitating Key Opinion Leader (KOL) advisory boards

•Adept at synthesizing multi-sourced data to guide marketing strategy

•Skilled at developing appropriate research design, both qualitative and quantitative, to address business issues

•Ability to draw actionable insights including implications and recommendations

•Experienced in all phases of new product development

Paula Cooper, MBA President P. Cooper & Associates

•Over 25 years experience in medical device sales & marketing

•Ability to develop, educate and lead product management teams through product life cycle activities

•Proficient at developing business strategies to increase sales and achieve a sustainable competitive advantage

•Experienced at dealing with creative agencies and vendors to develop integrated marketing programs

•Expert at planning, developing and executing new product launch strategies

•Talent for developing creative sales tools to assist field sales teams communicate product features, benefits and advantages

Terry Mirabella-Moran, MBA President & CEO MLC Consulting

Our team will assess your needs and assign a project lead based on your specific goals and objectives. Our leadership team will review and sign off on project deliverables to ensure the highest quality standards are met.

Cardiac Care

Pulmonary Care

Surgical Care

Bariatric Care

Patient Handling & Durable Medical Equipment

Wound Care

Critical Care

Example Areas of Experience & Knowledge

Services


Our team can help support, manage or implement your marketing initiatives

•Marketing Expertise to Support, Manage or Implement Your Marketing Initiatives

• Integrated Marketing Communication Programs (IMCP) to Drive Revenue

•Actionable Data to Make Informed Business Decisions

•High Level Strategies for Long-Term Sustainability

Strategic Marketing Planning

Market Research

Product & Clinical

Marketing

Marketing Communication

Strategic Marketing Plan

Market Assessment

Target Customer Analysis

Competitive Landscape

Distribution Channel Analysis

Marketing Mix (4 P’s)

Review & Revise

• Strategic Marketing Plan – Viewed as a roadmap of

where the company is going – Describes the business

environment – Describes problems, threats

and opportunities in the market place

– A key component of your business plan to drive success



High Level Strategies for Long-Term Sustainability

Back to Services

Review

Customer

Social Media

Email Marketing

Press Releases

Video

Website Brochures & Sales

Collateral

Direct Mail

Multi-Media

Journal Advertising

Trade Shows &

Events

• Components of an IMCP – Website – Advertising

• Print ads • Digital ads • Email campaigns • Direct mail campaigns

– Marketing collateral • Brochures • Case studies • White papers

– Corporate & product videos – Trade shows & events – Social media

Marketing Communications


Integrated Marketing Communication Programs to Drive Revenue

Back to Services

Review

Customer & Marketplace

Key Opinion Leader Groups Advisory

Boards

User Groups

Brand Awareness

Market Feasibility

Segmentation Customer Loyalty &

Satisfaction

Lost Customer

Studies

Secondary & Desktop Research

Pricing Studies

Brainstorming & Idea

Generation

Product Concept Testing

Market Research


Actionable Data to Guide Informed Business Decisions

Back to Services

Review

• Assist clients in establishing research and strategic marketing objectives

• Design research to meet all client objectives: qualitative, quantitative, or hybrid method

• Moderate focus groups and conduct in-depth interviews.

• Consult with clients to deploy information

Product Marketing


Marketing Expertise to Support, Manage or Implement Your Marketing Initiatives

Cur

rent

Bra

nds

or

New

Pro

duct

s

Existing/potential competitive & target market assessments

Product packaging, pricing and positioning

Product life cycle assessment

Product rationalization

Product and brand management

Product launch strategies, preparation and implementation

Sales and customer sales tool & promotional kits

Back to Services

Review

Clinical Marketing


Our Clinical Marketing Team can Support, Manage or Implement Your Clinical Marketing Initiatives

Back to Services

Review

•Key Opinion Leader Mapping •Speaker Program Development •Healthcare Societies & Organization Management

KOL Management

•Clinical value proposition assessment •Clinical marketing claims and clinical messaging identification •Clinical claims implementation support

Clinical Claims

•Clinical marketing program strategy •Clinical protocols, tools, educational materials and clinical training program

implementation •Internal clinical education and training

Program Creation & Execution

•Update outdated competitive assessments •Support product launch plans -creation/logistics •Plan sales & marketing training sessions •Complete desk top research - competitive claims, phrases, literature searches •Implement in-depth topic search •Create or update CEs, Clinical Programs, claims and collateral

•Create brochure layout & content •Design & execute Email campaign •Design & execute direct mail campaign •Implement product launch communications •Create In-service videos •Manage product photo shoot(s)

•Moderate focus groups •Conduct in-depth interviews •Develop patient case studies •Author survey questions •Conduct online polls of sales reps or other employees •Analyze data •Write reports •Conduct desktop research/identify data sources

•Define target customer base •Segment market •Analyze competitive landscape •Complete corporate SWOT analysis


Market Research

Product & Clinical

Marketing


In Review . . . Examples of Potential Immediate Needs/Tasks


We are committed to providing custom, ‘hands-on’ marketing support not well addressed by larger firms

One-on-one customized services

Quick, results-oriented support team

Quality work at reasonable rates

Scalable services to any size project … no job is too small

Why select … The Medical Marketing Boutique:


Questions


Next Steps:


How can our Marketing team help support, manage or implement your marketing initiatives?


High Level Strategies for Long-Term Sustainability

Market Research

Actionable Data to Make Informed

Business Decisions

Product & Clinical Marketing

Marketing Expertise to Support, Manage or Implement Your

Marketing Initiatives


Integrated Communication

Programs to Drive Revenue

Working with MMB

The Medical Marketing Boutique

Thank you for your time!

client presentation v4

Documents