client proposal for ict digital video

Ben Turner Task 1-Client Proposal for ICT Digital Video 12/9/12

For my digital video project I have decided to do short video piece on promoting the ICT

Suite department for the CAMSFC (Cheadle and Marple Sixth Form College) where it will

summarise what is happening within this area and how the staff maintain very good

learning standards as well etcetera.

The main intention behind the digital video is to promote the Creative-Media BTEC National

Diploma Double Award Level 3 course where I will be describing and explaining in detail

what is involved with this course subject area and my own experience from doing the course

so far.

Promotional videos are used to advertise something that is either being sold or supported

by a representative of any kind of business whether it would be a learning environment or a

shopping centre etcetera.

They can be used for publication on the WWW (Worldwide Web), user generated content

where other people get to comment on the video, viral marketing is where the video gets

exposed to a wider range of people and DVD or CD can be used for broadcasting to

members of the public that is relevant towards the target audience.

Here are a few examples of how the CAMSFC (Cheadle and Marple Sixth Form College)

promote and sell their learning environment:

Cheadle & Marple Sixth Form College - YouTube

http://www.youtube.com/watch?v=NzWOj3RyIBY


The main purpose of the college is to ensure that support is accessible to students who need

it, to provide a wide range of diverse course subjects within any area you can think of

whether it would be ICT, English or Maths etcetera where students get a chance to amplify

their course programme with enrichment in order to enhance their own reputation’s as

individual students. It also provides a lifetime opportunity for students who are considering

university as well.

Cheadle & Marple New DVD - YouTube

It obviously states its own slogan which is “Working with you to succeed” where both

campuses provide a more relaxed atmosphere where you get to establish working

relationships with friends and teachers. You get to manage your own timescales in order to

complete all of the assignments that are provided by the teachers where this means taking

more responsibility for your own learning. The college never judges people on any grounds

whether is religion or sexuality etcetera and the environment is user friendly towards

anyone who is involved within the college. In addition to this, it also explains that all lessons

are never the same because you are doing many different things in each lesson such as,

speaker notes and writing etcetera.

http://www.youtube.com/watch?v=XsGNEET1B10


Cheadle & Marple - 5 reasons to go - YouTube

As reiterated from the 1st video it offers a wide variety of course subjects whether that

would be from AS to A levels, vocational and options provided for all abilities. As a whole

the college is a relaxed, adult learning environment which offers mutual respect to

everyone. They also utilise the time to support your own individual learning needs in order

to helps students into succeeding within their course subjects. In addition, they also have

teachers who have a mixture of academic and industrial experience in which they can

clearly identify how to prepare you for your future. Furthermore, all of the success all comes

down to the performance of representatives within both campuses of Cheadle and Marple

Sixth Form College and the students themselves in order to achieve the best qualifications

as possible so that they can have better career prospects.

http://www.youtube.com/watch?v=AbhdjaQ8IEY


Stockport College Music Video 2009 - YouTube

The overall aim for the Stockport College is to enable students to open and expand their

minds on their own learning and career prospects where the college was given full approval

from the legendary singer CandiStaton to put together a back tracking video in order to

display their own talent.

Stockport College Apprentices – Plumbing and Electrotechnical Students

- YouTube

http://www.youtube.com/watch?v=QtNbFrdtIls

http://www.youtube.com/watch?v=QtNbFrdtIls

http://www.youtube.com/watch?v=WpnJRdiFzxc

http://www.youtube.com/watch?v=WpnJRdiFzxc


This video particularly looks into two prospective members within the Plumbing and

Electrotechnical subject areas where it describes and explains how they initially got into

doing these courses at Stockport College and how much experience has been gained from

studying these subjects as well.

Viral Marketing:Is a method that is particularly suited and the internet due to its

instantaneous nature which encourages people to pass on the message to colleagues,

friends or family as they would notice it to be relevant.

There are two types of viral marketing. The first one is the initial classic sort where the self-

amplifying cycle occurs due to the marketing of the product. For instance, Hotmail or

YouTube are the kind of online messaging applications that are used in order to expand on

the target audience for a certain media product meaning that more people use it the more

reputable a media product becomes as a result. The second once has seen a development

over the last few years and which is a marketing campaign that is exposed but not related

towards the media product itself.

Shepard Fairey’s poster of Barack Obama was everywhere because people chose to spread

it. It is viral marketing because it made an argument as a visual one for a candidate.

The main advantages of viral marketing are that socialising and networking has become

more adjacent towards people which means relatives and friends are able to simple gain

access to each other on the net. It is cost free for any promotional business transactions.

The timescale of the viral marketing and the resources are available. In this section for

marketing once a person contacts their friends or relative it develops a wider target

audience or interested consumers of a media product, so therefore it will produce more

revenue from the advertisement.

The main disadvantages of viral marketing are that you can be associated with groups or

people who you don’t know where the success of the viral marketing depends on the

transfers of messages from person. You may receive spam threats if the viral marketing

campaign is set out wrongly this can lead to significant spam issues. Being derived from

making only financial-based offers. The value of the brand can also suffer do to this

happening as well.

WWW (Worldwide Web): Is a global-based network which is well-known as the `internet`

where it comprises of webpages that can be accessible to the users via web browser. The

internet represents the network of networks where all the information is situated. The kind

of features within the internet include Telnet for Windows, FTP (File Transfer Protocol),

Internet Gaming, IRC (Internet Relay Chat) and email is all part of the internet but does not

represent the Worldwide Web.


The HTTP (Hyper-Text Transfer Protocol) is a technique that is used to transfer webpages

onto your computer. So if you consider hyper-text as a word or a phrase this means that it

contains a link that can be accessed to another website. All of the webpages are written in

HTML (Hyper-Text Mark-Up Language) which is part of the HTTP.

The main advantages of the Worldwide Web are that almost everything can be accessed by

anyone who is using the internet. It enables businesses to integrate their own website as

part of the overall business strategy. Prospective companies are more likely to sustain their

presence as an online business. You can also build a foundation of friends and have a good

rapport with them as well. In addition to this, there is also beneficiary of having all

communications being obtained via emails where you can immediately type out the email,

send it and it will usually appear within the users email inbox.

The main disadvantages of the Worldwide Web are whilst accessing some sites you may see

pop-ups which can be very distracting towards the user and they may not want to revisit the

website. Not all of the information on the internet is factual. Certain websites contain error

messages that states that the website no longer exists. The download speeds may be at a

snail’s pace meaning that it is extremely slow. Furthermore, people can misuse the term

social networking in order to write random comments that might offend other people.

DVD (Digital Versatile Disc): Where it can also stand for `Digital Video Disc` but due to

various ways of using a DVD the word versatile would be best suited for this terminology.

It looks like a CD (Compact Disc)which has high-capacity optical disc but can obtain much

more information. While a CD can store from 650 to 700 MB (Megabytes), a single-layer,

single-sided DVD can store up to 4.7 GB (Gigabytes) of information whether its music,

images or videos etc. This means that a massive computer application or full-length movies

to be obtained on a single DVD disc.

The more amplified DVD formats are even more fascinating. There is a two-layer standard

disc that doubles the capacity of the whole DVD to 8.5 GB. These discs can also be double-

sided in which ramp up to a maximum storage disc space of 17 GB which means that this

type of DVD is able to hold up to 26 times more data than a CD can hold! So in order to read

the DVDs within your computer you need to have a DVD-ROM (Digital Versatile Disc-Read

Only Memory) disc drive.

Fortunately enough, DVD players can also read CDs. So in order to play DVD movies on your

computer you will need to have a graphics card with a DVD-Decoder in which most

computers will now have. In relation towards my “ICT Digital Video Project for Creative

Media” I will be


The main advantages of a DVD are that it maintains high quality within the motion picture

which means unlike the VHS (Video Home System) as related to a video cassette it is able to

run the movie without any jumps or pauses within the film. A DVD can hold up to 4.5 GB in

comparison to a CD that holds up to 700 MB meaning that it becomes more expansionable

in terms of adding files to the DVD which results into less money to be consumed for the

DVD products.

The main disadvantages of a DVD are that with a DVD+R platform you cannot record or

overwrite the data that already exists on the DVD. Some discs have more amplified disc

space of up to 17 GB’s, so therefore a standard recordable DVD would not be suitable for

that kind of scale of disc memory for any multimedia features that are involved within the

disc. Furthermore, if you were obtaining data for a kind of project that continues to change

on a regular basis then the best resource to use is a removable flash drive which recognised

as the USB (Universal Serial Bus) in which this can be used to carry around at anytime

whether you are operating with it within a working environment or at home.

A presentation is to do with the practice of viewing or explaining the content of a topic that

is related towards the target audience or a learner. Presentations can vary within many

different forms such as, sales, informational and motivational presentations. In addition to

this, you may undertake the following for a presentation:

First Encounters

Interviews

Briefings

Status Reports

Image-Building

Training Sessions

Even though some may perceive presentations in a business meeting context, that are more

often than not occasions when this has turned out not to be the case. For instance, a Non-

Profit organisation is presenting the need for capital fund-raising campaign in order to

benefit the victims of a recent tragedy; a school district manager presents a program to

parents about the introduction of foreign-language instruction in the elementary schools; an

artist that is demonstrating decorative painting techniques to a group of interior designers;a

horticulturist shows garden club members or homeowners how they might use native plants

in the suburban landscape; a police officer addresses a neighborhood association about

initiating a safety program.

Presentations can also be categorized as vocational and avocational. In addition, they are

expository or persuasive. And they can be impromptu, extemporaneous, written, or

memorized. When looking at presentations in the broadest terms, it's more important to

focus on their purpose. There are three basic purposes for giving oral presentations:


1. To inform 2. To persuade 3. To build good will

The main advantages of a presentation are that it can become more versatile where a

PowerPoint presentation can be put into either an individual or a group of people or indeed

with being a large gathering of people within conferences etc.

You can distribute copies of your presentation towards the people that you are presenting it

to which means that do not need to memorise what you say.

Displaying a professional approach is a key factor towards making a good or very good

presentation.

You do not necessarily need to memorise the points that you are putting across. The bullet

points within the slides act as like a guide to support every point that is made within the

presentation.

A good presentation contains an Agenda, the main slides and a summary slide - then end.

This ensures you cover the key points.

Presentation can contain photos or indeed video or sound files to illustrate the points made.

This can make the presentation more interesting for the viewers.

The main disadvantages of a presentation are that presenting subjects that are personal

where this could be deemed as `impersonal`if you were presenting it towards a single

person.

The downfalls that might be encountered when preparing a PowerPoint presentation

include the lack of necessary skills needed. Although most people do not find the

PowerPoint program difficult to use, it still requires a certain set of skills to effectively create

a successful presentation. Individuals with little or no computer experience may find it

difficult to use.


Compression is to do with files being reduced to a smaller size where for instance, a ZIP file

is a file that has been reduced to enable it to be sent quicker or to take up less memory

space. To download and expand the file again you would need to use a software application

called `WinZip` that can be used.

The main advantages of compression are that you can attach several files towards your

emails in order to help out the situation. As a result, of file compression it frees up more

disk space on your hard drive.

The main disadvantages of compression are that if the computer speeds are poor it would

be more time-consuming to reduce the file sizes within your PC. Also if you compress the file

too much the quality will be detracted from the content of the files.

Digital file formats because of all the different manufacturing companies there are many

different digital file formats most are compatible with different playing systems but

sometimes you need to use conversion software. Different file formats will have been

compressed to a lesser or greater extent. So larger files have better quality but take longer

to send and take up more memory space and smaller files have less quality and less space.

Common digital file formats include:

.avi (Microsoft Universal based format)

.flv (Flash video by Adobe) This is an extremely common format of a small size so

its easier to send and store and is compatible for most players.

Dv (Digital Video) which is a large file that is mostly used in the editing process of

film making because it compresses each individual frame to make it easier to make

cuts.

.wmv (Windows Media Audio Video File) This is a very common Microsoft based

file compatible with nearly all PC’s.

MSWMM (Microsoft Windows Movie Maker) which are very large files not usually

used for sharing so would need to be converted to files such as, Flash or AVI.

The main advantages of digital file formats are that if modified efficiently the file will be

reduced significantly in terms of size, therefore it will become more easier to upload them

to the web. Sifting out file extension is relatively simple where you just type in the dot and

then the file extension so that it displays all of the files related to a particular format.

The main disadvantages of digital file formats are that if you do not effectively reduce the

file size it will become much bigger meaning that it will eat into more of the timescale for

uploading the file content to the web. If the file format corrupts and you do not have a copy

of that file you will not be able to retrieve it.


Streaming methods can involve many different ways of protecting and showing digital

videos towards the public. For instance, movie studios are trying everything that they can to

control the distribution of digital videos by protecting their revenue through digital rights

management and in more extreme cases it may also need litigation which means that you

have to go to court where the magistrates will determine the verdict of the validity of the

digital video. Videos can also be streams live online such as the freefootballtv.com website

enables registered members to watch any game related to their favourite football club.

Another example of live streaming can be formed as a well-known online videoplayer for

example, the YouTube website shows the process of uploading and buffering where it have

a mini dotted circle as displayed within the centre of the video player screen the Cristiano

Ronaldo - Tested To The Limitvideo so that it can be viewed by the users of the site.

The main advantage of streaming methods isthat if the computer speeds are high this

means that video files tend to uploaded more swiftly and quickly so that users can gain

instant access to the video.

The main disadvantage of streaming methods is that if the computer speeds are not fast

enough you have to wait around for the whole of the file to be downloaded meaning that it

will be very off putting for the users of the video.

http://www.free-football.tv/


Data Transfer Rate is where files containing information can be transferred between

computer related devices in which this can be sometimes referred to as Throughput. It can

be more often than not be expressed in kilobits or megabits per second. It may also be

expressed as kilobytes or megabytes or KB/sec and KB/sec. Bits are often abbreviated in

lower cases whereas Bytes make use of the upper case of letters. Here are the list of the

kind of data transfer rates below:

1,024 bits = 1 kilobit (Kb)

8 kb = 1 kilobyte (KB)

128 KB = 1 megabit (Mb)

8 mb = 1 megabyte (MB)

1,024 KB = 1 megabyte (MB)

128 MB = 1 gigabit (Gb)

8 gb = 1 gigabyte (GB)

1,024 MB = 1 gigabyte (GB)

The main advantage of Data Transfer Rate is that computers with amplified file transfer

rates and the internet transfer rates are able to instantly distribute files very quickly over

the internet.

The main disadvantage of Data Transfer Rate is that when computers freeze up the process

of distributing the file rates become slower.


File Size can be known as the amount of data that is obtained within the file itself. It can also

be related to how much content is included within a single file for instance, a word

document such as, the analysis of the GAME website is about 6.6 MB due to a combination

text and images being integrated within the document.

The main advantages of file size are that it can be significantly reduced when converted to a

different format. You can easily attach file that are to about 10 MB’s or maybe more when

added files to an email that is been sent to someone else.

The main disadvantages of file size are that some web software applications do not allow

being file sizes to be sent over the internet for example, Hotmail may only allow up to a

maximum of 25 MB’s worth to be sent across towards other recipients.


Media Players are the ones that enables the functionality of digital videos and audio content

where it can include the following:

Flash Player (Is distributed by Macromedia where this is an important piece of

media software kit in order to run any .swf files within a web browser. The name

player defines it already as it plays back the files that have been produced by the

authoring application such as, Adobe Flash Professional CS4 which has recently

been upgraded to CS5. Initially the flash player was used to show 2-dimensional

vector animations but has become well-known for creating rich internet

applications, streaming audio and video)

QuickTime (QuickTime is developed by Apple Inc. where it can be played through many different formats such as, MP3, MPEG and MPEG-4 etc. It can also involve the compatibility of the kind of media types for instance, digital video, media clips, animation, text and music are among the few types of media that is used within this kind of player. It is also available for Mac and Windows operating systems)


Windows Media Player (Is a type of media player software for Windows that is

taken from Microsoft that plays a variety of audio, video and streaming formats

including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the

Windows Media Rights Manager was added for securing copyrighted content)

The main advantage of the media players are that with recent technological developments

for instance, a smartphone device will enable to attract more consumers mainly all the time

with the features involved within the smartphone.

The main disadvantage of media players is that certain players do not have efficient

buffering in other words the computer may not have enough speeds to upload the video.


Digital Rights Management is commonly well-known as, DRM is a system that allows

protection to the utilised for certain media products. DRM systems are normally found

within music files and can be used to limit the number of times a file is distributed from one

media player to another or to confine a period of time in which a file can be played back.

DRM is usually located on the video media. A wide range of different DRM systems exist

today, including Apple's FairPlay and Microsoft's Windows Media DRM 10. It can also

involve the use of DVD within different regions within the globe where you have to follow

certain protocols in order to make the DVD operational within a particular region.

The main advantages of Digital Rights Management are that you have authority over how

you control and edit your own media content without have any other parties involved. You

can identify any accidental or malicious disclosures without it effecting the productivity or

collaboration of your work.

The main disadvantages of Digital Rights Management arethat you consumers of a media

product are very restricted to what content can and cannot be viewed. Having software that

no longer works due to the expiration date of the licenses within media products.

client proposal for ict digital video

Documents