INTERNAL CLIENT PROJECT

Hollie FergusonN0333108

ATRG• Advanced Textiles Research.• Full integration of electronics into textiles.

Today's electronic textiles are usually made by stitching components onto existing garments. ATRG are currently integrating electronics into the core of yarns to produce robust, fully flexible, machine-washable clothing.

• www.ntuadvancedtextiles.wordpress.com• http://www.facebook.com/ntuadvancedtextiles• @advancedtextile

Assignment Brief 2 – Where We Are.

• I need to create a website for an audience to expose them to ‘ATRG’ and begin to have an understanding of what the group do.

• Audience must have:• a sense of the facilities on offer.• strong sense of the expertise, staff and student produced

as a result of this ATRG facility. • be left with the lasting impression of the ATRG and it’s

Facebook, Twitter and website details.• be in a strong position to remember the tag line I have

created for the group.

Concept• I need to create a contemporary, classy, stylish website

that highlights a unique blend of expertise and facilities. The website should showcase the uniqueness of the ATRG and its resources. Need to leave a lasting impression of creativity, innovative research and innovative design that should become synonymous with the ATRG brand.

• The website should captivate the viewer through the use of powerful, distinctive storytelling.

• I should also create a tagline for the ATRG.

Proposal• I am going to brand the website and the general

messages around science and the modern world, mainly because I feel ATRG are an electronic advanced group so the theme will work well for who they are, and crucially appeal to the target audience.

• I need to create something that shows I understand what ATRG is and the products they produce. Through the theme of science, shown with colours, images and text I can engage the audience, creating curiosity but at the same time creating user awareness. The interactive experience and the scientific modern edge will lead to users having a lasting positive impression of ATRG.

Audience• Who will the site be aimed for?• The audience is fairly varied in terms of its experience and

needs from the ATRG website, hence I am taking a high level broad brush approach providing information to all, with individual needs catered for through the contact us facilities.

• I decided to broaden the audience so could still do sports, medicine, retail which covers industry, and also media, research students/researchers who are interested in the group and want to join as a career and crucially prospective investors.

• The site needs to be informative of the group but in a contemporary and classy style.

• Does it need to be made responsive if the audience is very specific?

Design Ideas• After much research into ATRG and reading into each

brief and deciding upon brief 2, I have some ideas of what I want to create from my website.

• I need to make my site classy, stylish and contemporary, with the idea of science and textiles, I am going to create my theme of the site based on science and the modern world. Retail, medicine, military, sports, architecture, aerospace and personal electronics are potential applications for the technology.

• To help me with ideas for this, for example colours I may use, images and ideas I have created a mood board.

Mood board

• Theses images interpret what the site I am creating is about and the basic idea that ATRG are integrating electronics into products.

Colour Ideas• Colour ideas from

adobe kuler.• Searched for themes

of textiles, electronics and science.

• For me the 4th and 6th will work well with the theme and I will concentrate on these colours for my site.

• “The current logo represents our core technology where an integrated-circuit chip (yellow) is embedded within the fibres of a yarn (light blue).”

• This logo does nothing for ATRG. There is nothing to show who they are and to sell themselves. They need re branding, starting with a new logo and we have been told to create a tag line so I am looking at potentially incorporating this in with the logo.

Logo

Tag Line (Potential)

• ATRG clothes for tomorrow• ATRG creating the clothes for tomorrow • ATRG electronic clothes for the electrical world• ATRG advanced clothing advanced you

• These are all very cringe and I think making the site creative will give ATRG more of an identity than a tagline.

Wireframes – Home Page• I have decided on the

scrolling as I think it gives a modern touch and creative ideas such as needles and threads could perhaps be used with the design.

Pages & Links• I have 5 scrolling

pages for the website, each page being a point of what the viewer should be able to know when finished on the site.

• Undecided at this stage whether to link each page to social network links as it may draw the user away from the actual site.

Management Plan

• Plan to be finished by end November to be able to check and validate the coding and improve upon for final deadline.

• Sticking to the timeline within the chart will allow me to finish other projects in good time.