climate phrase book

7/29/2019 Climate Phrase Book

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cuttingthrough

the climateclutter

Climate

MessagingGuide:


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As climate campaigners

we face a common

challenge: how to utiliseour unique influence and

work together to promote

strong climate action in

Australia and around the

world. This challenge is

especially hard for those

of us who work in our

communities without the

infrastructure and moneyof larger environmental

organisations.

This phrasebook has

been put together by a

group of environmental,research and progressive

organisations with

an interest in sharing

research-based

messages on climate

change with activists

around Australia.

Guided by the findings of

recent polling and focus

group research and ourevolving cultural, social,

political and economic

landscapes, we can

see that Australians

increasingly view climate

change in connection to

pollution, health, jobs and

the economyissues that

are relevant to everydaylife and values and issues

that are also intricately

connected to the health of

our environment.

INTRODUCTION


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Australians are concerned

that pollution is damaging

our health, natural assets(like the Great Barrier

Reef) and making climate

change worse. Most

people believe pollution is

is making climate change

worse and 77 per cent

of people believe we

should give the planet the

benefit of the doubt andact on the best scientific

information we have.

The problem (our pollution

dependent economy)

and the solution (a cleanenergy economy) are

linked. People understand

the link between the

benefits and opportunities

from action to reduce

pollution and the cost of

inaction (poorer health,

degraded environment,

less economiccompetitiveness for

Australia, etc.)

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a believable benefit of

action on climate change.

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needs to be reduced.

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per cent are extremely

concerned or very

concerned about it).

THE SOLUTION TO CLIMATECHANGE IS EMBEDDED WITHIN

THE PROBLEM: POLLUTION


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Pollution is in our air,

rivers, oceans and the

food chain. Its happening

because our economy is

too dependent on energy

sources that cause

pollution.

To stop the rise of

pollution, we need a a

limit and price tag onpollution. That means

rewarding Australian

businesses that clean up

their act, and charging

the ones that do not.

Right now were letting

our most innovative,

cleanest businesses

go overseas, while

supporting those who are

polluting and threatening

our childrens health, the

Great Barrier Reef, and

our safety. We need to

make the switch to a low

pollution economy and

take advantage of all the

opportunities that follow.

The next Government

shall commit to turning

around our rising pollution

levels within 3 years.

Charging business who

dont clean up their act

will create jobs in wind,

solar, and tidal energy -

so that clean industries

get bigger, and clean

energy gets cheaper.

KEY CLIMATE MESSAGE:CUT POLLUTION - MAKECLEAN ENERGY CHEAPER


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02/",%-

A pollution dependent economynotsafe for childrens health, Great Barrier

Reef and other national assets.

The terms pollution and dependency

resonate as unequivocally bad, and

people recognise these as problems and

are concerned.

3/,54)/.Cutting pollution and making clean energycheaper.

"%.%&)43A clean energy economyless

pollution, more jobs, healthy children,

helping to tackle the climate climate crisis.

People can identify many positive

benefits in the solution, as well as a call

for action. A clean energy economy

requires business and government to

act and take responsibility.

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The next Government must commit tolimit and reduce our rising pollution levels

within 3 years. To clean up our act we

need to reward Australian businesses who

take responsibility for their pollution and

clean up their act, and charge those who

dont.

Three year targets are more urgent and

understandable than 2020 and 2050targets. People understand that carrots

and sticks are needed to change business

behaviour, and are more receptive to the

idea of charging for pollution if that stick is

accompanied by a carrot as an incentive

to those that clean up their act. Offering

incentives can be separate from the issue

of polluter subsidies. Rather, it includes

things like investing in industries that inturn invest in solar, wind etc

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THE PROBLEMS, SOLUTION,ACTION, VALUESFRAMEWORK.


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more jobs in clean energy industries for

Australian working families, in fields from

research and technicians to trades.

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clean energy and cutting pollution would

have an either good or neutral effect on

jobs.

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old environment versus the economy

frame. It also conjures the idea of jobs in

areas such as reforestation.

JOBS


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pollution (vs make business pay, chargebusiness, etc.)

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RESPONSIBILITYPOLLUTION ANDCLIMATE CHANGE

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probably not or not at an acceptable

level today, ie. Not safe for our children

(92 per cent.)

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U>i]V>L]climate change. Though not as effective

and simple as just referring to pollution,

there will be times these combinations

are needed.

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CO emissions do not work as well

as pollution; they are scientific terms

which do not resonate well with people.


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energy sources that cause pollution.

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is too dependent on burning coal rather

than using clean energy sources.

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economy.

ECONOMY


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economy.

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that would make clean energy cheaper

quicker through large-scale development

of solar, geothermal, wind power, etc.

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a pollution dependent economy to one

based on smarter, cleaner, cheaperenergy.

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economy.

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charge on pollution.

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per cent support putting a price tag

on pollution so business has a better

incentive to change to clean energy,

and clean energy becomes the cheaper

choice.

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on pollution while protecting people whocant afford energy price increases.

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understood.

CLEAN ENERGYECONOMY

PRICE TAG ONPOLLUTION


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Australia to using cleaner sources of

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UniVi>iVi>energy cheaper quicker (through large

scale development of solar, geothermal,

wind power, etc.)

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political party putting controls on

pollution levels.

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now to control rising pollution.

72 per cent support a plan to reverse our

rising pollution in the next three years.U>>>>ì>i`>

pollution and climate change.

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naturally occurring elements that appear

in excess and upset natures balance

can become pollutants and harm the

environment and our health.

CLEAN ENERGYREDUCINGOR LIMITINGPOLLUTION


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energy like solar, geothermal and tidal

power.

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should be a regional leader in reducing

pollution and changing to cleaner,

smarter energy and 72 per cent agree

that we should take our fair share of

responsibility for reducing pollution

since Australia is wealthy and one of theworlds largest polluters per head.

INTERNATIONALRESPONSIBILITY

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Victorias greenhouse pollution.

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energy.

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energy addresses peoples concerns

about the future for the region and our

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doesnt.

HAZELWOODPOWERSTATION


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The research referenced in this guide was carried out by Auspoll and involved two seperate rounds, both

including a qualitative and quantitative phase. For the first qualitative component of the research Auspoll

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allowed a broad discussion of the issues and the core drivers behind public attitudes to climate change.

These respondents were sourced from a professional market and social research panel and the sample

was drawn to be representative of the Australian population in terms of age and gender.

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coal-fired power stations and the issues related to them.

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OTHER SUPPORTING MESSAGESU>>>>i]Vi>i]

cheaper energy.

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polluted environment in Australia.

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business has better incentive to change

to clean energy and clean energybecomes cheaper.

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quicker.

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can make clean energy bigger and

cheaper while creating jobs.

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rising pollution in the next three years.

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