cloud collaboration trends(3) strategy
DESCRIPTION
in the Blending of the software collaboration market with the social web, what are the recommended Service Provider strategiesTRANSCRIPT
Cloud Collaboration Strategies
Part II: what are the customer needs?
Part 1: the way the wind blows
PART III: Recommended Service Provider actions(to come out of the fog)
in a new but saturated market
is easy to be confussed..
use trusted channels
Diferenciate influence
Innovation ..but no too far
strategy really matters
Customer insight
technology, social and business changing
how does it fit together ?
OPEN
SOCIAL
PERSONAL
CLOUD
SEMANTIC
Simple
Diferenciate
Customer insight
Influence
Platform Trusted
obviously a cloud strategy
Telecom OPENPLATTFORM
Collaboration Customer needs
CONTEXT
CLOUD /SAASEconomics
model
NEXT WEBprinciples
Collaboration customer needs*
*see previous section
Network effects
Cloud Economics
The Long tail
Cloud EconomicsCloud Economics
Multi sided marketCloud Economics
SaaS management
other opctions?
SaaS Platforms
but as a comoditygive you accessibility
Traditional TELECOM partnerships
Integrador
TELCOVendor
PORTFOLIO
- control
TTMGlobal Reach
Trusted
Traditional TELECOM partnerships
Integrador
TELCOVendor
PORTFOLIO
- control
TTMGlobal Reach
With whom do people
collaborate?
Trusted
what do people collaborate
about?
people collaboration
needs?
BUT what about..
TELECOM 2.0 Open Plattform
PORTFOLIO
OPEN API
TELCO
CollaborationEcosystem
whom to ?
what about?What for?
Colaboracion
Global Reach
Trusted
Connected
PORTFOLIO
OPEN API
TELCO
CollaborationEcosystem
Con quien?
Que + ?Para que?
Colaboracion
InternalClientsMarket
Social Graph
Foros, links,analisisblogs,twitter,
slides, voto
TELECOM 2.0 Open Plattform
Global Reach
Trusted
Context
Personal
SocialConnected
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
PERSONAL Teams & Groups Communities
Wiki
conversationsexperiences
Idea distribution
connecting
Social Workspaces, videoCollaboration Web,social , wikis ,
Blogs, Communities,webcast slidesharing, polls, podcast
idea creation
creativity
Comunications,personal and social networking
skillsinterest
Collaboration ecosystem suite
knowledge sharing learning
branding
example, moving to the connected way
the Next Web principles*
*see previous section
And what would be the missing piece for a Personal, Contextual, Semantic solution
adviseopinion
conversations
referencesanswers
experiences
* more to be released shortly , stay linked? ¡
PERSONAL API *
digital activity
see Part II: What are the customer needs
see Part III :Recomended Service Providers Strategy
Part I: the way the wind blows
to know more
let´s keep in touchTo know more about the any of the topics or to request a personalized vendor strategy analisys,
Jorge AraluceSocial Cloud [email protected] @jaralucewww.utilidadesdered.com