collaboration in the cloud

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Collaboration in the Cloud

Satoshi Takano

Enterprise Collaboration


1 Cisco’s distinct approach to collaboration and the cloud


1

2 Collaboration Applications Architecture

Cisco’s distinct approach to collaboration and the cloud


1

2

3

Collaboration Applications Architecture

Cisco’s distinct approach to collaboration and the cloud

Future of the Workspace


1


do the

most important things


Interoperable,

Open Architecture


Secure

Inter-Company

Interoperable,

Open Architecture


Secure

Inter-Company

Pervasive Video

Interoperable,

Open Architecture


Secure

Inter-Company

Enterprise

Social Software Pervasive Video

Interoperable,

Open Architecture


Secure

Inter-Company Flexible

Consumption Models

Enterprise

Social Software Pervasive Video

Interoperable,

Open Architecture

Integrated Experience


Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network


Enable customers to build and operate private,

public or hybrid clouds


Tailored Solutions for Building Clouds


Rich Ecosystem of Integrated Solutions

Enable customers to deploy tested, best of

breed solutions





http://www.mysql.com/

http://www.qualcomm.com/


Enable cloud services

including people-centric

collaboration and other

applications

Rich Ecosystem of Integrated Solutions

Enable customers to deploy tested, best of

breed solutions





Innovative Cloud Services

http://www.mysql.com/

http://www.qualcomm.com/


PCs & Macs Android & iOS Tablets Smart Phones

Support user choice and experience while maintaining security


36% Use a smartphone

J.D. Power and Associates 2012


54% Use a smartphone

J.D. Power and Associates 2012


Balance personal productivity with enterprise-class control

Employee Collaboration Customer Collaboration


Any Time, Any Place

Poor experiences can result from incompatible systems and poor media handling

Across All Devices


Thin Clients Cloud-Based Applications

Challenge is to provide rich media and consistent user experience across hosting models


PC World Post-PC World

Client OS

Server Architecture

Applications

Devices


Unified Communications



Telepresence



Telepresence Collaboration

Applications




Applications

Customer Collaboration


CLOUD

ON PREMISE



Applications



CLOUD

ON PREMISE



Applications


Cisco Unified

Communications Manager


Network

MediaNet ready Core networking


Video

Network

TelePresence

Capture & Share



IP Communications

Video

Network

TelePresence

Capture & Share


IP Telephony


Video

Mobility

Web & Audio Conferencing

Desktop

On the Desk

PC Mac

Conference Rooms

Portable device

BlackBerry

Telephony / Voicemail

iPhone iPad

Instant Messaging & Presence

Android Symbian

Inside and Outside the firewall

Single click join meeting

Call-back to join meeting


Customer Operating System

Customer Infrastructure

Co-location

Single Tenant




Computer, Storage, and Network

Co-location Multi-tenancy

Disaster Recovery

Compute aaS

High Perf Computing

Dev Test QA Env

Virtual Desktop

VDI

Single Tenant

IaaS Private/ Public Offers






Disaster Recovery

Compute aaS

High Perf Computing

Video

Hosted & Managed Services

(Application Relevance)

Dev Test QA Env

Virtual Desktop

VDI

Collaboration

Single Tenant


TP Web Conf.

IM

Voice

Collab






Disaster Recovery

Compute aaS

High Perf Computing

Video



Application Relevance

Business Process Integration

(Business Relevance)

Dev Test QA Env

Virtual Desktop

VDI

Collaboration

On Demand Applications

Single Tenant


TP Web Conf.

IM

Voice

Collab

On-Demand






Disaster Recovery

Compute aaS

High Perf Computing

Video



Application Relevance

Business Process Integration

(Business Relevance)

Dev Test QA Env

Virtual Desktop

VDI

Collaboration

On Demand Applications

Single Tenant


TP Web Conf.

IM

Voice

Collab

On-Demand

Infrastructure

as a Service

Cloud

Collaboration

Services

Virtual Experience

Infrastructure

TelePresence

Exchange Service


2


Cisco Network Layer Tagging Security Policies

Network Services

Medianet


Off-Prem Data On-Prem Data


Network Services

Medianet

Web 2.0 Data Multiway Metadata

Video repository

Transactional System Data

Document Repository

HR Data

Data Aggregation Layer


Document Management


Web Services Layer


Network Services

Medianet

Transactional SOA App

Access RSS Video Wiki Blogs Forums

Calendar

Meetings IM Tagging Ciscopedia

Conferencing Email

Directory


Video repository


Document Repository

HR Data



Document Management


Web Services Layer

Data Access Policies Layer (entitlements, identity management, authentication)


Network Services

Medianet



Calendar


Conferencing Email

Directory


Video repository


Document Repository

HR Data



Document Management


Web Services Layer


Common Application Services Layer


Network Services

Medianet



Calendar


Conferencing Email

Directory

Tagging Search Grouping Notification Content Exposure Collaboration

Web Services API to transactional

system (CRM, ERP)


Video repository


Document Repository

HR Data



Document Management


Web Services Layer




Network Services

Medianet



Calendar


Conferencing Email

Directory



system (CRM, ERP)


Video repository


Document Repository

HR Data

Transformational /UI Layer (any device, anywhere, anytime)



Document Management


Web Services Layer



Collaboration Applications Layer Directory Communities Integrated Workforce Experience Portals


Network Services

Medianet



Calendar


Conferencing Email

Directory



system (CRM, ERP)


Video repository


Document Repository

HR Data




Document Management


Web Services Layer



Collaboration Applications Layer

Devices Layer

Mobility

TelePresence

IP Communications

Desktop

Directory Communities Integrated Workforce Experience Portals


Network Services

Medianet



Calendar


Conferencing Email

Directory



system (CRM, ERP)


Video repository


Document Repository

HR Data




Virtual Meetings

WebEx

Group Real-time

Rich, Real-Time Communications

Jabber

One-one; One-to-few Real-time

Social Collaboration

Quad

Many-to-many Real-time and asynchronous


WebEx Jabber Quad


All-in-One UC Application

Voice, video, voice messaging

Desktop sharing, conferencing

Presence and IM

Collaborate from Any Workspace

PC, Mac, tablet, smart phone

On-premises and cloud

Integration with Microsoft Office


• Simple, intuitive user experience

• Connects with voice

• Voice:

Soft phone or desk phone control

High-quality audio

Manage calls (transfer, hold)

• Video:

Rich experience: high definition, multiparty

Industry standard (H.264), interoperable

• Share desktop, initiate WebEx meetings


By the way…


By the way…

Instant Messaging and Presence is now

FREE


Cisco Presence Light-ups Cisco Click to IM/Call


SDK to Collaboration-Enable Web Applications

Easily add

collaboration

to web

applications

and business

processes

Voice Video

IM/Chat Presence

Voice mail

Web Conferencing

Extends

collaboration

to public and

private cloud

applications


• Jabber for Windows – HD video - Precision Video Engine (PVE)

• PVE delivers HD to more users, from more places

HD video on lower performance computers (dual core)

ClearPath technology – Better performance over unmanaged networks


Extend TelePresence and Unified Communications to the iPad

• Integrated Presence/IM and Voice/Video

• High-quality video experience

• Interoperate with all Cisco TelePresence endpoints

• Deployment flexibility with on-premises and on-demand


Scheduled Meeting

Desktop User Internal

Schedule Meeting

Send Invite

Join Meeting

Enable Video

Content Share

Record

Join Meeting

Desktop User External

Single-click to join

WebEx client auto-initiates

Enable Video

Join Audio via Jabber softphone

TelePresence

One-button join initiates WebEx and TP

video and audio


Control

Scheduling

API

H.264 XVGA Data

Audio

Conference

H.264 360p Video

SIP

SBC

SIP

MXE

Polycom

TPS/MCU/MSE

VCS

Control

Telepresence Content

Server to VCS (for

videoconference

recording)

VCS

Expressway H.323 video

endpoints

DMZ to Internet for external

videoconferencing

WebEx

Clients CTS-Manager

Scheduling

CTMS CUCM

Jabber /

CUCI

CTS

Polycom


Large Enterprise

UC on UCS HCS

Management

Hosted Private Network Pure Hosted Hybrid On Premises REMOTE MANAGED

Customer 4 Customer 5

UC on UCS UC on UCS

Customer 1 Customer 2 Customer 3

UC on UCS

PSTN

3G/4G Mobility

Network

VMWare ESXi Server

HCS Apps HCS Apps HCS Apps

HCS PARTNER CLOUD Hosted Private Cloud


Services Product

Voice & Video Unified Communications Manager, Unified IP Phones, Jabber

Voice Mail & Integrated Messaging

Unity Connection

Instant Messaging & Presence

Unified Presence, Jabber

Mobility Services Unified Mobility, Mobile Clients

IMS Integration

Meetings WebEx Meeting Center

Customer Collaboration Contact Center

Roadmap :: Cisco HCS is architected to support the complete Cisco Collaboration Solution including Cisco Quad and Cisco TelePresence

Unified Communication & Collaboration Applications


HCS Management System


• Fast UC Service creation and

delivery

• Integrated, automated multi-

customer service activation and

management

• User friendly self service and

centralized management portals

Service Fulfillment



• Unified view into service

performance and availability

• Proactive monitoring and

diagnostics

• Expedite troubleshooting and

resolution of issues

• Speed deployment and capacity

planning

Service Assurance

• Fast UC Service creation and

delivery

• Integrated, automated multi-

customer service activation and

management

• User friendly self service and

centralized management portals

Service Fulfillment

Monitor Diagnose Escalate /

Troubleshoot



• Customer and location based

management

• Customize and standardize feature

packages

• Determine numbering plans for

individual locations

• Add and change users and services

• View billing and usage reports

Customer Portal



• View and make changes to voice,

voicemail, mobility and presence

services

• Promote discovery of UC features

directly to the users

End User Portal

• Customer and location based

management

• Customize and standardize feature

packages

• Determine numbering plans for

individual locations

• Add and change users and services

• View billing and usage reports

Customer Portal



Industry-leading Cisco TelePresence multipurpose and personal endpoints


Cisco TelePresence Callway: a new subscription-based service from the Cisco Collaboration Cloud



Cisco TelePresence experience – now with an ROI for small and medium-sized businesses

Cisco TelePresence Callway: a new subscription-based service from the Cisco Collaboration Cloud



Cisco Telepresence Infrastructure • Endpoint Registration

• Call and Session control

• Video Conferencing units

• H.323 Gateways

• Management suites

Endpoints

Company Site

Infrastructure

Internet

Cisco

Collaboration

Cloud

Callway Subscriptions

• Business grade Hosted Telepresence

• Cisco owned & operated, live support

• Standards-based interoperability

• Secure, Reliable, Scalable

• Unlimited video calling

• Integrated data sharing

• Conferencing options

Cisco TelePresence Callway


1. Endpoints Choose Across

Cisco Endpoint

Portfolio

E20 EX60 /

EX90

C20

Quick Set

C40

Codec Profile 42” (C20, C40)

MX-200



Cisco Endpoint

Portfolio

2. Callway

Subscriptions Select Callway

Subscription

Plan

Standard Premium

E20 EX60 /

EX90

C20

Quick Set

C40


MX-200

MeetMe Jabber Video (Movi)



Cisco Endpoint

Portfolio

2. Callway

Subscriptions Select Callway

Subscription

Plan

Standard Premium

E20 EX60 /

EX90

C20

Quick Set

C40


MX-200

MeetMe Jabber Video (Movi)

3. Broadband

Internet Access

for Business SMB customer use their existing or select their own Broadband

Internet Service Provider


Cisco WebEx Leads the Market

47% Market Share

Source: Frost & Sullivan, 4Q’11

Cisco WebEx 47%

InterCall 6%

Adobe 5%

Others 16%

Microsoft 10%

Citrix 16%

Total: $357M


Existing Hub

Cisco Collaboration Cloud

New Hub

16 global collaboration hubs

20+ million attendees/month

6.2 million meetings/month

1.2 billion meeting minutes/month


3+

Million


#1 Business

App


Prepare

• Invite team

• Set agenda

• Post doc for review

• Respond to questions

• Outlook

Meet

• Share docs

• Talk, chat

• Watch demo

• Edit together

Follow up

• Send action items

• Watch recording

• Track progress

• Schedule next one


Prepare

• Invite team

• Set agenda


• IM to remind

Meet • Share docs

• Audio. Video, chat

• Watch demo

• Edit together

Follow up

• Send action items

• Watch recording

• Track progress

• Schedule next one


Prepare

• Invite team

• Set agenda


• IM to remind

Meet • Share docs

• Talk, chat

• Watch demo

• Edit together

Follow up • Take notes

• Watch recording

• Track progress

• Continue discussion



Single Identity, Administration and Open APIs

Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


Agenda

Invitee list

(Previous) Comments

Attach Documents & Files

Recording

• Meetings Notes, Action items

• All Content indexed for search (title, agenda, notes, files, invitee list)

*WBSXX (Train) meetings/sessions excluded



Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


• Share files before, during and after the meeting

• Attachments, Recordings

• Upload (up to 200MB, single/multiple files)

• Versioning

• Web Docs

• Comment, Move, Lock, Version History, Rename & Follow

*Recording private sharing available though the Meeting Space page



Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


• Corporate Directory

• Personal Directory: your buddies

• Imported Contacts

• Only active Centers show up

• Notice the branding!



Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


• Rich, engaging experience for new users (video tutorials)

• New in-product help to support self service, FAQs, additional customer links.

• What’s new



Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


• Schedule a meeting

Home

Meetings

Contacts

• Start an Instant Home

Meetings

Contacts

Jabber



Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


• HD Video via CSF

• Avatars – pictures from Chat are re-used



Cisco WebEx

WebEx

Mobile

LoB

Centers IM &

Presence Meeting

Spaces

WebEx

Meetings

Cisco Integrations


iPhone, iPad, Blackberry & Windows Mobile

Android Mobile Devices


3


Extend


End User

VXC 6215 Supports VOIP

and Video conferencing

Signalling

Signalling

Rich Media Enabled VXI Endpoint

Data Center

VM

VM VM VM

VM VM VM VM Connection

Broker

Desktop Virtualization S/W VMware/Citrix

Hypervisor VMware/Citrix

Desktop O/S

App App Data

Cisco Call

Manager

VXC 4000 Enables PC to

support VOIP with VXI

Media Flow outside of Display Protocol


Zero Clients Zero Clients Software

Appliance

Thin Client Enterprise Tablet

VXC 2100 Series

VXC 2200

Series

VXC 4000 VXC 6215 Cisco Cius

Shipping Shipping

Shipping Shipping

Shipping


• Cisco Validated Designs (CVDs):

Citrix XenDesktop

VMware View

• Growing partner ecosystem including:

NetApp, EMC, Intel, Wyse,

Samsung, AppSense, Microsoft, McAfee

LiquidwareLabs, Trend Micro, Atlantis, Unidesk


Virtualization-Aware Borderless Network

Virtualized Data Center Virtualized

Collaborative Workspace

MS Office

Desktop Virtualization Software

WAAS

Nexus

ACE

Hypervisor

Cisco Collaboration Applications

Virtual

Quad

Virtual Unified CM

Branch

ISR

WAAS

VDS

Access Switching w/PoE

SiSi

MOBILE CLIENT

Cisco Cius

ZERO CLIENT

Cisco VXC 2100 & 2200

SOFTWARE APPLIANCE*

Cisco VXC 4000

THIN CLIENT*

Cisco VXC 6215


Design your collaboration experience to be mobile, visual, and virtual



Cisco call control is the glue to collaboration from user experience to simplifying provisioning, operations & management – cloud or on-prem




Seamless integration and interoperability of video, telephony, web collaboration, & presence in a single client for any, and all devices




Seamless integration and interoperability of video, telephony, web collaboration, & presence in a single client for any, and all devices

A Cisco architectural approach greatly extends existing video and network ROI


Thank you.

collaboration in the cloud

Technology