cloud computing for the enterprise and ... computing...cloud computing for the enterprise and global...

CLOUD COMPUTING FOR

THE ENTERPRISE AND

GLOBAL COMPANIES Steve Midgley – Head of AWS EMEA

- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014

AWS Introduction Why are enterprises choosing AWS? What are enterprises using AWS for? How are enterprise getting started with AWS?


AWS provides broad and deep services to support any cloud workload

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

Database Storage Compute


~40 services spanning compute, storage, database and

application management


AWS Pace of Innovation

New Service Announcements & Updates

2012 2011 2010 2009

82

61 48

24

2008

159

280

2013


AWS Global Infrastructure

10 Regions

25 Availability Zones

51 Edge Locations


Trusted by Enterprises Around the World


Used by Government Agencies & Educational Institutions Worldwide


Thriving Partner Ecosystem

Consulting Partners Marketplace

25 categories

1600 product listings

Technology Partners


Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part

of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor,

product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's

research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a

particular purpose.

“AWS is the overwhelming market share

leader, with more than five times

the compute capacity in use than

the aggregate total of the other fourteen

providers.”


mailto:[email protected]?subject=Gartner Magic Quadrant for Public Cloud Infrastructure as a Service

mailto:[email protected]

AWS Introduction

Why are enterprises choosing AWS? What are enterprises using AWS for? How are enterprise getting started with AWS?


Architected for Enterprise Security Requirements

Certifications and accreditations for workloads that matter

AWS CloudTrail - AWS API call logging for governance & compliance

Stores data in S3, or archive to Glacier

Log and review user activity


Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows

Source: IDC Whitepaper, sponsored by

Amazon, “The Business Value of Amazon

Web Services Accelerates Over Time.”

July 2012

1

“Average of 400 servers

replaced per customer”

Replace up-front capital expense with low

variable cost

2

40 Price

Reductions

Economies of scale allow us to continually lower

costs

3

Pricing model choice to support variable & stable workloads

4

Save more money as you grow bigger

On-demand

Reserved

Spot

Tiered Pricing

Volume Discounts

Custom Pricing


Increased agility has become the #1 reason businesses use the AWS cloud


Enterprises Can’t Afford to be Slow

Add New Dev Environment

Add New Prod Environment

Add New Environment in Japan

Add 1,000 Servers

Remove 1,000 Servers

Deploy 1 PB Data Warehouse

Shut down 1 PB Data Warehouse

AWS:

Infrastructure in Minutes Old World:

Infrastructure in Weeks

Everything changes with this kind of agility


A culture of Innovation: Experiment Often & Fail without Risk

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions

Nearly $0


40 PRICE

REDUCTIONS

SINCE 2006

More AWS Usage

More Infrastructure

Economies of Scale

Lower Infrastructure

Costs

Reduced Prices

More Customers


Many Enterprises Worry That These are the Only Two Choices

Build a

“Private”

Cloud

Rip everything out

and move to

AWS

#1 #2


The Good News is that Cloud isn’t an ‘All or Nothing’ Choice

Corporate

Data Centers

On-Premises Resources

Cloud Resources

Integration


Active Directory

Network Configuration

Encryption

Backup Appliances

Your On-Premises

Apps Corporate

Data Centers

Users & Access Rules (IAM)

Your Private Network (VPC)

Encryption (S3, RDS, HSM)

Backups (Storage Gateway)

Your Cloud Apps

AWS Direct Connect

Integrating AWS with your existing On-Premises Infrastructure


Tools to help customers manage resources across environments

Single Pane of Glass

Management Tool Partners


http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=images&cd=&cad=rja&ved=0CAQQjRw&url=http://www.evergreensys.com/technologies/bmc/&ei=0OwBU4CXJYiihgf544CoBg&usg=AFQjCNGIUjS6fW2W_WouGbauVXpO2zKGeg&sig2=_EwBykjYFiy1VsAxSdYkqA&bvm=bv.61535280,d.ZG4

AWS Introduction Why are enterprises choosing AWS?

What are enterprises using AWS for? How are enterprise getting started with AWS?


Enterprises use cases on AWS

Development and Test Enterprise Applications

Big Data and High Performance Computing (HPC) Storage, Backup, and Archival

Disaster Recovery Web. Mobile, and Social Apps

Virtual Desktops Data Center Migrations


Enterprise Applications

• Amazon RDS for Oracle provides managed Oracle database deployments

• Oracle Applications are fully supported on AWS

• Oracle licenses owned by customers are fully portable to AWS

• AWS is an SAP-certified Global Cloud Services Partner and Global Technology Partner

• Most SAP products are now certified for production deployment on AWS

• Full, licensed Windows Server OS on AWS

• Easily install services that you know - AD, SCOM, SQL, Exchange, SharePoint

• Use your existing MS licenses on AWS using BYOL

Big Data

Import Export

Glacier

S3 EC2

Redshift DynamoDB

EMR

Data Pipeline

S3 Direct Connect

COLLECT STORE ANALYZE SHARE A

WS

BIG

DA

TA

PO

RTF

OLI

O

Amazon Kinesis - Fully-managed service for real time

processing of streaming data, at any scale


AWS Cloud

Amazon Glacier

Gateway Appliance/ AWS Storage Gateway

Amazon S3

Block File

On-premises Data Center

Archive Backup Disaster

Recovery

Storage, Backup, and Archival

Amazon Glacier

Low-cost Archive Storage in the Cloud

Amazon Elastic Block Store

Persistent Block Storage for EC2

AWS Storage Gateway

Corporate File Sharing & seamless

backup of enterprise data to Amazon S3

Amazon EBS

Amazon S3

Redundant, High-Scale Object Store


Disaster Recovery

AWS DR Scenarios Backup and Restore Pilot Light for Simple Recovery into AWS

Warm Standby Solution Multi-site Solution

Amazon RDS – Cross Region Read Replicas Improved disaster recovery operations.

Readable copies for cross-region applications. Easy migration between regions


Web, Mobile, and Social Apps

Amazon AppStream - Flexible, interactive application streaming service for any device

Captures user input to send back to the cloud Responsive and consistent experience across devices

Web and Mobile Apps

on AWS


Amazon WorkSpaces

No hardware or virtualization software

Access through browser or tablet device

Monthly pricing—no long-term commitments

License software from us or bring your own licenses

Easy integration with MS Active Directory

Virtual Desktops- Half the Price of on-Premises VDI

No Server Hardware No Storage Infrastructure No VDI Software No VDI Administration

X X X X


Datacenter Migrations

From over 40

data centers

down to 6

Planning to migrate 3000 Apps by January 2015; Saving 100M over 3 Years

VS

Evaluate infrastructure Make business case Move to the cloud

Spotlight customer: Dow Jones

Intl.


AWS Introduction Why are enterprises choosing AWS? What are enterprises using AWS for?

How are enterprise getting started with AWS?


Strategy 1: Cloud for Development & Test Environments

SAP Oracle Enterprise

Applications

SAP

Reduced deployment time

from weeks to days

Reduced test

environment costs 70% reduction in

operational costs


Strategy 2: Build New Apps in the Cloud

Faster to build

Easier to manage

Less expensive to run

Distributed architectures for high availability

Financial record

archiving

Clinical trial simulations

Product Prototyping &

Design

Audience management & creative design

Hotel booking engine

Biological data research

Global web properties

Global deals engine

Video streaming

SIM card credit

News distribution

App streaming

Firmware upgrades

Mobile games


Strategy 3: Use Cloud to Make On-Premises Apps Better

Corporate

Data Centers

App 1

App 2

App 3

App N

…

Analytics

Backup

AWS

Storage

Gateway

Amazon S3

Elastic Map

Reduce

Amazon

Redshift


Strategy 3: Use Cloud to Make On-Premises Apps Better

Big Data Analytics Oracle Databases

Big Data Analytics

Export operational data

to AWS for analytics

processing

Automated backup

to S3 with

Oracle RMAN

50% cost reduction with 2x

faster queries using

Amazon Redshift


Strategy 4: Cloud Apps that Integrate with On-Premises Apps

On-Premises

Data Centers

Hybrid

App

AWS serves

application

content & data

Integration to

Samsung

data centers

for financial

transactions


Strategy 5: Migrate Existing Apps to the Cloud

On-Premises

Data Centers

App

1/3 of servers migrated to AWS

Saved £1.5 Million

Migrated 500 web properties in 5

months

New product web sites live in 2 days

vs. 2 weeks

Migrated clinical trials simulations

platform

Simulations in 1.2hrs vs. 60hrs 64% reduction in

costs


Strategy 6: All In

100s of applications

supporting 33M+ global members

10,000s of EC2 instances in multiple

regions & zones

At peak consumes 1/3 of US Internet

bandwidth


How to chose a cloud vendor

1. Experience

2. Breadth and depth of functionality

3. Pace of innovation

4. Global footprint

5. Price cutting philosophy

6. Ecosystem


cloud computing for the enterprise and ... computing...cloud computing for the enterprise and global...

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