cloud expo europe 2014: demonstrating how to keep your cloud performance consistent

Demonstrating how to keep your cloud performance consistent

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WHO WE ARE

Tim PitcherVice President, International

Responsible for expanding SolidFire's presence globally. Tim has significant international experience, most recently serving as Senior Director of Global Account Storage at Hewlett Packard after its acquisition of 3PAR and was VP of global accounts and VP of Northern Europe for NetApp.

Mark ThomasSolutions Architect

Formerly Director of Cloud Professional Services, EMEA at Virtustream, Mark is the Solutions Architect at Databarracks. An expert in cloud technology, data centre infrastructure and virtualisation, Mark has worked with major clients such as HSBC, Field Fisher Waterhouse and Allied Irish Bank.

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About Databarracks

• Nuclear bunker data centre, certified & accredited

Secure & Compliant

• Pedigree and understanding of storage

High Performance & Flexibility


Databarracks customers


About SolidFire

• Storage systems built for the next generation data center

• All-flash architecture, with volume-level Quality of Service (QoS) controls

• Guaranteed storage performance to thousands of applications within a shared infrastructure

• In-line data reduction techniques and system-wide automation for capital and operating cost savings relative to traditional storage systems

The cloud storage problem

67% Of all

workloads will be run in the

cloud by 2016

$150B

In total cloud revenue By 2016

Up from $46b in 2008

5x more

Growth in cloud than in

Traditional I.T.through 2016 $12.2b

In public cloud storage sales in

2016Up from $5.6b in 2012


The Cloud Evolution

High

Med

Low

IOPS

ApplicationsTest / DevelopmentBackup / ArchiveStartups

Cloud today

Cloud 1.0

Cloud 2.0

Performance Sensitive AppsOracle / SAP / Private CloudHadoop / NoSQLMS Exchange, VDIERP,CRM

Cloud Evolution

$$$

$$

$

• High Performance

• QoS / Hard SLAs• Massive scale• Reliability• Security

Early cloud


Why don’t you run performance apps in the cloud?

• Current storage architectures delivers inconsistent and

variable performance (‘noisy neighbour’ effect)

• Inability to efficiently scale performance

• Unable to throttle performance independent of capacity

• Low levels of transparency (no visibility into systems)

• Dedicated storage array costs are prohibitive

• Perception of unreliability


Enterprise IT lacks storage agility, and is under significant pressure

• Deploy new applications and capabilities faster

• Provide more agile and scalable infrastructure

• Increase application performance and predictability

• Enable automation and end-user self-service

• Raise operational efficiency and reduce cost


Traditional enterprise storage falls short of these requirements

xDeploy new applications and capabilities faster

xProvide more agile and scalable infrastructure

xIncrease application performance and predictability

xEnable automation and end-user self-service

xRaise operational efficiency and reduce cost


The Cloud Needs Better Storage

Performance

• Unable to manage performance independent of capacity

• Can not guarantee storage performance

Efficiency

• Low and inefficient utilization rates

• Lack of high performance in-line data reduction

Management

• Complex, manual, lacks automation

Scale

• Limited scalability of both capacity and performance

• Manage multiple islands of storage


Key Differentiators

In-lineefficiencyIn-line data reduction and 85% utilization requires less purchased capacity

Guaranteed Quality of Service (QoS)Fine-grain performance management on a per volume basis

Cloud ScalabilitySimultaneous scaling of both capacity and performance

Complete automationREST-based API for complete control

Demonstration:How it actually works


Eliminating Noisy Neighbours

The Noisy Neighbour Effect Individual tenant impacts other applications

Unsuitable for performance sensitive apps

Quality of Service in Practice Create fine-grained tiers of performance

Application performance is isolated

Performance SLAs enforced

Noisy Neighbour

Tier 0

Tier 1

Tier 2

Tier 3

Decreased Performance

Predictability

Consistent storageperformance for

critical enterprise applications

QoSGuaranteedWith SLA’s

Flexibility

To scale. No Risk.

No Migrations. ££ PriceDedicated Flash

storage performance with

a cloud priced value proposition


Resou

rces c

on

su

med

Baseline capacity

100% reservation

x

0%

Over timeVM A

SecureInstance™

VM operates within configured resources.

100%

VM resource usage is constrained by configuration. Fixed cost per VM configuration

Fixed Cost


Baseline capacity

Reserved capacity

xx x

VMs operate within configured resources. Aggregate usage as VMs peak and trough

Usage over time is aggregated. Reserved threshold can be moved to adjust to standard business usage

100%

100%

100%

0%0%0% Client A

SecurePool™

Resou

rces c

on

su

med

Over time

Fixed Cost

PAYG

Thank you

cloud expo europe 2014: demonstrating how to keep your cloud performance consistent

Technology

cloud performance consistent

performance apps

cloud evolution cloud

cloud storage problem

isolated performance

cloud technology

traditional storage

public cloud storage