Club Carlson

April 2011

Club Carlson enrolments exceed expectation through HEX Motion+

• Brand launch• 4 wk campaign, April 2011, HEX

Motion+• Viewed by almost 400,000 people• Club CarlsonSM enrolments during the

campaign exceeded expectations• Website visits from the UK UP over

85% year-on-year • EMEA region enrolments UP over

40% year-on-year• Exceptionally positive press coverage

“The UK is a very important market... JCDecaux Airport’s HEX Motion+ ad space gave us high impact, significant presence at Heathrow Airport… enabling Club CarlsonSM to immerse a key audience in the campaign message, leading to increased engagement with the brand. We are very pleased with the results...”

Heather Passe, Vice President of Marketing, CRM & E-Commerce, Carlson Hotels