cluster 2020 intro to creative business support

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This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 David Furmage [email protected] Serious Games Institute Coventry University Enterprises West Midlands, UK [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Vienna April 2012 Introducing Cluster 2020 **

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Cluster 2020 is one of the European Commission's 'concrete actions' forming part of a €100M initiative to develop and grow the creative and digital industries. This presenattion was an intro the the project used in Vienna in April 2012.

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Page 1: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

David [email protected] Games InstituteCoventry University EnterprisesWest Midlands, UK

[1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT]

Vienna April 2012

Introducing Cluster 2020

**

Page 2: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Our Vision for Cluster 2020

Cluster 2020

creative cluster

excellence

blue-print

[1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT]

M O R E IN F O R M E D E F F IC IE N T E X P E R T

grow sustainable & efficient

Page 3: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

More Informed

Cluster 2020

…identify a personalised mix of services tailored to individual business needs and aspirations

[1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT]

smart profiling tooldashboard help cluster staff...

effectiveness

Page 4: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

understanding industrial

technology research trends

Cluster 2020

More Informed

Cluster 20202-sides of the project

blueprint

enable clusters & business support organisations to adopt theapproachIn theirregion

[1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT]

using data forcompetitive advantage

open data events creative businessesinsights into new markets

€40beconomic boost

Page 5: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

organize spaces run services

incubation start-up supportco-working

Cluster 2020

More Efficient and effective

[2 VISION] [3 INFORMED] [4 EFFICIENT] [5 EXPERT]

guide to productivity andbusiness toolscreative industry friendly

business metric tools often poor identify effective tools for success

testing new ideas

real situations

Digital Creative Hub

Munich

Page 6: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

understanding key emerging issues

Cluster 2020

More Expert

[3 INFORMED] [4 EFFICIENT] [5 EXPERT] [6 BIG PICTURE]

reaching industries and sectors that need creative services

day-to-day connectionseurope world

meta-dataexperts

key topicsemerging areas

librarylibrary

video video clipsclips

Page 7: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

local case for funding

The Big Picture

[4 EFFICIENT] [5 EXPERT] [6 BIG PICTURE] [7 IMPACT]

connect seamlesslybusiness support services

in each partner region

ECIA projects ECCL finance voucher schemes

Page 8: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

reach 7000

direct benefit 2000

work in detail250

across 11+ clusters

Cluster 2020

Expected Impacts

publish findings & guides

contributeECIA creative cluster blueprint

partners to adopt best ideas and services after the project

[5 EXPERT] [6 BIG PICTURE] [7 IMPACT] [8 PARTNERS]

Page 9: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Consortium Partners

Practical Tests

New KnowledgeSerious Games Institute, Coventry University, West Midlands, UKSerious Games, Internationalisation, trade missions, Singapore OfficeCreative Sector Support Cluster

European Business & Innovation Centre Network, BrusselsLeading non-governmental pan-European Network, BIC’sInnovation Networks, Cross-Industry & Cross-sectorial

Gate Garching, Munich, GermanyTechnology, Innovation & Co-working Centres. Business Clusters & Support.

Creative England, England-wide (excluding London) UKGovernment funded to support the creative industries. Extensive Cluster membership and reach.

Black Swan, Provence, FranceBusiness innovation Centres & Co-working Centres. connections into technology related clusters such as aerospace.

[6 BIG PICTURE] [7 IMPACT] [8 PARTNERS] [9 SUMMARY]

Page 10: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Cluster 2020 in Summary…

[7 IMPACT] [8 PARTNERS] [9 SUMMARY]

fine-grained personal CReATE data insighthands-on blueprint

expert video connections connect support ECIAspaces services guides

Page 11: Cluster 2020 Intro to Creative Business Support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

David [email protected]

thanks for listening!

Cluster 2020

[7 IMPACT] [8 PARTNERS] [9 SUMMARY]

linked-in groupsupporting creative businesseshowtogrow.eu/ecia/