LESSON 1 – INTRO & MOODBOARDS

STARTER

You have 5 minutes.

Using the internet, find 10 images which describe or

represent:

The Universe

Think about objects, colours, people, feelings etc:

Put all your images together

on screen on a presentation

slide

OBJECTIVES

Understand the course structure and

teacher expectations

Understand what is meant by the term

‘mood board’

Know how mood boards can be used in

the pre production process

Create a mood board for a specific

situation to meet a client brief

CONCEPTUALISE

Think about what you are

going to do. Perform some

research into existing

products and briefly

describe what you imagine

your product to be like. I.e.

Get the CONCEPT.

THE COURSE

Creative Interactive Media

Develops ICT and creativity skills to meet the needs of a

customer or client by developing a product or service.

Suitable for people who are progressing into specific career

areas:

• Web Design, Graphic Art, Multimedia Production, Flash

Animation,

• 3D Animation, Sound Design and Editing, Special Effects,

• Video Production, Logo/Titles Design, Desktop Publishing,

• Games Design and Storyboarding.

CONTENT

Level 1 – KS3 accredited courseLevel 2 - KS4 accredited course

Level 3 – KS5 accredited course

LEVEL 2

3 Units = 1 GCSE Equivalent (Grade B)

5 Units = 2 GCSE Equivalent (Grade B)

Compulsory:

201 Pre Production Skills

Other units:

211 Creating a Multi-purpose website

212 Creating a Digital Animation

214V Creating a Video Sequence

213 Digital Graphics Editing

100% IN-COURSE

ASSESSMENT

Each unit completed is coursework based focused around solving a problem for a client.

There is NO final examination. You MUST complete every piece of coursework.

The coursework is electronically submitted to an e-portfolio for assessment.

You will be expected to put massive amounts of your own time into completing the work.

1 lessons per week + at LEAST 1 hour of your own time (more during assessment time).

You will be EXPECTED to catch up yourself if you are absent or miss lessons.

THE DESIGN

CONCEPT

Play

Plan

Do

Review

20 MIN TASK : HOW

CREATIVE ARE YOU

We will test your creativity and working to a deadline.

Using whatever technology (hardware/software) you like, you

have been asked to create a new front cover for academy

prospectus.

The front cover should be made up of student pictures.

There are numerous images on the academy websites to help

you.

MINI PLENARY

What are the problems with jumping straight into a task?

What would be a better way of solving the problem you were

given today?

UNIT 201 – PRE

PRODUCTION SKILLS

This unit looks at how a project is planned and documented.

It will help you in every creative unit we do.

The Unit Objectives:

• Understand the purpose and uses for a range of pre-production techniques

• Be able to plan pre-production documents to a client brief

• Be able to produce planned pre-production documents

• Understand how to review pre-production documents and process

PRE PRODUCTION

DOCUMENTATION

Moodboard

Mindmap

Visualisation

Storyboard

MOOD BOARD

A mood board is a collage (digital or on

paper), of objects (images, colours,

screenshots, patterns, text etc), which

try to capture a feeling, theme or

design.

They are mostly used in interior design

and advertising.

Often used to generate ideas for a

client, to meet their approval before

making the final product.

EXAMPLE 1

EXAMPLE 2 & 3 (SAME TOPIC, DIFFERENT THEMES)

What does this Mood

Board signify?

What does this mood

board signify.

WHY DO WE

USE MOOD

BOARDS??

WHY WE USE MOOD

BOARDS

1. Can be a central focus of ideas in one place.

2. Can bring together a lot of different objects (images, materials, text, fabrics, text, shapes etc).

3. Intended to inspire and generate more ideas. A starting point.

4. Easy to show to client to demonstrate ideas.

5. Can make sure everyone in a design team share the same vision.

BUT:

- Some people argue that mood boards are too time consuming.

- Others argue that creating a mood board is more entertaining than actually thinking about a solution to a client problem.

THE CREATION

PROCESS

1. Collect a range of materials (images, text, material etc).

2. Arrange them together on a page.

3. Remove any items which do not fit in with the theme.

4. Use the mood board throughout production to ensure the

theme is being adhered to.

TOOLS WE CAN USE

SOFTWARE WEB 2.O

TODAY’S TASK

Create a digital mood board for ONE of the following client

briefs:

BRIEF 1: A new interior design company is considering

developing a new range of bedroom furniture for girls with a

theme of ‘love.’

BRIEF 2: An outward bounds company is planning to

develop a new set of adverts which convey the theme of

‘adventure.’

BRIEF 3: A local nursery are planning a new poster to

advertise the business with the theme of ‘fun and learning’

PLENARY

Let’s review our mood boards.

Look at a few moodboards. Can you guess what they are

trying to convey? What would you suggest they add?

Q&A:

• What is a mood board?

• Why are they used?

• What are the steps in mood board production?

• How can a mood board help you in your coursework?

HOMEWORK

Create a mood board which is focused around the theme of

‘happiness’