2018 MEDIA OVERVIEW

The integrated media channels of Cleaning & Maintenance Management (CMM) connect you with your target audiences when, where, and how they look for information to make their buying decisions.

As the market continues to evolve, brands must communicate directly with end customers to build awareness and manage their marketing message. This is where CMM comes in!

CMM has been the industry’s leading informational resource for cleaning and maintenance professionals since 1964. Using integrated media channels, CMM connects marketers with their target buyers—the most influential building service contractors (BSCs) and in-house facility professionals who look to CMM for solutions to the critical issues they face in their businesses and operations.

Whether looking to build brand awareness, drive thought leadership, generate qualified leads, drive website/social engagement, introduce new products, and/or provide support for distribution, CMM can help create a comprehensive campaign to drive results and deliver a real return on your investment.

CMM—Where Facility Service Providers Find Solutions

Trade media (print and digital magazines, websites, e-newsletters) are the most utilized information

resources in the cleaning/maintenance industry.

Sources: 2017 CMM In-House/Facility Management

Survey and 2017 CMM BSC Survey Reports

BSC Audience Data:

64% are responsible for over 1M sq. ft. monthly.

35% are responsible for more than 5M sq. ft. monthly.

68% have revenues in excess of $1M

40% have revenues in excess of $5M

55% are expecting more than 5% growth in 2017 revenues.

AUDIENCE PROFILE

Reach Your Key CustomersCMM maintains the industry’s most diverse and influential audience, reaching seven vertical market segments and providing access to decision-makers with legitimate buying power—96 percent are involved in purchasing decisions.

PURCHASING RESONSIBILITY - PRODUCTS IN-HOUSE/FM BSCS

Cleaners and disinfectants 92.1% 88.3%

Cleaning supplies (mops, microfiber, carts, can liners) 91.4% 88.3%

Floor finish/coatings 89.5% 82.3%

Carpet care chemicals 88.0% 83.1%

Carpet care equipment (including vacuums) 86.8% 82.7%

Employees' safety equipment 87.6% 81.5%

Floor pads/supplies 88.0% 80.7%

Hard floor care equipment 82.7% 75.8%

Paper products (towels, tissue, etc.) 85.3% 71.8%

Hand soap/sanitizers 91.4% 62.5%

Restroom dispensers (paper, soap) 90.2% 60.9%

Odor control products/chemicals 82.0% 70.2%

Batteries (equipment) 75.2% 57.3%

Uniforms/apparel 56.4% 63.7%

Matting 77.1% 29.0%

Quality assurance programs 48.1% 41.9%

Material handling equipment 52.3% 27.0%

Ice and snow removal 42.1% 27.0%

Grounds care equipment 35.3% 29.4%

Measurement equipment (infrared, ATP, IAQ, moisture) 35.0% 29.0%

Hand dryers 42.9% 15.7%

Suu ri ey: 2016 CMM In-House/Facility Management

33,300 TOTAL QUALIFIED CIRCULATION

of readers are involved in purchasing decisions.

96%

BSCs: 46%

In-House/FMs: 54%

• Environmental Services Director

• Maintenance Supervisor• Physical Plant Safety Director• Maintenance Director• Building Services Manager• Buildings Facility Engineer• Business Owner• and More…

FACILITY MANAGER TITLES INCLUDE:

In-House/Facility manager data:

64% are responsible for 5 or more buildings

33% are responsible for more than 20 buildings

41% are responsible for more than 1M sq. ft.

IN-HOUSE/FACILITY MANAGERS BY FACILITY TYPE

Education

Health Care

Office/Government

Retail/Commercial

Hospitality/Lodging

Industrial

0% 5% 10% 15% 20% 25%

2%

2.5%

3.4%

4.5%

14.3%

26.9%

Sources: 2017 CMM In-House/Facility Management Survey Report,

2017 CMM BSC Survey Report, and June 2016 BPA Brand Report

JANUARY FEBRUARY MARCH APRIL MAY JUNE

Feature Topics

State of the Facility Service Industry

Security in the Digital AgeSpring Cleanup:

Streamlining Products and Services

Do Top Salaries Yield Top Employees?

Workloading: Staffing for Summer Building Traffic

Innovations in Building Infrastructures

Product Developments and Innovations for 2018

Exterior Maintenance Planning

Certification: What's the Payout?

The Custodian-Robotic Relationship

In-House FM Benchmarking Survey

Facility Manager Profiles

Disaster Recovery Carpet Care Impact of the Gig EconomyIncorporating Tech

Into TrainingHard Floor Care Employee Handbook 101

In Focus (Product Coverage)

Disinfection Tools & Accessories RestroomsSoftware & Mobile

TechnologyDispensers Vacuums

Sponsorship Opportunities

Technology ShowcaseCarpet Care

Company ProfilesFloor Care Showcase FM Solutions Showcase

Hard Floor Care Company Profiles

Restroom Care Showcase

Webcasts Carpet Care* Hard Floor Care*

e-newslettersEducation Facility Management Education Carpet Care* Education Facility Management

BSC BSC Facility Management BSC

JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER

Feature Topics

Restroom CarePlanning for Budget

ContingenciesMaking Tough

Management ChoicesDeep Cleaning

Women in the WorkforceSmart Recruitment

StrategiesInfection Prevention New Developments in Cleaning Products and Safety

Priortizing Equipment Investments ISSA/INTERCLEAN Preview Inside ISSA/INTERCLEAN BSC Benchmarking Survey

In Focus (Product Coverage)

Towels & Tissue Floor Care Technologies Hand Hygiene Waste Management & Recycling

Sponsorship Opportunities

Exterior Maintenance ShowcaseWorth Seeing at

ISSA/INTERCLEANISSA/INTERCLEAN Company Profiles Innovations for 2019 Showcase

Webcasts Restroom Care* Infection Prevention*

e-newslettersEducation | BSC Facility Management Restroom Care* Facility Management Education Infection Prevention*

Hard Floor Care* Education | BSC BSC Facility Management

Topics are subject to change.

Bidding & EstimatingHow to properly price facility spaces and contracts

Contractor SuccessBusiness strategy solutions for BSCs

Let's Talk ShopManagement-level operational considerations

Sustainable SolutionsConservation strategies for leaner and greener operations

Facility FocusAn in-depth look at facility operations

Industry NewsThe latest company, people, and industry updates

In FocusTargeted advice and category specific products

Maintenance MattersA review of responsibilities outside of day-to-day cleaning

Personnel & PoliciesHuman resources and talent management tips

Products & ServicesNew industry offerings in the changing marketplace

Tackling Trouble AreasSolutions for common facility cleaning challenges

Tips From the TrainersAdvice from certified industry experts

COLUMNS & DEPARTMENTS:*Special Advertising Package Opportunity

2018 EDITORIAL CALENDAR

Cleaning & Maintenance ManagementISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com

SALES

Micah Ogburn Business and Sales Directormicah@issa.com | 847-982-3486

Abby Ingraham Sales Account Executiveabby@issa.com | 847-982-3484

EDITORIAL

Lisa Veeck ISSA Media Communications & Publications Directorlisav@issa.com | 847-982-0800

Kelly F. Zimmerman Managing Editorkelly@issa.com | 847-982-3487

Kathleen Misovic Assistant Editorkathleen@issa.com | 847-982-0800

Interested in writing for CMM?Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial calendar.

For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.

Contact the CMM sales team to discuss the integrated media mix that will help you meet your 2018 marketing objectives.

CONTACTS