Co-founders• Perry Chen

CEO, Co-founder• Charles Adler

Co-founder• Yancey Strickler

Co-founder

Kick Starter was Co-founded in April 2009 by all three above. The

company is based in the lower East-Side of Manhattan, New York. I

was unable to locate much background info on the Co-founders,

except that Strickler seems to be a journalist and has a Tumblr blog.

And Chen was born in New York City and spent most of his life there.

This disturbs me, for I should be able to easily search biographies on

these individuals.

Purpose

Kick Starter is allegedly the largest of a new breed of business-model

for companies called “Crowd-Funding” organizations. The model is that

Kick Starter is a base for communication that permits companies and

individuals to network to obtain funds on a project-by-project bases.

Most of the clients tend to be creative people like myself, that operate

small Indie Film companies or Indie Bands trying to output a movie or

an album and are in dire need of funding to do so. Because Kick

Starter is based in Manhattan, where there is a large arts community,

the company has achieved much of its initial growth from within

Manhattan. Kick Starter earns 5% of moneys raised per-project for

their service.

Interface Design

Access Info

Kick Starter is free to sign-up to use. As stated before they charge a

5% fee for the total amount raised while your project is listed. Their

Crowd Funding Concept is unique because they only fund projects

that reach the funding goal established by the party askign for funds.

The previous screen-shots displayed the easy to use interface design.

Parties looking for money set-up awards given to donators, space to

link a video to promote what the project is about by displaying

visuals, and a description of the project is displayed also. Kick Starter

also makes use of Social Media, like Facebook to spread the word

that your looking for money.

By the Numbers

2010 Statistics

•Total Dollars Pledged: $27,638,318

•Total Pledges: 386,373

•Total Rewards Selected: 322,526

•Total Pageviews: 50,234,521

•Total Visits: 15,766,248

•Total Visitors: 8,294,183

Bibliography

Sources

•http://www.kickstarter.com/help/faq#pwIsKick

•http://techcrunch.com/2011/01/10/startup-sherpa-kickstarter/

•http://yancey.tumblr.com/post/101861436/why-we-founded-kickstarter

•http://www.economist.com/blogs/prospero/2010/10/crowd-funding_art

•http://www.crunchbase.com/company/kickstarter

•http://blog.kickstarter.com/post/2686751109/kickstarter-awards-by-the-numbers