Co-Op Training Final PresentationAmani Hifnawi

210410521

17th of August, 2016

Duration: 20 Minutes

Agenda:

1. About Dopravo

2. Tasks & Activities

3. Achievements

4. Challenges

5. Recommendations

1. About Dopravo

8 120+ 30 250+Executed Projects

Years of Work

Passionate Employees

Talent Network

Clients:

Services Dopravo Provide• Digital Presence & Reputation Management

• E-Service Engineering

• User Experience Engineering

• Digital Marketing

• Web Design and Development

• Mobile Application

• Information Design

Who I Worked WithChief Executive Officer

Mr. Mohamed T. Ibrahim

Marketing Manager

Mr. Rakan Tashkandi

Direct Supervisor

The Marketing Department

Digital Marketing Intern 7 Months Tasks & Activities Achievements

2. Tasks & Activities

Tasks

• Dopravo’s Blog

• CMS - Umbraco Content Management

• CRM - Salesforce Lead Management

• System Analysis & High Level Use Cases

• Email Marketing Campaign

• VoiceK, QA & Empty State

Activities

• Event Management, Coordination and Facilitation

• Workshops

• Internal Events

Tasks

A. Dopravo’s Blog

Step One: Understanding the Need

Knowledge Sharing Knowledge Base Processes and Procedures

Step Two: Learn, Learn and Learn!

1. Project Management

2. Website Fundamentals

3. Persona Development

4. Content Strategy

5. Web Analytics

6. Search Engine Optimization

7. Communication & Presentation Skills

Step Three: Creating the Project Plan

Sample from The Project Plan

Sample from The Project Plan

Step Four: During Execution of the Project

Presentation Workshops

Content Inventory Template Branding

Step Five: Error Reporting and Testing

Sample from Bugherd

Check it out!

B. Content Management System

Step One: Understanding What is a CMS?

Two Components of any CMS:

• Content Management Application (CMA)

• Content Delivery Application (CDA)

Step Two: Choosing a CMS

Why Umbraco?

• Easy Content Management

• Easy to Learn and Navigate.

• Simple and Friendly UI.

• Frond-End Developers are Experienced in using Umbraco

Sample from Umbraco CMS

Step Four: Blog Content Development

• Categories & Subcategories

• Slogans

• Page Headers

• Titles & Subtitles

• Page Footer

• Header Pictures

• Background Pictures

• Side Menu

C. Customer Relationship Management

Step One: Understanding What is a CRM?

Personal Information Purchase Order History Buying Preferences

Step Two: Learning How to Use Salesforce?

Step Three: Generating Reports

Report - First Quarter Leads

D. System Analysis & High Level Use Cases

Sample from the Use Cases Developed

E. Email Marketing Campaign

Step One: Choosing a tool for Email Marketing

Why Mailchimp?

• Credible & Known

• Fits The Marketing Department Criteria

Step Three: Learning Mailchimp

Sample from Mailchimp

Sample from Mailchimp

Sample from Mailchimp

Step Three: Results of the Campaign

Sample from Campaign Results

F. VoiceK QA & Empty State

Step One: High Level Quality Assurance

Sample from Trello

Step Two: Empty State Content

Example from VoiceK

Activities

A. Workshops

B. Events

Pictures from the internal events at Dopravo

3. Achievements• Career Path Discovery

• Growth of Technical, Analytical and Business Skills

• Apply Acquired knowledge

• Hands-on Experience

• Personal Growth

4. Challenges

• In-house Challenges

• Online Learning Challenges

• The Marketing Department Challenges

5. Recommendations

• Door-Opening Opportunity

• Pursue Your Passion

• Enjoy The Journey

Questions

Thank You