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Tom Altstiel and Jean Grow

Pbk | 488pp | 9781506315386 | 26/01/2016A$123 | NZ$149 | Sage Publications Inc

Advertising Creative 4ed gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, Altstiel and Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.

Ebook Available

ADVERTISING

Ancillary Materials

Advertising Creative: Strategy, Copy, and Design 4ed

Kim Bartel Sheehan


Presenting a range of perspectives on advertising in a global society, Controversies in Contemporary Advertising 2ed examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The text is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. It encourages students to obtain a critical perspective on advertising issues.

Ebook Available

Controversies in Contemporary Advertising 2ed

Marieke de Mooij

Pbk | 504pp | 9781544318141 | 10/11/2018A$115 | NZ$135 | Sage Publications Ltd

Packed with cultural, company, and country examples, this text offers a mix of theory and practical applications covering globalisation, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy.

New Title

Global Marketing and Advertising: Understanding Cultural Paradoxes 5ed

Kerr Inkson, Nicky Dries and John Arnold


Treating careers as a subject area in its own right, Understanding Careers 2ed will provide students with a broad and holistic understanding of the careers field. Unique in bringing together both individual and managerial perspectives, this text focuses on the relevant and emerging ideas within careers allowing readers to fully understand the most current issues and relate these to everyday practice.

ANCILLARY MATERIAL: Companion website for students and instructors.

Ebook Available

CAREERS

NZ Author

Understanding Careers: Metaphors of Working Lives 2ed

Christian van Nieuwerburgh


Have your students mastered the underlying theory and skills of coaching practice but want to get a flavour of what coaching actually looks like in different real-life settings? Then you have come to the right place! Whether they are wanting to find out more about the use of coaching within the private or public sector, within health care or education, Christian van Nieuwerburgh and his team of expert authors will take them on a unique journey into all of these coaching contexts and beyond.

Ebook Available

COACHING AND MENTORING

Ancillary Materials

Coaching in Professional Contexts

Elaine Cox, Tatiana Bachkirova and David A


This text provides a wide-ranging guide to the complex, multidisciplinary area of coaching, helping students to find comprehensive answers to their coaching questions. It allows them to identify and develop their own personal style of coaching. A specially selected group of international authors contribute various expertise and insights across three key areas: theoretical perspectives; contexts and genres of coaching; and professional practice issues.

New Title

The Complete Handbook of Coaching 3ed

Colin Beard & John P. Wilson

Pbk | 344pp | 9780749467654 | 3/08/2013A$77 | NZ$93 | Kogan Page Ltd

Experiential Learning enables educators, trainers, coaches and facilitators to unleash some of the more potent ingredients of learning through experience. It presents a simple model: the Learning Combination Lock, which illustrates the wide range of factors that can be altered to enhance the learning experience. The theory is brought to life with hundreds of examples from around the world and covers issues such as: experience and intelligence; facilitation, good practice and ethics; learning environments; experiential learning activities; and working with the senses and emotions.

Experiential Learning: A Handbook for Education, Training and Coaching 3ed

Brian A Griffith and Ethan B Dunham


Working in Teams prepares students to work in collaborative, interdependent environments. This class-tested text is written in an engaging style with illustrations and examples that are of interest to today’s students. Interesting case studies at the beginning of each chapter draw students in, provide accessible context for the material, and create a desire to know more. Also included with the book will be a 360° online team assessment tool that will help students to improve their team performance.

Ebook Available

Ancillary Materials

Working in Teams: Moving From High Potential to High Performance

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Mary Gentile

Pbk | 320pp | 9780300181562 | 28/02/2012A$29.99 | NZ$36.99 | Yale University Press

How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Giving Voice to Values challenges the assumptions about business ethics at companies and business schools, it gives students the tools not just to recognise what is right, but also to ensure that the right things happen.

COMMUNICATIONS

Giving Voice to Values: How to Speak Your Mind When You Know What's Right

Alan Barker

Pbk | 176pp | 9780749475758 | 3/10/2016A$22.99 | NZ$27.99 | Kogan Page Ltd

Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Better communication skills can have a direct impact on your career development.

Improve Your Communication Skills 4ed

John R Rossiter, Larry Percy and Lars Berg


Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

New Title

Marketing Communications: Objectives, Strategy, Tactics

Andy Maslen

Pbk | 256pp | 9780749473990 | 3/03/2015A$51.99 | NZ$63 | Kogan Page Ltd

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell is the text for students ready to take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion. COURSE USE: Suitable for students on marketing, PR, copywriting, and communications courses who have mastered the basics.

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Michael Armstrong


Armstrong's Handbook of Reward Management Practice 5ed is the definitive guide to understanding, developing and implementing effective reward. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerised reward management, updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.

HUMAN RESOURCES

Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward 5ed

B Sebastian Reiche, Anne-Wil Harzing and H


Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition. The new edition reflects the contemporary debates and emerging issues in the field of IHRM, supplementing classic theories and models with recent research and international developments.

Ebook Available

New Title

International Human Resource Management 5ed

Aust Author

Linda Ashdown


Effective performance management that delivers able, motivated workers is at the heart of any organization's success. This is a practical guide to getting the best out of people with step-by-step guidance for objective-setting, evaluating performance and giving feedback. Full of case studies from the UK Civil Service, InterContinental Hotels and Deloitte, interviews and activities, Performance Management provides the tools to plan, implement and measure valuable performance management.

New Title

Performance Management: A Practical Introduction 2ed

Leo McCann


This text is wholly devoted to exploring the most powerful political economies across the globe, from East to West, to help give students the vital grounding for future practice or research. The text provides a comprehensive yet concise introduction to each of the economies' key features, including macro overviews as well as organisational and workplace-level analysis. Each chapter includes learning objectives, plenty of examples, and annotated further reading to help students rigorously navigate their way through the wealth of material available for each country.

Ebook Available

INTERNATIONAL BUSINESS

International and Comparative Business: Foundations of Political Economies

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George Cairns and Martyna Sliwa

Pbk | 176pp | 9781473981010 | 10/06/2017A$41.99 | NZ$49.99 | Sage Publications Ltd

The second edition of A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes new chapters on understanding people and organisations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank.

Ebook Available

Aust Author

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business 2ed

Gabriele Suder and Johan Lindeque


The third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.

Ebook Available

New Title

Doing Business in Europe 3ed

Kimiz Dalkir

Hbk | 552pp | 9780262036870 | 1/01/2018A$119 | NZ$145 | MIT Press

Knowledge management (KM) represents a deliberate and systematic approach to cultivating and sharing an organisation's knowledge base. This textbook and professional reference offers a comprehensive overview of the field. Drawing on ideas, tools, and techniques from such disciplines as sociology, cognitive science, organisational behaviour, and information science, it describes KM theory and practice at the individual, community, and organisational levels.

KNOWLEDGE MANAGEMENT

Knowledge Management in Theory and Practice 3ed

Alex Moyle


Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team.

New Title

MANAGEMENT

Business Development Culture: Taking Sales Culture Beyond the Sales Team

Ratan Raina

Pbk | 516pp | 9789352806881 | 15/09/2018A$83 | NZ$99 | Sage India

A must-have title for all business and management students, this textbook offers a comprehensive account of the theory, practice and research related to change management and organisational development. Drawing upon and integrating current theories and practices, the text provides a pragmatic insight into all aspects of organisational change and development.New Title

Change Management and Organizational Development

David Thomas and Mark Peterson


Cross-Cultural Management: Essential Conceptsintroduces students to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organisational settings and examining the ever-increasing number of cross-cultural challenges that global managers face in today's workplace. Suitable for undergraduate and postgraduate students taking Change Management courses.

Ancillary Materials

Cross-Cultural Management: Essential Concepts (ISE) 4ed

Jeanne Liedtka, Tim Ogilvie and Rachel Bro

Pbk | 144pp | 9780231164672 | 14/12/2013A$35.99 | NZ$43.99 | Columbia University Press

In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The text helps students identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches.

The Designing for Growth Field Book: A Step-by-Step Project Guide

Jeanne Liedtka and Tim Ogilvie

Hbk | 248pp | 9780231158381 | 2/06/2011A$54.99 | NZ$66 | Columbia University Press

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking and unpack the mysterious connection between design and growth. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping turn abstract concepts into everyday tools that grow business while minimising risk.

Ebook Available

Designing for Growth: A Design Thinking Toolkit for Managers

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Patrick Dawson and Constantine Andriopoulo


The authors continue to provide a fresh approach to organisational change by linking it to the key drivers of creativity and innovation, but now, in response to market feedback, with even more emphasis on change management. The text explores change as a human and social process, looking at the vital role leadership, entrepreneurship and creativity play rather than viewing it as a series of systems and mechanisms.

Ebook Available

Aust Author

Managing Change, Creativity and Innovation 3ed

Ancillary Materials

David Kreps

Hbk | 520pp | 9780691182698 | 22/11/2018A$79 | NZ$97 | Princeton University Press

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the text shows future managers how economics can provide practical answers to critical business problems.

New Title

Microeconomics for Managers 2ed

Krassimir Todorov and Yusaf H Akbar

Pbk | 468pp | 9781787541665 | 3/12/2018A$89 | NZ$109 | Emerald Publishing Ltd

Traditionally, analysis of strategic management has divided the focus between a business and corporate level. This text goes beyond that to help students recognise the interplay of the “how” and “which” of strategy. It embraces the integrated nature of learning to avoid the compartmentalisation of strategy concepts.

New Title

Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy

Vickie Cox Edmondson

Hbk | 228pp | 9781787561588 | 8/10/2018A$58.99 | NZ$69 | Emerald Publishing Ltd

As per its title, The Thinking Strategist promotes the strategic management process as a way to identify, explore and solve problems. It succinctly provides useful advice and practical tools to strengthen decision making and problem solving skills to accomplish organisational goals, exceed objectives, and to get top management and other key stakeholder support. New Title

The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems

Ann L Cunliffe

Pbk | 184pp | 9781446273517 | 18/03/2014A$45.99 | NZ$54.99 | Sage Publications Ltd

Written to inform, challenge, and entertain, this text explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The text covers topics that are central to management, organisational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasising the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.

Ebook Available

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management 2ed

Robert East, Jaywant Singh, Malcolm Wright


Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research.

Ebook Available

MARKETING

NZ Author

Consumer Behaviour: Applications in Marketing 3ed

Aust Author

David Hands


Design Management is, quite simply, the essential handbook to all things design. Highly international in its approach, the text is structured around four key perspectives - values, horizons, visions and futures. Each individual section is complemented by input from contributors, with industry leaders and policy makers offering real-world commentary. Engaging and accessible in style, Design Management offers students everything they need to know to foster a climate of creative engagement.

Ancillary Materials

Design Management: The Essential Handbook

Gregg L Witt and Derek E Baird


The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

New Title

The Gen Z Frequency: How Brands Tune In and Build Credibility










Daniel W Baack, Barara Czarnecka and Donal


International Marketing uses an integrated framework of marketing and international business concepts, and discusses the five key factors that impact any international marketing venture - culture, language, political and legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.

New Title

Ancillary Materials

International Marketing 2ed

John Egan


In this text John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The text covers all the important topics relevant to students, as well as key issues such as ethical marketing and the changing face of communications which will help students improve their grade. With examples ranging from HSBC to Lady Gaga, Jay-Z, and the Olympics, this text will not only help students to do well in their course, it will give them the solid foundation for working in the industry.

Ebook Available

Marketing Communications 2ed

Damian Ryan

Pbk | 464pp | 9780749478438 | 3/11/2016A$55.99 | NZ$68 | Kogan Page Ltd

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for students.

Ancillary Materials

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 4ed

Theo Theobald


Going beyond handling nerves and presenting

PowerPoint slides, Develop Your Presentation

Skills 3ed, provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. Step-by-step advice includes practical help with unpicking the original brief, understanding just what the audience wants and constructing compelling content that will keep your audience rapt with attention. This indispensable

business skills collection is suited to a variety of roles.

PROFESSIONAL SKILLS

Develop Your Presentation Skills 3ed

John Caunt


How to Organize Yourself will help you to dramatically improve the way you work. With great tips

on how to determine your goals, prioritise your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use of technology.

How to Organize Yourself 5ed

Fiona Talbot


How to Write Effective Business English 2ed gives guidance to both native and non-native English speakers on how to express themselves clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help students get their communications right first time, this text sets the scene for describing the benefits of good Business English. You will learn a system to help you quickly and easily write emails, letters, CVs and more.

How to Write Effective Business English: Excel at E-mail, Social Media and All Your Professional Communications 2ed

Patrick Forsyth


Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.

NZ Author

How to Write Reports and Proposals 4ed

Patrick Tissington and Markus Hasel

Pbk | 184pp | 9781473960510 | 1/02/2017A$52.99 | NZ$64 | Sage Publications Ltd

The authors address the all too common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. The book highlights the relevance of writing skills to employability and includes additional content on researching a topic. New content on adapting writing for different audiences plus academic writing tips feature in the new edition.

Ebook Available

Ancillary Materials

How to Write Successful Business and Management Essays 2ed

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Joanna Gutmann


Taking Minutes of Meetings guides you through the entire process behind minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. It is an easy to read 'dip-in, dip-out' guide which shows you how to confidently arrange meetings and produce minutes. It provides hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy.

Taking Minutes of Meetings 4ed

Wilson Ng and Elayne Coakes


Business Research is a ground-breaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organisation and gives invaluable practical advice on going out into the field and conducting interviews, researching problems, and learning about organisations. Through its conversational, accessible style and its adoption of a student's perspective, this text will make the process of learning about research enjoyable and the resulting research project outstanding. COURSE USE: Will suit any student undertaking business research.

RESEARCH METHODS

Business Research: Enjoy Creating, Developing and Writing Your Business Project

Jonathan Wilson


Concise, authoritative, and jargon-free, this bestselling introduction to business research is the perfect guide to completing a successful research project. Focused on the essentials needed to understand and apply methodology within a business and management context, this text uses clear examples to demonstrate the how's and whys of effective research. Ebook Available

Ancillary Materials

Essentials of Business Research: A Guide to Doing Your Research Project 2ed

Riccardo Benzo, Chahid Fourali and Marwa G


Marketing Research outlines the key principles and skills involved at each step of the marketing research process, it equips students with the tools they need to conquer the common pitfalls of designing research projects, confidently structure their own marketing research projects, and identify the key principles and skills required at each step of the research process.Ebook Available

Marketing Research: Planning, Process, Practice

Pat Bazeley

Pbk | 137pp | 9781526462497 | 8/12/2018A$53.99 | NZ$65 | Sage Publications Ltd

This text introduces mixed methods research, a methodological approach popular in business and management that combines and integrates different sources of data and methods of analysis. It explains the theoretical issues and debates associated with combining methods, and outlines the types of research questions that mixed methods are best suited to answering.

Ebook Available

New Title

A Practical Introduction to Mixed Methods for Business and Management

Nancy R Lee and Philip Kotler


The definitive textbook for the planning and implementation of programmes designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. The authors demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being.

Ebook Available

SOCIAL MARKETING

Ancillary Materials

Social Marketing: Changing Behaviors for Good 5ed

Tracy Tuten and Michael Solomon


Social Media Marketing was the first textbook to cover this vital subject and quickly became the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.Ebook Available

Social Media Marketing 3ed

Jeff French and Ross Gordon


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principles in a strategic, systemic, critical, and reflexive way to engender social good. This text adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes.

Ebook Available

Aust Author

Strategic Social Marketing

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