Coachwise Case Study:

sports coach UK UK Coaching Framework Document

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The JobThe UK Coaching Frameworkprovides the coaching industrywith a common vision andpractical reference point to drivethe development of excellentcoaching practice. TheFramework highlights how sportscoach UK will work in closepartnership with governingbodies of sport and each of theHome Country Sports Councilsto enhance the quality andquantity of coaches at all levelsof sport. In short, it’s anabsolutely vital piece ofcommunication that spells outthe vision and goals of theorganisation for the next four years.

sports coach UKClient:

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The SolutionHaving helped the client craftthe editorial content for thelatest version of this flagshipresource, one key messagecame out of the meetings: if you remember nothing else,remember our vision of ExcellentCoaching Every Time forEveryone. This request formaximum impact, coupled witha simpler, more concisedocument and reduced budgetcompared to last time it waspublished, challenged ourdesign team to think outside thebox. Working closely with our print-management experts, theycreated several sample designsfor review, with the clientultimately selecting a classic,minimalist approach. The icingon the cake was the matt UVvarnish applied to the cover andsections of the inner spreadsthat helped draw the reader’seye and reinforce the key message.

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The ResultsThe UK Coaching Framework hasbeen praised for its eye-catchingdesign and simple yet effectivelayout. Hard-copy versions andan online ‘turning pages’ digitaledition have helped the clientspread the Excellent CoachingEvery Time for Everyone mantrato a wide audience.

Such has been its impact that the client has alreadycommissioned a series of follow-up documents that explain in greater detail the eightcomponents that combine to playa vital part in the development ofa world-leading coaching system.

sports coach UKClient:

The FeedbackThe Coachwise Creative teamwere both supportive andinnovative during every step ofthe production process. Theyadvised and helped refine theeditorial content and then, havingcreated a series of eye-catchingsample designs, ensured thefinished resource will help usembed excellent coachingpractice by developing the lookand feel for maximum impact.

Helen Davey, sports coach UKChief Operating Officer and UK

Coaching Framework LeadAuthor

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