coca cola-final presentation
TRANSCRIPT
History
John Pemberton
1886
First Serving
Origins of bottling
Ingredients• Carbonated water• Sugar• Caffeine• Phosphoric acid• Caramel color• Natural flavorings
Incorporated September 5, 1919 beverage company.
July 12, 1944
3,500 different beverages
500 nonalcoholic beverage brands
Billion1.7Se
rvin
g
Structure
Fun FactsA can of Coke will sink in water whereas a can Diet Coke will float.
American Coca Cola tastes differently to International Coca Cola.
Coca-Cola trucks travel over 1,000,000 miles a day to supply consumers with soft drinks!
Hey!number of slide?
Financial Strength and Competitive Strategy
Brand worth
$50 $45,491,000,000
($20) $7,124,000,000
What makes it…?
2012 2013 2014
48
4645
Sales $Billions
2012 2013 2014
8.97.5 7.1
Profit$Billions
During World War 2, the owner of Coca-Cola made sure “to see that every American in uniform gets a bottle of Coca-Cola, wherever he is and whatever it costs the Company.”
Total assets $92,023 Millions Net worth $30,023 Millions
2012 2013 2014
25 27 24
48 46 45CokePepsi
Sales Analysis
Hey!
Number!Gone or coming?
Coca ColaHR policy
Employees Adaptability• New Employees are given special
training for three month• New employees are teamed up with old
ones to learn prevailing values• One on One mentoring• Group mentoring
Working Environment• A blend of western and Eastern culture.• Two cups of tea free.• 24 annual leaves for workers• 26 annual leaves for employees above
supervisor
Employees Motivation• Smart Wages• Basic Salary commission Blue collar
jobs.• For white collar jobs, huge salary
plus incentives• Medical treatments based on
designation
Market Structure
Market shares
Share in Pakistan
Distribution Channel in Pakistan
Fun FactsIn 1985, Coca-Cola became the first soft drink to go to space. Astronauts tested the Coca-Cola Space Can aboard the Space Shuttle Challenger.
Fanta was invented in Nazi Germany because of the difficulty faced by the company in importing Coca Cola syrup during war.
• Between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company three times. Coca Cola declined on all three occasions.
Hey!Game on
Hai!
Corporate
Socia
lResponsibility
Corporate social responsibility
CSR:
“A company’s sense of responsibility towards the community and environment (both ecological and social) in which its operates”
Corporate social responsibility
• Ecological:–Physical surrounding.
• Social:–Social relation/ Culture.
Corporate social responsibility• Greenfield project in multan:
• Rs. 7 billion investment.• Ayubia national park.– Park maintenance.– Conserve water.• Watersheds (110).
• Water replenishment goal:– 153 billion LTR water use (2015).
Corporate social responsibility• Continuously improve technology to
reduce energy crises.• Ammonia (NH3).
• Deplete ozone layer. (¾)• Solid waste management plane.–Waste recycle in Abbottabad.
Corporate social responsibility
•Health– Free checkups and medicine to rural
communities.– Funded Polio eradication camps.– Camps for hepatitis B vaccination /
awareness.– Initiative aimed to curb waterborne
diseases.– Initiated drinking water projects in
different cities of Pakistan.
Corporate social responsibility
• Providing job opportunities.• Women empowerment– 5 million women entrepreneurs across
the company’s value chain by 2020. • Sponsor Literary festival since last 4 year
in Karachi.• Coke studio.
Fun FactsMen associated Diet Coke with women, Coca-Cola created Coke Zero for men
If you placed all 8-ounce bottles of Coca-Cola ever produced together, end-to-end and made a chain out of it, this chain would reach the moon and back over 1000 times.
• If you could collect all the bottles of Coca-Cola ever produced and then, give it to people, then, each person on the planet would receive over 1000 bottles.
Powers of Coca Cola• Brand value• Customer loyalty• Strong marketing and advertising• Geographic diversity
Coca cola unable to resist• Competition with Pepsi• Water management• Health beverages• Low product diversification
Coca cola risks• Reliance on carbonated drinks• Negative publicity• Indirect competitors
Coca Cola new horizons• Diversified products• Reduced price of production material• Packaged drinking water• Marketing lesser selling products
Coca cola future outlook•New PET Bottles•Increasing distribution networks•More budget for marketing and advertising
Answer01 to 15
15 to 30
41
Distribution Channel in Pakistan