PresentationCoca Cola

Presented by:• Bilal Ghaffar Roll No:613• Ch.Ali Akram Roll No: 623• Adnan Rashid Roll No: 650• Tauqeer Khan Roll No:617• Hafiz Ishtaiq Roll No:635 • Saqlain Shah Roll No:633

Section: ’C’ AFTERNOON

Presented to: Prof. Sajid Javeed Akram

1. Organizations and Organizational  Effectiveness.

2. Stakeholders, Manager and Ethics.3. Organizational Design.4. Designing Organizational

Structure, Authority & Control.5. Designing Organizational

Structure: Specialization & Coordination

6. Managing in a Changing Global Environment.

7. Organizational Design & Strategy.8. Creating & Managing

Organizational Culture.9. Organizational Technology.10. Organizational Transformations.11. Decision Making.12. Managing Conflict, Power, and

Politics

contents

Introduction:

• The famous and fabulous drink produced ever the coca cola manufactured in Atlanta Georgia referred as coke invented in 1885.

• Production starts in since March 27,1944.• Originally intended as a patent medicine in late

19thcentury by John Pemberton and brought out by a businessman Griggs Candler.

• Used to cure morphine addiction and several disease.

History:• The prototype coca cola recipe was formulated

by eagle drug and chemical CO a drug store in Columbia Georgia by john Pemberton.

• Non-Alcoholic version of French wine coca.• First sales were at Jacob’s pharmacy in Atlanta

Georgia on May 08,1886.First advertisement in Atlanta Journal on May 29.

• Pemberton declared that the name coca-cola belonged to his son Charley Pemberton began selling his own version of the product.

Organizations and Organizational 

Effectiveness.•Having operation for over 125 years coca-cola become an Icon of American culture.•Before long coca-cola was being sold in Europe. When the onited states entered in world war 2nd ,coca-cola was being sold to both sides.•The coca-cola co. structure has a characteristics of both organic and mechanistic models.•The co. has over 70clean water projects in countries all across the global.

Stakeholders, Manager and Ethics.

• Share owners, employees, bottling partners, governmental agency, suppliers, Retail customers, consumers, local communities, NGO’s are the stakeholder.

• Share owners are concerned with earning a profit local communities care about environmental issues and labour standards.

• Management want to keep labour cost down while employees want and increased benefits.

Stakeholders, Manager and Ethics.

Questions :• What is the name of the organization? Give a short

history of the company. Describe how it has grown and developed. Be sure to identify when your organization was founded, and who founded it?

• The famous and fabulous drink produced ever the coca cola manufactured in Atlanta Georgia referred as coke invented in 1885.

• Production starts in since March 27,1944.• Originally intended as a patent medicine in late 19thcentury

by John Pemberton and brought out by a businessman Griggs Candler.

• Used to cure morphine addiction and several disease.

Questions:• Describe the organization’s inputs, processes, and

outputs.? Inputs are raw material, employees and of course secret

recipe. processes are the accounting, managing, marketing, supply chain, management, distribution, maintenance etc.

• Does the organization have divisional managers? Describe the important functions?

Divisional managers, head of each regional division. Functional managers are head of HR, Innovation and

development, marketing and public affairs. The lanowledge gained from doing this will give the org. a better understanding of its bottling partners.

Designing Organizational Structure: Specialization & Coordination• The coca cola company realizes that divisional structure gives to react in uncertain environment and also allow to main level of stability.• Multi visional structure allows divisional managers to handle daily operations while operate managers are free to follow long term planning.• A multidivisional matrix structure may be better suited for the coca cola company. This would increase coordination between cooperate and at all levels to create solution to problem.

Managing in a Changing Global Environment.

• Coca cola not compete for customers but also for raw material.

• The coca cola company must also compete to get the best employees.

• The company uses exclusive contracts with its bottling partners and other customers.

• The company done excellent job managing environment.

Questions:• How many people does your organization employ?The Coca-Cola Company employs 98,400people.• How many levels are there in the organization’s hierarchy?We were unable to obtain exactly how many levels there are in the organization, however according to an organization chart found on the company’s website (located in the appendices) there are at least five levels. We were not able to find information on the structure of the regional operating groups.

Organizational Design.

• Two operating groups, bottling investment and corporate. Divided by different region, geographic regions

• Characteristics of structure is both organic and mechanistic. Company move from centralized toward decentralization.

• Company measure success in may ways, like sale base, volume growth(Gallons and units sold), looks only profit.

Designing Organizational Structure, Authority & Control.

• Currently approximately 98,400 employees worked, each branch have 5 top level managers.

• CEO is a member of senior leadership team, these 4 people answer directly to CEO, org. also under gone centralization of some company dept.

• Organization trying to create a more innovative culture by pushing toward de-centralization.

Organizational Design & Strategy.

•The core competences that give the org. it best competitive advantages are its strong brand name and its network of bottlers and distributers.•Relationship with its distributers another completive advantage, The structure of coca-cola is ideal for its differentiation strategy because they focus on market.•Company known that “for innovative marketing that constantly promote their brand name which protects their domain from competitors, coca-cola is too late for introduction new type of beverages, energy drinks, as well as blossoming coffee drinks.

Creating & Managing Organizational Culture.•The culture of the coca-cola company is mission driven focused on refreshing mind, inspiring, optimism, one and only making a difference from other companies.•The company had of stories which share real life examples and inspired consumers as well as employees.•Positive stories provide foundations for employees to be not only model workers but model citizen.

Organizational Technology.

• Output processes are the greatest source of uncertainty.

• Coca-cola company does not makes end products.

• Distributors and bottlers mix other ingaidiats and then sell the product- coca cola name is on the end product.

• Organization has a moderately high level of complexity due to the fact it uses mass production.

Organizational Transformations.

• Company as discussed was founded in 1888,to take the full advantages of the coca-cola name, after 120 it remains in the growth stage.

• Company faced many internal problems like trying to meet employees demand which keeping labour cost low.

• Another problem is lack of information about company regional structure, it is impossible to say whether company follow matrix or multidimensional structure.

Questions:• Do managers and employees use words and

phrases to describe the behavior of people in the org.

One common word used in the company is diversity. They emphasize it, employees are trained to handle it. Diversity means respecting individuals, valuing differences , representing our consumers and the market where we do business.

• What beliefs and values seem to characterize the way people behave in the organization?

The driving forces in the org. are the values of honesty and integrity. These characteristics are the expectations of each individuals.

Decision making:Incremental method; The Coca-Cola Company makes decision by using incremental method.Company decision; The company does not just quickly decide to create a new product, or change operations. Find solutions: By starting at the lower levels of the organization to find solutionsThe changes brought by using the unstructured decision making Examples; Company seek to purchase Quacker Oats, but stopped it. It means they lack confidence in the upper management of the company to make vital decisions.

Management conflicts, Power• Conflicts can be a healthy way for an organization to improve

decision making,• The marketing department is the most powerful subunit in

the organization. • The benefits derived from the power allocated to the

marketing function • Consumer data shows the company that one of their ideas

would not do well, the company can decide not to produce that beverage.

• The strong emphasis on marketing has allowed Coca-Cola to become one of the most recognized brand names in the world,

Question:• Given the pattern of changes made by your

organization over time, which of the decision-making models best characterizes the way it makes decisions?

• The Coca-Cola Company uses the incremental method in decision making.

• Recently they used the unstructured decision-making model. The company surveyed 400 of their top managers about what they thought was problematic in the company.

Questions:• What do you think are the likely sources of conflict that may arise in your organization? Is there a history of conflict between managers or between stakeholders?Incompatible performance criteria and competition for resources. If the organization creates a competitive climate amongst the divisions, Another source of conflict could develop if resource allocation angers people. When the organization was developing a calorie free soda, there was even conflict within top managers was to what it would be called.

Company Mission • Expand global business system.• Increase our customers who enjoy our brand.• Effective uses of fundamental resources. • Create a good relationship among consumers.

Formulating long- term objectives:• Satisfied consumers.• Successful business partners. • Maximize cash flow.• Productivity.

Assessing the external environment at the coca-cola company:• Demographic/social. • Suppliers.• Buyers.• Threat of substitutes. • Operations. • Sales and marketing. • Distribution.

Conclusion:• According to our personal findings all the

management functions, approaches and techniques are correctly implemented and all the explanations given by all the managers are correct according to above mentions facts shows company is towards decentralization.