Coconut Grove Waterfront

Master PlanMarch 2006 Analysis Presentation

Agenda

• Schedule & Public Process

• Recent Efforts/Current Projects

• Site Analysis:

– Context Infrastructure

– Area Details

• Market Analysis

• Summary Concepts

• Next Steps

Schedule + Public Process

Schedule

week of 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27

Phase 1: Assessment

Phase 2: Master Plan

Phase 3: Implementation Plan

Summary of Work Sessions

Public Meetings/WorkshopsStakeholder

Planning Department/City Staff

City Commission/City Council

Walking Tour

July August October NovemberSeptemberNovember December January February May June

2.2: Public Process/Work Sessions

1.1: Project Framework/Stakeholder Interviews1.2: Site Analysis1.3 Transportation & Infrastructure Analysis1.4: Market Analysis & Program Development

2.1: Alternatives

March April

2.3: Preferred Master Plan Concept

3.1: Draft Master Plan

3.6 Knowledge Transfer

3.2: Draft Implementation Plan3.3: Public Process/Public Hearings3.4: Final Documentation3.5 Final Presentations

City's Vision

• A Coastal Recreational Park

• Human scale

• Public open spaces

• Connectivity for the pedestrian realm

• Waterfront promenades

• Diverse open spaces

• An active park

• Sensitive environmental spoil island connections (real or visual)

- Coconut Grove Waterfront & Spoil Islands Request for Qualifications

City's Requirements

• A Plan that reflects the growth and desires of the community

• An overhaul of the mooring fields to comply withFDEP

• Spoil islands rehabilitation: cleaned of exotic plants, replanted with native species and redesigned for public access

- Coconut Grove Waterfront & Spoil Islands Request for Qualifications

Community and Stakeholder Meetings

• Residents

• Coconut Grove Boards

• Community Organizations

• Waterfront Activities

• Hoteliers

• Merchants

• Business Improvement Committee

Stakeholder Recurrent Issues

• Parks isolated and not well connected

• Existing uses need more upland space

• Dangerous street crossings

• Conflicting uses

• Safety and security

• Obstacles to continuous boardwalk

• Not capturing thru traffic

• Limited access to water – physical & visual

• No connection between Grove and waterfront

• Grove needs a facelift and better mix of tenants

• Expo Center not contributing to waterfront/Grove

• Unreliable circulator

• No support services

Stakeholder Recurrent Goals

• Visual/physical connection to the waterfront

• Demolish Expo Center or redevelop into other use

• Need for parking strategy

• Minimize dominance of vehicles on Bayshore/McFarlane

• Environmentally sensitive passive recreation on Spoil Islands

• No commercial uses on waterfront that compete with Center Grove

• Limited commercial uses on the waterfront

• Waterfront restaurants, cafes, kiosks

• Improved safety and security

• Natural amphitheater

• Water-related equipment rentals

Recent Efforts/Current Projects

Recent Efforts

• Peacock Park Charrette

• Coconut Grove Market Analysis and Strategy Report

• Seminole Boat Ramp and Kenneth Meyers Park

• Coconut Grove Sailing Club Program Document

• Dinner Key Convention Center FEMA Feasibility Study

• Neighborhood Conservation District Studies

• 1996 Coconut Grove Planning Study

Recent Efforts – Peacock Park Charrette

• Open Forum lead by Friends of Peacock Park, November 2004 to develop a vision for the future of the Park

• "Park should reflect the unique character of Coconut Grove"

• Charrette concepts:– Enhance landscaped open

spaces

– Minimal service parking only

– Trim and "window" mangroves

– Connection to spoil islands

– Tie into local history

– Redesign street frontage and articulate entrances

– Redesign and seek alternative uses for Glass House

– Outdoor cultural facility (amphitheater, waterfront plaza)

– Hardcourts ok, no expansion

Current Projects/Initiatives

• Parks and Public Spaces Master Plan

• Commodore Bike Trail

• Miami 21

• CIP Projects - locations

– City Hall

– Pan Am Drive

– Miami Watersports Center

– Dinner Key

– Dinner Key Marina

– Kennedy Park

– Grand Avenue

– Expo Center

Parks + Public Spaces Master Plan

City of Miami Parks & Public Spaces Master Plan Vision

• A weekend pedestrian and bicycle zone at the waterfront

• Enhanced connections along the waterfront

• Safe streets for cyclists and pedestrians

• Enhance miniparks for use as small neighborhood spaces

Commodore Bicycle Project

• City of Miami Bicycle Route 1 since 1970s

• 5-mile alignment from Cocoaplum Circle to Southern Miami Avenue

• Already exists along Main Highway and Bayshore Drive –wide curb lanes and adjacent bike paths

• Safety concerns: car-bicycle conflict, bicycle-pedestrian/jogger conflict, mature tree roots damaging the path

• Determined to be most feasible and beneficial of all the projects in Bicycle & Pedestrian Facilities Plan

CIP Current Projects - Coconut Grove

Construction

Bid

Design

Future

City Hall

Communications

Room Relocation

Miami Watersports

Center Building &

Hangar Improvements

Dinner Key Anchorage Project

Kennedy Park Restroom

Building Improvements

Dinner Key Fuel Dock

Expo Center Improvements

Grand Ave. Improvements

Miami Watersports

Center Boat Ramp &

Island Improvements

Dinner Key Marina

Grating, Gates & Locks

Expo Center Fire Alarm Upgrades

Dinner Key Dredging

City Hall Historic

Preservation

Kennedy Park Boardwalk

Renovation & Recreation

Building Expansion

Expo Center Redevelopment Pan Am Dr. Milling & Resurfacing

Dinner Key Marina Dock

Master's Building

Site Analysis

Zoning

Zoning

CS: Conservation

• An essentially natural state; only activities which reinforce this character; minimum development; no negative effect to the environment

PR: Parks, Recreation, & Open Space

• Public and private parks; recreational, educational, cultural, marina, entertainment, and social/health related facilities; public safety; and City of Miami administrative facilities

• By Special Permit: performing arts center, museum, art gallery, and exhibition space which change the character of an existing park; conference facility; supporting social and entertainment services (restaurants, cafes, retailing)

Community Assets

Transit

Street Network

Scenic Transportation Corridor

• Intent: to preserve and protect trees and other significant environmental features within the city

• Requires all development be consistent with the preservation of trees

• Vacant and undeveloped property, property to be redeveloped, public or private rights-of-way

• Boundaries: right-of-way, established fronting yards, significant natural features not in right-if-way, areas from which there is a unique scenic view of water bodies or historical structures

• Once designated, all development activity or removal of trees must be reviewed by the preservation officer

the missing link

Parking Locations

Open Space Network

Walking Distances

Pedestrian Experience

Path Disconnect

Waterfront Character

Mangrove Distribution Seagrass Distribution National Parks Adjacent

Ecological Connections - Distributions

"It is important to recognize the bay system for its richness. Seeing the larger ecological trends of mangroves and

seagrass distribution helps to do this. It would also help build justification for proposing mangrove restoration work

on the spoil islands. Being so close to the National Park also would help the spoil islands function as wildlife

stopover and corridor movement vs. being small disconnected islands" (Mark Reaves, Biologist)

Spoil Islands

• Spoil Islands

– Currently supporting a high density of non-native invasive plant species such as Australian Pine and Brazilian Pepper

– Providing suitable habitat for mangroves and tropical hardwood hammock species

– Seaward shorelines have been stabilized with riprap

– There is a high potential for recreational uses

– The island shorelines capture a high volume of human debris

Invasive Plants Established (Aussie Pine, etc) Mangroves Small and Large Debris

Spoil Islands - Restoration

Restoration Process Overview

• Initial Permitting

• Restoration Design Development

– Historical documents

– Extensive field investigations (biological, topographical, hydrological, geo-technical, etc.)

• Final Restoration Design

• Cost Estimates

• Final Permitting

• Funding

• Construction Contracts

Flora/Fauna Community Development

Managing Invasive Species

Regulations/Permits

Minimum permits required for construction activities in the Biscayne Bay Aquatic Preserve:

• Federal– Federal Dredge and Fill Permit Program, (USACE, DEP)

– NPDES Permit, (Section 403 CWA)

• State– Environmental Resource Permit, (DEP, Watershed Management District)

– Proprietary-Sovereign Submerged Lands, (DEP, Watershed Management District)

– Authorization to Use State Owned Submerged Lands (DEP)

– Mangrove Trimming and Alteration Permit (DEP)

• Local– Class I Permit (DERM)

– Class III Permit (DERM)

– Tree Removal Permit (DERM)

Area Details

Area Details

Peacock Park

Lower Waterfront

Upper Waterfront

South Bayshore Drive

McFarlane Road

Peacock Park History

-The first non indigenous settlers to arrive in Miami settled in Coconut Grove, the oldest section of

what would become Miami, where fisherman from the Bahamas soon were joined by industrialists

from the north in 1870.

-1884 the Peacock Inn was built in Peacock Park which became the 1st hotel on the South Florida

mainland.

-Grapefruit plantations, Hayden Mango and the Trapp Avocado were developed in Coconut Grove.

Peacock Park Inn

1884

Peacock Park

1977

Peacock Park - Activities

Shuffleboard

Picnic tables + NET office

Play area at adjacent

parcel of Church

Inline skating

Baseball field+ open lawnAsphalt area, basketball

Issues:

-Existing building has

limited active community

services

-Active recreational usage

of skate park interferes

with adjacent parcels of

church, school

-Boardwalk, shuffleboard

are in need of repair

Performance area i.e. "Shakespeare in the Park"

Peacock Park - Circulation

Boardwalk

in disrepair

only water

access

Uncontrolled car access and car circulation

on top of existing tree root system

Uncontrolled pedestrian +bike access

on sand surfaces

Existing wall separates playgrounds

and disconnects the park

Issues:

-No clear entrances into

Park

-Disconnection to Kenneth Meyer

Park, Library or Women's

Club

-No water access!

Boardwalk in disrepair, which

provided only water access on

site

-No continuous path connection,

parts of park (only shaded area)

are not accessible for wheelchair

users, strollers skaters etc.

-Uncontrolled car access for

festival activities on top of

existing tree root system

creates long term destruction on

200 year old trees

-No physical connection to The

Barnacle or spoil islands

Peacock Park - Lighting/Seating

Issues:

Seating

-Not enough seating provided!

only one bench at the bus stop

along McFarlane Rd

-Up to five picnic tables in

peacock park which are not all

accessible for wheelchair users,

strollers, skaters etc.

-No seating is provided around

skate park, baseball field, or

along the waterfront

Lighting

-The park does not have enough

light fixtures to give a secure and

comfortable feeling at night. No

light fixtures in upper shadedpart of park. A series of newly

installed blue light fixtures along

existing path, which sometimes

face the wrong direction

-No consistent design of light

fixtures. Three different kinds

along McFarlane Rd. + blue lights

along path in Peacock Park +

spotlights of baseball field

Peacock Park - Green Analysis

Peacock Park has 4 green habitats:

- Hardwood Hammocks

(live oak, red maple, mahogany,

gumbo limbo, and cocoplum)

-Coconut Palm Trees-Mangroves

-Lawn

Issues:

-Root system of Hardwood Hammocks

disturbed through uncontrolled car

traffic

-Mangroves block water views,

capture debris and smell but have an

important role in the ecological

marine system and are protected

-Palm trees do not provide shade but

offer aesthetic valuesLawn

Palm Trees

Mangroves

Hardwood Hammock

Pan Am Terminal History

- Known as the "Air Gateway between the Americas" the Pan Am Seaplane Base and

Terminal Building at Dinner Key linked the United States with Latin America. At the time

of its construction the Art Deco style building was the largest and most modern marine air

terminal in the world.

- The famous Pan Am "Clipper" Flying Boats opened major trade and passenger routes and

made Miami a center of international air transportation.

Pan American Seaplane Base and Terminal Building, built 1931 -1938, Architects Delano & Aldrich

Lower Waterfront - Circulation

Temporary fence

blocks pedestrian

connection

Car access at Seminole

Ramp interferes with

pedestrian flow

Pedestrian circulation over

parking lot – no sidewalk

No continuous

sidewalk along the

waterfront

No continuous

sidewalk along the

waterfront

Outdoor seating of

restaurant blocks

pedestrian connection

No continuous pedestrian connections

and wide street lanes create insecure

waterfront access

Lower Waterfront - Activities

Issues:

1. Coconut Grove Sail Club feels secluded and is

fenced in, not an inviting environment

2. Physical public access to water only possible at

Seminole Boat Ramp

3. Few seating elements along waterfront, often with

parking lots behind

4. Majority of site is occupied by parking usage, very

little green space

5. City Hall feels secluded and fenced in

6. Expo Center in need of repair, takes up large

amount of space without offering any amenities

7. Grove Key Marina does not offer public walkway

along waterfront

8. Fresh Market does not address the waterfront or

offer outdoor seating space with views of the water

9. Shake A-Leg walkway is disconnected to public

water promenade by temporary construction fence

12

34

5

6

7

89

Lower Waterfront - Lighting/Seating

Issues: -No continuous seating amenities offered along the waterfront, seating most of the time in places

with parking lots behind

-Dining tables block public water access

-Seating elements and lighting features do no have continuous design language, change from blue to

red at Grove Harbor Marina, some blue light fixtures point in wrong directions

Lower Waterfront - Green Analysis

Issues: -Mangroves block water views, capture debris and smell, but have an important role in the

ecological marine system and are protected

-Palm trees do not provide shade but offer aesthetic values

-Canopy trees in parking lot do not have ideal condition and show signs of drought and poor

maintenance

1

3

3

2

1

2

1 Mangroves

Canopy Trees

Live Oak, Red Maple,

Palm Trees

3

3

32

2

4 Lawn

4

44

4

2

Upper Waterfront - Activities

Issues:

1. Access along waterfront stops at Monty's

2. Private Yacht Clubs fenced in, secluded,

provide no public water access

3. Parking lot feels private

4. Poor location of benches and picnic

tables

5. Existing boardwalk in disrepair, only

water access and water view in park

6. Mangroves block view and water access

1

2 3

4

5

6

Upper Waterfront - Circulation

Kennedy Park

Boardwalk

in disrepair

only water

access in

Kennedy ParkExisting waterfront connection stops

No sidewalk connection along

South Bayshore Drive

Surface of

waterfront access

changes from concrete

to wooden boardwalk

US Sailing Center

Coral ReefYacht ClubMontys

Biscayne Bay Yacht Club

Upper Waterfront - Lighting/Seating

Issues: -No seating opportunities along South Bayshore Drive

-Seating elements in Kennedy Park need to be updated, replaced and placed better along pathway

-No light fixtures along walkway on South Bayshore Drive

-No light fixtures in Kennedy Park

-Some the existing blue light fixtures are poorly placed

Upper Waterfront - Green Analysis

Issues: -Mangroves block water views, capture debris and smell, but have an important role in the

ecological marine system and are protected

-Palm trees do not provide shade but offer aesthetic values

-No continuous and recognizable planting scheme along waterfront

32

1 Mangroves

Canopy Trees

Live Oak, Red Maple,

Palm Trees

4 Lawn1

1

1

2

4

3

3

McFarlane Road- Existing Condition

Existing Condition

Issues:

- Currently McFarlane Road is a 7 lane road (4 driving lanes, 2 parking lanes, 1 turning lane)

- No pedestrian-friendly crossing areas

- No visible connection from Cocowalk to McFarlane Road

- No pedestrian amenities along McFarlane (seating areas, restaurants)

- No water views

- Cars dominate the road

- Existing sidewalk does not connect towards Kenneth Mayer Park

McFarlane Road - Possible Design Solution

Proposed ConditionPossible Design Solutions:

- Reduce driving lanes to two lanes

- Turn McFarlane into pedestrian-oriented zone, like the "Ramblas", Barcelona or Lincoln Road, South Beach

- Provide amenities like restaurants, outdoor cafes, water + light features, shade + seating areas along

McFarlane Road

- Physically connect "Cocowalk" with McFarlane Road

- Create strong view corridor towards waterfront

- Pier extension of McFarlane creates physical access towards the water, allowing fishing, water taxi stop etc.

The Ramblas, BarcelonaLincoln Road, South Beach Lincoln Road, South Beach

South Bayshore Drive - Existing Condition

Existing Condition

Issues:

- Currently South Bayshore Drive is a 4 lane road with a pedestrian sidewalk on either side

- Green median feels disconnected to park and does not offer any amenities, seating etc.

- No pedestrian-friendly crossing areas are provided

- No traffic signal to coordinate pedestrian crossing

- No seating areas along South Bayshore Drive

- Bus stops are difficult to find and do not provide shelter

- Entrances to parking lots create a conflict with sidewalks along South Bayshore Drive

Gateways into Park/Conflict Points

South Bayshore Drive - Possible Design Solution

Proposed ConditionPossible Design Solutions:

- Reduce traffic lane to two lanes

- Turn other two lanes into pedestrian-oriented promenade and provide space for biking, skating, walking, jogging

- Integrate existing median into new park design

- Provide amenities like kiosks, light features, shade and seating areas along South Bayshore Drive

- Create secure pedestrian crossing areas at intersections

- Create strong view corridors towards waterfront

- Reduce existing car entrances to parking lots

WalkingCopacabana, Rio de Janeiro Inline Skating, Biking Horse Carriage

Market Analysis

Economic Objectives

• Conduct market/economic/financial analyses of various potential waterfront uses that will:– Identify appropriate park uses

– Explore potential park enhancements that a provide a range of activities

– Serve community needs, existing and potential markets

– Strengthen connectivity between commercial center and waterfront

– Provide recommendations for potential revenues to support neededcapital investment and operating costs over time

Demographic Overview, 2005

BirdGrove

East

BirdGrove

West

East

Grove

Grove

Center

North

Grove

South

Bayside

South

Grove

West

Grove

Demographic Characteristics

Populat ion 4,011 1,438 1,398 1,315 1,462 827 3,079 3,428

Households 2,205 673 562 813 752 308 1,338 1,263

Average Household Size 1.8 2.1 2.4 1.6 1.9 2.7 2.3 2.7

Median Age 35 40 45 39 40 44 44 35

Race

White 3,343 571 1,328 1,176 1,348 777 2,796 240

Black 306 785 12 46 35 21 182 3,067

American Indian, Eskimo 8 2 5 2 1 - 4 4

Asian or Pacif ic Islander 79 11 8 27 19 6 21 4

Two Races 127 30 26 33 37 15 42 103

Other 148 38 19 31 22 7 34 10

Income Characteristics

Median Household Income $60,388 $30,748 $108,695 $74,902 $75,468 $207,807 $123,801 $31,477

Average Household Income $81,112 $45,039 $157,513 $131,183 $102,336 $275,878 $186,203 $45,524

Housing Characteristics

Ow ner-occupied Units 934 197 457 463 494 275 1,125 457

As % of Total 42.3% 29.4% 81.2% 57.0% 65.8% 89.3% 84.1% 36.2%

Renter-occupied Units 1,271 475 106 350 257 33 213 805

As % of Total 57.7% 70.6% 18.8% 43.0% 34.2% 10.7% 15.9% 63.8%

Total Housing Units: 2,205 673 562 813 752 308 1,338 1,263

Source: ESRI Business Information Solutions; Economics Research Associates, December 2006.

2005

Bird Avenue Bird Avenue

Demographic Overview, 2010

BirdGrove

East

BirdGrove

West

East

Grove

Grove

Center

North

Grove

South

Bayside

South

Grove

West

Grove

Demographic Characteristics

Populat ion 4,376 1,531 1,508 1,452 1,556 879 3,314 3,683

Households 2,393 712 604 892 796 325 1,432 1,352

Average Household Size 1.8 2.2 2.4 1.6 1.9 2.7 2.3 2.7

Median Age 35 42 47 40 43 45 46 37

Race

White 3,625 653 1,427 1,289 1,424 824 2,996 278

Black 321 782 12 48 36 23 196 3,263

American Indian, Eskimo 8 2 5 3 1 - 4 5

Asian or Pacif ic Islander 92 12 9 34 22 7 25 5

Two Races 145 36 31 38 44 18 49 120

Other 185 46 24 41 29 7 43 12

Income Characteristics

Median Household Income $79,782 $36,745 $128,829 $98,138 $94,054 $261,741 $155,990 $37,070

Average Household Income $108,944 $52,408 $194,587 $178,716 $133,658 $370,920 $244,673 $55,660

Housing Characteristics

Ow ner-occupied Units 941 196 492 509 518 292 1,214 507

As % of Total 39.3% 27.5% 81.4% 57.1% 65.0% 89.9% 84.8% 37.5%

Renter-occupied Units 1,452 516 112 383 278 33 218 844

As % of Total 60.7% 72.5% 18.6% 42.9% 35.0% 10.1% 15.2% 62.5%

Total Housing Units: 2,393 712 604 892 796 325 1,432 1,352

Source: ESRI Business Information Solutions; Economics Research Associates, December 2006.

2010Bird Avenue Bird Avenue

Summary of Current

Revenue Generating Uses

• Leasehold use rents have increased 17 percent, from $1.3 million in 2001 to $2.9 million in 2005.

– Grove Harbor Marina/Fresh Market lease generated the highest revenue in 2005 with $1.5 million.

• Facilities net revenues (Dinner Key Marina and Coconut Grove Expo Center) have increased from $1.5 million to $2.3 million.

– Dinner Key Marina generated almost $2.5 million in revenues in 2005.

– Coconut Grove Expo Center continues to operate at a loss, losing more than $100,000 in 2005.

Current Revenue Generating Uses

% CAGR

2001 2002 2003 2004 2005 2001-2005

Leasehold Rents

U.S. Sailing Center 7,077$ 7,720$ 8,534$ 8,812$ 9,016$ 5.0%Grove Key Marina 321,776 327,891 316,344 388,180 382,383 3.5%

Grove Harbor Marina/Fresh Market - - 64,721 564,717 1,537,304 187.5%Monty's Restaurant 851,235 601,689 728,241 718,921 778,285 -1.8%

Shake-a-Leg, Miami, Inc. 100 500 500 500 500 38.0%Biscayne Bay Yacht Club 5,069 5,069 5,069 5,069 5,069 0.0%

Chart House Restaurant 108,067 117,961 104,384 113,463 121,644 2.4%Coconut Grove Chamber of Commerce 3,600 2,700 3,600 3,600 3,600 0.0%

Coral Reef Yacht Club 22,162 23,270 24,433 25,655 26,938 4.0%Coconut Grove Sailing Club 45,148 52,199 84,857 80,480 88,485 14.4%

Subtotal - Leaseholds: 1,364,236$ 1,138,999$ 1,340,684$ 1,909,397$ 2,953,224$ 16.7%

Facilities-Net Revenues

Dinner Key Marina 1,540,742$ 1,636,812$ 1,927,629$ 2,209,931$ 2,486,522$ 10.0%

Coconut Grove Expo Center -$ -$ (94,326)$ (173,075)$ (129,184)$ 11.1%

Subtotal - Facilities: 1,540,742$ 1,636,812$ 1,833,303$ 2,036,856$ 2,357,338$ 8.9%

TOTAL - WATERFRONT REVENUES: 2,904,977$ 2,775,811$ 3,173,987$ 3,946,253$ 5,310,562$ 12.8%

Source: City of Miami Department of Public Facilities, Asset Management Division; City of Miami Department of

Planning; Economics Research Associates, March 2006.

Lease Expiration

Status of ERA Analysis by Component

• Coconut Grove Expo Center:– Projected to close for public use on June 1, 2006

– Not competitive with Miami Beach facility, operates at a deficit.

– Potential for interim uses, but long term purpose and viability are yet to be determined

• Mooring Fields:– Lease abstracts under review

– ERA analyzing other mooring facilities to determine relevant pricing rates, operating costs/characteristics and management approaches.

– Analyze proposed mooring fields, governance, current uses, costs, revenues etc.

• Dinner Key Marina– ERA to provide recommended improvements (such as proposed Dock

Masters building and it’s relationship to moorings field).

• Coconut Grove Sailing Club:– ERA will analyze costs, revenues and operating characteristics

including required building maintenance costs, area upgrades andimprovements, and competitive position.

Status of ERA Analysis by Component

• Parking and Transportation– Transportation sub-consultant will review study and recommended

uses to determine adequacy of existing and potential supply and demand

– Recommendations for projected parking revenues and appropriate management approaches

• Park Programming– Goals and objectives include recommended uses that provide

improved connectivity, activation of public spaces and streets and enhanced level of park amenities

– Program will explore opportunities to create compatible venues for events for enhanced public programs in the parks and serve as potential source of revenue

Case Study: Pinellas County Parks

ERA has conducted thorough research on revenue generators for parks across the United States. The following slides summarize that research and focus on work conducted for Pinellas County, FL.

ERA analyzed revenue generation potential and the current management structure associated with the following uses at a series of County-owned and operated parks:

•Food and Beverage Concessions (temporary/seasonal to permanent)

• Gift Shop Concessions• Special Events/Rentals in County-owned facilities

Park Concessions - Trends Summary

An analysis of national contract concession agreements for food service in public venues reveals the following:

• Operating terms:– Generally five years with two- to five-year renewal options; terms

based on performance, operating standards and capital investmentmade by the operator.

• Capital investment requirements:– Vary greatly by jurisdiction and required level of control.

– Tenant fit-out solely the responsibility of the operator (less control/lesspublic investment).

– Local jurisdiction provided facilities and equipment with concessioner working under an operating contract (maximum control/highest public investment).

• Revenue splits:– Usually based on annual license or rental fee, plus a percentage of

annual gross revenues.

• Concession offerings:– Range from snack food to full-service dining, gift and equipment rental

shops, and venues available for public events (picnics to parties).

Park Concessions – Trends Summary

• In all cases, operators required to provide surety bonds, full liability insurance, and meet minimum revenue and performance standards.

• Seasonal adjustments to operating hours allowed based on use patterns, requests by the operators and jurisdiction approval

• Among “lessons learned” from national examples, options to extend operating agreements were based on performance and revenues, and operator investment in improvements to public property.

• Concession operations in public venues are often independently owned and operated, with few exceptions in unique locations

• Market density can attract branded products (like Chart House and Fresh Market) or national operators (usually for multiple venues and facilities)

Park Retail Shop

An analysis of park gift shop operations in the southern U.S. reveals the following:

• The park gift shop retail season:

– Most active from October until the end of May, with March and April having the highest sales.

• Sales volumes:

– For retail-oriented shops, sales increase over holiday periods where gift shopping is traditionally strong. April tends to be particularly strong due to partial-year residents preparing to return home for the summer months.

• Store concepts:

– Vary depending on park characteristics – activity-oriented parks may sell more equipment and rentals/services; arts and cultural park shops are more gift and book oriented

Park Special Events/Rentals

• Themed Festivals – permanent and temporary facilities required

• Weddings – Venue(s), permitting standards, costs and fees

• Private “Life Cycle” Parties, including receptions, graduation, family reunions, picnics, etc.

• Cultural/Art Performances – Compatibility and facilities required

• Educational events

• Catering facilities -- On grounds or off-site

• Connections to Coconut Grove downtown

• Suggested new activities and supporting facilities in park

Summary Concepts

Constraints

Opportunities

Next Steps

Next Steps

• Determine priorities for current and future uses

• Recommend use mix, management approach and other factors affecting implementation

• Project sales/public revenues, operating costs and net revenues by recommended use

• Address parking needs, requirements and management

• Prepare design alternatives

• Solicit public input on design alternatives

Tell Us Your Priorities…