2005

2013

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IN 2012, PEOPLE SNAPPED 380 BILLION PHOTOS. BUT KODAK WENT BANKRUPT.

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IN 2012, PEOPLE SPENT $114 BILLION ON BOOKS. BUT BORDERS CLOSED DOWN.

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WHILE KODAK WENT BAKRUPT, A TINY START-UP, INSTAGRAM, CHANGED HOW WE TAKE AND SHARE PICTURES.

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WHILE THE CHAPTER CLOSED ON BORDERS, AMAZON GREW INTO THE WORLD’S LARGEST BOOKSELLER.

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WHILE THE CHAPTER CLOSED ON BORDERS, AMAZON GREW INTO THE WORLD’S LARGEST BOOKSELLER.

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SO WHAT IS CODE HALOS

The “halo” in the term Code Halo refers to the data that accumulates around…

People Devices Organizations

...data that’s robust, powerful, and continually growing in richness and complexity

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IBM and FujiFilm Break World Record for Data Storage via /r/tech ift.tt/1mWtfzp

Microsoft announces the Surface Pro 3 via /r/tech ift.tt/1p9wyD5

Naveen at ITC Premium Lounge, IGI Aiport, T3

Naveen added 7 new photos to the album @ Singapore, Singapore

Praveen wants to read

The Fountainhead

by Ayn Rand

Naveen gave 5 stars to The Place Beyond The Pines

Recommended for you

12 Boards 87 Pins 27 Likes

41%

32%

18%

7%

2%

South Indian

Chinese

North Indian

Cafe

Italian

Naveen is travelling from Chennai to Bangalore

OUR VIRTUAL ME IS AS POWERFUL AS THE REAL

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DEVICES ARE INCREASINGLY NETWORK-AWARE

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PRODUCT

CUSTOMER

EMPLOYEE PARTNER COMPANY ORGANIZATIONS ARE GENERATING CODE

HALO FASTER THAN EVER BEFORE

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WHEN ORGANIZATION AND EMPLOYEE CODE HALOS COLLIDE

More information about companies are available in social media. Check glassdoor

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DRIVEN BY THE SMAC STACK

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2006 2013 2007 2008 2009 2010 2011 2012

.07

.97

.12 .14

.17

.3

.47

.68

billion units

GLOBAL SMARTPHONE SALES, UP AND UP

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2004 2005 2006 2007 2008 2009 2010 2011 2012 20132004 2005 2006 2007 2008 2011 2009 2010 2012 2013

1M 5.5M 12M

50M 150M

350M

608M

845M

1.06B

1.15B

1B

500M

400M

6M 8M 26M

150M

500M

554.7M

1M 10M 30M

150M

SOCIAL INTERACTIONS, INCREASINGLY VIRTUAL

2010

2011

2012

Average number of accounts per Fortune 100 company on

2010

2011

2012

2010

2011

2012

FROM TRANSACTIONS TO INTERACTIONS

18

2.5 exabytes

90% of the data in the world today has been created in the last two years alone

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660 accounts created

342000 tweets

1293731 searches

120 video hours uploaded

138840 video hours uploaded

1388880 minutes used

1380 blog posts

74160 app downloads

14280 pins

61140 hours streamed

3131760 likes

3298560 posts

360 GB of data 30

reviews 2100 check-ins

38040 app downloads

694440 files saved

60 posts

780 comments

12720 votes

720 accounts created

13194420 messages sent

3060 items purchased

$141540 money spent

…and in the last one minute, 1354440 GB of data was transferred on the internet

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T H E S M A C S T A C K I S C R E A T I N G

A BIG DATA QUAGMIRE

Stuck!!!

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THAT’S A LOT OF DATA

AND IT REQUIRES ANALYSIS

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REQUIRES MAKING MEANING

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Code Halo Company

2003 Value (in Billions)

2013 Value (in Billions)

Industrial Model Competitor

2003 Value (in Billions)

2013 Value (in Billions)

$180.20 Bankrupt $23.90 $1.78

$515.40 $30.30 $8.90 $87.50

$132.00 $0.04 Not Yet Founded $0.58

$355.20 $37.50 Private, four

years old $29.60

$6.00 Bankrupt Private, three

years old $1.25

$1.15 $21.70 $4.00 Bankrupt

Total $34.30 $1,210.50 Total $124.71 $67.84

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It’s as if companies like Amazon, Pandora, Netflix, Google, Facebook are reading our mind

INFORMATION + ANALYTICS =

MAKING MEANING

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IF YOU LIKE LISTENING TO MADONNA

CHANCES ARE YOU WILL VOTE DEMOCRATS

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Cocoa Butter Lotion

Large Purse

Bright Blue Rug Magnesium Supplement

15 MAR

27 AUG

IF YOU ARE BUYING THESE IN MARCH

THERE’S 87% CHANCE THAT

YOU ARE PREGNANT AND WILL BE DELIVERING IN LATE AUGUST

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THE WINNERS OF TOMORROW WILL HAVE MEANING-MAKING AS A CORE COMPETENCY

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Focused on Assets

Focused on Code Halos

Ionization Spark Enrichment Crossroads After the Crossroads

Time

Ma

rke

t C

ap

ita

liza

tio

n Winning the New Code

Rush

Extinction Event

THEY WILL HAVE CODE HALOS IN THEIR DNA

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THE CROSSROADS MODEL Stage 1: Ionization

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THE CROSSROADS MODEL Stage 2: Spark

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THE CROSSROADS MODEL Stage 3: Enrichment

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THE CROSSROADS MODEL Stage 4: Crossroads

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$472B

5

27

163 180

27

MOBILE DEVICES AT THE CROSSROADS

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ANATOMY OF A WINNING CODE HALOS SOLUTION

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1. AMPLIFIER 2. APPLICATION INTERFACE

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3. ALGORITHM 4. DATA

Home Genres Search Queue

Black Book 2006 2h 25m

Fateless 2005 2h 16m

Katyn 2007 1h 55m

The Netflix Recommendation Engine Films arranged in genres Customer ratings Combined ratings

The Netflix Prize

1000000 USD 500000000 movie ratings

4000000 ratings/ day

60% of subscribers select movies based on

recommendations

Illustrative

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5. BUSINESS MODEL

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Familiarity with David Fincher’s

Work

British Version of House of Cards

Films Featuring Kevin Spacey

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If it costs more than $50, and you can’t eat it, put a Code Halo around it

Don’t Zune out You’re gonna need a bigger boat than this

Algorithms are the foundation of the “reading my mind” experience

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Pick Your Code Halo Targets

Industry Business Process Moment of Engagement

Listen to New Voices

The Edge The Bottom The New

Scan Your Market

What’s the Code Halo solution? Who’s doing it? What’s the current or expected impact?

Map Your Value Chain

Identify connection points where Code Halo Solutions Fit

Prepare Your Organization for Ionization

Develop will to innovate

Spread the message across

The Digital The Introverted The Disenfranchised

THE 5 STEP MODEL TO CODE HALO INITIATION