code worldwide: investing in creative technology

Download Code Worldwide: Investing in creative technology

Post on 02-Nov-2014

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  • 1. Investing In Creative TechnologyMatt McNeany, Code
  • 2. What I want to do today What is Creative Technology and is it relevant to you? What are the financial cases? How do you decide what to invest in? And how to make that investment work
  • 3. What is Creative Technology?And why do you need it?
  • 4. The Debate
  • 5. You cannot now talk about Creativity without talking about Technology
  • 6. Business Data Intelligence Visualisation Workflow Asset Analytics Mngt Ad serving Ad Builder (e)CRM Digital @ Retail Client Extranet Social Knowledge Mobile Cloud Management Distribution Media networks html5 GamesManagement App (Hyper-) Search Mapping Localization Rich Content Internet Mngt Applications Machine Email Marketing Optimization Automation Augmented Enterprise NFC Social reality Networking
  • 7. Defining Creative Technology New Business Models Creative Technology New ways of EngagingNew ways of Working the Audience
  • 8. Why this definition mattersIts like hundreds of baseballs are dropping all around me and I dont know which one to catch Hyper Island student The Future of Advertising, Fastcompany, Nov 2010
  • 9. Why this definition mattersDifferent technologies =different business models
  • 10. A (personal) Map of the CreativeTechnology-osphere
  • 11. Mapping Creative Technology Revenue New ways of EngagingNew ways of Working the Audience Cost
  • 12. Mapping Creative Technology Revenue (Hyper-) Digital @ Gaming Localization Retail Marketing Social Mobile Automation Digital Web Video Ad Builder Analytics Optimization Augmented iAD Reality Digital (e)CRM Display New ways of EngagingNew ways of Working Content Search the Audience Mngt Data visualisation Media Mngt Cloud Business Intelligence Distribution API/open Networks architecture Enterprise Social Networking Rich Internet Ad Serving Email Technology html5 Client Extranet Chrome iOS Android OS Workflow Knowledge Asset Mngt Cost Mngt
  • 13. Mapping Creative Technology Revenue (Hyper-) Digital @ Gaming Localization Retail Marketing Social Mobile Automation Digital Web Video Ad Builder Analytics Optimization Augmented iAD Reality

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