staunton creative community fund investing in entrepreneurs executive business plan presenters:...
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Staunton Creative Community FundInvesting in Entrepreneurs
Executive Business PlanPresenters: Dallas, King, Reed & Wampler
Photograph by Peter Aaslestad
history
the arts
opportunity
The Staunton Creative Community Fund
revitalizes communities by supporting and funding local
entrepreneurs.- from webpage
• support local residents as they work to revitalize their neighborhoods
• assist start-up nonprofits with grassroots organizing and fundraising
• finance creative entrepreneurs who create jobs and fill storefronts
•and provide access to economic opportunities for traditionally underserved populations
GOALSYear 1
organize, get a few microloans out, establish the process
Year 2raise funds, aggregate, capitalize
Year 3
deploy capital and make loans
FACTSLoans dispersed:
2007: 42008: 22009: 4
Available in 2010: $500,000
Maximum loan $35,000
Innovative Marketing
• Workshops
• Media
• Events
• Community organizations
Workshop Option 1
• “Who wants free money?”
• Generate buzz
• Opportunity to present the SCCF
Workshop Option 2
• Target entrepreneurs currently writing a business plan
• Consultative seminar approach
Workshop Option 3
• Intensive seminar
• “MBA in a week” approach
Involvement Beyond the Workshop
• Stimulate conversation
• Invite people to brainstorm ideas
• Consider publishing an entrepreneurial directory
• Social media
Getting the word out:
Recommendations for Innovative Marketing:
1. New Message - Old Media
2. Established Events
3. Signature Event
New Message - Old Media
And they're closing all the factories downOut in Bethlehem they're killing timeFilling out formsStanding in line.
from “Allentown” by Billy Joel (1982).
New Message - Old Media
Human Interest Story
SCCF has money and wants to lendunique place in the economic landscape
Public Relations can be used as a tool for generating earned media.
Exploit Existing EventsCreate fun contests
and information centers Increase awareness and
generate earned media.
Example: Green Business contest at Staunton’s Earth Day celebration
A Signature EventBusiness Competition*
judged by local business people sponsored by educational institutions in the SCCF footprint.
*modeled after the Cupid Cup at University of Maryland"We want big ideas. We want transformation," Plank said.
"This is not a business plan competition. This is a business competition.”
- Kevin Plank, Baltimore Sun, 05/07/2010
WHAT?
Community Organizations
Where? When? Who?
WHY?
“to provide service to others, promote
integrity & advance world understanding, goodwill, and peace through its fellowship
of business, professional, and
community leaders.
District 7570 72 clubs
www.rotary.org
“dedicated to improving
communities and building a better America through
Fellowship, Goodwill and Community
Service”
Woodrow Wilson Ruritans
31 Clubs
www.myruritan.org
“to empower volunteers to serve their communities, meet humanitarian needs, encourage peace & promote
international understanding through Lions
clubs”
District 24-C 54 Clubs
www.lions24c.com
“serving the children of the
world”
9 Clubs
www.kiwanis.org
www.elks.org www.foe.com www.mooseinlt.org www.freemason.org www.woodmen.org
www.greateraugusta.com
www.greaterverona.com
www.bni-shenandoahvalley.com
www.virginiavalley.com www.staunton.va.us www.virginia.org
www.waynesboro.va.us www.waynesborodowntown.org www.augustafreepress.com
www.uva.edu www.jmu.edu www.emu.edu www.mbc.edu www.abg.org www.fbla-pbl.org
http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gif
Capture the Value (Laszlo, 2010, p.136)
with BOARD UTILIZATIONBill Hamilton
Hugh Westfall
Eric Curren
Wanda Stevens
Maggie Ragon
“Diversity builds diversity.”
(M. Meisel, Shenandoah National Park, May 22, 2010)
ReferencesCollins, J. (2005). Good to great and the social sectors. New York: Harper CollinsCurren, E. (n.d.). Staunton Creative Community Fund: About. Retrieved May 23, 2010, from SCCF website: http://stauntonfund.wordpress.com/about/ Drucker, P.F. (1985). Innovation and entrepreneurship. New York: Harper & RowGraham, C. (2010, April 14). Fund fosters growth of small business in Staunton.
Augusta Free Press. Retrieved from http://augustafreepress.com/2010/04/14/fund-fosters-growth-of-small-business-in-staunton/
Joel, W. (1982). Allentown. On The Nylon Curtain [record]. New York: Columbia Records.
Laszlo, C. (2008). Sustainable value: how the world’s leading companies are doing well by doing good. Stanford: Stanford University Press.
Oster, S., Massarsky, C., and Beinhacker, S., (eds.) (2004). Generating and sustaining nonprofit earned income. San Francisco: Jossey-Bass.
Smith, A. E. (2010). “Stewardship design principles.” Presented during EMU MBA class Stewardship, Innovation and Social Entrepreneurship, Harrisonburg,
VA. May 18, 2010.
Image ReferencesSlide 1: Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg Slide 2: Stonewall Jackson Hotel (outdoor photo): Retrieved May 30, 2010, from http://www.valleyconservation.org/images/Stonewall_Jackson.jpg
Stonewall Jackson Hotel (indoor photo): Retrieved May 30, 2010, from http://thesummitstudio.com/wpcontent/uploads/2009/06/stonewalljackson_5.jpg
Stonewall Jackson Hotel (print): Retrieved May 30, 2010, from http://spec.lib.vt.edu/imagebase/norfolksouthern/T1/NS5545.GIFSlide 3: Blackfriar Playhouse, Staunton: Retrieved May 30, 2010, from http://farm3.static.flickr.com/2675/3954887628_3ec58975ed.jpg Banner: Retrieved May 30, 2010, from
http://4.bp.blogspot.com/_ewUmEmxkvTY/S8J4uEcbqBI/AAAAAAAAP4E/6lC1ouV-884/s1600/8.jpgSlide 4: Storefronts: Retrieved May 30, 2010, from http://www.mbc.edu/images/about/downtown_staunton2.jpg Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg Pufferbellies: Retrieved May 30, 2010, from http://www.pufferbelliestoys.com/uploads/dsc_0640.jpgSlide 13: Facebook: Retrieved June 2, 2010, from http://atlantaprintmakersstudio.org/logos/facebook_logo.jpgSlide 17: Freddie the Freeloader: Retrieved June 1, 2010, from http://www.wliw.org/21pressroom/images/redskelton/RED7.jpg Slide 21: Rotary: Retrieved May 30, 2010, from www.rotary.org; Ruritan: www.myruritan.org; Lions: www.lions24c.com ;
Kiwanis: www.kiwanis.orgSlide 22: Elks: Retrieved May 30, 2010, from www.elks.org; FOE: www.foe.com; Loyal Order of Moose: www.mooseinlt.org; Freemason: www.freemason.org; Woodmen of the World: www.woodmen.org
Image ReferencesSlide 23: Chambers of Commerce: Retrieved May 30, 2010, from www.greateraugusta.com; www.greaterverona.com;
www.bni-shenandoahvalley.comSlide 24: SCORE: Retrieved May 30, 2010, from www.score.org Slide 25: Retrieved May 30, 2010, from www.virginiavalley.com; www.staunton.va.us; www.virginia.org; www.waynesboro.va.us; www.waynesborodowntown.org; www.augustafreepress.com Slide 26: Educational Institutions: Retrieved May 30, 2010, from www.uva.edu; www.jmu.edu; www.emu.edu; www.mbc.edu; www.abg.org; www.fblapbl.org; http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gif Slides 5-31: Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg