Codes and conventions of a radio advertisements.

• A radio advert can range from 15 to 60 seconds but the average is around 30 seconds.

• It will tell you the qualities of the product. • Often contains a music bed or ‘’jingle’’ to

make the advert memorable with a voice over on top.

• The voiceover often contains a woman's voice.

• Will contain a slogan of the product.• Language use will be tailored to demographic.• The mode of address will be directly to the

audience. • Music is rarely copyrighted.• The voiceover will be upbeat and lively to

attract attention and typically uses an English accent an will speak very clearly for audibility.

• Heavy persuasive language.