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![Page 1: Codes and conventions of a radio advertisements](https://reader036.vdocuments.net/reader036/viewer/2022082603/54b36fd54a79597d538b46e1/html5/thumbnails/1.jpg)
Codes and conventions of a radio advertisements.
![Page 2: Codes and conventions of a radio advertisements](https://reader036.vdocuments.net/reader036/viewer/2022082603/54b36fd54a79597d538b46e1/html5/thumbnails/2.jpg)
• A radio advert can range from 15 to 60 seconds but the average is around 30 seconds.
• It will tell you the qualities of the product. • Often contains a music bed or ‘’jingle’’ to
make the advert memorable with a voice over on top.
• The voiceover often contains a woman's voice.
![Page 3: Codes and conventions of a radio advertisements](https://reader036.vdocuments.net/reader036/viewer/2022082603/54b36fd54a79597d538b46e1/html5/thumbnails/3.jpg)
• Will contain a slogan of the product.• Language use will be tailored to demographic.• The mode of address will be directly to the
audience. • Music is rarely copyrighted.• The voiceover will be upbeat and lively to
attract attention and typically uses an English accent an will speak very clearly for audibility.
• Heavy persuasive language.