Codes and Conventions of

Newspaper Advertisements

Victoria Weller

• Print advert must be A4 landscape

• It includes one striking image used to

capture the attention of the audience and

create a narrative

• There is always a block of colour behind

the writing in order to make it stand out

• The slogan anchors the meaning of the main image and is often a play on words and a way of connecting with the audience.

• The name of the programme is in the lower left hand corner of the advert

• The scheduling information includes the day, date and time

• The channel logo is prominent, normally on the right hand side of the advert.

• Often there is a ‘hash tag’ placed on the advert so audiences can get connected with the programmethrough social networking sites such as twitter.